Evening Star Newspaper, September 13, 1930, Page 15

PSYCHOLOGY. AND HOKUM LOT SALES PLAN BASIS Free Rides, Free Luncheon and Long Lectures On “How to Make Money Quick” Offered. Resales Not Guaranteed. . BY DON S. WARREN. M OB psychology, that well known law of human nature, has been responsible for many things, both good and bad. Mob psychology, it is interesting to note, is being employatt in the sale of unimproved real estate. This is done by cre- ating in the minds of prospects the belief that since so many persons are buying such property a parcel can be bought and soon resold for a profit. Profits were made in this manner in Florida, for instance, before the boom there collapsed. Mob psychology is created in such instances by free rides to the subdivision, free luncheons given a large, number of prospects seated in a group, and a free lecture (very well delivered) about how to make money quick. Something that has notfims to do with mob psychol ’ , how- ever, it also is noted, is the fact that the in a receipt for a modest down payment that resale of the property, é)romoten plainly state they do not guarantee This method is a spectacular exception, rather than the cus- tom, in the sale of real estate. Radio talks have been given on the subject of this method of sell- ing unimproved subdivision lots and, as knowledge of the lunch- eon-lecture salesmanship lan grows, interest in the method in- creases. Description of Method. Because of the growing public inter- est in this sales plan, a general descrip- tion of the method as employed at va-| rious itmes in ul}::er;u“;ecuom of the country is given herewith. Persons found to be interested in in- vesting in real estate are invited to visit/ the subdivision. Contact agents have been eminently successful in finding real-estate-minded persons, .since the oters say they have between 100 gt e et gacher fogether with , the gal gether w! their chauffeur-salesmen in a tent or frame structure erected to serve as a ‘combination dining hall and sales office. Every one is polite umiu At the same time there is cl 1 activity. One by one automobiles carrying sales- men and their guests arrive at the By groups they are escorted ihto the bullding and seated at card . Conversation m{rowl and ‘l‘:;: on aspect of . A radio usually usic and songs. Thus, the prospects are informed, they have a chance to enjoy profits with the promoters. ‘The lecturer expresses the bellef that if the prospects buy now they can re- sell in about six months and make nearly 100 per cent profit, or sell after 18 months or a year and make 200 per cent profit. This is a conservative estimate, the lecturer declares, In the sales eontract or receipt for the down payment, however, is a state- ment that the company does not guar- antee any resale. The lecture ends, sometimes after the audience has listened attentively as long as an hour. More activity en- sues. Some chauffeur-butler-salesmen drive off with prospects to m-m sonal ins) lon of certain lots. remain in the dining hall to confer prospects from survey of lots. Financial managers are introduced to prospects and retire with them to private booths at one end of the hall. A blackboard is set up in front of the building. Financial man- agers come from booths with prospects and talk to an agent at the blackboard, who holds a megaphone. Crier Shouts Out Sales. Quickly lifting the megaphone to his mouth, this agent shouts out for all to hear, “Lot No. _Il knhllclbo‘:fl 80 other rospects may know what parcels no flmler are available for Durenu Sometimes within a half hour as many as 10 or a dozen lots gre chalked up as sold. ‘When the purchaser makes a down payment he is given a of the sales contract or a receipt detal the terms of the sales agreement, one of the doc- uments containing the statement that no guaranty of resale for the purchaser the | is made by the company promoting the tion, low cost, sraall unit with a resuitant large volume of e n the end. A Pimved by really 13th St. N.W, A 3-story, 9-room and 2- bath brick with h.