Evening Star Newspaper, February 14, 1932, Page 25

THE SUNDAY STAR. WASHINGTON, D. €., FEBRUARY 14, 1932—PART ONE. Total Newspaper Adwvertising of the Fifteen Leading Papers of the United States for the Year 1931 For years The Star has been one of the leading advertising mediums of all of the newspapers of the United States. Last year in volume of advertising The Evening and Sunday Star, with 23,706,576 lines, stood second in the country, and for several preceding years it was fourth. The Evening Star alone last year printed 18,409,176 lines, the greatest volume of advertising of any evening paper in the United States. This is undoubtedly due to the fact that The Star is read in practically all of the best homes of all classes of people in Washington and the surrounding suburban and trading area. ‘ The Star’s policy of printing a superior newspaper and delivering it every evening and Sunday morning by carrier with almost perfect regularity at low cost to the subscriber accounts for its surpassing circulation. That this policy is appreciated not only by local and national advertisers but by the general public in their use of its classified columns is evidenced by the great volume of advertising carried in The Star. Fifteen Leading Newspapers in Total Advertising Newspager 1931 Kines of Advastiing: . New York Times . WASHINGTON STAR . Baltimore Sun . Detroit News 24,402,912 23,706,576 22,613,661 21,318,252 20,408,987 19,341,278 17,824,412 17,770,769 17,734,119 17,019,907 16,349,003 16,131,868 15,900,999 15,168,177 15,079,701 Chicago Tribune . Pittsburgh Press . Los Angeles Times . Newark News 9. St. Louis Post-Dispatch . Philadelphia Bulletin New York Herald Tribune Pittsburgh Sun Telegraph Los Angeles Examiner Chicago News Milwaukee Journal Evening only 11. 12. 13. 14. 15. Morning and Sunday Circulation of the Evening and Sunday Star For ’the Month of January for the Past Ten Years Average. Average. ..125,567 119,830 115,818 110,663 wisioinie - 109,597 ......110,416 January, January, January, January, January, January, January, January, January, January, Increase during past 10 years Che Foening Star WITH SUNDAY MORNING EDITION WASHINGTON, D. C. Established 1852