Evening Star Newspaper, May 24, 1931, Page 55

CHAIN WILL CARRY ADDRESS BY DILL C. B. S. to Rebroadcast Lon- don Talk—Seidel to Play During Symphonic Hour. Senator Dill of Washington, in Eu- Tope studying the broadcasting situa- tion, will be heard in the United States today during the weekly international rebroadcast from London by the Co- lumbia Broadcasting System. The address of Senator Dill will fol- low a talk on “Ireland” by Padraic Colum. WMAL will carry the two speeches betweerr 11:30 and 12 o'clock. Toscka Seidel, famous violinist, ac- ccmpanied by Ossip Giskin, cellist, will play the second and third move- ments from Brahms' “Concerto for Violin and Cello” during the symphonie hour. The orchestra will interpret as its feature, “Impressions of Italy,” a suite by Gustave Charpentier. Gala Music Festival. Barbara Maurel, contralto, and George Beuchler, announcer and bari- tone, will take part in the ballad hcur. Miss Maurel will sing “By the Waters of Minnetonka” and “Comin’ Through the Rye.” Beuchler's contributions will be “The Trees Have Grown So,” and “Border Ballad.” Jesse Crawford will present a gala musical festival in his weekly organ re- cital. The program will be made up of the most popular selections of his previcus broadeasts. The Detrott Symphony Orchestra will open its concert with Mozart's overture to the “Marriage of Figaro.” Other selections include “Under the Linden Tree,” and incidental music from Saint-Saens' “Henry VIIL" In her Playgirl presentation, Irene Bordoni, Prench chanteuse, will sin three numbers—“Under the Roofs o Paris,” “Cherie, Je T'Aime” and a French-English selection. The proc- gram will be given a setting in fash- fonable Biarritz. Massing of Colors on Air. ‘The regular evensong service at the ‘Washington Cathedral, which WMAL will broadcast from 4 to 5 o'clock, fea- tures the annual massing of the colors under auspices of the District Chapter of the Military Order cf the World War. Rt. Rev. James E. Freeman, bishop of Washington and a major in the chaplains’ division of the Reserve Corps, will preach the rmon. leMerle Alcock, contralto of the Met- ropolitan Opera Co., will be the Kent hour sclolst over WRC and other Na- tional Broadcasting Co. stations. Her contributions include the famous “Kashimir}” song, The orchestra I‘S‘H feature two ulefllo:u from Romberg's » Lady in Ermine.” T’l"ll’e:e cfln’cen at 6:30 o'clock will fea- ture Herman Wasserman, concert pianist, who will play the first two movements of Gershwin’s “Concerto in F. The program also will feature selections by Nathaniel Shilkret's or- Ta. ch‘f:e National Oratorio Society will the second and concluding part of “Judith.” The soloists include Georgia Graves, contralto; Harold Branch, tenor, and Theodore Webb, baritone. Contest Winner to Speak. Aside from these features, WRC also will broadcast the first of a series of concerts by Henry Hadley’s orchestra, and & lfl-n‘mu talk by the winner of the national oratorical ccntest. The contest winner will speak at 9:30 ' 's _morning. oc%l.mvfll broadeast the morning service of the Church of Epiphany and in the afternoon the r ‘Washi Catholic radio hour from the Chureh cf the Immaculate Concep- tion. ‘The station’s musical features include & program of Stephen Poster melodies, and a popular concert by iston's orchestra. R‘R.omd Wheeler, baritone, and Mar- garet Ringrose, soprano, will contribute 1o the program cf WJSV. The station also has scheduled another program by L. Z. Phillips, trombonist. Major Radio Features SPEECHES. Narcotics, l;‘y "-?' Hm zovfl:r::‘ by David Lawrence, CLASSICAL. Peems Taylor Musical Series, WRC, 12:45; Kent hour, with Merle Al-| cock, contralto, WRC, 8:15; Detroit Symphony Orchestra, WMAL, 8:30; Russian Casthedral Cholr, WRC,| 10:30. - VARIETY. k Ralston’s Orchestra, WOL, 3:30; “cChm'll Orchestra, Wwith Maurice Chevalier, WRC, 7:00; Irene Bordoni, with Eugene Ormandy’s Orchestra, ‘WMAL, 8:00; Jesse Crawford, WMAL, | 9:00; Muriel end Vee, instrumental duo,, WRC, 10:15; South Sea Is-/ landers, WRC, 11:00. DRAMA. oonshine and Honeysuckle, WRC, e :00; Big Brother Club, WRC, 8:45; Pamous Trials of History,” WRC, :18. HIGH LIGHTS ELSEWHERE. P 00—The Pur Trappers; rebroadcast from Paris, featuring Mary Lewls, American opera star—WABC, WNAC, WCAU and WHK. 8:30—The Dandies; Betty Smart, con- tralto; Ben Alley, tenor, and Freddie Rich Orchestra — WABC, WFBL, WEAN, WNAC | and WCAU, ictor Herbert gram—Fritzi mer and Jes WJZ, KDKA and WSR. 97:00—Melodies ; §:00— Memorial pro-| b Olive Pal-! Betsy Ayres, Mary Hopple ang Wilworth's Ensem- ble—WJZ, WBZ, WBZA, WHAM, WJR, KDKA and KYW. %:15—Magazine