-wh, elec. lights. All in excellent condition. A Real Bargain 7 8950 i by * Nat'l 5903 com| 1418 Eye VALUE 5519 NEVADA AVE. $12.950 Without reservation this is the best new house buy in Chevy Chase, D. C. Brick home, 1V sq. east of Conn. Ave. at Morrison St. . Immense living room, 23x ~ 143 huge master bed room, 21x12; 2 other splendid bed rooms, 2 complete baths, perfect kitchen, charming dining room. Lot 50x125. Inspect this home today. Open Sunday, Saturday and every evening until 9 o'clock. A. G. HUGHES subdivision. This statement, though sometinfes in small print, is included in the contract sales and has been found to | be legal andbinding, Randolph Staircase Carved. Tu on - the ~James River, in Goochland County, Va., was built about 1712 by Thomas Randol) two beautiful s north to that of the grand staircase & Rose- well, and it is likely that the same workmen were employed upon it, since the the proprief of Rosewell, were related to the Randolphs. > Realty Associates 1427 Eye Natl 8744 Blocks of This BULDING COSTS INU.S. DEELINE Fi‘gures Indicate They Have Reached Lowest “Level for Readjustment Period. Construction costs in the United States during August were lower than at any time in the past two years and indicatiops are that they have reached their bottom level for the general read- oy cal anal: ust comple o Associated General Contractors in America. ‘The ave of construction costs in the princi) construction centers of the country in August showed a decline for the fifth consecutive month, drop- mw index number 198.4, or three- of a point below July and 4.6 points below that for the corresponding period a year ago, the chart of the association shows. Taking a line through the cost trends following the general business reces- sions of 1924 and 1927, when average cu::'t:ucucn clolstsl declhéed gl ;\nd r* points, respectively, and _which are closely paralleled by the pfesent trend, Edward J. Harding, assistant general manager of the Associated General Contractors, states that any further downward movement is hardly to be expected. - Mr. Harding points out that following the general recession in 1927 construc- tion costs gradually decreased 4 points in five months, and that also following the depression in 1924 they declined 5 points in a period of three months to the low levels of those periods. In both instances the index reached its low figure within & year from the low point in general business, which in the pres- ent cycle is believed to have been in December of last year. The 'cost of construction has varied but little in the last seven years, Mr. Harding states, as the upward trend of the cost of laber in general has been Just about offset by the downward trend of the cost of material. During the current year the index number for labor wages has remained stationary at 232, the charts show, while the index for' basic material prices has declined 8 ts in the last five months to 176. wages were a factor in reduced con- struction costs, whereas in the present movement they have played no part, having been maintained at their highest levels, Mr. Harding . Material Erlcu, however, are at a lower level at any time in the past four years, and as costs have apparently hit bot- tom, the present is a particularly ad- vani us time for economical con- struction, he believes. LIGHTER STREETS SEEN Dark Materials for Tall Buildings Predicted Thing of Past. the constant growth of sky-- h form them into conyons and shut off the direct rays of the sun. P o i 00 cMadleon A"mi; Brown, Mrs. Bertha E. Barrick, Dr.and shows that a skyscraper may actuall increase light in the building opposite if it is faced with materials H‘lt in color but without a finish whic! reflect ’llre along with light. The re- sults of the test are believed to fore- cast that New York and other large cities of the future will be built en- -+ and Mrs, will | Thert C. tirely in light colors and that dark materials will be things of the past in high buildings. | SL1G60 PARK HIL1S Good Schools Within a Few Splendid Home No. 10 Sunnyside Road—Only 11,750 T Built of stucco, timber and brick, it has ity and charm and hospit- able friendliness often denied homes costing thousands of dollars more. a stately di, It nestles in color-drenched woodlands, boasting a natural beauty that the rich man’s estate seldom equals. Its massive living room awaits