Evening Star Newspaper, September 11, 1927, Page 114

THE SUNDAY STAR. WASHINGTON, D. C.—GRAVURE SECTION--SEPTEMBER 11, 1927. W ASHINGTON HOUSEWIVES feel that they know Rice’s. Thousands of them have seen us making it. .. wondered at the scientific precision with which it is mixed, raised, baked . .. watched with satisfied approval our food scientists testing the ingredients and the finished /" MADE BY '\ loaves. f OUR \ (™ \Tl s‘n DRECIPE ) \ INGREDIFNTS GUARANTELD expressly for Washington .« exactly to suit the Washington taste HE FLAVOR that the critical Washington palate demands—The wholesomeness that careful Wash- ington housewives and mothers insist upon — Rice’s Bread has had both these all-important qualities from the first because Rice’s bread was created just to suit Washington. A Washingtonian himself, the first baker to make Rice's bread in Washington had in his very blood an instinct for the tastes and preferences of Washington people. With this instinctive knowledge for his guide, he succeeded so perfectly that the Washington men couldn’t tell his loaf from the bread their wives made at home. Always the same high quality — day in and day out. Fresh twice daily—at your own grocer’s—each loaf with the seal and guarantee of the City Baking Institute. Copyright, 1927, by The City Baking Company ALCO-GRAVURE, INC. New York Baltimore St.Louis Cleveland KansasCity Chicago