Evening Star Newspaper, October 18, 1927, Page 33

THE EVENING STAR, WASHINGTON, D. C. TUESDAY. OCTOBER 18, 1927. WASHINGTON HOUSEWIVES feel that they kpow Rice’s. Thousands of them have seen us making it ... wondered at the scientific precision with which itis mixed, raised, baked . . . watched with satisfied approval our food scientists testing the ingredierits and the finished loaves. ( Cre@ted _ expressly for Washington -+ exactly to suit the Washington taste HE FLAVOR that the critical Washington palate demands—The wholesomeness that careful Wash- ington housewives and mothers insist upon — Rice’s Bread has had both these all-important qualities from the first because Rice’s bread was created just to suit Washington. A Washingtonian himself, the first baker to make Rice’s bread in Washington had in his very blood an instinct for the tastes and preferences of Washington people. ‘With this instinctive knowledge for his guide, he succeeded so perfectly thatthe Washington men couldn’t tell his loaf from the bread their wives made at home. ‘Always the same high quality — day in and day out. Fresh twice daily—at your own grocer’s—each loaf with the seal and guarantee of the City Baking Institute. ' RICE’S Copyright, 1927, by The City Baking Company