friendly book shelves, cozy reading table, downy couch and dee close to a blazing open fire. Exceptionally sound construction; every modern conven- iense; small cash deposit; very convenient terms. ORTH Realty ASHINGTO Company HIS is one of several recently constructed modern homes in Sligo Park Hills, fea- tured at an exceptionally low price. p easy chairs drawn TN - 2 DROO‘E LEE, Pres. P. BLAIR LEE, Vice Pres. CURTIS WALKER Treas. DIRECTIONS: Drive out Sirteenth Street, via Algska Avenue to Georgia Avenue, over District Line, watching for large Sligo Park Hills sign—turn right, following arrows. NEW HOME OF MA]. LA GARDE EXEMPLIFIES COLONIAL STYLE . — Home of Maj. and Mrs. Richard D. La Garde, 2529 Belmont road. An example of Colonial architecture is seen in the new home of Maj. Rieh- ard D. La Garde, U. S. A, and Mrs. La Garde, recently completed at 2529 Bel- mont road, on a site adjacent to Rock Creek Park and one block of Massa- chusetts avenue. ‘The house is of Colanial brick exterior, with slate roof, and the exterior and interior treatment of the house is fashioned after the early American precedent. A feature of the property is an oak tree, 125 feet tall, standing to the right of the building, which was preserved in the development of the site. ‘The house contains an entrance hall, lavatory, kitchen, butler’s pantry, din- ing room and living room on the first floor. The dining rooom opens onto a large brick terrace, treated with a foun- tain, overlooking Rock Creek Park. On the second floor is the mnmr‘:[ suite, containing a large bed room, & dressing room with a built-in wardrobe and a bath. Two other bedrooms, each with a bath, also are located on this loor. ‘There are two guest rooms with bath and two servants’ rooms and bath on the third fioor. ‘The flooring on the first floor is laid in wide oak planks with wooden pegs, 18 APARTMENT HOMES SOLD IN TILDEN GARDENS Announcement for Final Building of $3,000,000 Group Made by M. & R. B. Warren. Sale of 18 apartment homes In the sixth and final building of the $3,000,- 000 Tilden Gardens co-operative apart- ment dev ent, Cor cut avenue between ick and Tilden streets, was announced today by M. & R. B. Warren, bulm:’:. i % Purchasers e building are Mr. . Prederick W. Fowle, Mr, and Mrs, Alexander Ueland, Mr. 3 Harvey L. Rabbitt, Mr. and Mrs. Joseph Gross, Mr, and Mrs. William H. Mrs. George A. Holm, Miss Mina M. Langvick, Edmund H. ; Mrs. ‘ese C. Towne, Pa Nelle Beth Wilkinson, Mrs. Dorothy Lorraine, Mrs. Lottle C. Bryan and Miss Rachel K. Bryan, Mr. and Hrk William Edgar Bowman, Mr. and Mr Orrin B. Cox, Mrs. Ada C. Cuddy, Mrs, Carrie H, Perkins and Miss Dorothy B. Perkins. i d ‘The bed rooms are papered in old Co- lonial designs. The entire interior decoration has been carried out in Co- lonial spirit. In the basement are the boller room, chauffeur’s room and bath, storage room and a two-car garage. ¢ ./ SILE ANNDUNGED 0F MODEL HOE Mr. and Mrs. W. W. Hubbard Purchase Colonial Place on Maple Avenue. ‘The large three-story colonial dwell- ing featured by white brick exterior construction built at 6502 Maple avenue, | forest section of Chevy Chase, which | was one of the model homes sponsored this year by The Star in co-operation with the Operative Builders’ Associa- tion, has been purchased by Mr. and Mrs. Ward W. Hubbard, it was an- nounced today by Shannon & Luchs, Inc., builders and former owners; Set against a background of trees and ) surrounded by attractively landscaped lawns, the house presents a brightly cheerful picture, with its exterior walls of white brick forming a contrast against the natural setting. The house is of the central entrance hall type, familiar to the colonial style. On the left of the hall is a large living room, with a man’s room, or den, to the rear and a rear living porch overlook- ing a rear garden. To the right is the dining room, butler’s pantry and a large kitchen and cold pantry in the rear. On the second floor are the master’s suite, consisting of a large bed room, hall, private bath, large closet and a second-story porch and two additional | to be erected at 1472 Irving street The house, designed by John J. Whelan and built by F. M. McConihe & Co., Inc, was