Evening Star Newspaper, September 16, 1931, Page 15

FINANCIAL HE EVENING STAR "ASHINGTON, D. C UTILITIES SHARES | [ NEW YORK CURB MARKET Z:riarizarz || I rox am, savo cvaces ] INDVERTISHNG LIETS: ARE WEAK ON CURB =z~ 1 - BUSINESS IN 1331 Electric Light and Power and New York Banker Presents Natural Gas Issues Under Important Figures at 48 = & m.r% Stock and Stocks sold in 100-share lois excent those desigmated by betler “0.” | cPrev. 1081 WOEOL ~Prev, 1081~ Btoek and Bales— High. Low. High, Low. Dividend Rate. Add 0. Dpon. High. M Close. | 14% Aero Underwriters. . 10 64 « Affliated Prod 1.60.. 25 Ala Pow pt (6)., ‘Allegheny Gas Corp. Allied Int Iny cv pf 3 Allied Mills Inc. .. ", Aluminum Co of Am . nzhm Sales— Add 00, Open. Hirh. 4 B% 8w Lone Star Gasn 88¢.. 20 12 Leng I1sland Lt (60¢) MacMarr Stores (1).. Magdalena Synd. Mass Util Assoc. Mavis Bottling (A) Mead Johnson (15) .. = 582322852 = 87 1 103% 3% 23 5% 224 ComE Ex 275 Pressure. BY JOHN A. CRONE. Bpecial Dispatch to The Star, NEW YORK, September 18.—Selling of public utilities, again emanating from Chicago, was renewed at the opening of the Curb Exchange today. This move- ment forced Electric Bond & Share * common to & new low for the bear mar- ket, but Middle West Utilitic= was up about 3 points from its low of Tuesday owing to support placed by “insiders™ in Chicago for execution in this center. Cities Service again moved narrowly on small volume. * The ease with which Electric m & Share yielded in early dealings had an unsettling effect on the utilities, with the result that American Light & Trac- tion, Eastern States Power B, St. Regis Paper, Electric Shareholdings preferred, Hydro-Electric Securities and Niagara Ehares Corporation were forced to new lows for the year on relatively few of- ferings. Contrary to wide publicity given a few cases in which utilities were taxed for interstate power transmission, lead- ers In the industry pointed out that this angle of the power and light bus- iness is unimportant and declared it should serve as no more valid an excuse for sclling utilities than reports of im- pending congressional attempts to re- duce rates. Incidentally, it was cbserved that utllity rates are under the juris- diction of State regulatory ecommis- sions. Actual callings of bank loans forced thie sale of some utility stocks in recent. sessions. Liquidstion in the natural gas shares is partly the result of ealled loans, but short selling in that group is based on doubts about the immediate future of the industry. It has completed its ex- tensive additions and improvements, many of them started 'in the period of Dbigh-priced materials, and now that in- dustry generally is operating at a low rate, natural gas sales naturally are not rising. Appalachian Gas, Republic Gas, United Gas and others broke to new low levels today. This movement spread to allled industries, with A. O. Smith and Dresser Manufacturing at Dew minimum prices for the year.. Reduction of export copper prices to their lowest quotations in history, fol- Jowed by price cuts in wire and other ucts brought increased offerings of red metal shares. Cumberland Pipe Line, ule of which to the Ashland Refining Co., was ap- proved by shareholders today, sold off. Aluminum Ltd., dropped eight 22 'w':' .r‘tl;!ed. MAmcrl;n:m Lai 80 Machinery had another sinking .spe! Mead-Johnson established a new low . Fox Theaters . of pressure re;med Ford of Belgium's August sales ":rr :‘ent from the same month otors generally, however, pulnud Jower. ” iy CHICAGO STOCK MARKET By the Associated Press. CHICAGO, September 16.