Evening Star Newspaper, November 5, 1929, Page 8

8 * THE EVENING STAR With Sunda; Edition. WASHINGTON, D. C TUESDAY.....November 5, 1920 mflo“ W. NOYES....Editor The Evening Star N Comj L e m" : 110 s Rate by Carrier Within the City. by Bt Eoning S sinais sy o 0 00 iy s ¥ ce: 1}'!!‘-":»‘:' Ensiand. " 60c per month ‘ln.‘ Y " made ot end ’i'.‘;’"::“z dora o riers mas ke sent 15 by mall or teleDhone Rate by Mafl—Payable in Advance. Maryland and Virginia. 7 and Sun BhLRES E All Other States and Ca: EE" :;Ilfl’.!fll L1 yb. 81200 ll T,'.'“.'g oy “only 300 1 mo. 80¢ 1 yr. 8 i pMomber of the Asoclated Press. o Associated Prass 1t exclysively en o The \ube far Tepunieation &f €11 Tews dit: atches eredited 10 It or not otherwise cied. Bklianed RerERC Al He o BuBICA-10n af e Hets o Dublica: SBectal Gispatch-- herein are alo reerved 1 37, $10.00: 1 mo.. 1 3. §6.00: 1 mo' 1 yr. $4.00: 1 mo. el Senator Bingham Censured. In adopting a resolution censuring Senator Bingham of Connecticut for his employment of a representative of the Association of Manufacturers of his | State as an aide in committee work, in preparation of the tariff bill, the Senate has established a precedent that may hereafter serve a.good purpose. The rebuke to Senator Bingham, modified by a declaration that the employment of the tariff aide was not the result of corrupt motives on the part of the Sen- ator, was explicit. It was supported by a non-partisan majority of the Senate. It was opposed by some Senators who, ‘while deeming the criticized action to ‘be unwise and unjustified, did not con- sider it such as to justify a formal con- demnation. It was only just and fair to Senator Bingham that the modifying clause re- garding the absence of & corrupt motive ‘was incorporated in the reselution. For no one thinks for & moment that the Senator from Connecticut thought to profit in any manner or degree im- properly by the presence by his side of an expert on the tariff, while he was engaged in the work of revising certain schedules of the House bill. He did what, it is now quite clear, he believed he had & perfect right to do, engaged the services of one who was exception- ally well posted on those particular questions. But he failed to realize that | in engaging this man without consulta- tion with his fellow committee members he made & serious mistake in judgment. He has 80 admitted. He also failed to appreciate that it was wrong and dangerous to obtain for this service one whe was throughout his attendance upon the committee work in the pay of the Manufacturers’ Association, com- and firms keenly in- i particularly in the vicinity of Takoma Park, are concentrating their efforts to the end that the work of removal of the grade crossing and the construction of an underpass can be begun at an early date. » v bers of Congress with that privilege and immunity so well known to those who live within the shadow of the Capitol dome. It Setnator Brookhart's forthcoming trip to the grand jury room really pro- vides a precedent and if henceforth the members of Congress should speak with the knowledge that a United States dis- trict attorney might summon them forthwith to repeat their stories before the grand jury, there might be occasion for rejoicing. But, unfortunat:ly, the present case is one that resolves itself entirely to a matter between Senator Brookhart and his own conscience, and the Senator’s conscience has won. So that, as the saying goes, is that. Election Day. Election day brings this year scarcely & ripple of excitement the country over. Contrasted with election day a year ago, when more than 36,000,000 people went to the polls, it is a tame affair. In only a few States and munici- palities are there contests arousing eny interest, and even that interest is large- Iy confined to State and city borders. In Virginia there is a fight for gov- ernor, a situation so unusual in the Old Dominion as to be of more than passing concern. In New York the contest for mayor, with Tammany in the thick of the fray, always takes the spotlight in off-year elections. It is fortunate for the country that general elections do not come every year. Even the congressional .elections occur only once in two years. This! Vhappens to be a year minus the con- gressional contests. The result of the gubernatorial election in Virginia is expected to settle one question—whether the States of the so-called Solid South ere to become once more solidly Demo- cratic or whether the revolt in that section of the country a year ago is to be effective in the establishment of two- party government in the States below the Mascn and Dixon line. If the reg-| ular Democratic nominee, Dr. John | Garland Pollard, is elected by a sub- stantial majority, the result will be gen- erally accepted as an indication that the Democrats are again in control of the situation in the South, and that the other States which flopped to the Re- ‘publican column last year, North Caro- lina, Florida and Texas, will be found next year sending Democratic delega- tions to the House, and three years hence casting their electoral votes for the Democratic nominse for President. But should Dr. Willlam Moseley Brown, the coalition candidate of the Republi- cans and the anti-Smith Democrats, win over Pollard, then, indeed, the Demo- cratic party is likely to have cold shiv- ers up and down its back when it con+ siders its future in the South. A very close election in Virginia, with Pollard winning, probably will encoursge the Republicans and the insurgent Demo- erats to carry on next year. The briskest mayoralty campaign in years comes to an end with the election in New York City today. The voters will determine whether immaculate “Jimmy” Walker, present mayor and the candi- | date of Tammany, will be continued for another four years in office. ‘He is op- posed by Representative La Guardia, Republican and fusion candidate, and by Norman Thomas, Socialist candidate. The forecasts have been general that Walker will be re-elected, despite the vigorous attacks which have been made on him by La Guardia and’ Thomas. {There is a general belief, however, that the Socialist candidate