purchased through g\e agency of the office of Mrs. Jack ayes. bed rooms and an extra bath. On the third floor is a recreation room, an ex large closet, a maid's room, with lavatory, and a large storage | space. . A Village in the City Seven Minutes From Dupont Circle . America's Most Unique Colony of About 200 Homes of Genuine Elizabethan Architecture o] 1606 44th St. ®Furnished by W. and J. Sloane New York and Washington = OPEN 9 AM. to 9 P.M. TO REACH—From Dupont Circle drive west on Que Street to Wisconsin Avenue, north one square to Reservoir Road and west to the Village. Make south turn at 44th Street. Created and Developed BOSSEHELPS S &0 PH Founded 1907 Last Opportunity . . . to own a home in FOXALL, overlooking and adjoining beautiful Foundry Branch Valley Park. Forty-four of our mnow famous Double-Front English Group Homes have been purchased . . . only two are left. These are over 23 feet wide at the rear and have 3 double bed rooms and an unusually large dining room as well as all the appoint- ments that have made this development the outstanding one of the year. These homes adjoin our ‘Star Model Furnished Home at 1509 44th Street N.W. Investigate before the opportunity is lost. WAVERLY TAYLOR %¢ Office 1522 K St. Nat'l 1040 Drive out Que St. to Wisconsin Ave, north one block to Reservoir Road, west to 44th St. and make left turn three blocks south to furnished model home at 1509 44th St, SATURDAY, SEPTEMBER 13, 1930. | BUILDIN NEWS $362,000 PRIVATE PROJECTS HERE APPROVED IN WEEK 28 Dwellings, a 896,000 Church on Irving Street and a $38,000 Machine Shop on List of Building Inspector. RIVATE building projects having an estimated tbtal cost of P $362,000 were approved by the Included in the new list District building inspector, Col. John W. Oehmann, during the past week. of operations were plans for 28 dwellings, a $90,000 building for the Central Presbyterian Church shop structure for 621 H street. An application for permit for home of the Japanese embassy here, and a $38,000 thr the Ballauf Manufacturing Co. i -story machine to be erected at the construction of the new at 2514 Massachusetts avenue, was filed this week with the District building inspector by repre- sentatives of the imperial Japanese government. Plans, previously announced, provide for the constructi 2 $300,000 three-story residence for the Japanese Ambmmao:na:; of a two-story chancery building costing $80,000. (Continued on Second Page.) velopment in the city. many other fine features, fully landscaped and bounded An engaging outlook from side for mil points of interest. <> > - > Tower Bldg. ‘Burleith H. eights 38th & T Sts. N.W. The quaint beauty and restful charact f Engli architecture is faithfully reproduced in :h:; edri:.x‘i,nni\r":l:ll: « majestically set at one of the highest points Homes contain 8 rooms of generous size, fireplaces, “cedar closets, oak floors, 175-foot terraced lawns are taste- Brick garages face wide paved alley. panorama of the winding Potomac and neighboring country- 1 around—downtown Washington, town University and new Medical School and Priced at $12,950, Convenient Terms The Exhibit Home Is Open Every Day and Evening—Make an Inspection NOW OOI:Z Bros. Nari 2 tile baths, cement front porches and by stone retaining wall. every window includes a the George- many other §719 7th St. N.W. Built by C. H. Small (Will Comsider Small Clear House in Trade) || Osmne of the Finest Homes Built In MARIETTA PARK 1 Block From New Junior High School Close to Graded School This delightful home h as eight large rooms and two baths, cedar closets, paneled walls, electric refrig- eration. One of the highest elevations in the city. Lot 30 by 167 feet. Garage. Three schools, three churches, plenty of stores, car line, all within a few blocks. Tower Bldg., 14th & K FORT MODEL BAYARD FARADAY PLACE "ARK v HOME 4456 Faraday Place One of the highest points in the District of Columbia Open 9 AM. to 9 PM. In St. Anne’s Parish ) EARLY . AMERICAN $10950 —— $12,500 Thé Most DETACHED HOMES Unique \Street Ewntrance in Washington BOS SIBPH POUNDED 1807 ELPS OWNERS 1417 K ‘At National 9300 West of Wisconsin Ave. at 45th and Fessenden Streets— intersection of River Road.