—Pollow- ing hu:ewmplemoflehllmo(h- ,-=!§ 382w, i e - &F ELLEIS 15 1 " O F IS =258 o - 3! '=;:I=l E3 20,3885 = :.u = L S5 Sz ¥ =28 & T8 3 SN T o Rt el SRR} . SEE Household S g e Lakes Dredge WS ch 7 Mannat Desrborn Marshall Pleld . SRESE ¥ ==S-=-§‘-J T 20 No Vest Ut pl . 400 Ontario Mfs 100 Penn Gas & Ei . 10U. §_Gypsum 3600 U' 8 Radio & 300 Utah "Redio SEa s B BT Alu Co of Am pf (6). ‘Aluminum Co Ltd., . Alum Ltd B war Alum Ltd C war Alum Ltd cum pf(§). . Am City P&L (A) a3 Am Cit PAL B b10% . Am Com P A (b10%) 2" Am Com Pr Bcb10% ) Am Corpn (130¢). ... Am Cyanamid Am Dept Store: Am Equities Am For Pow war. Am Founders., Am Gas & Elee (11). Am Hardware (4)... Am Invest Inc (B).. Am Invest war...... Am Laundry Mch(2) 1 3 108 13 2 508 AmLt & Trac (2%), nn Am Natural Gas. ... Am Superpwr (pd0e) Am Superp 1st (6)... Am Ut &Gn B vte., Am Ut&G cupf1%.. Arkansas Nat Arkans Nat G: Ark N G cu pf (60¢ Assoc Elec Ind (30¢) Asso G&EI (A) (a1) Ass0 G & K1 A dbrt. Axso G & Kl war Asso G&Elct ( Asso Tel Ut (b8 % Atl Frujt & Sugar. Atl Lobos. Atl Secur AutoVM ev pr pt 8! Bellanca Alrcraft.... Beneficinl J 1, (134). Bliss Co(EW) (nl).. Blue Ridge Corp. ... Blue R Cpcv pf (a3) ‘Bourjols Ine¢ (26¢). ll! 1 21 1 Brasil Trac LtaP(1)"* Bridgept Mch (25¢).. 3 Brill Corp A (34¢) 5 Buff N&EP pf (1.8 Buft N & EP 1st (5 Bulova cv pf (3%) i Bunker Hill & Sul Burco, Inc, eonv pf.. Cab & Wpf rets 15¢. Canadian Marconl. .. 4 Carib Syndicate..... Carman &Co A (2).. ‘Celanese pt (7). Cent Hud G&E (80¢) Cent 11l Pub 8 pf (8). l.l Cent St E ev ptnat. 1505 Cent West PS Aall Centritug Pipe (80¢) Chain Stores Stock. . Cities Service (g30e) Cities Serv pf (8 4 Cit Sy pf B (80c)-... Cit Sy P&Lpt (8). Colen Oil. Col Oil& Gas vte. 2% Cmwlth Edisen (8).. '"l 17’ 4 Cmwith & Séu war.. Com Wat Ser gi2%e. 1% Consol Copper. . 97 Con Gas Balto (3.60) 6 Consol Gas Utll (A). Hl 4 1 Cont Shares pf (B). .156. 5% Ceord Corp...... % Cor’l‘tch(b‘fi).. 18 Cor & Rey pf A (8),. Cosden w Ch 21 DrassBRA (3%). 1+ 16% Dresser Mg B (2)... % Dugquesne G: % Durant Motor: % Duval Tex Sul wi. 6% East Sta Pow (B)... 5 East Util Assocecv 2 EastUtillnvA..... 2% Eisler Electric...... 27 FElec Bond&Sh(b§%) 79 ElecB&Shcupfs.. $2% Elec B& Shpf (6)... 10 Elec Pow Assoc (1). 9% Elec Pow Assoé A (1) 14 Elec P& Ltop war.. 8% El Shareholdg(b8%) 68% Elec Sharhldg pf(a$) % Empire Corp..... 50% Emp G & Fou pf(1). 66% Emp G & F cu pf($) 24 Eureka Pipe L (4).. 1 Evans Wallow Leéad. 114 Falrchild Aviation. . 1% Federal Baking Shop 7% Federated Metals. ... % Fischman & Sons. ... 14% Ford M Can A (1.20). 815 Ford Mot Ltd 86 3-5¢ _ 2 Foundation For Shs. 214 Fox Theater (A).... 12 Garlock Pkg (1.20).. 315 Gen Aviation. 8% GenE Ltd res 36 d-bc. 14 Gen Empire (1) 53 Gen Pub Util pt 65 Gen Pub Sve pf (8).. 3% Gen Theat Eqev pf. 96 Georgla Pw pf (8)... 25 Glen Alden Coal (4). 