Evening Star Newspaper, April 1, 1932, Page 37

THE EVENING STAR, WASHINGTON, D. C, FRIDAY, APRIL 1 1932, CHEVROLET REDUCES PRIGES And Issues an Important Statement of Policy for 1932 The leader always leads in giving value. Chevrolet—world’s largest builder of cars for three out of the past five years—now takes pleasure in announcing substantial price reductions on the new Chevrolet Six. These reductions are being announced on the eve of the national exhibits of General Motors Products which, opening tomorrow in the leading cities of the country, will feature special displays of various Chevrolet models. The revised scale of Chevrolet prices now starts with a base price of $445, F. O, B. Flint, Michigan. This is the lowest figure at which a Chevrolet Passenger Car has ever sold. QUALITY WILL BE MAINTAINED The new Chevrolet Six is the same well known product that was introduced to the public only a short time ago—and imme- diately won such a wide following. It offers you the built-in smoothness, quietness and flexibility that can only be achieved along with maximum economy in a six-cylinder engine. It offers that matchless driving combination — silent, non-clash syncro- mesh gear-shifting combined with free wheeling. It offers big, spacious Fisher bodies—styled gracefully long and low—and built of wood and steel—the same construction used on practically all high-priced cars today. It offers the same modern spring construc- tion used in costly cars—four long, semi-elliptic springs, mounted parallel to the frame, and equipped with hydraulic shock absorbers. In addition, the new Chevrolet Six possesses the same basic design and construction that millions of Chevrolet owners have proved in billions of miles of service. Its dependability, durability and econ- omy are known quantities. NEW LOW PRICES roasTER ... $A4D pE Luxe corcn.. $515 sport roavster $48D seort coure..... $535 $575 camiorer ... $595 SEDAN ... $D90 COACH' - <= vonec $495 seeciaL sevan... 9615 oe e covre.. $510- anoavraeron $625 Six Wire Wheels and Fender Wells on All Models at $15 Additional FIVE-PASSENGER COUPE ... covmor All Prices F. O. B. Flint, Michigan. Special Equipment Extra. Low Delivered Prices and Easy G. M. A. C. Terms. BUY A CHEVROLET AND DRIVE IT TODAY THE SIX WILL BE CONTINUED In making this announcement of new lower prices—Chevrolet issues an important statement of policy: Chevrolet will keep on building a six. Our recently announced six has met with such widespread approval that it is our intention to continue with a six-cylinder engine. Chevrolet pioneered the six in the field of low-priced automo- biles, and today Chevrolet is more than ever convinced that a six- cylinder engine is the ideal type for a car of lowest price. The six is the one type of engine that strikes a perfect balance of smooth performance and maximum economy. With anything less than a six, motoring enjoyment is sacri- ficed. For it is a well known engineering fact that six cylinders are the fewest that can be used in a car and avoid inherent vibras tion. Anything more than six cylinders and Chevrolet’s unexcelled economy would be sacrificed. Chevrolet has proved that a six-cyl- inder motor can be engineered to operate at lower cost than any other type. And Chevrolet is committed to the policy of providing the utmost in motoring enjoyment that can be secured along with economy of operation. Before deciding on any new low-priced automobile—read oves Chevrolet’s new reduced prices, and compare them with the prices of any other cars in Chevrolet’s ficld. Compare what you get for- every dollar that you pay. Then, you cannot fail to recognize the signficant fact that the Chevrolet Six is now, more than ever, The Great American Value. CHEVROLET MOTOR COMPANY DETROIT, MICHIGAN DIVISION OF GENERAL MOTORS SEE THE CHEVROLET AT NATIONAL EXHIBIT OF GENERAL MOTORS PRODUCTS WASHINGTON AUDITORIUM. 19th AND E STS. AND NEW YORK AVE. NORTHWEST, APRIL 2 TO 9