Evening Star Newspaper, November 2, 1927, Page 11

ECRAPHADING " APPAREL TRADE Latest' . Thing in Milady’s Wear by Wire Supplants 0ld Method. BY J. C. ROYLE. Special Dispatch to The Star NEW YORK, November 2.—The apparel industry now is in the hel of Its Fall season and are picking up sharply, according to re- ports from ous (rade centers. A remarkable amount of this business is being done by telegraph. In the volume of telegraph and cable traffic the garment industry and other sec- tions of the apparel trades surpass every other line of endeavor in Amer- ica with the exception of the banking, brokerage and financial group. The reason for this is that the day has gone when it is possible for New York “stickers”—styles and lines which have proved failures—to be foisted on the merchants or ultimate consumers of other cities and towns of the country. Today the up-to-date retailer does not hesitate a moment to wire for his apparel information ai- rect from Paris. London or New York. Use Telegraph More. Officials of communications com- panies say that the remarkable in- creagse in the use of the telegraph in the garment industry is a com- paratively recent development. The bankers and financiers have long realized the importance of swift com- munication. Now the telegraphic and wireless traffic of the apparel trades has become so important that the large telegraph companies have worked out special services adapted to_the needs of the industry. One telegraph company handles at least 200,000 telegrams a month in the garment district of New York alone. On occasions it has extended its trans- atlantic cables direct to big depart- ment stores to provide instant relay of style descriptions from the big fashion shows of the French capital. Within & few moments the styles were dupli- cated In the workrooms of the store and shown on living models before spectators here. One primary factor in the increase of this end of the communications business has been the growth in the apparel trades themselves, which necessitated speeding up of business to meet increased competition, to facilitate advantageous buying of raw materials and to hasten collection of sales accounts. Another factor has been the policy of frequent buying in small quantities. Can Change Rapidly. In other days. *he merchant outside the larger cities came to the trade cen- ters twice a year and bought his stock. If styles changed, he could not change with them. He had his stock and had to stand or fall by the acumen with which he had forecast style trends. Now the modern mer- chant with few goods on his shelves but with prompt service at the end of a wire can change his stock as rapidly as the vles. This heen largely instrumental in eliminating the cut price sales once so common, which were deemed nec- to hung heavy on the merchant’s hands. The merchant no longer needs to see the models he buys. He can have a photograph of the style telegraphed-to him move goods which large apparel firm exccutive said today: “We know of no more ef- fective sales’ getter than telegraphic service. It is the largest single pro- ductive force in our business. Through this means we keep our trade con- stantly advised of every new fashi development and they appreciate it The volume of wire business ind cates plainly the improvement in the apparel trades. Heavyweight under- wear has commenced io sell in large volume. Knit goods are in strong de- mand in most sections. The silk in- dustry is still somewhat depressed. but not from lack of demand. Rather the trend has been due to overcapacity of plants. Woolen goods manufac- turers have reported a sizable im- provement. BANK CLEARI.NGS SHOW SLUMP IN BALTIMORE BALTIMORE. November 2 (Special). —Bank_clearings in Baltimore de- clined $8,616,063.80 in October under nth last year, totaling 2, compared with $479, , according to the clearing Clearings for the first 10 months amounted to $4,669,650,035.26, com- pared with $5,029,223.458.62, a decline of $359,573,423.36 under last year. GETS CAR ORDER. NEW YORK, November 2 (#).