7 Globe Underwr (1bc) 15 Golden Center...... 3 Goldfield Consol. ... % Gold Seal Elec new. . 315 Goldman Sach: _11% Gorham Ine pf. “19 Graymur Corp (1). Gt At&Pac Tea p1(T) 38 GulfOllof Pa (1%). 4 Hecla Mining (40¢). . 15 Holt (H) & Co (1.80) 35% Horn & Hard (2%4).. 3% Hudson Bay M &8.. 49% Humble Oil (12%).. 80 T Pow&Ltpt (6 9% Imp Ol of Can (§0e). 13% Ingull Inv (b8%)..., 44' InsCb ofNo Am 12% $% Insurance Sec (40¢). 1% Intercontinent Pa 8% Int Petroleum (1) 20 IntSeserp (£1.10). 5% Int Utilities B....,o 8 Int Utilities war. ... 2% Italian Superpow A. "% Itallan Superp war.. Kings Co Lt pf B(1). 41 Kleinert Rubbei % Kolster-Br (Am #h). 16% Leh Coal & Nav 1.20 15 Leonard Oil 19% Lerner Stor Meniph Mer Ch Met Ed Mexico Mid W Mohaw! Mont L Moss= G t Inv Nat PS Ha; Y & Hond Ros (1). NYP&Ltpt(1)... N Y Steam Cp Minne-Honey pf my. Mo-Kan Pipe Line. Mo-Kan Pipe L (B).. 1 w Eng Pownf (6) 1 w Mex & Ar Land, 2 ymont Mining.. .. N Gas (80¢). &SprA uu. Met Chain Stores ison pf (6) Ohlo Oil. Mid West Ut (b8 %) Utevpf xw§ 708 15 8215 3% % k Hud 1st(7).176s 104% t H&P (14).. 1 old Mines. ... Murphy Co (1.60) 1 Nat American Co 7 tElPow A (1.80). 1 t Family Store: 4 t Fuel Gas (1). 0 vestors. . 7 s t Pow & Lt pf (6). b cvpf ww il 1 7 0 4 3 1 1 608 12 mburg (2%). 1 3 . 258 114% (2.60). 1 63 N Y Transit (180e).. 1 8 Niag-H ag-H ag-H ag-H ud Pow (40¢c) ud Pow A w., ud Pow Bw.. ud Pow C w 94 41 % 1% 3 11 ag Sh Md (40¢).. pissing. ... trate rdon Nor & S Ohio Of 30% iy 109'% 81 112% 70 26% 317 b 2615 Pitts Pl 6% Plymou Pub Ut Pub Uti Pub Ut Pure Of Quaker Rmcr Russek’s 343% 210 85 Smith ( Solar Re Ktarret! Sunray Tampa Taylor Teck H Triplex Tri-Utd! Tubize Ung: Init (‘u p( (1) Init Lt .Prod Realty (b10% Prudential Invest. . 8 Pub Sve of No 11 (§) 255 180 Pub Sve Okla p176).100s Pub Sve Okla p1(7). 76s 101 Railroad Shares(40¢) Rock Lt & P (90c) Ryerson (J T) (1.20) 8t Hegis Paper (60).. Salt Creek Pro(1.40). 4 Seaboard Util (28¢c).. Bec Allied Corp (1).. Secu Corp Gen (40¢). Segal L & H (a50c). Selby Shoe (1.40) Selected Indu: Slet Ind prior(55). Shenandoah Corp Shenandoah pf (a 3% Silica Gel etfs. . Singer Mfg Co ( Souther: SoCalEdpfA (1 SoCal Ed pt B (1% Bouthld Royalty 20c. Spleg May 8 Stahl-Myer (1 Stand Oil of Ind( 1) Stand Oil of Ky 1.60. Stand Oil Ohio (23%3). Stand Pwr &Lt (2)... Stand P& L (B) (2). 4 Starrett Corp...... Stutz Moter Car. 4 Swift & Co (2). Swift Internat (3). Technicolor Inc. . Trans Air Trans. ... Trans Lux DL P S. Tri-Cont Corp wai Tung 8ol Lamp(1). Teider Fin C) Union Am Invest Tnit Corp war. “nit Dry Docks Tnit Founder: Corp Chile B. Corp Ltd. .. Nor W ev pf (3) o Am Corp North European Oil. % Nerlad Peh §5£16) 3645 100 Nor St Pow A (3 10 Nor St Pow pt (6). Ohio Copper. .. 1cu pf (6) Ohio Pow pf (§) Outboard Mot A 2 Ontboard Motor B... 3 Pac G & E 15t pf1%. Pac Light f (8). Pan Am Alrway; 13 Pandem Oil Paramount Cab Mf 1 Parker Rust Pr (3)..276s 54 Pennroad Corp (40c) Penn Pw & Lt pf (7) Penn W Peoples L&Pwr (A). Phila Co new(11.40). Philip Morris Inc. ... 2 Phoenix Secur Corp. Phoenix S Cpf (3)... Pilot Rad Tube A.... Pitney Bowes (b4 %) 1% 2 2% « 258 104%. 1 23% 12 - 3 26 4% 508 110% at&Pow (3) 2 554 ate G1(2)... th Ol (25¢).. ). MK 91y 101 91 101 % 1% 19% 61% 120% 2% 1% 1% 1 Hold war.., 8§ % * (Holdxw... 