Hour; talks by George McManus and Gerard Swope and dramatic _sketch — WJZ, | WBZ, WHAM, KDKA, WJR and | WMC 15—The Stag Party: Elinor Smith, aviatrix—WBAL, WJZ, WBZ, WBZA, WHAM, KDKA, WJR| and WLW. $:45—The Salute; James A. Farrell, | president of the United States| Steel Corporation and Zoel Pa- rentean’s Orchestra 9:15— World Adventures” by Floyd Gibbons—WJZ. KDKA, WEAL, KWK and WBZ 9:30—Slumber Music; Ludwig Lau- rier's String Ensemble—WJZ, ‘WBZ, WBZA, WHAM, KDKA, WJR and WLW. 10:00—"Gangland,” by Charles Francis Coe—WJZ, WBAL, WHAM and WGR. 30:30—Los_Argentinos; tango orchestra WJZ, WBZ, WJR, KDKA, WBAL and WREN. The Dial Log. Washington Regul K WLW . Famous Star THE SUNDAY STAR, WASHINGTON, D. -C, MAY 24, 1931—PART FOUR. to Broadcast NEW ANNOUNCER ALSO MAKES NETWORK DEBUT. | ERLE ALCOCK, contralto, and is the latest addition to the Col staff. Today on (All programs scheduled fo 475.9 Meters. WMAL 630 Kilocycles. —Watch Tower Service. 0a—Jewish Art program. 0a—Rebroadcast from London— “Ireland,” by Padraic Colum; and “The European Broadcast- ing Situation,” by Senator Dill 1 2:00—Symphonic_hour. 3:00—Cathedral Hour. 4:00 to 5:00 — Evensong service from Washington Cathedral. 6:00—"“The World's Business,” by Dr. Julius Klein, Assistant Secretary of Commerce. 6:15—Piano Pals. 6:30—The Gauchos. 7:00—"Devils, Drugs and Doctors,” by Dr. Howard W. Haggard. 7:45—James E. Lee, tenor. 8:00—The Play Girl, featuring Irene Bordoni. 8:30—Detroit Symphony Orchestra and Edgar Guest, poet-philosopher. 9:00—Jesse Crawford, organist, and Paul Small, tenor. 9:30—Fortune Builders; D:uglas Gilbert. 9:45—Elsie Jorss, soprano. 00—Continental String Quartet. 0—Around the Samovar. featuring cent Sorey's Orchestra. 11:30—Ann Leaf at the organ. 12:00—-Weather forecast. Early Program Tomorrow, 8:00a—Morning Mood<. 8:30a—"Everyday Beauty,” by Eileen Douglas. 8:45a—The Dutch Girl. 9:00a—Opening the Morning Mail, 9:30a—EBoyle program. 9:458—Melody Parade. 10:00a—"“What I Am Trying to Do."” 10:158—The Madison Singers. 10:30a—The Biscuit Bakers. 10:45a—Three Modern Maids. 11:00a—Paul Tremain's Orchestra. 11:30a—Columbia Revue. 12:00m—Park Central Orchestra. 0—Concert le. Orchestra. 2:30—Ann Leaf at the 3:00 1o 4:00 — United Band. wWJSsv 2054 Meters. 1,460 Kilocycles. 2:15—Church of the Air. 3:45—Organ Melodies. 6:00—~Gospel Spreading Association. 7:00—Twiiight Hour. 7:30—Roland Wheeler, tenor. 7:55—8ervice at First Church Christ Scientist. 9:05—Ralph Gauker. 9:30—Song Story. 9:45—Margaret Ringrose, soprano. 10:00—Studio _feature. 10:15—L. Z. Phillips, trombonist 10:30—Bicadcast from the Free Mcth- odist Church of Alexandria. 11:00—Weather report, Early Program Tomcrrow. 8:30a—0ld King Tut. 9:30a—Weather report father’s Clock 9:40a—Hints to Housewives. 9 hfigfi;‘:' Parties. 10:00a—] beth Chamblin, soprano. 10:30a— m by ‘Women’s Clubs. 11:00a—8acred hour. 12:00m—Correct time. 12:02—“Down in Sleepy Valley.” 12:45—Abilio Martin’s Orchestra. 1:30—Old King Tut. oon musicale al pregram h V. Smith unshine hour. TELEVISION PERMITS St. Louis Makes Three Applica- tions for Visual Broadeasting. St. Louls apparently intends to be- come an important way station in the westward course of television. No less than three applications for experi- mental visual broadcasting stations have been filed with the Federal Radio Commission by St. Louls applicants, all of them broadcas Statlons KMOX, KWK and WIL ail have indicated to the commission that they want to broadcast sight along with sound in the near future, and will shortly appear before the commission to present their plans at the required public_hearings. come two television applications, one by station WCAO and the other by a lead- ing department store not now connected with radio. of and Grand- Federation of arranged by Canadian Listeners Increased. Canada added more than 90,000 licensed listeners to the Dominion radio sudience. during the fiscal year ending March 31, 1931. Official reports from the Canadian department of marine, which administers radio and collects the $1 per year tax on radio sets, show that there were 514,701 licensed sets on year before. 670 1000 710 980 West Is Ideal for Radio Sales, That the wide open spaces of Amer- the Kent hour tonight over WRC and other N. B. C. stations. 11:00—Quiet Harmonies, featuring Vin- | organ. States Army | From Baltimore have | that date, to compare with 424,146 the | Kenneth Roberts. Miss Alcock sings in Roberts lumbia Broadcasting System announcing the Radio r Eastern Standard Time.) WR 315.6 Meters. 950 Kilocycles. 7:00a—Melody hour. 8:00a—Children's hour. 9:00a—~—Metropolitan Echoes. 