will receive an extraordinarily large vote. Some of the New York Republican- newspapers, hopeless of electing a Republican to head the city government, are mourning because the Democrats did not pick a really great executive, Alfred E. Smith, | to place at the head of the government ' of the greatest city in the world. In several of the States the members of the Legislatures are to be elected. This isjtrue, for example, in New Jer- sey, where the Republicans are expected to retain their grip on the Legislature. Methods of communication and trans- portation have changsd so vitally in recent years that campaigning and the | actual voting are vastly different affairs | from what they were a half or even a qliarter of a century ago. With the radio constantly in use, the automobile and good roads, candidates are able to | reach the voters far more easily, and On Saturday night a meeting of the North Takoms Park Improvement Asso- ciation was held and assurances were received from Maryland authorities that the State would co-operate with the District to the limit in this desirable project. The Commissioners have | already included an item in the esti- mates for $231,000 for the creation of & small park and the construction of an underpass at this point and with Mary- land co-operating to build approaches work can be started as soon as the funds become available. No difficulty should be experienced in Congress in securing the necessary ap- propriation. The need is so apparent that controversy would seem impossible. The removal of the Chestnut street grade crossing is not an ordinary im- provement for the city; it is an extraor- dinary one. Any day there may be a Tepetition of the accident of a week ago. No grade crossing can be made #afe, and the elimination of this death trap should take precedence over other projected improvements. Three more points where road and rail intersect will remain to menace the lives of motorists after the Chestnut street crossing is removed. Agitation for safety should not cease until all grade crossings in the National Capital become evils of the past. —————————— Wisdom is commended by philoso- phers, but Eyanson is in danger of being rated as one of the men who know more than they can properly manage. ————————————— A Voluntary Witness. The alacrity with which Senator Brookhart accepted the service of a subpoena directing him to appear and to tell the grand jury his spicy story of congressional guests at wet dinners may have raised false hopes in the palpitating breasts of Washingtonians who long have looked forward to the eoming of & dby when members of Con- gress would be required to give proof of what they say on the floors of the two _houses. But the Constitution stands, and Senator Brookhart's cheer- ful willingness to tell what he knows can be interpreted only as an indication of the Senator’s own frankness. “And for any speech or debate in either House they shall not be ques- tioned in any other place,” declares the Comstitution in clothing the voters are able to reach the polls on | election day. It is rarely now that the results of an election are not known soon after the polls have closed. The elections today, outside of the Virginia contest, have little, if any, real significance so far as national politics is concerned. The first real ‘test of the Hoover administration will be found in the congressional elections next year. —v——————— Some of the philanthropic wardens, worried by escaping convicts, must have reached the conclusion of the old-time landlady who said there was no hope of keeping the average boarder con- tented. —————————— American Citizens in Italy. Benito Mussolini is said once upon & time to have told an American visitor not to try to instruct him in the funda- mentals of democracy “bscause 1 know the Constitution of the United States better than most Americans do.” Per- haps TI Duce's study of our institutions has ranged as well over our history, and the causes of the Anglo-American War of 1812 are therefore not unknown to him. The masterful premier of Italy has at any rate just promulgated a policy which is designed to avoid the remotest chance of apy repetition of such con- ditions as plunged the young republic of the Western world into its second con- flict with the mother country 117 years ago. There is to be no impressment of Italians resident in the United States, whether naturalized American citizens or not, into Italian military service in time of peace. In time of war they will apparently become liable to such coer- cion only in the event of voluntary re- turn to their native Italian soil. With an official announcement to that effect at Rome, now formally issued through Nobile Giacomo de Martino, the Ttalian Ambassador in Washington, there comes to an end an Italo-Ameri- can incident which contained irritating possibilities. The question of dual na- tionality has always been a delicate point in the melting pot callec the United States of America. Since time immemorial, our embassies and lega- tions abroad have had to occupy them- selves with the periodic extrication of naturalized American citizens, who, on revisiting the lands of their respactive the mem- births, found themselves unexpectedly lookin'.” THE EVE enmeshed in the military conscription net. Italy, like many other countries, has not abandoned her claim on her native sons, no matter whether they take up their abodes under skies less blue, or not. Premier Mussolini has said spe- cifically, with regard to Italians in this ountry, that he favors their becoming good Americans.” Yet the Fascist gov- ernment admits that it “has made every effort to develop or create a movement toward the motherland of Italians re- siding abroad.” It was proclaimed some time ago that this policy would not lead to any interference with persons born NG l persons should arrive in Italy with passports issued by the governments of their lands of their birth. Doubts having arisen as to whether, after all, these persons might not some- how be subjected to Italian military service, the Mussolini government de- cides to set them completely at rest. The statement just