6 2 24 Holdeupf(3) 1 19% 19% 1Df (6)..c0u0 108 61% 61% Oats pt (¢ 108 12056 120% s Fifth Av > » walnendan® nonmaBoun al ctfs AO) (2) efining. Nat 0) et et 1 t Corp pf (3). Ol (b5%) ... Electrie (32). Milling (2% ughes (80c) o SN~ N Nawe~ID0 Safety Gl lities. , . Chatel. B. axa ~382 & Pw A ‘rit L & Pwr pf(6) 78 Dairy (B)..... 78 Ele c Pow w S Elec Pwr war. 78 Finishing. . U 8 Fol| U 8 & Int] Secur. U 8 Inter Sec 1st pf.. U 8 Playing Card 2% 25s Unit Verde Exteén (1) Utah P Util P&Lt(at1.02%). 25 6% lmulnd. 5 4% vlck Finaneial (306) Walker (H) (50¢). Welch Gr Juice (12). Wenden Copper. ... Wil-low Cafeterias. Woolworth(FW)Ltd 41 g Ol Peop GL&C. 1 (B) (500). 3 2 25 28 10 6% &LLpL (7)., TBs 103% b ~ LY Petrolm... 8 4 9 4y 1 5 1 ~ LY 40 40 & % 2% 24 10% &Gas....... 1T LY RIGHTD—EXI’IIE. Jan 5 1 b% “w by vy i dsdars based on last quarterly or semi-an- *Bx dividend. YPartly extra. s o Tetock. b Pe dividend, stock. § Plus stock.. atock. = Plus l$ Il stock. D Pald last year—ne resular rete. Wi 4% n stock, o Adjustmént in atock. crlu % in nnn b Plus 1% in k Plus 10% in stoek. mPlus 3% in ‘«:«a_c N 25 et i a ro-llnl BONDS. so03an2n2uTenIng 223niizsuseStugny sl g lE‘M‘s“" iy % tien Lasusd. . wmuwnor-mbmut!:‘q:“" b\c;cln ©ypsy, the canine pét of Ron- Ald Gibson of Teddington, Bagiand, will W her niAstér on & tour of the worle . ’ NEW YORK BANK STOCKS NEW YORK, unlm 16 Over-the-counter marl oy B ¢ 'l'nno-lm ®— id. Asked. (\nu-nkv ! Irving Nearly 80,000 new flashlights from Américs are being used in Burma. z : - aiher standy & $ - o H, aggastes {of G ¥Eiog o ] ;g._‘&‘_‘.m,- 7Y 2892088 B e Rt >=>E >>>; §of g & 58! :’.882!%: z:u:3:23:3:23-3;2;3;:5::::::5::::::! ] 53252888 nusnnserasugeysnesiy SRS 2 7 Git L 26 Cit_Serv 5 Cleve lbc mu '%x 3 100'/:,1 14 Empire 3 3 Fairbanks Mor 5s /43 11 Federal Wat 5% (Copyright, 1931, Standard Statistics Co.) SURVEY OF RETAIL METHODS PLANNED Consumers Will Be Told of, Rules Followed in Mar- keting Goods. By the Associated Press. A Nation-wide effort to initiate & | new day of understanding between con- 2! £ 2282233223382238 S 28 Toter Pu Sec 718 33 Tnicinatl Balt s 5 Intern Sec Aer 2355 & & Soigsg S n.:-n—unb-ofq-!«n dlowa Pw & L 4%5s ‘88 3 Kensas Pow 85 A 3Kelvinator @s ’38 xw en, Utlic, lst 88 entuek: i oppers O & & b8 41 ) 5 32353 533532 2ARRS! REEZZEZER Fesaas 258! 232! EESE T 3! e S8 ‘T4, 63% tional Food 8s ‘44 42'4 & L 2030 80% Mol ZLLRE 328852 pen I 2322 YP&L Nige Palls p-u 50 11 Pysa e, 2 FEESY & EIETESETE BeES? Easisemnnny LT TS 85333323 TS EEy RIS _E 285 238832322323:38! . 3 P, 5, e 35858 23guiosansonesness! R dacaggagcgs SLeNeesIsEE =D [ T S5555 Tuprey 2™ Ly - & A o Sk S5t « by 867" aldort-Astor 7s % 8 8 44 2SSesg 21 50" St Wikeon PEL 858 36 1033 FOREIGN BONDS, 3Asr Mts Ban) 38 o e Y 2 11 Buen ALY Protia 1 Susn. Al rr /.- o noml- P IS un Ge Gestieral o) Gestueral 65 '53 am EB&U, =3 8-:"..22“3‘!;53_2"38;!383:!2? 2 20 ma! 322358 B SILVER QUOTATIONS. "&‘.‘:fi'.‘h“.h 7% | wheat price ldnnc- today. 