9:30a—Talk by the winner of the Na- tional Oratorical Contest. 9:40a—Lew White, organist. 10:00a—Neapolitan’Days, 10:30a—Jewels of Destiny. 11:00a—A typical American family, in- terviewed in their home. 11:30a—National Oratorio Society. 12:15—Biblical Drama. —Deems Taylor Musical Series. 1:30—Artists’ Service program. 2:00—Moonshine and Honeysuckle. 2:30—Manhattan Guardsmen. 3:00—Religious service by Dr. 8. Parkes Cadman, 4:00—"Pop” Concert. | 4:59—Correct time. | 5:00—Catholic hour. 6:00—Henry Hadley's Orchestra. 6:30—Herman Wasserman, pianist, and Nathaniel Shilkret's Orchestra. 7:00—Choral Orchestra, featuring Maurice Chevalier. 8:00—"“Our Government,” Lawrence. 8:15—Kent hour, featuring Merle Al- cock, contralto, and Josef Pas- ternak Orchestra. 8:45—Big Brothers' Club. 9:15—Famous Trials in History. 9:45—Sunday at Seth Parker’s 10:15—Muriel and Vee, vocal and in- strumental duo. 10:30—Russian Cathedral Choir. 11:00—Weather forecast. 11:01—South Sea Islanders. 11:30 to 12:00—Palais d'Or Orchestra. Early Program Tomorrow. 6:30a—Tower health exercises. 7:00a—Gene and Glenn. 7:16a—Morning devotions. 7:30a—Cheerio. 8:00a—Parnassus Trio. 8:15a—Campbell's Orchestra. 8:45a—Food program. 9:00a—OCollege Capers, 9:15a—Hits and Bits. I:SOD—“PIAIDlfi “Tell ‘arroll. 9:45a—Hits and Bits. 10:00a—The Blue Btreaks. 10:15a—Radio Household Institute. 10:30a—Singing Strings. }?:ssoa—u l;d Pcte.' :00a—On Wings of Song. 11:30a—Hal Kemp's Orchestra. 12:00m—Palais d'Or Orchestra. 12:30—National farm and home hour. 1:30—Organ recital and dental talk. | 2:00—Women's Radio Review. 3:00—United States Marine Band. 4:00—The Good Neighbor. |WOL Me,” by Jean 228.9 Meters. 1,310 Kilocycles. {11:00a to 12:30a—Services of the Fourth | 10:00a—"People's Greatest Need,” by Presbyterian Church. Jutige Rutherford. -Stephen Foster melodies. Light Opera Gems. Services of the Church of | Epiphany. 12:30 to 12:45—Uncle Jerry in Funny- land 3:30—Ralston's Orchestra. 4:30—Talk on “Organized Opposition %> Communism.” 4:40—Musical interlude, 5:00 to 6:00—Catholic radio hour, broadcist fre ihe Chizzh of e Im- maculate Conception. Early Program Tomorrow. 7:00a—Musical Clock. 8:00a—Birthdays 8:05a—Musical Clock 10:0va—Talk by Pe | 10:20a—Public 10:30a—Bob Hami; 10:45a—Novelettes 11:00a—The Parents' Forum. 11:15a—Musical Moments 11:30a~Half Hour with Great Com- | posers. 12:00—Lunchec | 12:30 to 1:00— 10:15a- Man. n at the organ, music. e music. PRESS IS ATTRACKED TO RADIO ENTERPRISE Recent Discussions Rouse Interest in Broadcasting and Lead to Station Purchases. One of the immediately perceptible | effects of the recent discussions of radio |#n Journalistic circles hias been the & | creasing interest shown by many news- | Paper publishers in the possibility of ientennz the fleld of radio broadcast- ‘1ng Some 50 of the 600 broadcasting stations in the United States are |already owned by spapers; about | a3 many more are affiliated with news- | papers and applications for new sta- | tions are on file with the Federal Radio Commission from nearly | newspapers. Realizing that they have little chance, |if any, to obtain permission to erect |new stations, in view of the already congested condition of the wave |lengths, some publishers are turning | their attention toward the acquisition of existing stations. Within the last two weeks four stations have been sold | to newspapers and options were obtain- | ed on two others by another newspaper | which 1s seek'ng authority to have them removed into its locality, Th: four newly acquired stations are | WHP, now controlled by the Harris- burg (Pa.) Telegraph; WDBJ, pur- chased outright by the Roanoke (Va.) | Times-World; XUCA, of the University of Arkansas at Fayetteville, purchassd by the East Louis <IIL) Journal, Ind., purchased a score of i by David 1. . LACKS POWER 10 BAN RADID ADS Saltzman Replies to Demands | for Censoring in Speech to Advisory Council. BY MARTIN CODEL. “Why doesn’t the Federal Radio Com- mission do something about advertising on the radie?” Let Maj. Gen. Charles McK. Saltz- man, chairman of the commission, an- way, as he answered it in an address before the first annual assembly of the National Advisory Council on Radio in Education meeting in New York City Thursday. Gen. Saltzman's speech was one of a serles heard by leading American edu- cators and broadcasters meeting to con- duct an inquiry into radio’s function in education. One of the other leading speakers was Sir John Reith, director general of the British Broadcasting Corporation, & government monopoly, supported by radio set taxes and carry- ing no advertising in its