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- General Motors Dealers have adopted this Standard Price jgd Tag c«udu'nbwmumuuhld(lo.k)wmw‘un uaponng automobile valuss. General Molors dealersdelivered 'ndudoonlyadhumddurgu(e?h-;ghud delivery, mJ‘ndlugoknny.JJvlm|mMmboJan. HERE is a difference between the list (f.0.b.) price a I of a new automobile and its delivered price — the :::': ?) price you actually pay. This difference consists of cer- : tain additions made by the dealer. UIST'PRICE (F.O8) o o o s » o » - Smxz In line with General Motors’ policy of giving the public all the facts, its dealers show you exactly what their additions are. They are using the standard price FREIGHT and DELIVERY o o o o o «_ %5 DELIVEREDPRICE + - 0 o & » o S5z ACCESSORIES (Net eed i Lt Pl PR OOV RN OSQOOOEN P OLO s tag illustrated here. It is attached to the steering wheels of new cars displayed in their showrooms. P eee R eN OO D OES s e oo IR Everything is set forth frankly. Every charge is fair TOTAL: DELIVERED PRICE . . . . .Sz and reasonable. Nothing is hidden. There is no extra SRy SR . charge to permit a seemingly better trade-in offer. No extra charge to cover advertising, etc.You are entitled to buy a General Motors car with full knowledge of just what makes up the difference between the list price and the delivered price. Study this tag. Use it as your guide in comparing automobile values. Look beyond the list price. Find out . just exactly what goes into the ‘delivered price of a new car—for that is the price you pay. Tms is the standard price tag used by General Motors dealers to show what makes up the delivered prices of their new cars. List Price. The f. o. b. price advertised by the factory. Fresght and Delivery. An authorized amount to cover the freight charges paid by the dealer and the cost of un- loading, inspecting, supplying fuel and oil —preparing the car for delivery to you. Accessorses. A charge for any addi- tional accessories that may be purchased. The General Motors cars are CHEVROLET MARQUETTE BUICK PONTIAC OAKLAND LASALLE OLDSMOBILE VIKING - CADILLAC ¥ All with Body by Fisher "GENERAL MOTORS “A car for every purse and purpose” FRIGIDAIRE—The Automatic Refrigerator DELCO-LIGHT Electric Power and Light Plants When you are in Atlantic City, see the General Motors Exhibit on the Steel Pier B, WaTer SysTers