1% | gradually devel 41 4"s1{ October -ember sumer and retailer will be started next month by the United States Chamber of Commerce and its affiliates. Th. program is being developed by | the chamber’s domestic distribution de- ‘partment under the direction of a com- mittee of leading merchants, headed by Fred Lazarus, jr.. of Columbus, Ohio. A report of the committee declares it s essential that the consumer and re- tailer come to a realization of the utter dependence of .each on the other. For the last 10 years tremendous advances “ {have been made in the relationship of wholesaler and manufacturér, on one h.lnd. and the retailer. “The fact remains that the consumer, who is the ultimate fh distribution, has never been made & partner in business,” the committee said. ““Misunderstandings | arise frequently, and ill-founded state- ments pertaining to retailing are eéasily because the average con- | o sumer is ignorant of acts relating to retail operations and functions, “Merchants as a whole over the coun- try are eager to serve their customers [P in the most efficient manner, and' con- "um tist: ummf' :u u‘tmig a greater satisfaction and enjoymen buying. The time has arrived for the consumer and the retailer to join hands as ‘business partners’ in precisely the n.ma manner that retail efficiéncy is 4| being improved constantly through’a deeper understanding and co-operation among manufacturers, wholesalers and Tretailers.” A network of broadcasting stations will present a serfes of six talks by prominent people in October and No- vember as one phase of the program. A large number of independent stations will likewise present identical programs in- different sections of the country. Newspapers in several hundred. cities will present also a seriés of short articles which will take the consumer “behind the scenes in retailing.” Grain Market By the Associated Press.. CHICAGO, pparen! the United States and Canada have what approaches a monopoly of hl(ll; Wi grade wheat year accompan ) - ul leaders said truth about an in- ferior Spring whut crop in Russia was with unfavorable ci situations in Southern Hem- l::hpzre, and that European crops, es- pecially in France, were poor. An ad- dmonnl outstanding feature was seem- likelihood that China would re- qu 4,000,000 tons of wheat, 135,000,~ 000 bushels, for flood relief. Wheat closed firm, M(lm': llvlnce oats, 13-V, up, and provisions varying from 2 cents decline to 7 cents gain. RYE— September . December May ... New York Cotton Special Dispatch to The Star. NEW YORK, September 16 —Though an early advance occurred in cotton prices, the market today came under an increased supply of contracts from spot quarters and, influenced by weak- ness in the stock market, the list closed at the bottom, 13 to 16 Wln" lower than Tuesday. Th. weekly weather report indicated some cotton was being stored -mm being rlnned Spots were re- (duced: 10. points to 6.60. Cotton range: e -.-5' flzu.« f 13 22 January 03 Mareh 24 3 +ge HONEY MARKET NEW YORK, September 16 (P)— Call' money renewal raté remained pégged at 1'% per cent today. tes on other monetary accommodations were stationary, with demand light. ‘Time money was very dull and the bill market was virtually at a standstill, Prime name commercial paper Was quoted at 2 per cent. - A BALTIMORE STOCKS. Special Dispatch to The Star. BALTIMORE, September 16.