Evening Star Newspaper, November 19, 1929, Page 16

s - THE EVENING STAR, WASHINGTON, D. C., TUESDAY, NOVEMBER 19, 1929. Anno Incing a revolutionizing Motor Oil, a new principle#® anda Challenge the Challenge s s«enl years ago; the exclusive North American patent rights on the Germ Process were acquired by this . It was evolved and pate and physical Compa: ented by two British scientists after exhaust ve chemical . laboratory tests. Process oils were revolutionary in that they met every require- Germ ment, throu; tion motor. characteristics, for each type of lnternnl combus- ese scientists, by the Germ Process, erad! thepreva- lent weaknesses existent in motot oils regardless of theit Company has made innumerable hbomtory zgad tests; mflfl. er every conceivable condition, over the past and we ow prepared to state definitely that your mom ofl problem is lolnd by the Germ-Processed Motor Oils. comparison, our tests prove that the ‘‘Germ Essence’ creates the onl.y safe motor oll under all conditions and at all times operates at obtainable efficlency. gr.op-nd to meet any challenge of competitors. I confl- dantlylnllont t Conoco Germ-Processed l’nnflln Base MotorOils are [ to-nyothtrfll:lototolhmdo from any crude By any ore than twen always CONTINENTAL OIL COMPANY ty ouflets are now prepared public such a motor oil for the discriminating buyer, and for a problem which been recognized process. to offer to the technical but not solved until now. / / Here are our Claims for | | Conoco Germ-Processed Motor Oil— Check against the oil you are now using Under the Germ patents . . . exclusive to CONOCO for North America . . . there is impayted to CONOCO Germ-Processed Motor DOil an “oiliness” which is responsible for its greater lubricating value, greater film strength, greater pen- etrativeness, greater adhesiveness, greater tenacity, anence, greater stability, greater stam- perm: m a more nearly perfect compression seal than any other oil on the American market. Because of this affinity for metal —this actually combining with the metal itself, CONOCO Germ- Motor Oil mever leaves the bearings. - Where other oils drain out and leave the surface dry, Germ-Processed oil penetrates the metal sur- . faces, forming a film that adheres for months. This “carry-over” film — this always present film gives " ample lubrication to all parts needing it when a cold moinru , until such time as oil from the case can reach them. This remarkable and exclusive feature of CONOCO Germ-Processed Motor Oil is re- inforced by the fact that these oils are refined from only carefully selected paraffin base crudes by the most modern and scientific methods known to metrolmm technologist. Patented processes are to remove all objectionable elements, leaving ectly balanced, stable product that is 100% tubricating oil. Thousands o tests demonstrata its remarkable resistance to corrosion. The majority of motor oils never receive this degree of refining. Nomne ever exceed it. Increased gasoline mileage and improved motor pedormnnee are realized through the use of this new oil. The exclusive CONOCO Germ Proocess so adds to the “oiliness” of this lubricant t.lut metal-against-metal friction is eliminated, even in motor starting after all oil ordinarily would have drained from the motor into the crankcase. The periect sealing qualities of the CONOCO fracture- proof film insures a high compression efficiency tha$ results in greatly mcreasedp erformance. Marked improvements in er, and flexibility are noticeable. Due to the Germ Process and the select, premi- um, paraffin base crude stocks used, CONOCO Germ-Processed Motor Oil ponttvely does not break down under the most intense cylinder wall heat. A climb, high speed, heavy load, temperature extremes — none of these strains cause this oil to. heat sufficiently to actually burn, break down or eva rate to any appreciable degree. By comparison many oils on the market, you may eonleldently expcct a saving in oil consumption up to 50%. Automotive engineers agree that 40% to 60% 5 of all motor wear occurs during the starting pe- riod. This destructive wear is definitely reduced by the use of CONOCO Germ-Processed Motor Oil. Ordmary oil, thinned by heat and dilution, drains down the piston rings when the motor is stopped, leaving lxttle or no lprotectmgfilm. starte ing the motor, a considerable time is required for the oil to reach al all bearings and workmg surfaces. adverse conditions, such as winter temperatures, this time may be from 15 to 20 minutes or even longer. Since CONOCO Germ-Processed Motor. Oil never leaves the bearings and working surfaces, itis always there under any ax all conditions to provide lubrication until normal supply of oil arrives. Unlike othér oils dilution does not impair the ° Processed 6 “oiliness” value of CONOCO Germ- Motor Oil. CONOCO Germ-Processed Motor Oil retains its fluidity at sub-zero temperatures. No p; tical operating conditions in winter will its immediate lubricating value at the first touch of the electric starter. , acceleration 35 Per Quart - for All Grades Except Special Heavy and Extra Heavy SOLD ONLY AT THE SIGN OF THE CONOCO RED TRIANGLE.... “The Whole Story”—s booklet explaining this New Principle ‘of lubridation may be had from any CONOCO station sttende ant or CONOCO dealer, or by write We invite you to enjoy the tany additional miles of pleasure yowr motor car owes you by wsing this amasing new motor oil regularly. You will find it today at all stations du)lcylnl the CONOCO Red Triangle, O'NTINEBNTAL OTL ONOCO ing the Advertising Department, Continental Oil Company, Deaver, COMPANY Colorado, : i Germ-Processed MOTOR 0". (PARAFFIN BASE) Under Patent Nc. 1319129 — Registered U. s. Patent Office