— Bethelehem Steel Corporation has an order for 200 mine cars from the Nelcroft Coal Co. . SCRAP PRICES LOWER. NEW YORK, November 2 (A).— New York dealers in iron and steel scrap have reduced buying prices on certain grades, 25 to 50 cents a ton due to low prices paid by several Penn- sylvania consumers on recent pur chases. | addea, THE EVENING STAR, WASHINGTON, D. SUPPLIES ARE G0OD INGENTER MARKET Warm Weather Proves Boon to Nearby Farmers—Poul- try Is Cheap. Warm weather and attractive dis- ¢ fruits and vegetables t gave the Center Mal hborhood a Summer appearance. d vegetables of almost to oifer the trade, many from nearby farms and not yet having played y of them. prevailing conditions e with Dealers serve as a reminder of a season a | number of vears ago when the first damaging frost did not appear until early December. That vear, a dealer roses were in bloom until a before Christmas. m weather has been and trucker: c- few day Continued a bpon to farme sording to dealers, saving veg tables that ordinarily would have been killed by frost in October. Vegetable prices continue cheap. dealers report, while fruit from the nearby seetions is much higher than st Both pears and apples are ce this year. Reccipts of poultry continue heavv, cheaper prices rul- ing, and the bhutter and egg markcts continue firm. Prices of most commoditi>s today were substantially the same as those quoted yeste! Today’s Wholesale Prices. “resh, 1-pound prints, store packed, 30a3i. esh selected, 47a4 : current receip alive—Turk nall _and medium, 26: Spring chickens, roosters, 1 ducks, 18a20; voung, 70a75: old, 35. Dressed—Turkeys, 48a50; chickers, 28230; rooster: cks, 18a20; capons, fanc 33a40; smaller, 35; ducks, 25; 80a90. Meats, fresh killed—Beef, 18a20; veal, 256a27; lamb, 25a27; fresh ham, 23; loins, 26a28: shoulders, 21; smoked hams, 24a25; smoked shoul- ders, 16a18; strip bacon, 25; lard, 15; calves, 16; lambs, 13. Fruit and Vegetable Review. Today's market report on fruits and vegetables, compiled by the Market News Service Bureau of Agricultural Economics, says: Apples—Supplies moderate; demand keats, Spring 2la23; heavy, keats. Washington, medlum to large size, extra Deliclous, 4.00; Romes, 3.00; ' Jonathans, 3.00; fancy Winter Bananas, 2.76; bushel baskets, Vir- ginia, uncla Yorks, 8% inches up, 1.25a1.50; U. 8. No. 1, 215 inches up, Yorks, 1.75a2.00; Staymans, 1.75; Pennsylvania and Virginia, 21 inches up, Grimes, U. 8. No. 1, 2.00a2.25. Cabbage—Homegrown supplies mod- demand_light, market slightly New York, sacked, per c.w.t.. Danish type, 1.00a1.15; few 1.25. Celery—Supplies moderate; demand moderate, market steady: New York, 2-3_crates, mostly 2.00; few high as ordinary quality and condition, low ‘as 1.50. Grapes—Eastern supplies moderate; demand moderate, market steady; New Cork, 2-quart climax basket hes ity condition. ~ 14a15; 12-quart climax baskets, Concords, 75a85; Western sup- plies moderate; demand moderate market slightly stronger; California Flame Tokays, 1.50a1.75; Em: perors, mostly 1.50. Lettuce—Supplies of Eastern stock light: demand light, market dull; no les . reported; supplies of Western ; demand moderate, steady: _California, 5 dozen, 2.75a Onions—Supplies light; demand fair, market about steady; New York and Ohio, 100-pound sacks, Yellows, U. 8. No. 1, medium to large size, 1.75a1.90; New York, 100-pound sacks, Yellows, U. §. No. 1, medium size, few ordinary condition, 1.50. Potato Market Weaker. Potatoes—Supplies liberal; demand, steady, market