Evening Star Newspaper, February 28, 1929, Page 16

THE EVENING STAR. WASHINGTON. D. C. THURSDAY. FEBRUARY 28 1929. Gelbeffs A FASHION INSTITUTION Parie NewYork Pussy Willow The color of the month in owr DST! Silk Stockings Pussy willow is like the first buds of Spring... a shy misty hue...just the color to wear with new Spring shades to achieve a correct balance hetween gay and quiet tones...sce it in the French heel, picot top Gold Stripe Silk Stock- ings...$1.95 pair. Gold Stripe Shop—Street Floor Fashion Flashes of Inaugural Days! Visitors to Washington will wish to see its prominent fashion store...the fa.shions it displays.:.fnr. Washington sorial. life is talked of wherever fashion hold its sway! So we cordially invite inaugural guests to visit J("Heff‘s where new fashions find expression first in Washington! Tomorrow special inauguration displays. ..sports fashions...afternoon fashions, evening fashions. .. whose rightness has been confirmed by latest Paris cables. And fashion at Jellefi’s means fashion-with-value! Spring Coats . .. Great Friday Sale! 100 for women . . . larger women . . . little women 75 for misses and juniors Mille. Hempel Personal representative of the famous beauty specialist @M\Mary anlm. —is in our tofletries shop this week—and how women are flocking in to see her . . . because she is a recognized M authority on the scientific way of keeping your skin young and lovely. Consultations are without charge. Toiletries Shop—Street Floor Never before...such aseasonof , Silk Scarfs, $1.95 Special for Friday and Saturday Every frock -from sun-up to midnight needs a scarf! It's a fact...even the handkerchiefs one carries have a scarf-like look ! Triangles Oblongs Squares All good...all here! Dozens of new ways to wear them... endless new color combinations to bring smartness to every costume! Bi-colors. . .tri-colors ...multi - colors...florals... modern designs...hand- painted silks... Get a Scarf for Every Costume —you now have! Do it tomor- row! It's the smart thing to do...it's an economical thing to do at $1.95 each. Scarf Shop—Street Floor Washington ot i T housands of pieces of Jewelry An inaugural event of unusual proportions! Jewelry for every costume...for every oc- casion...specially purchased, irom importers and manufacturers who have been glad to give us reduced prices for this occasion. Jewelry values such as we have not seen for many months...ready for sale tomorrow morning. Colored Stones and Gem Cut Chokers $ 2.95 Ordinarily $3.95 to $7.50 Simulated chalcedony, chrysoprase, carnelian, jade, shell, carved and smooth beads . . . scarab designs . .+ they deserve smart costumes! All the very new Spring styles . . . all record-breaking values to celebrate first Spring Friday! Travel coats Pilot blue Dress coats - Black : Even adaptations Sun-tan Navy of Paris Imports! Green Grey Such savings on new and most desirable Spring coats...right at Only two days to buy wonderful French Gloves Fine gem-cut crystals in regulation and fancy cut ., , INns Sczing 'fl\lfld $ . Doeskin round, flat, oval beads . , .some with rondels hetween Styles g’“-“y Lambskin jmiss, + s+ 2lso Chanel-style in sterling. to tweeds and camel’s hair, valma and even crepes and faille silks for 4 $3.50 Chamois fuch Pearls (Comstructed) bined with real lapis . . . pearls with real stone clasp in front .. pearls combined with gold . .. the beginning of the season...make the most of this event for it is in reality a great occasion...an occasion which manufacturers who are eager to get our large orders later on, made possible. Every coat is carefully made of high-grade kashas, kashmirs, ombre Tt took careful planning and careful watching of the market to get the wonderiul and timely group of gloves! Beau- tiful Spring gloves . . . the smartest fashions and newest shades . . . and there's plenty of variety, too T .. for the gloves came from various sources! All importers that we buy from the year through. women. Every coat is beautifully furred...monkey, eggshell cara- Never 'Be}ore Swok $1.95 Usually §$3 to $7.50 cul, squirrel, krimmer, susliki weasel, galyak, broadtail, mole, and Every conceivable style , . . chokers . . . pearls com- All These New Spring Features! New Fitted Coats! Cape Models! Vionnet bow collars! Worth’s half Shawl! Panel scarf coats! New stand-away shawls! Yoke backs! Slim tuxedos! 