published in Wash- ington serves to relieve from military| and unnaturalized Itallan visitors to their former home, but sets forth that they may remain in Italy, without in- curring service obligations, for periods ranging from three months to a year. There is no reference to the procedure to be adopted in time of war. Pre- sumably men of Italian blood, whether n:turalized citizens of this or any other country, may be deemed liable t> com- pulsory military service, showld they venture into Italy whenever it is an embattled realm. The newly adopted policy, as far as it goes, is in line with modern inter- national comity. It is good business, literally, for Italy. It is beund to en- courage tourist travel to the homeland by thousands of its one-time sons, and their offspring, particularly those resi- dent in the United States, now that it is eertain they will not be stuck into black shirts as soon as they land in Genoa or Naples. If they choose to organize “Old Home weeks” in war time, that is their lookout. ———————————— There is abundant material for s “Washington novel.” Most Washington novels have been attempted by social| experts. The time seems about due for the police reporter to try his hand. R Michigan boys say they were bootleg- ging in order to pay their way through college. This is one case where the end, however praisewerthy, will not be construed Justifying the means. ———— et Hiram Bingham has, in so many ad- mirable ways, distinguished himself that it is not to be wondered that he de- clines to extinguish himself withcut a struggle. —em t Those who got caught in the Stock Exchange whirlpool cannot blame the market tipsters who have for months been issuing warnings not to gamble. —— st The stray snake reported in a New York subway may, after all, have been only an illusion evolved with a bell- hop's flagon its original source. abroad of Italian parents, in case such | !X duty in peace times not only transient | & STAR. WASHINGTO. D. C.. TUESDAY. THIS AND THAT BY CHARLES E. TRACEWELL. Sometimes it as if nothing that lper{wn likes to eat is supposed to be good one. Oufl: meat, white bread,- cake, candy—these and scores of others are branded iniquitous for some reason or other. The writer can recall flying off at a tangent several years ago on the whole group mentioned, together with severai other delicious ~foodstuffs everybody es. He heroically denied himself first one, then the other: sometimes & few at a time, sometimes all together. He at last woke.up to what he still believes to be the truth of the matter— that it is not the eating of any or all of them, but the overdoing of one or many which causes trouble. * ok kK Eatén in moderation, there is no par- ticular reason why a person in what is called normal health cannot eat with propriety any or ail of the commodities have from time to time been called bad. The word “bad” is a large one. It may mean almost anything. Quite often it focuses some one’s opinion about some one else or some thing. The curious thing is that what is regarded as “bad” by one authority often is held “good” by another. What one age calls “bad” may turn out to be “good” for the next, as time and fashion change, and with them men’s opinions. it . ‘Take the’ question of the tomato, for instance. Many persons can recall when this fruit was regarded as a curi- osity and called the “love apple.” A cousin of the potato, it was for long regarded in this country as a cause of disease. Even the potato in Shake- speare's day was looked upon with sus- picion and had a quality ascribed to it which any one may read about in the large dictionaries. odl‘ the tomato is held in high regard for its vitamin content. only furnishes a standard salad, but also its juice is becoming increasingly popu- 1ar for babies. Raw or canned, the to- mato is a household standard food throughout the country that only a few years ago feared it. ‘While there has been no popular mis- conception of coffee as a general thing, there can be little doubt that almost every one who drinks it comes to res_lhr‘.d it with suspicion sooner or later. is & personal and individual mnter'. He may even o thinking for a while that he must give er. He may do so for & it up altogeth time, but if he likes the taste he will \ come back again. * ok ok And it would seem that our hypo- thetical coffee drinker is right in down so. It is not the use but the abuse o coffee which hurts. Not every one is a Beethoven to drink 18 cups of an eve- ning, or a Poe to consume coffee all day long. or even yet a certain Center Market stand owner who is said to have drunk 48 cups of coffee a day and grown fat on them. As a general proposition it may be set down that each coffee drinker must find out the susceptibility of his own system to the caffein content of the brew and drink well below th's, espe- clally after a certain age, varying with different persons. Doctors seem to agree that coffee without cream 1is better for one, but many drinkers do not eare for it y thing to do, then, is to drink it with plenty of cream in it, but to watch’one’s self rather care- fully. and the moment adverse symp- toms are noticed to cut it out for a|good 1t not }, to be a sort of mliu-llp;m-. as it were; a piling up of effects until what used to be called “Dbiliousness” cccurs. A week’s abstinence from cof- fee will work wonders. As a rule people more than 30 years of age ought not to drink coffee after 11 o'clock in the morning or 12 noon. ol Meat, white bread, cake, candy—we will take them as fairly representative of all other foodstuffs which sometimes come under the ban of the reformers. They are said to lack certain vital sub- stances, or have too much of something or other, or load up the system, or do ‘Their elclx;ble merit is that they taste good. d any one who has studied even slightly the history and art of preparing food for human cor sumption knows that the taste has great deal to do with it, especially in civilization where so many persons do not indulge in the old-fashioned “sweat of the brow,” which made even a crust of bread taste good. ’ ‘The truth is that thousands of people today do not know what