slightly weaker; Idaho, 110-pound sacks, Rurals, 2.50; Pennsyl- vania, 120-pound sacks, Round Whites, U. S. No. 1, 2.60; 150-pound sacks, Round Whites, U. S. No. 1, 3.00a3.25; Michigan, 150-pound sacks, Russet Ru- rals, U. S. No. 1, 3.25a3.40; ordinary condition, 3.00. String beans—Supplies moderate; demand light, market weak; Virginia, Norfolk section, 6-peck hampers, Green Refugees, 2.25a2.75, mostly 2.50; South Carolina, bushel hampers, Green Refugees, best, 3.35; poorer, low as 1.75; North Carolina, bushel hampers, Green, flat and round type, 1.25a1.50; few higher. ‘Tomatoes—Supplies light; demand light, market dull; California, lugs, ripes, wrapped, 2.00a2.25; Ohio, 10- pound baskets, hothouse stock, 1.50a 2.00. Squash — Supplies light; demand light, market dull; Florida, pepper crates, fancy wrapped, 3.00a3.25, few high as 3.50. Peppers—Supplies moderate; practi- cally no trading on Florida; home- growns mostly supplying market. Cucumbers — Supplies light; mod erate inquiry for good stock; practi- cally no demand for poor stock; very little good stock arriving; too few sales reported to quote. Caulifiower—Supplies light; demand moderate, market firm; New York, Long Island, crates, mostly 3.00. ——— NEW STEAMER SERVICE. BALTIMORE, November 2 (Spe- cial.—A new express steamship pas- will begin when the new schedule of the Merchants & Miners Transporta- tion Co. becomes effective November 22. Every Tuesday thereafter one of the company’s new steamers will sail from Baltimore direct to Jackson- ville, proceeding thence, on the dis- charge of freight and.passengers, to Miami. Hitherto the company’s only passenger service to Miaml has been from Philadelphia. o e e The Management of THE FAMOUS COMMUNITY DINNERS, located in the Highlands Hotel, announces a Special Dinner to be served THURSDAY, NOVEMBER 3rd, 1927, as a little celebration to WELCOME YOU HOME —from the shore, the mountains, abroad or wherever your vacation was spent. Menu Cranberry Jelly Oxtail Soup or Ci Oyster Cocktail elery Roasted Vermont Turkey or Choice of Roasted Meats Braised Sweet Potatoes Green Peas Diced Turnips or g:l’;‘dd Bermuda Onions Vanilla Ice Cream with Chocolate Sauce or Highlands Butterscotch Sauce, or Cioiu of Homemade Pastries PRICE, $1.00 Coffee moderate, market about steady; boxes. = Quality Like This Only General Motors Can Give at La Salle Prices Consider carefully any of the cars you might wish to own and you will find that the La Salle offers such outstanding quality that the slight difference in price between it and other cars becomes even less when La Salle superiority and value _are considered. In style, luxury, comfort, ease of handling and in the superb per- You may possess a LaSalle on the liberal term-payment plan of the General Motors Acceptance Corporation— the appraisal value of your car acceptable as cash LA SALLE * Companion Car to Cadillac—From $2495 to $2895, f. o. b. Detroit The Washington-Cadillac Company 1136-1146 Conncclicut Avenue RUDOLPH JOSE, President Franklin 3900, 3901, 3902 formance of thefamous 90-degree, V-type, eight-cylinder engine it stands absolutely unrivalled, as you will readily appreciate if you will once drive the car, or ride in it. Cadillac-designed and built, and a product of General Motors, theLaSalle couldnotbe duplicated by any other organization with- out adding hundreds of dollars to its price C, ‘WEDNESDAY, NOVEMBER 2, 1997. UNITED EARNINGS ‘DROP. Baltimore Traction Co. Feels Effect of Automobile Use. Special Dispatch to The Star. BALTIMORE, November 2.