programs. Opposes Commercialization. Sir John, who came to this country especially to deliver an address on “What Eurdpe's Experience Can Offer t> America,” is a stanch believer in the | non-commercial radio program. Chair- | man Saltzman revealed himself in his | work of th» Federal Radio Commission, as a firm sufipomr of the American scheme of making broadcasting pay its own way by means of sponsored or ad- vertising programs. He referred to American broadcasting today as “the best in the world.” But Gen. Saltzman admitted that he had & “bond of sympathy” with the “Pro Bono Publico,” “Veritas” and “Old Subscriber” who write to the newspapers and to the Federal Radio Commission by the score to report that “the advertis- ing matter in the programs of Station PQRS is becoming nauseating,” and who ask why the commission doesn't do something about it. This was his reply: “After listening to the advertising matter in the programs of some stations I have heard, there is a bond. of sym- pathy between me and these old vet- eran literati who love to write to the newspapers in the interest of the gen- eral uplift. Even a person so callous as a radio commissioner can sympathize with them. But why doesn't the Fed- eral Radio Commission do something about it? Lack Censorial Power. “The answer is that the radio ac! says that ‘nothing in this act shall be understood or construed to give the licensing authority the power of cen- sorship over the radio communications or signals transmitted by any radio station.’ “The broadcasting station must have scme means of support, for the opera- tion and maintenance of such a station pensive matter. England, for . has solved this problem by taxing radio receiving sets. No adver- tising is heard in British broadcasting. The average citizen of our country has a feeling today that the tax concession has already been oversubscribed, and I doubt if cur people want a broadcasting tax. In the early days of broadcasting in the United States several unsuccess- ful plans were tried to raise the neces- sary funds for the support of stations. The result was the development of the ‘sponsored’ program, which is a gen- teel, lady-like term for radio advertising. Try to Please Public. “IL is estimated that there are 15,000, 000 radio receivers used in the United States. While method of supporting owners prefer—a tax or a ‘sponsored’ p;"oframf’ ‘There is little doubt but that the American breadeasting today is the best in the world. The sponsored program has brought to the microphone much costly entertainment, put on by expen- sive talent. The advertising announce- ments in these high-grade programs in general are tactfully made, and cannot well be objected to if our broadcasting is to be supported by advertising. On the other hand, there are many cases of stations operating mainly for the profits to be gained that are permitting excessive and nauseating advertising. These latter stations are hastening the c¢ay when grave consideration must be given to the question as to whether they are operating in the public interest, con- venience and necessity. “Why doesn’t the Federal Radio Com- mission do scmething about it? I have quoted to you the law prohibiting the commission from cxercising censorship. Although Congress did prohibit the Ra- dio. Commission from censoring pro- grams, I wish to remind you there is | another censor that can do much to regulate objectionable advertising and cther obnoxious features of radio pro- grams. That censor is the listening public, for whom Congress wrote the radio act of 1927, ‘The average broadcaster today Is much in the position of a storekeeper. goods that the people want to buy. In | general the broadcaster puts on the air the kind of programs his listeners wish to hear. If you are tired of the adver- tising of beauty parlors or filling sia- tions, or the merits and price of the last consignment of prunes, you can censor that prgram by turning the dial to an- other station. The broadcaster in gen- eral wants to know what his listeners want to hear. Let him know. Of course, he must accept advertising; otherwise his station will die, but the value of his advertising and the rates he is able to prescribe depend on the num- ber of hearers he reaches. If excessive and objectionable advertising causes a large number of his hesrers to tune-in another station, the effect will be magi- cal on the broadcast owner.” RESCIND BUILDING PERMIT KENX, Los Angeles, Loses Right to Increase Power. While a score or more broadcasting stations in various parts of the United States were anviously awaiting the Fed- eral Radlo