27 inch chains 60 inch chains Smart Novelty Jewelry $1 Usually $1.50 to $2.50 Chokers, necklaces, earrings in entirely new designs Crystals, chokers in sapphire, amethyst, topaz Pearls (constructed) on sterling chains Novelty etched crystal chokers Lariats What size do your wear? 12 3 erands Woren, 36 to 44; little women, 19%; arger women, 40} to 46%3; 12 to 20; juniors, 11 to 17. 1200 Pairs tomorrow! —Kid gloves with modern fancy cuffs Novelties —Suedes...one button and slip-ons. ..washable —Lamb...with smart turn- back cuffs —Doeskin and chamois . . hand sewn, and one button styles and pull-ons 20—Misses’ $59.50 Rumble Seat Coats —ves, those very swagger coats that the smartest young 535 girls are wearing. ..winter models...but then you'll want a warm coat to wear in vour roadster. Single or double breasted .tan, beaver, grey...size 12 to 20. Just 20 all told. Women's shawl of P! You'll find all the smart skin and hosiery tans . . . beige, nude, tan, castor, grey, brown, chamois, putty, white! Glove Shop—Street Floor Colored stone chokers (red, lapis, turquoise, chalce- dony) Earrings of pearl (constructed), crystals in topaz, sapphire, red, amethyst, gold, Chanel style .. . drop or button style. Tomorrow's the day to buy a Spring coat . .. come to the Third Floor! Coat Shops—Third Floor New Frocks.. Enmbles .. Prices! 6 new styles Silk i Ensembles Handbag Exposition o for misses rayon combinations, in the and juniors Defining the handbag fashions for Spring . . . Presenting the new season bags smartest of Spring 5‘,‘_'1" e $25 of leading Parss couturicrs in exact replicas of designs. bordered, stripe checked, and £y 4 with all-over designs! Cardi- The bag of the month of the Specialty Stores...Madelon Bags bought co- gans or pull-ons in tan, green. operatively with 49 other Smart Shops in America. . Stunning printed crepe en- semble with finger tip coats . . . Jewelry Shop—Street Floor For Washington Women . . . and Inaugural Visitors bt Bl P $5 400 brand-new Spring Dresses Daytime frocks, evening frocks, even ensembles for women at Of fascinating interest to all...our semi-annual orange, orchid, blue, and tri- color combinations. Sweaters Nat Lewis Bags. . .those cxquisite copies of French Masterpieces. ..importa- " were never so important as tions. ..scarf and bag sets...bag and gilet. ..new bags from a hundred sources $25 Jacketed frocks in georgette or lace .hand-blocked chiffons. .scores of beautiful prints .sheer georgettes in dressy and tailored styles. .ensem- bles, some with full-length coats... exquisitely tailored crepes .soft and lovely evening gowns in georgette, chiffon and lace. Blues Beige Greens Navy Brown Black Such variety...such styles. .it's hard to reconcile frocks of this type with a price of $25. Women’s Frock Shop—Second Floor Women! Such exceptional Afternoon Dresses Spanish lace...printed chif- fons...s i1k crepes...and georgettes! They're the Ic of Spring <hirred I find in- important belts ed skirts...slim , 44" ..in purple. on blue, black, and a few ensembles in this first Spring Friday yes, even event at Women's Frock Shop—Second Floor iy es have with nnet necklines, “hanel's raceful sings! Sizes 40 to 52V5 grey, black, blue and beige. Second Floor turn print ensembles, the 7& coat of crepe and the frock of chiffon . .. printed coats with plain color frocks . . . even chiffon dinner dresses with transparent velvet jackets! Whole coat and {rock costumes, whose up-to-the- minute styling . . . and beautifui finish and quality would make it impossible to even guess they are only $25! Misses' sizes 14 to 20 . . . juniors’ 11 to 17. Bought especially for