— » 28, 8% cum Pl 23 Emerson_ Bromo-Seltstr A Co of~ Cas Co auip Co ‘pid 3 U 45 Western 4009 United m'A "e:lony of &uflrm mw‘rlun. "“u?fl; in Paris although writing for Aonerean readers, _VN Rwy & ted Rwy & ec 1st 48 jec Income LAW BANS EFFORT 10 CURTAIL COPPER Producers Prohibited From Making Agreement by Anti- Trust Legislation. BY JOHN L. COOLEY, Associated. Press Financial Writer, NEW YORK, mber 16.—A rise in unsold stocks refined copper for five successive months has revived the question of what the industry can or myduwhelplhdfwtolmhird | “There has been some unofficial talk | here of further conferences for the pur- pose of discussing curtailment plans, but so far as is known nothing definite has been decid However, the expected arrival next month ef M. Pisart, rep- resenting the Belgian copper interests, who presumably will discuss the situa- tion with American executives, gives rise | to ‘speculation as to whether an agree- ment will be possible.. - Anti-Trust Law. Admittedly, one of the ltummmx locks in the '&V of halting ov | duction tx flu anti-trust law, a l | barri ich, in the opinion of some observers, hn hindered the economic solution of other problems. It might difficult,. also, it is pointed out, to get all lyraduuu—hmefiun, Canadian md Bel agree to a restriction zmy this Summer steps were taken by leading interests to reviv 'llu cur- e e ks ‘underst ve favorably when, announcement of the Hoover debt moratorium gave-all com- modity & lift. Feeling .that - the ropped negof ns, onl the rest o! the world, that the halt in the major deflationary moveuunt was only’ temporary. Domes dropped back to 7% cents a pwn present level, and many compnnla lnln were faced ‘with thc old bogey. of O erans: thedsspsit, shadiny 1o the Perhaps shadow current gloom, “however, is the’ status of Africa.as a low~cost source of copper. A few years ago there little - con- the Dark Continent. But in 1930, when the North American industry was strug- glln‘ unsuccessfully against the 3 reak in prices, can copper becamne much more of a_threat. This year, +| completion of the Benguela Railway éx- tension to the Kongo ore district, thus [Wll;z a connection from mines to the to im- portant poulhflmu It is estimated that '.he roduction cost of African oo&g:r, use of cheap Jabor, h t 4 cents a pound. ‘estern H here companies, on the other hand, according’ to metal and mining markets,. spent from 5.38 cents to 23.07 cents a d lul: year to out their comm To v.he figure or A(rlu ‘must be ed which m h'mmmflon. ammy cost to th England to about 7 cr_nll or mu ieh- the average American of operations only. - Competition. Notwithstanding the threat of Af- rican competition, caj “Pp'r ‘men would be much more cheerful were demand to pick ul) Experience has shown' that in normal times world consumption metal has increased 6 ‘This has been-in the shiftings in the sources of as the opening of South after low-grade ores States had been developed. Copper, unlike many other commodi- ties, is virtually imperishable, which means that replacement demand is nmll ‘The expansion of its uses, not- the ngld extension of telephone ln telegraph systems in the last decade, doubtless has brought nearer the point | at which the old standard of normal gain must be revised. CHICAGO DAI!IY HAB.KET CHICAGO, September 16 (#).