Commission’s decision re- garding an_extension of high power, station KNX, Los Angeles, was forced by the commission last week to default the construction permit it has held for more than a year to erect a new 50,000~ watt transmitter. The forfeiture was ordered upon ad- vice -from the district radio supervisor that the operators of KNX had not begun construction on the station. Its construction permit having been ex- tended from time to time, Station KNX was cited for a hearing before the commission on May 13, but failed to put in an appearance. It asked instead for a postponement which the commis- slon refused to grant. Interisland Radiotelephone. Using the ultra-high radio frequencies around 5 meters, the Mutual Telephone Co. of Hawail has begun construction of an interisland radiotelephone ays- fem on four iglands, and expects to have the service in operation before the end of ‘this ‘year. This is the first such use of the extremely short waves au- thorized for such purposes by the Fed- eral Radio Commission. Authorized Service Wico—K-W and Webster Magnetos 1716 10tk 84 N.W, swer this oft heard question in his own | | talk, devoted mainly to describing the | radio broadcasting would these 15,000,000 | sponsored program would win. ' The storekeeper keeps on his shelves the | Behind the Microphone BY THE RADIO EDITOR. T-is an established custom in radio that whenever the President makes an address, whether in or out of Washing- ton, the microphone will follow him. Since taking office President Hoover has set a record for presi~ dential broadcasts. He has spoken, beginning with his inaugural ad- dreess March 4, 1929, 49 times, and his Memorial day speech at Valley Forge will mark his fiftieth. Each time radio carried his voice to the American people, Former President Coolidge was a frequent radio speaker, particu- larly in his last two years in office. In the“seven years of his admin- istration, however, Mr. Coolidge faced the microphone 37 times. Before the end of his Present term Mr. Hoover probably will double that number. In addition to the Memorial day address, the N. B. C. and Columbia networks are making arrange- ments to handle the three speeches President Hoover is to make in June in Ohio, Indiana and Illinois. The first is scheduled June 15 at Indianapolis, when he will speak at the convention of the Indiana Republican State Editorial Asso- ciation. The following day he will speak in Marion, Ohio, at the morial, and June 17 he will make the third and final address at the dedication of the Lincoln Me- morial in Springfield, Il CEE ORE than one-half of the families of Montgomery County, Md., had radlo receiving sets a year ago—about equivalent to the *“radlo population” of ‘Washington — the United States Census Bureau announced last week. Making public statistics for Maryland as a part of its country- wide census of radio receiving sets which was taken along with the population census last year, the bureau discloses that Montgomery County had 11,811 families April 1 last year. Of these, 6,095, or 51.6 per cent, had radio sets. When the last census was comfiuted in 1920 Montgomery County had only 7,712 families. Prince Georges County reported a radio set population of 45.5 per cent, with 6,195 of its 13,627 fami- lies having sets as of April 1. In 1920 this county had a total of 9,397 families. According to the bureau's fig-| ures for the District of Columbia, | announced two months ago, 53.93 per cent of its total number of | families had sets. As of April 1,| 1930, it had 126,014 families, with | 67,880 possessing sets. Maryland, as a whole, reported | that 429 per cent of its total number of families had sets. The number of families in the State on April 1, 1930, was 386,087, as compared with 324,742 in 1920.| The number reporting radio sets| | was 165465. The number of per-| sons per family in 1930 was 4.2, as against 4.5 in 1920. . Less than one-half of the Balti- more City families had sets. This city had a total of 194,491 families on April 1, 1930, with 95,108 of them, or 48.9 per cent, reporting| sets. TO insure good reception replace ! the tubes in your radio re- ceiving set at least once a year, advises Federal Radio Commis- sioner H. A. Lafount. Don't wait until the tube burns out, he adds, because depreciation of tubes is gradual and consequently un- | noticeable. If your old tubes are all replaced with new ones you will notice a surprising improve- ment in the quality of reception even on some old receiving sets, the commissioner says. “Many set owners pay too lit- tle attention to the hearts of receivers. The tubes do the real { work, but like most mechanical | devices they will wear out. An | automobile, no matter how per- fectly constructed, would not travel a great distance without oil. Manufacturers tell us to change the oil every 500 miles—not be- 'cause it has disappeared, but be- cause it has lost its efficiency. | Many of its virtues and character- istics have disappeared although { the fluid itself remains. “This is to a great extent true of the tubes in your radio set.