Evening Star Newspaper, April 21, 1930, Page 11

THE EVENING STAR, WASHINGTON, D. C, MONDAY, APRIL 21, 1930. ELECTROLUX chosen for 1,669 kitchens . . . 1,669 Electrolux Refrigerators in New York’s twenty-five-million-dollar London Terrace development—a record order _for one apartment dwelling. It’s unlikely you'll ever be called on to select an automatic refrigerator for 1,669 apartments. But it’s extremely likely you'll some day choose one automatic refrigera- tor for your own kitchen. When that time comes, it will be reassuring to know the basis upon which experts make their choice. LI EVER BEFORE has there been such N an apartment house development as London Terrace. Itisa city initself. Upon completion it will cost $25,000,000. The building materials used in the various units would provide housing for a city of 25,000 people. If placed end on end, the 12 units of this immense development would be more than 210 stories high. The garden court will be as large as some city parks. There will be a swimming pool, gymnasium, restaurants —even a private police force. Why Electrolux was chosen In such a structure, every single item of equipment must be proved right before it is installed. On what basis, then, were the automatic refrigerators chosen? Let Mr. Victor C. Farrar, of Farrar & Watmough, the architects, tell you. He says: “We are installing Electrolux Gas Refrig- erators—1,669 of them—in London Terrace because of our satisfactory experience with them in other properties of the Henry Mandel Com- panies. The Lombardy apartment hotel, a Man- del development, was the first building of its kind in New York to be Elec- s trolux-equipped. Since ;{',"_‘“’;‘,’:‘:“',"’fz;n‘, its completion in 1928, %fl;‘:fi;‘:fi four other Mandel build- ings have been equipped with this refrigerator. Our experience has proved Electrolux to be silent in operation, eco- nomical to use, and re- : markably free from e | trouble. We know beyond ;2:'7,;;‘;:::[3“‘,; a doubt that it will give = ,fi}'.‘f’;",;}',‘f tl:le same satisfactory ser- vice in our latest project— S London Terrace—Ilargest in the world both as to number of apartments and number of refrigerators used.” Runs for 7 to 10 cents a day And Electrolux is the one that costs least to operate. Right in your own home you can use this refrigerator for 7 to 10 cents a day. That low cost includes even the very largest models. It is possible because Electrolux works differently from other refrigerators. There is no machinery in it, no moving parts at all. A tiny gas flame and a tiny flow of water are the whole “works.” They circulate the vital, cold-producing refrigerant that freezes the ice cubes and keeps the refrig- erator constantly, steadily cold. This operating method makes it possible to seal the refrigerant for “life inside a rigid, one-piece steel unit without openings of any kind. The refrigerant never needs re- newal. Even the tiny gas flame is safeguarded. Should the flame ever go out, the gas shuts off automati- cally. Permanently noiseless But that isn’t all. Electrolux is more than just economical and safe. It is absolutely silent as well. Silent not only when you buy it, but as long as you have it. It can’t grow noisy with age. There is nothing to wear loose and vibrate as time goes on. You simply never hear this refrigerator at all. Even in a one- room apartment, it can’t get on your nerves. Costs no more to buy Electrolux gives you all the ad- vantages that have sold leading architects and builders on this refrigerator. Yet it costs you no more to buy, size for size, than other makes. $220 to $455. Liberal purchase terms. Many models and sizes to choose from. See them on display at your gas company. LONDON TERRACE—Illustration above shows London Terrace as it appears today. Note Hudson River in back- . First units will be ready for May 1st occupancy. elopment covers entire block between 23d and 24th Streets, Ninth and Tenth Avenues, New York City. e ON THE JOB—Above is Mr. Victor C. Farrar, of Farrar & Watmough, architects of London Terrace and other developments of the Henry Mandel Companies. Mr. Farrar, center figure, is talking things over with his superintendents. . At _left —LONDON TERRACB as it will appear when fully come pleted—a small city in itself TRAINLOAD— It would take a freight train 42 cars long to carry all the Electrolux Refrigerators to be installed in London Terrace. e THE HOSTESS MODEL, shown at left, has 5 cubic feet of food space, makes 45 large ice cubes. CLIP AND MAIL TODAY! THE WASHINGTON GAS LIGHT COMPANY, 419 Tenth St. N.W, GENTLEMEN: Without obligation, please send complete information about Electrolux, the Gas Refrigerator. Washington Gas Light Co. NEW BUSINESS DEPARTMENT —Refrigeration Division W ashington Salesroom: NAtional 419 Tenth St. N.W. 8280 Georgetown Salesroom: Wisconsin and Dumbarton Aves_._ GAS APPLIANCE HEADQUARTERS