it is to be Lungry. They are surfeited with food. Almost any one in young middle age can surprise himself, if he will, by how little food he can live on comfortably. He must select with intelligence, how- ever, according to the best wisdom of such food scientists as Dr. McColium of Johns Hopkins University. If he uses his head in regard to his stomach, he may eat his cake if he likes cake, or eat his meat and not suffer anything in may be traced directly to any one cer- tain foodstuff. Consider can Candy is a concentrated food. Even the man- ufacturers today ‘' are advising their patrons to eat sweetmeats at the end of a meal, instead of sitting down with a novel and a pound or two of choco- lates. They realize that discretion is the better part of valor, and that mod- eration, widely spread out, is better than "stuffing, for all concerned. AL ‘The modern-minded person accepts with a grain of wholesome salt all great claims for or against anything. He permits himself to believe that if a thing has held on for hundreds of years th;re is perhaps some good in it some- where. He is willing to concede that the mis- use of & commodity often deserves the blame which is gl'::ed. the commodity 1. the right to Teject in his own case if experience seems to prove to him that a commodity is harmful to his being, constituted as he is. ‘The Golden Mean—"not too much of anything,” as the Romans put it—re- mains the standard of the man or woman who takes an intelligent interest in intelligence. Every one short of an idiot has some sort of mental equip- ment, but many act as if they did not. Experience teaches them nothing. They seem to be unable to deduce anything, even when it is as plain as the nose on their face. ‘The person who takes a normal pride in his in power, of whatever quality and quantity it may be, will prefer to judge the foodstuffs, among other things, upon their own merits in his own case. He would not care to be either a “food crank” or a food booster He eats and drinks with his eyes open, and if something or other—or too much of that something—gives him indiges- tion, he is willing to “let up” on it for a tim@, or forever if he deems it neces- sary. He likes to remember that many widely abused foods do have a mighty taste, and that where there 18 so time. With many persons there seems | much taste there must be some good. et Physiclans were, not admitted by Clemenceau on Sunday. Nothing dis- turbs a day of rest more than a doctor’s visit. et One thing seems certain about the McPherson case—among 80 many clues a few of them must be right. ot SHOOTING STARS. BY PHILANDER JOHNSON. Lobby-"uns "Il Git You. A Lobby-'un is waitin’ ‘round The elbow of the lane. It has been years since one was found, | To flatter and explain. No show he will psrmit you, Jim Riley would declare— And the Lobby-"un will git you 1If you don't care! Onece there was a Congressman Who met one in disguise, Who worked with such a polished plan, 1t filed us with surprise. The Congressman we cautioned; We told him with despair, “The Lobby-"un will git you on't 1t you don’ tk care! ‘We seeked him in conventions, ‘We seeked him in the press, In society’s attentions, And 'most every place, I guess! So Congressmen be mindful Of the perils that you dare, Cause the Lobby-'un will git you 1t you don't take care! Uncongenial Word. “Perhaps you would like to sub-| soribe,” said the polished stranger, our new institution for scientific in- vestigation.” “You have chosen an unpropitious hour,” said Senator Sorghum, “I am already involved in more different kinds of investigations than I can see my way through.” 3 Jud Tunkins says when a man or does something foolish he alw: squares himself by pretending he was trying to be funny. Friends of My Youth. Where are the friends of my youth? ‘Tears course my cheek so pale. “This is the Terrible Truth; Some of them are in jail! Dangerous Wit. “You often say clever things.” “Perhaps.” answered Miss Cayenne, “that 18 why men are shy about pro- posing. If 1 were merely looking for a roommate I shouldn’t want a girl friend who was liable to begin any moment handing cut the repartee.” “When you lose a fortune,” said Hi Ho, the sage of Chinatown, “you must be able to rebuild it in order & uviove you deserved it in the first place.” More Skyscrapers Suggested. ‘The purchaser is guilty quite ‘With one who makes the sale Anid if we serve both persons right We must enlarge the jail! “De man dat’s lookin' foh a p'litical job,” said Uncle Eben, “might prosper better if he'd keep workin' 'stead o' ) Hoover’s Realism Praised As Waterway Plans Revealed President Hoover’s plans for increased inland transportation, as revealed at the celebration of the opening of the Ohlo improvement, are welcomed as & boon to American commerce. “Realism and _national meaning” characterize the President’s statements in the opinion of the Detroit News. “He pictured the Ohlo River,” says the News, “at least at 9 feet of depth the year around, open to commerce from above Pittsburgh to Cairo, Ill, a canalized, modernized, strategically essential water route. Instead of tricky and shifting channels bearing on chancy jowrneys .| boats drawing 2 or 3 feet and perhaps laden with 500 tons of cargo, a dredged and maintained channel, ng which tugs and barges, with fewer men and less fuel, move 10,000 tons! We are out of the dark ages forced on the internal | water routes by the first eras of rallway development. But, ‘like many current problems, the development of our rivers is never a finished accomplishment. It must march with the progress of life and invention’ With vision of the| whole and not in parts, all the tribu- taries of the Mississippi and the Great Lakes must be developed into ‘a single great transportation system.' " | “The occasion gave President Hoover an opportunity to deal with the water- ways vision of which for years he has been one of the chief inspirations,” says the Pittsburgh Post-Gazette, with t! conclusion that “the Ohio River im- provement sets the standard for other such work.” and that “the steady growth of its tonnage, with the exten- sion of canalization, section by section, gives