Evening Star Newspaper, March 17, 1929, Page 71

THE SUNDAY STAR. WASHINGTON. D. €, MARCH 17. 1929—PART 4, |[§§I[X AND UP atfactory Standard Sedan - $795 Town Sedan - - 850 Roadster [- - - 850 Convertible Coupe - - - 895 Coach - - - - $695 2-Pass. Coupe - 695 Phaeton - - - 695 Coupe - - - - 725 (with rumble seat) Essex the Challenger Features and Standard Equipment Includes: Patented Super-Six advantages eliminating vibration —4 Hydraulic shock absorbers—New type double action 4-wheel brakes uniformly effective in all weather— A bove 70 miles an hour —60 all day long—Starter, and electric gauge for fuel and oil on dash—Greater operation econ- omy—Radiator shutters for heat control—Adjustable seats, front and rear—Weatherproof doors, rattle proof windows, silent body 'construction—All bright parts Chromium-plated—saddle lamps—windshield wiper— rear-view mirror—electrolock—controls on steering wheel, =< CHALLENGER A WIDE CHOICE OF COLORS AT NO EXTRA COST A ccepling ils allenqe by tens of thousands..... the high point of ALL ESSEX selling records With Super-Six owners by tens of thousands, repeating on Essex, the most spontaneous welcome ever extended a 6-cylinder car has brought hosts of car owners from every price and size field to Essex the Challenger. Its acceptance is the talk everywhere. Again and again the largest pro- duction ever planned by Essex has had to be increased to meet this remarkable demand. The results of Challenger Week by nation-wide proofs—in performance, reliability and economy — have extended the advantages of this big, fine car with the force of universal appeal. With its open challenge, that excepts no car— —with its 24% greater power and 70-mile-an-hour performance —with its greater beauty., adult-size capacity, rid- ing ease and economy —and with its brilliant chassis quality and fine, large bodies—Essex establishes also an outstanding leadership in obvious VALUE. It offers an ensem- ble of fine car equipment identified only with costly cars, and available, when at all, only as ‘“‘extras,” at extra cost on cars of Essex price. In Essex the Challenger —a complete, fine big ‘‘Six”’ —these items of course are standard. They represent several hundred visible dollars’ worth of additional value, and are another reason for the enormous success which Essex the Chal- lenger has enjoyed from the outset. LAMBERT-HUDSON MOTORS CO. Cor. 14th and R Streets N.W. Saunders Motor Co. 3208 M St.—West 144 1. C. Barber Motor Co. 2917 14th St.—Col. 3747 (Cor. 14th & Col. Rd.) DISTRIBUTORS—PHONE DECATUR 2070 METROPOLITAN DEALERS Schultze’s Motor Co Universal Auto Co., Inc. 1496 H St. N.E. 1529 M St. N.W, Phone Lincoln 6265 Tel. Nerth 398 Howard Motor Co. Cor. R.1. and N.J. Aves. N.W. Tel. North 456 Service Station; 24th and M Streets N.W. Neumeyer Motor Co., Inc. 1 8 Conn. Ave. Tel. Decatur 1763