Evening Star Newspaper, April 14, 1929, Page 78

ANNOUNCING A new §-cylinder V-type car at medium price . . . T VIKING ’I:IIS weEK General Motors presents an en- tirely new automobile. It is the Viking. It is an 8-cylinder car, of 125-inch wheel base, with Bodies by Fisher. Its price is $1,595 at the factory. It is built in the Oldsmobile factories and sold through Oldsmobile dealers. [ (4 (4 [4 (4 Details will be given in the coming advertise- ments of the Viking. The purpose of this message is to tell briefly why and how General Motors has produced this new car. There has been a public demand for an 8-cylinder car of General Motors quality in the medium price field. As far back as three years ago the first steps were taken to fill it. The Oldsmobile organization was selected to create the new car. At its disposal were placed the Research Laboratories, the Proving Ground, Fisher Body, the Art and Color Section—every resource for development and test. The Oldsmobile staff approached the task with an Open Mind. Its engineers literally started from scratch; they were not committed to any design. By the most grueling of tests, every phase of perform- ance was checked and compared—General Motors requiring only that the ultimate result meet its standard of quality and maximum value—and the go-degree V-type 8-cylinder engine won its place under the Viking’s hood. The bodies of the Viking were designed by Fisher, whose craftsmen sought distinction along the most difficult path: the achievement of beauty and elegance through simple lines. General Motors is proud of the Viking and ac- knowledges the generous public patronage which has made it possible to offer a new car of such qual- ity at medium price. The General Motors lines now include go pas- - senger car models, ranging in price-at-factory from $525 to $7000. They are as diversified as to types of mechanical design and body styles as human tastes and pocketbooks. But 4/ are of General Motors quality; // have Bodies by Fisher; 2/ give maximum value for your automobile dollar, whether you buy for cash, or on time, or use your present car as part payment. The Viking is now on display in the showrooms of Oldsmobile dealers ENERAL MOTORS A car for every purse and purpose” CHEVROLET -+: PONTIAC .s. OLDSMOBILE '«7 OAKLAND + VIKING « BUICK. < LaSALLE ' CADILLAC -+ Al with Bedy by Fisher GENERAL MOTORS TRUCKS « YELLOW CABS AND COACHES ‘ FRIGIDAIR B—The Ausematic Refrigerator DELCO-LIGHT Electric Power and Light Plents B Water Systems GMAC Plan of Credit Purchase