an idea of t to expect of it, now that the improvement is com- pleted.” The Cincinnati Times-Star holds that “in his address and in the dramatic river trip that preceded it the American people for the first time be- held as a program to be executed for the Nation’s good what hitherto has been largely a vision.” W “The inland waterways policy outlined at Louisville,” according to the Kansas City Times “is notable both for its breadth and the soundness of its con- . licy that challenges at once the imagination and the c structive enterprise of America. It is program worthy of a great and prospe: ous Nation that must be alert to the de- mands of pregress and must envision its future welfare in terms of vast under- takings.” ““This vision of 9-foot inland water- ways stretching throughout our coun- It is a S| try and along our coasts, of the Great Lakes given a deep-water channel to the sea, and of a mighty network of railways so organized that they and these waterways are complementary parts of our finely adjusted, continent- wide transportation syst declares the Houston Chronicle, “is a thing to command our admiration and to arouse pride in our country.” The San Ber- nardino Sun gives figures to emphasize the magnitude of the Ohio work: “In 1928 a total of 20,000,000 tons of freight was moved on the Ohio River. This is twice the tonnage that passed through the Panama Canal. Perhaps it is that statement that will impress the people of the rest of the country with the im- portance of this Ohio River d!\'elop-l ment preject.” Noting that heretofore there has been a division of opinion as to the merits of the St. Lawrence and Lakes-to. projécts, the Topeka Daily Capital re- marks: “Now it is beginning to look as if the two factions sre getting to- gether. Each is able to see that both waterways would be highly valuable ‘The busy, productive “ghu v&mum;g provide traffic enough yo! a doubt. And the eral stimulus to business activity which would result would be very likely to provide more -G | commerce for the railroads as well.” * o w * ‘The icago Daily News agrees with Mr. Hoover that “the Ohio River is by no means the only waterway requiring and warranting improvement in accord- ance with a -com ve national plar of canalization and general devel- to-Gulf waterway should be completed without delay.” The Erie Dispatch- Herald sees no necessary conflict be- tween the railroads and the present projects, stating that “meanwhile the count grows,” and that “when it is more in need of water transportation there will be an abundance of business for all carriers.” That the Ohio River improvemerst will have tremendous future value is the judgment of the Springfield Illinois State Journal, the Younr!o'n Vindicator, the Fargo Forum and the Duluth Heral The Geneva (N. Y.) Daily Times com- ments: “It is vith the waterways as it has been with the highways. Traffic calls for improvement, and improvement in turn brings more traffic” The Rochester Times-Union avers that “it seems certain the Ohio improvement will pay,” though as to other important tributaries of the Mississippi it con- cedes only that “the fact that President Hoover, himself an engineer and a close student of trade movements, advocates this improvement assuredly carTies great weight, aside from his official position.” “The importance of te paper” is attached to the presidential- address by the Louisville Courier-Journal, also feels that it “was full of substance whose importance is impressive.” The Providence Journal agrees with Mr. Hoover that “it is undoubtedly true that a definite, comprehensive program is more economical than patchwork prog- ress in such improvements.” The San Francisco Chronicle describes the project as ‘“one of prudent investment rather than of increased spending of the Na- tion's capital.” ‘That it means much to St. Louls is the arsertion of the Times of that. city, which says, “We here are destined to be the center of commerce on the inte- rior waterways.” The Little Rock Ar- kansas Democrat sssumes that the ad- vantages to its State are obvious. and the New Orleans Item states, “Qutside of the valley of the Ohio River this im- provement of that river means more to Neéw Orleans than to any other city in the United States.” e | Effects of Straton’s Crusades Discussed From the Asheville Times. In its announcement of the death of Dr. John Roach Straton. the Associated Press twice speaks of him as “militant fundamentalist.” He was precisely that —a fighting fundamentalist; he was always battling against something, and usually in sensational style. Dr. Straton was a remarkable ex- ample of what results when the ele- ments of a man are blended of strong conviction, feverish emotionalism and unfaltering pugnacity. He came into the public eye in 1922, when he debated with William A. Brady, theatrical producer, the resolu- tion that the modern stage is a menace to public morals. He made war on theological modernism in all its forms. He earnestly and tumultuously believed that evolution represents a doctrine and an influence for the utimate destruc- tion of religion. He engaged Rev. Mr. Potter in debate over modernism. He attacked Al Smith from his pulpit. His restless mind and energy xept his New York Calvary Church in tur- mofl a good part of the time. The more conservative members deplored their tor's fiery crusades. They op- posed his plan for a combination church and hotel. A minority of them eventu- ally withdrew and formed a church of P hat i t Dr. Straton did much good in the world may be accepted without de- bate. That he often made intolerance more intolerant and by his methods alienated many who might have been enlisted in the cause of the chure] seems equally true. o .o They Find a Wa; Prom the Norfolk Ledger-Dis “Nerve and vision are needed to ch. opment of inland transportation by "‘"fl.l" and it holds that “the Lakes- la; the market,” according to an uger{ How about a. lttie money, too? particular which .