Evening Star Newspaper, June 19, 1930, Page 12

THE EVENING STAR, WASHINGTON, D. C... THURSDAY, | *The JUNE 19, 1930. MOST POWERFUL MOTOR FUEL "WASHINGTON One out of every 5 cars op historic Pennsylvania Avenue is powered by ESSO...W. ashington’s favorite motor fuel. Four years ago, nobody in Washington had ever heard of ESSO . .. today more Washington motorists use ESSO than use any other brand of gasoline on sale in the District of Columbia. Four years is a short time to get from scratch to the leadership of the whole field . . . especially when you consider that ESSO sells at a 3¢ pre- mium compared to regular gasoline. How was it done? You can write your own answer today on the steepest hill you know. Buy one tankful and sold in prove to yourself that ESSO has more power than any other gasoline sold in Washington. More power but no knocks. That’s because its base stock is the best straight gasoline that the Standard Oil Company of New Jersey can man- ufacture. - It is low in knock rating, even before Ethyl fluid is added to it at the refinery. Look for the silver pump topped with the ESSO globe. You'll be glad when you drive away that you spent the extra pennies for ESSO’s extra power. Standard Oil Company of New Jersey. g i ¥ i How we recently asked a thousand Washington motorists, “What gasoline do you use?” .. “Why do you wse it?" More drivers answered, “ESSO" to the investigators tham named any other gasoline sold in Washington. Like this young lady, they said, “ESSQ's better because it's peppier®