Evening Star Newspaper, May 15, 1931, Page 21

THE EVENING STAR, WASHINGTON, D. C., FRIDAY, MAY 15 1931 oJ, THE NEW e Meffs Gotham Adjustables—The Stockings That Fit Any Length Leg. Of course at Jelleff’s—only at Jelleff’s. See this new stocking, the sensation of the hosiery world. $1.95 pair. Shop Saturdays in the Mornings if Possible! t%ty & e Avre You Ready or Summer? 9 000 Smart Frocks or Every Occasion! (A) SHEER TAILORED PRINT SUIT in brown, black or navy, with WIS PATER ... 0sanmaniese .$25 Misses’ Success Dresses—Fifth Floor (B) TWO.FABRIC COMBINATIONS in flat crepe frock with rough printed sports silk jacket ................ $2; Junior Misses’ Dresses—Fifth Floor (C) ORGANDY WITH PETTICOAT FRILLS, with 3diered cape shoul- ders and a ribbon belt.........$16.50 Juniors’ Success Dresses—Fifth Floor (D) WASHABLE JACQUARD SILK CREPE with fagoted neck and its own jacket Women's Success Dresses—Fifth Floor (E) WASHABLE CREPE SHAN, thinner than Shantung in this dress, for the little woman ......... 2 Women’s Success Dresses—Fifth Floor (F) SHEER DOTTED VOILE for a cool cotton Summ, of many smart cotton fash Cotton Frock Shop—Fourth Floor (G) WASHABLE SILK SHANTUNG, in cool little sleeveless tennis dresses, with scarfs, tucks, buttons......$5.95 Inexpensive Dress Shop—Fourth Floor (H) TAILORED PRINTED CHIFFON with patent leather belt and bolero jacket aver the sleeveless frock.$39.50 Misses’ Gown Salon—Second Floor (I MOUSSELINE DE SOIE, sheerer than organdie, smooth as silk..$29.50 Misses’ Gown Salon—Second Floor (J) CONTRASTING JACKET with new sleeves on polka dot dress, $39.50 Women’s Gown Salon—Second Floor (K) SHEER SUITS ARE SMART! Navy, brown or grey, with lace, $49.50 Women’s Gown Salon—Second Floor (L) CHIFFON WITHNEW SLEEVES, a pastel print with soft lines and tiearound jacket....$39.50 Larger Women's Shop—Second Floor (M) WASHABLE CREPE SHAN- TUNG in jacket effect with waist- coat of crepe de chine $29.50 Misses’ Gown Salon—Second Floor 12,000 is a lot of dresses, more than we have ever had before—but we have a very much larger store than we had last Summer. And we know that you need more frocks in warm weather than at any other sea- son. We know that—with the necessity for a special fashion for every special occasion—you’ll need more dresses this Summer than you did m 1930. Silk frocks, cotton frocks, light frocks, dark frocks . .. delicate fabrics or sturdy . . . lots of white . . . lots of pastels. . .and strong, strident colors. Frocks for the junior miss, the miss, the woman, the shorter-than- average woman, the ]Ell'g‘cl' woman. Frocks for play, for the gentler art of watching, for travel, town, country . . . for lazy afternoons, impor- tant afternoons . . . for dinner and formal evenings. Eight Specialized Dress Shops—on Three Floors! Cotton Frocks—Including Nellie Dons—$1.95 to $25 Silk Frocks from $5.95 to $10.95—Fourth Floor Women's—Misses'—Little Women's Silk Frocks—$16.50 to $25—Fifth Floor Women's—Misses—Junior Misses’ Silk Frocks—$29.50 to $95—Second Floor Women's—Larger Women’s—Misses'—Little Women's Madelon Dresses—$25 and $39.50 Romney Dresses—First in Fashion—$49.50 That’s a Lot of Reasons Why You Should Buy Your Summer Frocks at Jelleff’s! Costume Jewelry 50% Less Than Usual Prices Special purchases from an importer meeting the compe- tition of receivers’ sales—the pick of his stock at half price. All the new colors and color combina tions for Summer . . . in chokers carrings . .. bracelets of metal and lalith . . . many pieces of sport jeu All regular $1.00 values. Chokers . . . necklaces . . . clips . ., ear- rings, of smooth and carved galalith in solid colors, or very smartly combined with white . . . and simulated crystal c Regularly $1.95. Necklaces in choker or the longer lengths . in galalith, crystal . . . and fine French pearls T(simulated), assorted lengths, one, two and three strand lengths, and the smart s .95 60-inch length . . . imported novelty brace- lets and rhinestone earrings. Regular $3 and $5 values. And at 45¢—95c—$1.95 Necklaces of simulated pearls with handsome clasps. One, two and three strand lengths and 60-inch length. Jelleff’s Costume Jewelry Section—Street Floor Sale of Compacts Give them as bridge prizes . . . slip one into yvour own purse; they are all at special prices for fhis sale! Loose-pacts with round metal cases enamcled on the top in a variety of colors...black, colored enamel...green, black, blue, green, orchid, red and yel- plye, red...with cloisonne me- low. Single style only, with dallions...and black enamel light puff and mirror, with your own 3-letter mono- 31.50 gram in_silver. Triple vanities with rouge, $2.50 powder and lipstick (on a . 3 chain) in smart colored enamel Single loose-pacts of cloisonne and silver metal fan-shape in delicate pastel colors... loose-pacts with modernistic double loose-pacts in black en- cnameled cases in green and amel and metal with a space red with black, old blue, green for ~your three-letter mono- and grey. gram Jellef’s Toilet Goods Department—Street Floor Square double vanities of silver metal with lids and bottoms of To be smart this Summer let your handbag be patent leather, pigskin, linen or Meadowbrook crepe . . . let the shape be a roomy pouch or swag- ger vagabond envelope and let it match your frock or contrast with it in these eclors . . . white, eggshell, green, blue, red, brown, grey, navy and black. Jellef’s Leather Goods Shop Street Floor Washable Doeskins The glove question boils down to two facts . . . to be really smart they must be light . . . and they must wash! We suggest several pairs of these washable doeskins in white and eggshell for your Summer wardrcbe. Jelleff’s Glove Shop—Street Floor Heigh-Ho Is Back! As Lovely as Ever and Less Expensive for One Week! The popular Heigh-Ho lin- gerie . . . that most satisfac- tory chiffon material . .. makes ifs bow for the Summer sea- son, in a variety of styles. In flesh, with coral. Sizes 5to 7; 32 to 38. st Year This Year $1.50—Uplift bandeau....$1.00 $2.00—Pantie with fitted yoke with side button - $2.00—Yoke bloomer.....$1.50 $2.00—Yoke bandee bloomer .. ...81.50 ...$1.00 Jellef's Glove Silk Section Street Floor Will Be Modeled New Madelon Underthings Chemise, step-ins and panties, $3 Slips and dance sets, $3.95 Gowns, $5.95—Pajamas, $7.95 Madelon underwear is just as fa- mous as the Madelon dresses... selected with the same critical care. You will love these matched sets .gowns cut on the bias for per- fect fit, one-piece pajamas tied with ribbon sashes, dainty dance sets, chemise trimmed with embroid panties with fitted waist band all of them in tailored, or lovely lace-trimmed styles...in flesh, tea rose, white #fid gluc. Jelleffs Grey Shops-—Segond Floor e