| and religion, in me ‘LER 5. NEW BOOKS . AT RANDOM THE HISTORY AND DEVELOPMENT OF ADVERTISING. Frank Pres. brey. Doubleday, Doran & Co. “Just to let you know.” Here, in ef- fect, stands the primary intent of pub- licity in its current commefcial sense. And from this basic idea there has developed, out of crude and makeshift beginnings, the profession of modern advertising, essential link between en- terprise and the people, chief liaison officer between buyer and seller. Nightly, the streets of town and city project a spectacle of parti-colored bril- liance—!lights, red and blue, vellow and een, in a madcap game of follow the eader—" just to let you know.” By day, everywhere, the business fronts of win- dow and wall carry on the lesson in endless variety of direction, in & - ing ingenuity of device, in an increasing artistry of expression, in swarming new catchwords of pause end interest—"just to let you know.” ‘What a wizard of performance ad vertising has come to be! d, here, the mind slips back—only & little |- way back, 5o swift has been the advance —to the crude ballyhoo efforts of pu licity only vesterday and the day fore. What a story the sweeping pa eant of advertising would make! Not! ing less than a tale of such wonder to bestir Aladdin himself to the trim- ming of his Jamp anew, lest it snuff out completely in the surrounding gen- eral radiance. * ok ok X And here is the story. The life story of advertising from its modern begin- so hit-or-miss, up to its present where, a full-fledged profession, it stands, on tip-toe and face front, re: for tomorrow's new ventures—all, “just to let you know'” in ever-expanding fields of fresh enterprise. ‘Moreover, the story is in the hands— equally in the mind and heart as well-- of one who for 40 years, or thereabout, has walked with practical advertising, talked with it, worked with it, worked within it and directed the efforts of others in its pursuit. And, along the way. he has now and then stepped aside to look upon it as a whole, me: uring its growth, marking the changes that have come in its movement toward a distinct professionalism. It is here that he pauses to gather the credentials of advertising as a profession—the { bodies of authentic information that it commands, the individual technic of has leq“ited.’ 31.: of common the substantial code of business ethice to which it adheres, its progress in art- istry of portrayal and projection, its enormous growth and general recogni- tioh as an organic part of the great economic institution which the world itself today is. The body of this story is concerned with the growth of advertising in the United States. It offers an historic set- ting to this special consideration of the subject, however, by way of a survey of ancient publicity practices from Baby- lon to Rome and then on to the rise and growth of the art in England from signboard to the “golden era” of 1850. In_this country the story runs from the Puritan to the radio. Rather scant encouragement to publicity from the first of these, since the devil lurked in signs and symbols of most innocent face, leading men’s thoughts off into byways of destruction. Yet, some move- ment in this direction was achieved. And then, in men and movements, the advance of publicity grew with the swift growth of the country from colony to the great Commonwealth itself. Mr. Presbrey makes an interesting point about the nature of advertising, main- taining that it, too, is a pioneer no less than were those who opened the West to us, going on ahead, spying out the Iand, creating interest in it and waken- ing desire toward it. Advertising is the ploneer of industry—so he says—as the early adventurers were the forerunfiers of settlement from ocean to ocean in the United States. He is constantly saying things in that nature, setting new of interest, waking drowsy :gom. pepping up flat historic recollec- ns. However, to get back to the story whose waymarks of adventure and growth stand out, now in the name of some man, now if the record of some event. Paul Revere. Benjamin Frank- lin, the Yankee peddler, P. T. Barnum; the rise of the newspaper, the patent- medicine wave, and so on and on now in gradual advance, now in mad rush of publicity ideas up to this moment when advertising operates in clothing icine and music, in society and every sort of welfare proj- ect, every sort of propaganda—political, philesophical, industrial or whatnot. To catch the drift of this movement, to sense the practical outlook of the study and at the same time to realize its far-reaching scholarship on the one hand and its dramatic seizure of the subject on the other—just Jhnce over a few of the chapter headings—"'The “Advertising Turns to Slogans” velopment of the Magazine,” “Cyrus H. K. Curtis,” “And Then Came the Au- tomobile,” “World War Demonstrates Great Power of Advertising,” “Radio the Potential Giant”—and so on with a list in which the headings givem are genuine samples and not superior ex- ceptions. And the illustrations—350 of them— progressive as the story itself, illustrat- ing the growth of the pictorial art, the changes that have come to its uae as a publicity measure, {llustrating also the growth of the art of news- mper printing and picturing, arrang- g and projecting. An outstanding part of this book is its body of illus- trations that really do meet that par- ticular exd, and meet it in an effect of clear inspiration. And the man himself. What manner First of all, he has a tremendous storv to tell, one whose bare facts are of an almost in- credible extert and quality. Obviously he , in love with his story. And why not? He has lived it. He has ewn- gaged his working years upon it, get- t acquainted with its less obvious as he is so_clearly intimate with its main lines. But this alone would not do. Here is a mass of material— just a mass to be organized into a beginning and a midrun of events, ana en undlng.