| People often complain that recep- }non is not satisfactory when per- haps they are using tubes from one to three years old. If you ex- | | pect the reproduction of all sounds and the harmony which is trans- mitted it is wise to replace all the tubes, even though they have not completely burned out.” s un - REPLIES to questions put to leading radio advertisers and radio station managers, checked against their own stop-watch ob- | servations, have led the editors of Radio Retailing to estimate that advertising occupies 7.7 per cent of the radio listener’s time. This calculation applies, however, only to the networks and the larger stations, the smaljer inde- pendent stations being Tregarded as “much greater offenders in their impositions on the listener,” because they were found to be devoting an average of 15.8 per cent to publicity. This leading trade organ of the radio industry is considerably con- cerned over the charges that “too much blah” occupies the ether lanes and that this may be par- o | | ELINOR MITH 7. tells about altitude thrill tonight at 8:15 o'clock. “BAYUK STAG PARTY” WIZ, WLW, KYW, KWK, WBAL, WGAR, WREN, WiR Radio Official @ Service EDWARDS RADIO SERVICE 9th & Mass. Ave. N.E. LI 9118 . 4995 OPEN EVENINGS & SUNDAYS | | | aviatr dedication of the Harding Me- tially responsible for the fact that !:eople are not buying radios in as arge numbers as they should. Therefore Radio Retailing offers the following recommendation as “an unblased consideration of this subject from the standpoint of practical expediency rather than the viewpoint of righteous indignation.” 1. That the American system of commercially sponsored programs —but tax-free sets—is preferable to that in vogue in England and | continental Europe. | 2. That a reasonable amount of advertising on the air is neces- sary, under our policies, and is not objectionable provided it does not occupy more than 6 per cent of total program time and is free from objectionable statements. 3. That the way to cure present abuses of purchased air time is the offender. 4. That this may, and should, be done in any of the following ways: By organized local radio dealer protest to the offending local station or chain and by direct protest to the president and advertising manager of the adver- tiser in question, by an authorized letter from the Radio Manufac- turers’ Association directed to these same individuals, or by a azine, outlining the nature of the | breach of good taste, the program name and schedule, and the name and address of the advertiser, Radio Retailing has reason to be- lieve that formal protest of this nature will not go unheeded and that, in_most instances, they will prove effective. MILWAUKEE SUBURBS ARE RADIO-MINDED | Eight to Nine Out of Every Ten Homes in Shorewood and Wau- watosa Have Receivers. ‘To the two “Gold Coast” suburbs of Milwaukee, Shorewood and Wauwatosa, belongs the distinction of having the highest proportion of radios to homes of any communities among the 20 States whose radio censuses have thus far b2en compiled by the Census Bureau. Of the 3,665 families in Shorewood, 3,192, or 87.1 per cent, reported having radio sets when the census was taken on April 1, 1930. Of the 5.503 families in Wauwatosa, 4,597, or 83.5 per cent, had radios. In other words, there were radio receivers in eight to nine out of every 10 homes in those communities. No community in any other reported State comes.within 15 per cent of that record, but 15 cities or villages have be- tween 60 and 70 per cent of their homes radio equipped. Fourteen of these are in Wisconsin, the one other being Stam- ford, Conn., with 60.8 per cent. Mil- waukee, with 90,311 sets, has 62.8 per cent of ity homes radio equipped and luduub far the larger cities thus far reported. n fact, Wisconsin's is the best record achieved by of the 20 States, with 384,425 of its 713,576 families, or 51.1 per cent, having radios. The propor- tion, but not the total, is exe somawhat by Connecticut, where 213,821 of the State’s 389,796 families, or 54.9 per cent, have radios. In the District of Columbia, the proportion is 53.6 per cent, or 67,880 out of 126,014 familie Iowa runs second to Wisconsin in total, but its fimenfil.e is 48.6. There ‘were )5 families counted in Iowa, and 309,327 reported owning radios. Connecticut, Wisconsin and the Dis- trict of Columbia alone among the | States thus far reported showed “radio | set populations” in excess of 50 per cent of the homes. Some of the most papu~ | lous States, however, remain 10 be re- | ported. including New York, New Jer- | sey, Massachusetts, Ohio, Indiana, Ken- | tucky, Illinois, Missouri and California. |C.B.S. GETS BIG CONTRACT | Reynclds Tobacco Co. Will Broad- cast Six Times Weekly. Probably the largest contract for time alone ever signed by radio was obtained by Columbia Broadcasting System when it signed the R. J. Reynolds Co. for a broadcast over most of the network six times weekly, beginning June 1. The figure was not announced, but it was said to exceed by a considerable amount the American Tobacco Co.'s program, which calls for an expenditure of $1,611,000 for time alone during one year. YOUR OLD SET ACCEPTED AS DOWN PAYMENT ON THIS [STEWART |IWARNER RADIO L1 (Wi, A.C.orD. C. 74.50 Less Tubes with 8 tubes of the Complete of highest standard quality, $87.25 1" Nothing Down THE LIBERAL ALLOWANCE SERVES AS YOUR DOWN PAYMENT Okay Radio Co. 417 11th St. N.W. 1760 Pa. Ave. N.W, THIS OFFER LIMITED thmu&h individual contact with |Colum! specific statement to this mag-' TELEVISION SERVICES ENGAGE RADIO STARS Two National Chains Annmu. Plan to Broadeast Artists in Visual Programs. ‘With the outcropping of experimental television programs as a regularly scheduled service in New York City, the two national networks, N. B. C. and announce that they will tole- blished radio stars in their visual broadcasts. The N. B. C. is already on the air with a television station (W2XBS) in Gotham, and Co- lumbia expects to inaugurate W2XAB in conjunction with WABC, its New York key, somewhere around June 1. ‘Thus those radio fans equipped with the television apparatus now on the market will be able to tune in pictures of Dorothy Knapp, Ziegfeld show girl and one-time winner of the Atlantic City beauty pageant, who has been chosen as the “experimental artist” of N. B. C's television tests, and on an- other band of wave lengths they will be able to pick up features of such bia stars as Morton Downey, the Dodge twins and Natalle Towers. ‘The only station in metropolitan New York now transmitting sight and sound simultaneously is WGBS, which inau- ment about a month ago. Both N.B.C. and Columbia will synchronize their visual transmissions with voice broad- casts to enable those properly equipped to hear as well as see the televised artists. The two chains are using RCA- Victor tolevision apparatus. It is estimated that about 10,000 tele- vision sets are now in use throughout the country, a large proportion of them in the New York metropolitan area. The service is still officially labeled by the Federal Radlo Commission as ex- perimental visual broadcasting, and the television experimenters are still pro- hibited by the commission from com- merclalizing or “selling time” to adver- who may want to employ televi- slon in its present state. HIGH-POWER RADIO IS NEARER COURTS Commission Takes Yost Recom- mendations on Objections Under Advisement. High power for broadcasting leaped another hurdle on its way to the courts when the Federal Radio Commission, after hearing final arguments last week on “exceptions” by stations rejected in their applications for 50,000 watts in the second repart of Chief Examiner Ellis A. Yost, took the Yost récommen- legal objections to them under advisement. Two weeks were given counsel for all stations to file rebuttal briefs, so that the decision of the commission may be expected early in May. Since it appears to be unlikely that the commission will recede from its determination to limit 50,000 watts to only four clear channels in each of the in all, it is expected the commission will adopt the see- ond Yost report in whole or in part. In doing so it will choose eight sta- tions for elevation in power to 50,000 watts, since 12 channels are already thus occupled. The commission will probably reject the Yost recommendation that all other clear-channel applicants be granted 25,000 watts. In his original report, which was remanded to him by the commission, Yost propesed allowing all clear-channel occupants to go to 50,000. By many of Lhe'THpHelnfl it is belleved that this view ultimately be forced upon the commi n the court, which, it is assumed, will be swayed by the overwhe! technical testi- meny in favor of such power offered at the hearings last Autumn. stations 