tomorrow . . . so act quickly! Misses’ and Jumiors’ Dress Shop Ttird Floor Women's and Misses Suit Ensembles Real long-sleeved silk dresses under new Spring coats $59.50 There's a newness about these en- sembles that is utterly irresistible... ves, they would be irresistible though the price were much higher than $59.50! Full length kashmir coats with smart silk frocks Designed to blend together perfectly vet equally smart when worn alone. Tan _.grev ..blue...black with printed or plain color silk crepe frocks. Sizes 14 to 44, It's because it's first Spring Friday that the price is $39.50. Other Suit Ensembles $39.50 to $98.50 Ensemble Suit Shop—Third Floor Gay Print Frocks for Misses . . . Youthful Styles for Women Two hundred extraordinary new Spring 310 dresses . . . “best sellers” at much higher prices . . two-piece frocks with plaits or flared . new tailored ideas . . . polka dots .". . stripes . . tri-color prints . . . ever so many stunning ng colors . . . sizes 14 to 42! Come and buy two or three, they're such wonderful values! Morning Frock Shop—Fourth Floor at home and abroad...collected and shown in one grand exposition for your pleasure...won't you wish to see... Bags for Street Beautifully made and finished Real shark Scorpion grain Boroso grain Frog grain Sports Bags Of stunning new fabrics and novelties India Print Scotch Plaid Russian Embroidery Lizard grain Embroidered linen $3 to $20 $S and $8.50 Bags for Afternoon and Evening Wear Include types that become treasures to use a lifetime...as well as bags of the moment! Real Needlepoint Bags— $39.50 French Brocades with Jeweled Frames—825 Real Aububbom Bags— $50 Petite Point Embroidery Bags— $13.50 Silk crepe, bead embroidered-— 310 Seed Pearl (cons't Bags)— $16.00 Brilliant Bags on white or black backgrounds, $3.50 Madelon Bags, $7.50 Bags bought co-operatively by 50 smart shops throughout the country...only at Jelleff’s always...and remarkable at $7.50. For the bag event...many couturier copies... Real snake Jumpo lizard Smooth calf Tweeduroy Bom Bay Fabric Rattania French wool —ILanvin’s new bengaline bag —Russian embroidery-and-cali —Watersnake-and-crepe de chine —Molyneux’ smooth calf-and-snake —French wool embroidery bags Snake and Shark Bags, $10 These are wonderful bags! They're so smart and so well made. The linings are beautiful silks and the fittings the kind vou find in much higher-priced bhags! —Watersnake bags in strap-back pouch with seli-covered frame...gray, beige. —Real shark front inlaid into pouch of fine smooth calf! Shark inlaid clasp in this stunning back-strap pouch. ..grey, beige, tan, green, red, black Copies of Paris Bags, $10 to $20 Actual copies of bags recently designed by the grand cou- turiers of Paris! —Louiseboulanger's ring bag .... —Lanvin’s new flat pouch —Hermes’ tailored bag, leather lined.. —Lelong’s strap bag, ambertone frame. —Hermes’ double-handle bag.... —Chanel’s back-strap bag. ..lift loc :$16.50 Handbag Shop—Street Floor they are this Spring, and we've never had such lovely ones S $55.90 Skirts to match Fine wool crepe skirts, given plenty of fullness by box plaits or a cluster at the side . . . made on bodice on hands. . .and look at the way the plaits are so carefuliy stitched down! §£3.90 is an unusually low price for skirts like these. Sports Shop—Fourth Floor Friday——Sisol and Ballibuntl Hats—3%11% Usually §15 The sisol are so fine you'll think they're Baku ... and the ballibuntls are really a find! Just 50 . . . and we've marked them close so we may add 50 happy women ta those who re- member fashions-with-value at Tellefi's. Copies of Paris Models —so you will be certain to find fashion-firsts...the Dutch cap « . . the tri-corne . . . the bi- corne . . . the long-in-the-back modes . . the long-over-one- ear fashions . . . always with the forehead exposed! Copies of— Agnes Reboux Alphonsine Le Monnier Goupy Talbot And in black, navy, monet blue, sunburn shades, pan- dora green! All head sizes, too! Millinery Shop—Street Floor