‘ all belonging together, each contributing to the others. Here is a splendidly orgarized whole to speed the reader on his way. Then enters the story teller, artist and dramatist. Ana here he is, going over the big mattur with warmth and gusto and complete communicability. Aznd so the reader steps into the story, becomng a paru of story teller is this? n, parts, of it. engrossed by it pnd immensely | 47598 profited by it. A big book—more than 600 pages hig—and, as average ketbooks meas- ure, not a cheap . Oh, well, this means that it will go izto libraries and editorial rooms, into business offices and schools of advertising—sort of an institutional book! And that is too bad, for this Is, clearly, everybody's book, compact of matters in which all have active corcern, a book waywise to the sources of general interest. ana waywise, too, in meeting that interest with sympathy and power of responsw. I don’t know, of course, but somethirg ought to be done about getting this account into the open. Why wouldn't it make a great serial? Reading au icsue, in that event, one could walk right out into the street fof its proot and for some of its color and charm and general enlightenment. Why not? Certainly, a story of useful fact ara illuminating implication such as this one is should have a wide distribution, and let us hope for the sake of readers generally that some means to this end be efficiertly and successfully providec “Reckless” Steam Shovels. Prom the New London Day. Nine persons were hurt in Chelsea, Mass., when a steam shovel struck a irolley car. There really ought to be & law against the reckless driving of team shovels. ANSWERS TO QUESTIO BY FREDERIC J. HASKIN. The resources of our free Informa- tion Bureau are at your service. You are invited to call upon it as often as you please. It is being maintained solely to serve you. What question can we answer for you? There is no charge at all, except 2 cents in coin or stamps for return postage. Address your letter to The Evening Star Information Bu- reau, Frederic J. Haskin, Washington, D. C. Q. What is the avera of air pilots?—G. M. 'l! e A. Most air pilots are between 25 and 35 years of age. Q. At what distance from a bell sually & carillon can be heard at best advantage 1,000 or 2,000 feet mln. the tower. bells can be heard at considerable distance, depending u| the wind, height of tower and m obstructions. Often tunes can dis- tinguished at a distance of 3 miles. Q. What is “lagniappe”?—L. M, C. A. The word is defined as a trifie present given to a customer. The ex- pression is common in Louisiana. Q. How man: 1 years of age ‘;QP"OID- more than 60 C.F W ithout incomes?— A. There are 78,000 absolute paupers listed in the United States, and a recent, statement was made unofficially that approximately 60 per cent of more than 60 years of age were ent either u relatives or uj pension received from an source. Q. Please explain the appointment of “Kentucky colonels.” What uniform is (fequired? Is one entitled to wear United States Army ?—R. P. 8. . The secretary to the Governor of Kentucky says that the appointment of & Kentucky colonel is an appointment made by the governor at his pleasure. It is purely honorary, and carry with it any duties. For years it has been the custom of the various Governors of Kentucky to honor their friends with the title of colonel. There are no uniform or affecting such appointees. Certainly m :;l lnpnmtmlenn.tl does }wt give the Wear any ia of the Unif States Army. o " { @. Is the spot where Livingstone died in Atrica marked with 2 ‘monument "A."This spot in Northern. Rhodesia is marked by a monument known to ;r’:.e ;;tlve; l:re‘;calpundu.“ Under a pundu vingstone died, his heart was buried. u'ze'.ht doe.ll;e ing tree was cut down and a cement monument with a bronze plate placed there. In this district is & and g‘hp;u;ry. at the head axrv&khlh Dr. . P. Wilson, grandson of the missionary and explorer. g Q. Where is the largest herd in the country?—J. cf- o A. The King Ranch, in Texas, has the ll"r{:t herd of cattle in this coun- try. herd numbers about 100,000. Q. Was cabbage ea = “’}\"‘;Y‘ .i' ge .lun by the an: . Early civilization used it. Egyp- tians considered it of great importance. Hypocrates medical toIt. Cato And Prthagoras men Rion in their writings. * BY DAVID LAWRENCE. Several factors are counted upon Government um!:hb to_offset any lm leflech that may accrue s Be cniendar “year 1030° 'and_ peyabie year ant ey March, 3 . increase in the pure! power of foreign tries throu ‘easier money conditions abroad and the ability of foreign purchasers to finance their trade with America on a better Third, a natural intensification of foreign trade so as to absorb the huge | surpluses of production. Fourth, a release of funds hitherto used in speculation and now available for local business expansion and con- struction. There is no way of estimating the amount of money that flowed from in- terior cities to New York, affecting ad- versely real estate and local projects in varjous ns. The era of easier money is expected to bring money back for use in sound investments.. The banks will have ample funds for commercial purposes and deposits of banks are likely to increase materially. In fact, reports already show substan- tial ‘increases in deposits. ‘While Government officials are con- stantly talking in reassuring terms about the business situation, it is avi- dent that they have not the slightest director, | the, tower are earillons he: - A G. L ¢ i M Soue nok first . In xiu‘ n plano duets which lh’!rqlc? l_l:l: turn the pages of the music?-—T. 8. muA. wmhtgc lme {;lu is mevgng .:f e one W) ays e primo, ant . lflnu the peflh 1s delegated to the one who plays the secondo. 5 Q. Which city in_ the South grinds largest amount of wheat?—P, E. D. A. Nashville, Tenn. are there in ?—J. E. H. ?—C. H. A. icultural cts and min- erals -Ax‘e' the chief m of revenue. Q. Please name some of Edison’s in- ventions.—F. F. A. Some of them are electric pen and mimeograph, carbon telephone trans- mitter, microtasimeter for detettion of small changes in temperature, mega- phone to magnify sound, «phonograph, incandescent lamp and light system, electric < valve, wireless telegraphy to and from moving trains, and alkaline storage batteries. Q. What country in South America has the largest Protestant population?— R. A, A. The of the population -of South America’ is Roman Catholic. There are about 61,000,000 Roman Catholics in South America gnd only about 900,000 Protestants. these 100,000 are in Brazil. Q. When were pheasants introduced into this country?