50,000 watts and thus limited to only eight selections, Yost made the follow- ing choices: WJZ, New York; WOCAU, Philadelphia: WSB, Atlanta; WSM, Nashville; WGN, Chicago, WCCO, Min- neapolis; KOA, Denver, and KPO, San Prancisco. Variance Seen in New Set. Pilot Radio & Tube Corporztion has gurated the service with Jenkins equip- | BY THE RADIO EDITOR. Folks Behind . The Microphone HERE is one song Joe White, the “Silver Mask tenor,” never will sing. He's not superstitious. Dire things happened every time he sang it. The “jinx song” is Ethelbert Nevin's “My Rosary.” Four times in his life has he sung it— and every time with disastrous results. The first time was before his radio warbling for the N.B.C. network had made him famous, when he was plain Joe White, a tow- headed youngster playing with his pet goat in the yard of the White's Jersey home. The goat was also very young, and little Joe hugged 1t in his arms as he sang “My Rosary.” Less than a week later the goat died. The second and third time be sang “My m;;.z" White was on France with the A E F - T © The transport ship was the Pocahon- tas. When half way across, the dough- boys insisted on a concert. White could | sing, and Judson House would play the | plano. The first number on the pro- | 8ram was “My Rosary.” Nobody knows | whether it was the song that finally goaded a German submarine beyond | endurance or whether it was planning to attack anyway. At any rate, the concert was informally postponed. The | audition chose to repel submarines in- |Stead. Later the same day, they tried again to stage the concert. Once again House played the opening bars of “My | Rosary,” and White sang the first few notes. Again a submarine popped up. . The fourth and last time White tried | "My Rosary” was in Beauval, Franee. A German plane flew over the sector and applauded by dumping a powered bomb square on the roof. It totally wrecked the impromptu concert sh;;L Nobody lwls hurt, but White Te never again to sing “My Obviously, radio had no terrors Whlw'hcnhnn!htckhm His was the first voice picked up by radio in Englaid from the United States, when one of his concerts over WEAP was heard clearly in London in 1923, EXPANSION Joe White, RUSSIAN RADIO |PLAN BEHIND IN ORDERS With Two Years of Set Time Past, There Is Already a Shortage of 1,000,000 Receiving Sets. Two years of Russia's 5-year plan fer expansion of its radio system ended October 1, 1930, with the Soviet weak current trust considerably behind its orders for receiving sets, according to the Communists’ Almanac for 1931. There were 1,267,000 radios in use in Russia on that date instead of the 2,500,000 planned. Only about 65 per cent of the 150,000 sets which were to be added between October 1 and Janu- ary 1, 1931, were delivered. Although failing behind in orders, Russia i importing very lttle radio equipment—at least from the United States. Formerly one of this country's best customers for radio supplies, it cut imports very substantially under its plan to have its own weak current trust supply the sets, which are being placed mostly at points where congres gate rather than in private homes, It is roported that 34,000,000 rubles are demanded by the various local cen- ters for Russian radio sets during 1931, wi 5 very large Beopar. tion of broadcasting time in Rl is devoted to news items and govern- mental propaganda. o Nl 1,000 Calls Per Minute. In order to conduct what it describes as a “radio auction,” station KMTR, Los Angeles, has ordered a new tele- one switchboard cal of handling 000_calls per minute. introduced a new radio receiving set designed to tune in all radio waves be- tween 15 and 650 meters without changing coils. Listeners on such sets will tune in most short-wave transmis- sions and some of the long waves, Trip to Europe Planned: Willlam 8. Paley, president, and | Lawrence W. Loman, supervisor of broadeasting of the Columbia Broad- Sunn: xByn.em. will ‘ull for Euro] une 6 for a survey of European ndfi They will be gone several months. | 0000000000000000000000000 DEMONSTRATED DOWN IN YOUR HOME 35.00 FREE Long Time to Pay Balance ALTERNATING OR DIRECT CURRENT With Compinis 36095 2% OKAY RADIO COMPANY 417 11th St. NW. 1760 Pa. Ave. N.W. ONLY 6 DAYS LEFT to purchase a New Radio at a reduction of 20% to 50% in this Gigantic REMOVAL SALE will find only the better In this unusual sale I{ . known of the high grade RADIOS, such as Victor, tfloh, runswick, Majestic, Stewart Every Radio Must Be Sold Regardless of Cost All Fully Guaranteed Terms If Desired * Philleo, RCA Ra Warner, Atwater Kent. DO NOT DELAY—COME EARLY .. And Have Your Choice