—Further losses due to increasing use of the automobile in business as well as pleasure riding are reported by the United Railways & Electric Co., which controls the trolley systems of Balti- more, in its report for the first nine months of the year. Gross net income amounted to $443,- 890, equivalent to $1.08 a share on the $20,461,200 outstanding capital stock of $50 par value and compares with a net income of $669,660, or $1.63 a share earned on that issue in the correspond- ing period of 1926. Net income for September was $38,601, compared - with $79,288 the me month last year, a decline of 32.23 per cent. Gross revenues were $1,204,604, a decrease of $42,161. PICK FERTILIZER PLANT BOUGHT BY DAVISON BALTIMORE, November 2 (Speclal). —The Pick Fertilizer Service, Inc., of New Orleans, La., has been ac- quired by the Davison Chemical Co. of Baltimore. The plant of the Pick ||| organization, which has a production of from 40,000 to 50,000 tons of fertil- izer a month, is located in an in- dustrial center directly across the river from New Orleans. Acquisition of this fertilizer com- pany increases the number of fertil- izer plants controlled by Davison to 14 and gives the local company a string of plants stretching from Lewes, Del, to the Mississippi River. MAKE PRICE CONCESSIONS. NEW YORK, November 2 (#).— Some producers of galvanized steel sheets in the Pittsburgh district have made price concessions of $1 a ton with sales at 3.70 cents. 720-22-24 7th St. N.W. Departmental “Your Bank” Under 1. 8. Government Supervision 1714 PA. AVE. N.W. Pays 4% on Savings Accounts N C BEHREND Fur Cuffs Fur Collars Fur Fronts Fur Folds 16, to 44 Sizes Splendidly Lined L a1 165 Gorgeously Fur-Trimmed #=COATS Black—Tan—Brown Navy—Cafe—Green Deer—Red—Gray Wine—Rust—Mixture I8’ A truly marvellous collection of coats, in extreme novelty styles for the young girls who want chic smart models and neat straightline effects for the more conserva- tive women. 15.00 Women’s Sport and Dress COATS fur and braid trimmings & nd plain color dressy coats. Some with fur collars and cuffs. T—==10.00 to 15.00 === SILK DRESSES party wear, street and sport wear of silk crepe, satin and georgette. Every wanted col- or. New emart styles. A Day of Saving Prices in Needed & | \CURTAINS, BLANKETS, COMFORTS, Etc. " 1.59 Lace Panels and Ruffled Curtains Fine quality, beautiful patterns, ivory and ecru Lace Panels with fringe trimmings; also dainty, fine white and. colored figured Marquisette Curtains with rose and blue ruffled edgings. Complete with tie backs. 7/ Comforts Double bed t, flufty, warm h in pink. piain, roee, 'gray and tan block patterns. .79 e .! Uniform Price Recd. From 18 of Our Branch Depts. 800 Pairs of Their Broken Lots of *4 and *5 Shoes To Be Closed Out at The 10.00 Boys’ gchool O’coats Smart-appearing, long-wearing Coats for boys 7 to 17 years. - Solid shades of Melton cloth. Fancy plaid lined. 9.00 Boys’ 2-Pants Suits lined and pretty patterns. Sizes 7 to 16. % 665 p Double and single breasted coats, vests and . 2 pairs of pants, in wool-mixed cloths. Nicely 95 [ ] 3.00 Boys’ or Girls Lumber Jacks. . . . Fancy plaid flannel jackets in all wanted elastic bottoms. years. 1.98 color combinations; Sizes .6 to 16 ors. Poke or off-theface models for small and larger girls. Imported 200 Girls’ Cloth Dresses Ratina cloth dresses 1 2.00 Girls’ Felt Hats 1.45 Italian felt hats, nicely trimmed. All colors. in straightline models, with pleated skirts. Small checks in differ ent color combinations. Sizes 7 to 14. 59¢ and 69¢ Boys’ Blouses, Broadcloth and fancy Percales, in novelty patterns and solid col- Attached collars and open cuffs; all sizes. § 7.98 Girls COA 39 Attractive-looking coats in velour cloaking. Generous fur collars and some have fur cuffs, silk stitch and button trimmed. Colors, Red, Blue, Tan and Gold. Sizes 4 to 14. Girls$’ Raincoats and Hats e 2.85 linings. Hats to match. Sizes 6 to 16. 69c Girls’ Flannelette Underwear Made of stri flannel, outing n?n‘-