Evening Star Newspaper, January 15, 1929, Page 41

.088338834. GOOD T;-m new Ford is more than a THE EVENING STAR, WASHINGTON, D. ¢, TUESDAY, JANUARY 15 19297 ¢ PErrormANCE WITH ECONOMY new automobile. It is the expression of an ideal—an ideal that looks to bringing the benefits of modern transportation to all the people. Because of this purpose, the- price is low and great care has been taken to insure econ- omy of operation and up-keep. Few featuses motorists. Conservative figures show that the new Ford averages 20 miles per. gallon of gaso- mileage on long trips. Oil consumption is also low per hundred miles. There is a con- siderable saving on tires due to the balance of the car, ecase of stecring and perfected wheel design. "All tires used on new Ford cars and recom- mended for replacement are specially built by leading tire manufacturers according to specifications laid down by the Ford Motor Company. Mechanical up-keep is low be- cause of simplicity of design and the endur- ing quality that has been built into every part. FEATURES OF THE NEW FORD CAR Beautiful low lines Choice of colors Quick acceleration Smoothness at all speeds 55 to 65 miles an hour Silent, mechanical internal-expanding six-brake system, with all braking surfaces fully enclosed Four Houdaille shock absorbers Triplex shatter-proof glass windshield Economy of operation and up-keep' Reliability and long life Zerk-Alemite chassis lubrication Universal Credit Company Plan - of Time Payments ' Large corporations have proved Ford economy Definite evidence of the economy of the new Ford is shown in the repeated and’ growing purchases by Federal and city governments, by police departments, and by large industrial companies which keep day-by-day cost records. . The new Ford has been chosen only after exhaustive tests covering every feature of automobile value and per- formance—from the time of pur- chase to the final trade-in. Here the Ford policy of not making yearly changes serves to protect and main- tain the investment of every Ford owner. All improvements in the new Ford are made so that present owners may take advantage of them quickly and at low cost. The economy of good service at a fair price The availability of Ford dealers through- out the world and close factory super-- vision of all service are additional rea- sons for the economy of the new Ford. Je-has always been our belief that a sale does not complete the transaction between us and the buyer but establishes a new obligation on us to see that his car gives him service. We are as much as long as you are a Ford owner. “lrees s Nk WY1 11w e interested in his economical operation of the car as he is in our economical manufacture of it. For that reason we have installed a system of controlled service to take care of all Ford car needs in an economical and improved manner, We wish all Ford owners to know what they are entitled to in this respect ' 50 that they may readily avail themselves of this service. Ford service more important than sales This service begins with proper instruction when you buy the car and includes a free inspection at 500, 1000 and 1500 miles. It continues FORD MOTOR COMPANY Detroit, Michigan The new Ford Tudor Sedan. A splendid family car because of its economsy, comfrr, safety, relability, speed, power, acceleration and ease of operation and control. Finished in a choice of beautiful two-tone color barmonies. Richly upholstered. All appoiutments fully nickeled. The new Ford Coupe is a par- ticularly good example of beauty and utility. Built to serve you faithfully and well for many thousands of miles. Equipped with Triplex shat- v k1M ter-proof glass windshield and four Houdaille hydraulic shock absorbers. No matter where you live or where you 80, you will never be very far from a Ford dealer who has been specially trained and equipped to give you courteous, intelli- gent, economical service. The cost of new parts is low because of the established Ford policy of doing business at a small' margin of profit. The purpose of Ford service is identical with that for which the car itself was built —to help you get many thousands of miles of pleasant, enjoyable motoring at a mini- mum of trouble and expense. “Good performance with economy” is the reason for the unusual value that is brought to you in the new Ford.