Evening Star Newspaper, February 15, 1932, Page 10

Recad about this new DeL MoNTE safeguard—learn what DEL MONTE vitamin protection stands for, why it is so important to you and every member of your family! First—The vitamin content of fruits is highest at the point of perfect ripeness. As one example, tomatoes develop their maximum vitamin value only when fully ripened on the vine.® The vitamin content of vegetables is highest while these During the past few years, food authorities have given us a brand new reason for including fruitsand vegetables in our diet. Vitamins!—those mysterious, clusive ele- ments, so essential in promoting growth and guarding health. But science also offers a warning. A tremendously important warning when it comes to vitamins. Be sure you get them! For vitamins are not fixed, stable clements—like pro- teins, fats or carbohydrates. You can’t buy them by the pound. They are as variable as flavor itself. Nature de- velops them slowly—and unless properly protected, they are casily lost. Because of these facts, DE. MoNTE today offers you an entirely new standard for judging food values—DeL Monte “vitamin-protected” Foods. A promise—and a safeguard—that makes it more important than ever to insist on the DeL MonTE label. Read what this guarantee means It has been scientifically established that the way in which De. MonTE Foods are sealed and cooked does retain vitamins. Much more effectively than when the same raw foods arc cooked in your kitchen. - & — GREEN” FRIU|Y~ FLAVORLESS -", DEL MONTE ““VITAMIN-PROTECTION* goes hand-in-hand with finer flavor— If you want to be sure of the greatest value in the fruits and vegetables you buy, DrL MONTE's extra care in selecting only raw foods at the pesk of perfection, is especially important. Under ordinary canning methods, fruit may be canned when it reaches the point marked “A” on the chart. DsL MONTE demands still further ripening on the tree—an added assurance of finest flavor and maximem vitamin content, under this brand. QUICK FACTS ABOUT VITAMINS and their importance in your diet The term “vitamins” designates a group of substances dis- tinct in their function from proteins, carbohydrates, fats and mineral salts. They have no food value in themselves, they do not in themselves supply energy or build tissue. Yet they are abso- lutely essential for growth and health. Without them, our bodies cannot properly assimilate or use the foods we cat. While vitamins are widely distributed by Nature—that is, in properly matured, perfectly fresh natural (raw) foods— they are not always present, in full strength, in these same foods as they reach your table. Premature harvesting, storage or transportation over long distances to market, and cooking in the presence of air (as on your kitchen stove), all impair the vitamin content of foods. The two best ways of making sure that your diet contains an adequate supply of vitamins are: 1. Eat a wide variety of fruits, vegetables, fish, milk and other foods known to be good vitamin sources; 2. Assure yourself that every possible and practical pre- caution has been taken to bring these foods to your table “vitamin-protected.” The reason is that oxygen is the foe of vitamins, just as it is of flavor. When you cook raw foods at home, even in a covered container, the oxygen of air is always present. Certain vitamins are lost." Before Der. Monte Fruits and Vegetables are cooked, the air is drawn or exhausted from the can. The can is hermetically sealed, air-tight. Such methods are impos- sible in your own kitchen. But they effectively prevent most of the vitamin loss which occurs in cooking at home.*? But DEL MONTE goes still further There are, however, still other dangers of vitamin loss which are just as important to guard against—and even more difficult to overcome. Experiments have shown, for instance, that vitamin values may vary as much as 100%, between different brands of the same canned product.* What makes this difference? Here are some of the conclusions drawn from actual foods are still young and tender. Just as illustrations, there are distinct differences in the vitamin value of old, as com- pared with fresh, young carrots.’ Younger peas are richest in Vitamins A and C. The degree of maturity at which fruits and vegetables are most prized, is also the point of greatest vitamin value. Unless they are harvested at just these points, it is impossible to be sure of all the health-promoting elements these foods should have®. Secomd—Fruits and vegetables start to lose vitamins as soon as they are picked.® *° Peas, for instance, held in the pod under ideal conditions and still excellent in appearance, have been found tolose a large amount of Vitamin C in just a few days."* Even the matter of hours between harvesting and canning therefore makes a difference in vitamin content. Delay is bound to bring vitamin loss. Speed in canning is essential. To pick cach variety at the moment of perfection—and to can it so quickly—calls for far greater skill and far greater care than ordinary canning methods. Fully ripe fruit bruises easily. There is a greater loss in handling. Often we must reject fruits and vegetables which might easily pass in the best fresh food markets. But it does bring you extra “vitamin-protection.” It calls for greater resources, too—resources enjoyed by few canners. The DL MoNTE organization was built to bring you the very finest flavor. Flavor—and vitamin values—gohandinhand. With seventy-seven canneries, packing establishments, ranches and farms in California alone, with forty others scattered from Florida to Ha- waii, DeL. MonTe is able to bring you special assurance of vitamin-protection before each product is picked— special assurance that vitamin loss from slow or careless handling afier picking has been eliminated as far as skill and carc can go. Why accept less? In times like these, you certainly want the most for your money. Right now is the season, too, when your menus ought to have every bit of the value Nature putsinto her foods. Serve plenty of fruits and vegetables—be sure you get Der. MonTe! You don’t have to look for any new mark—or any new buying guide. A/l DL MonTE Foods in which vitamins are naturally present are “vitamin-pyotected.” Best of all, they’re extremely low in cost for the qual- ity they bring you. Many of them at prices which have not been equalled in ten, fifteen, twenty years. Have all the variety you want. And with it, the wonderful assur- ance that you are getting the fine, healthful properties Nature intended your everyday foods to have—pro- tected at every step from field and orchard to your table. 7 Ind. Eng. Chem., 18, 85 (1926) 8"The Vitamins,” Sherman & Smith, p. 195 (1931) #Bul. 261, S. Dak. Exp. Sta. (1931) 5J. Agr. Research, 40, 767 (1930) 10 Ind. Eng. Chem., 16, 1261 (1924) ¢J. Biol. Chem., 38, 293 (1919) 11 Hygeia, 5, No. 11 (1927) Copyright 1932, California Packing Corporation 1Biochem. J., 17, 410 (1923) 2Ind. Eng. Chem.,, 20, 202 (1928) 8]nd. Eog. Chem,, 23, 1064 (1931) 4]. Agr. Research, 41, 51 (1930) The vitamins most important in your diet and some of their common food sources, “‘vitamin-protected’’ under the DEL MONTE label VITAMIN A Promotes growth;; strengthens resistance to colds and similar infections. Shown by food authori- ties to be present in: Apples Asparagus Peaches Beets Peas Carrots Cherries Comn Grapefruit Prunes Spinach Strawberries Asparagus Carrots Pumpkin Cherries Salmon String Beans Peas Sauerkraut Sweet Potatoes ‘Tomatoes Tomato Juice Prunes Raisins Salmon loss 10 6 minimusm. VITAMIN B* Promotes nerve health and aids appetite. Shown by food authorities to be present in: Lima Beans Pineapple *Vitamin B is probably more affected by beat than the other vitamins Del Moaie miibeds of wlocion 488 procs rodoc ths VITAMIN C Prevents scurvy; most easily destroyed of all vitamins. Shown by food authorities to be pres- Sauerkraut ent in: Spinach Strawberries Apples Pears String Beans Carrots Peas %wm Potatoes Com Pineapple ‘omatoes ) Gi 4 Pum pkjn ‘Tomato Juice u'm‘l’: frui = e Peaches Sauerkraut Spinach Strawberries String Beans Sweet Potatoes Tomatoes Tomato Juice VITAMIN D—Aids booe growth; prevents rickets. Especially important in child feeding. Particularly good sources of this vitamin are DEL MONTE Canned Fish, Salmon, Sardines and Tuna.