—M. L. A. They were brought to America about 300 years ago. Oregon alone now has about 250 pheasant farms. Q. When did New York City have its a) ent house?—R. E. A. e first building of this kind was erected about 1870. :. !w-;n did the alphabet originate? A. The National Geographic Soclety says that no true alphabet is in use today by a people who originated it. The English alphabet came directly from the Latin. The Romans bor- rowed it from the Greeks, the Greeks from the Phoenicians. It is not known whence the Phoenicians obtained their alphabet. It has been ted that the 22 characters were adopted from the hieroglyphics of Egypt, the cunei- form characters of Babylon or the sym- bols used by the Hittites or Cretans. A them such symbols as they needed and thus compiled their own Q.. What are the things to which hu- man’ beings have instinctive fear reac- tions?—Z. 8. 5 A. There are two things which call ental clinic in Rome?—W. Fastman ‘of Rochester, Wwas announced as the benefactor. Government Officials See Offsets To Depression Over the Stock Market concern about the ‘fundamentals of in- dustry and the under! . the whole situation. who has bund i mood as & rule to look enthusiast at the outiook. The number of pessi- mists, if measured by the number who have been naturally consf extensive channel i ; el for the distribution This is one of the reasons why the responsible authorities both in ol::’vm- Thot " the "soundness. of "thy. Susimces e of the R g proo! ‘unrelaf speculative activity was to the normal processes of manufacturing, distribu-~ ::l&ne l:d sale Mh 5 con- , however, that Juxury purchasing may drop off and that hesitancy may be induced even in ordinary until the stock market itself shows some O Tareey s, battl largely a battle of now, and mostly mass wmmh’. which is not usually ‘interested in observations of economists, but in the finml look of things. ' Never before s the Government gotten into the comment %o directly and so forcefully and the apswer may be found in the fact that, notwithstan the pes- simism of the speculative element, the .ma“n &"{,’“’5‘" here in the - uet and pi ty of the eoun- try gv"my undim! nuhyed. Bomicrs - -z Hammerstein’s Fears A Little Exaggerated From the Msmphis Commercial Appeal. Arthur Hammerstein has stepped up to the wailing wall with a pitiful com- plaint that the talkies have killed the legitimate stage. He announces that he is going to Hollywood while the going is good. Human flesh is different from the screen, he admits, but human flesh dees not bring cash. And Arthur is after the cash. 4 Of course, Mr. Hammerstein's fears are ill-founded. The spoken drama is too old and lies too close to the racial heart to be destroyed by the ingenuity of mechanics. The commertial stage in New York may suffer severely. But that stage does not represent all there is to the spoken drama. i In fact, the commercial magnates of Broadway were in a fair way of doing violence to the legitimate drama before ltlhe ld;;entdfllflsg.ctlhlkée‘e. Eva La Gal- enne has det it e magnates and Hollywood, and she is prospering cause she knows the theater. ‘The little theater movement, despite immaturity and delusions of artiness, is showing remarkable vitality all over the country. Excellent courses in the study of the drama, ‘plly writing and Eofluc- tion are springing u;;' like magic in hun- of high 5 ‘The 'l’rls is large enough to - modate the talkies, the ‘:\‘:vlu .fi'fi. spoken drama. Each medium has its pe- culiar strength and each can mrfih ?“ml.lnt}l‘l“ it 't‘}nemw:rlm are ressived n a ings to the good the beautiful. g And U. S. Leads in Salesmanship. From the Haverhill Evening Gazette. Great Britain and Ireland ‘may lead the world in shipbuilding, but meyy me\l.ll 80 a long way to beat the United States at the business of selling ships. - Strange, Yet Prom the Loutsville Times. The only man who ever spirits when business s legker. True. low in 15 a boot- e Lesson in Fluctuation. Prom the Saginaw Dally News. lhAend"': *rench mni‘-‘mm cabinet can ve m_a speculative stock marl pointers on fluctuations. ‘ i it oo N - Coaches Not Inchided. Prom the Adrian Datly Telegram. It's an optimistic mtx '“““,{‘,{ ety O ey ovtnions’ on . Abolition of Grade Crossings Is Urged To the Editor of The Star: I am glad to note from yesterday's Sunday Star that the officials of the State of Maryland and of the District of Cclumbia appear to be coming to some agreement looking to the abolition of one of the four grade crossings still left in the District of Columbia, viz., | the Chestnut street crossing in Takoma Park, which seems to be the most dan- | gerous, as there seems to be an average | of one fatality per year. | It may be of interest to recall that the first legislative report of the Citi- | zens’ Advisory Council, printed by Con- | gress in 1926, recommended ‘he elimi- nation of all of the remaining grade crossings in the following statement: ' most urgent the early n of all remaining grade cross- ings within the District of Columbia and therefore approve the proposed bill for this purpose. The council favors the idea of providing authorization of all of these in one bill and that the budget should each vear carry an adequate item for one of such crossings until all are eliminated. “In this connection it i= recommend- ed that one-half the cost be assessed against the railroad company in each case and the remaining cost he appor- tioned between the District and leral Government on a 60-40 basis. ““The council renews its recommenda- tion that the Michigan avenue crossing be provided for during the next fiscal ar. We urge that especial care be ken that an adequate aporopriation be sought in order that a delay in con- struction may be avoided, as in the case of the Lamond street crossing. We fur- ther recommend that Congress be urged to immediately provide in the first de- ficlency appropriation bill additional funds so that the work on the Lamond demhyfl‘ may proceed without further This statement was made over three years ago, and yet hardly anything fur- o ey ol udy and pres n a few since the abolition ocmwm: