Evening Star Newspaper, May 8, 1930, Page 38

THE EVENING STAR, THOUGHT Flo Ziegfeld was handing me a great lug " Ha-Ha. He came back all steamed up after hearing this new record. For 15¢ ... a full-size record . . . high priced orchestras ; ++ - big musical hits! I had to laugh. I hadn’t had a good laugh since before T was caught short in the market. For 15¢? For 15¢ you couldn’t buy even a piccolo solo! But then I heard the record played, right alongside a 95¢ one. That’s when I became interested in the business! I listened to six of these Hit-of-the-Week Records, and if there’s any difference between them and the kind I plunk down 75¢ for, I must be wearing ear muffs. These records are one-sided. You can buy the music you really want without plunking down good dough for a dud on the reverse side. And they don’t break! I took one home. I sat on it. I hit it with a hammer. We used it as a cocktail tray. Even my pre-war (that is, *pre” the next war) stuff couldn’t scar it. And then the cook fried an egg on it. It played just the same. There’s not a break in a boxful! They’re made of Durium, folks, and that’s the whole secret. Durium was invented by Dr. H. T. Beans, professor WASHINGTON, D. C., THURSDAY, MAY 8 1930. "ALL NEWSSTANDS-TODAY Even Ebpie Canror can’t tell this 53¢ RECORD from 75 ¢ phonograph musie Get one at your NEWS STAND TODAY szddieCamor of chemistry at Columbia University. He told me the tech- ‘nical name and it made me dizzy, but, anyhow, the stuff looks something like brown patent leather. With the old type of record, a man and a machine can turn out 700 a day. With Durium, a man and a machine- can turn out 70,000. Now your money can buy music instead of expensive material! That’s why Hit-of-the-Week Records can sell for 15¢! But that’s not all. There are more reasons why this is the biggest thing that ever hit the phonograph business. Only one record will be made each week, and that will be a hit that has proved itself on the stage, and over the radio, and on the dance floor. Flo Ziegfeld, Vincent Lopez and I will act as a musicjury to pick out the most popular piece of music every week. Then it will be recorded by one of the best orchestras that money can hire. Every record a hit! No flops admitted here! That’s why you can buy Hit-of-the-Week Records with- out bothering to hear them beforehand. You just know that each one’s a wow. So step up, folks, and give a poor margin-called actor a break, and give yourself a treat. You can buy these records AT ANY NEWSSTAND as easily as buying a magazine. Get yours today. Hit-of-the-Week Musie Jury FLORENZ ZIEGFELD EDDIE CANTOR VINCENT LOPEZ —whoknowsmoreabout —the highest paid musi- —famousorchestraleader what people like than cal comedy star in the who predicts the big hits any man on Broadway. world, 9 times out of 10; These Experts Know the Big Hits Weeks in Advance THIS WEEK'S BIG HIT “LAZY LOU’SIANA MOON™ Played by Jan Garber and His Orchestra © 1930, Durium Products Corporation, 460 West 34th Street, New York City it-of-the-Week Records A DURIUM PRODUCT