—But- ter—Recelpts, 5493 tubs; market un- ssttled, prices unchanged. Eggs—Re- ceipts, 6,747 cases; market unsettled, prices unchanged. FIRST Over a Fhird i ofe C;wug}y Without a ‘Ll‘.:.t L cipal. National 2100 THERE was cern over the red metal in the heart of 160 Vloston Convention. Bpecial Dispateh to The Star. BOSTON, September 16.—At the ane nual convention of the Financial AI- vertisers' Association here Prancis H. Sisson, vice president of the Guaranty Trust Co. of New York, told how con- cerns that had increased their ldveruu during the past year or so had been Abe m show better results in sales and Advenmm is not merely a competi- tive weapon with which strong com- panjes beat back the weak ones.” Sisson said. ““The selling urge of advertising not only 11 as to where to buy goods and wh: buy, but llso influences them as to m'l(. 'll‘l % advertising and sell effort were suspended few people o’ ising were increased in quantity and fired with fresh ideas and fresh appeals, people would vastly more than t.hey do at present. New -!eldl:: Tdeas Count. “In many indistries new advertising and selling ideas have prevailed against the current depression. In the field of modern refrigeration, cigarette manu- facture, soft’ drinks, business machines, candy lpecl.nmas and many others dis- tinct progress has been made by inteili. f:nr advertising exploiting new selling "l:my this Spring the research bu- reau of the Advertising Federation of America published a bulletin that re- E:ed an analysis of 97 companies. nlmmlry ln:;uded all advertisers ords on a were lvlll.nble for 1929 ‘::d nl‘.lzmn was found that 62 of these com actually spent mm for adve: 1930 than in" ‘Thirty-five oom- Rsnolu rediced thvlt appropriations “Being more or less typical, the - age pmflu of both fm{xp daollne:vuu %:cuu:a%fifl bu{. the amount of which d e e “Now Jet us see what haj same companies’ ln 1931. ave been abile, lol‘r.tom 8”’ Hon. 17,000 head, direct; 10a15 mwm B ”5‘3.’ S0g; arly mixed yearlings, 9.25; hty steers,, 9.00; : o Sen i SO S 800-900 7.0029.50; 1 'IWIDUD 1, 300-! 500 . low cfi:':.r l;ngucumrn:‘) Bulls 4boe1) 4.25a5.50; cutter to m 3.00a4.25. Vealers (milk 'fl). choice, 8.5029.75; madhm, cull and and feeder e%m' choice, 500-1,050 pounls m‘u' e 000 e hm " steady p—Receip! to unevenly lower. Good to choice’ na- tive lambs largely 6.25a6.50 to packérs; outsiders, 6.85; some held higher; West- erns unsold. Slaughter sh and lambs: Lambs, 90 goundl down; good and choice, 6.00a7.35; medium, 4.75& 6.00; all weights common,. 3.50a4.75. Ewes, 90-150 pounds, medium to choice, ;bflflllgfs; all weights cull and common, a1.50. ‘Turkey is expanding its merchant marine, having added four ships in the last 12 months. MORTGAGES BOTH EARNING AND SAVING That is the double advantage of investing your surplus funds in our 6% FIRST MORTGAGES They will be continuously em- ployed and profitably so from the day of investment to the maturity of the mortgage—which secures the prin- -Back of it is improved Wash- ington real estate which we have’ conservatively appraised. ~.~May. be purchased in amounts from $250 up. - BB, SAUL CO. 925 15th: St. N.W. IS' NO SUBSTITUTE. FOR SAFETY