Evening Star Newspaper, October 10, 1926, Page 71

SPAGE DRAWING FOR AUTO SHOWS 45 Passenger Ca_r, 19 Truck and 4 Taxi Makes to Be Displayed. Space drawing for the New York and Chicago rnational automobile shows, motordom’s annual review of a twelvemonth's progress, took place during the iast week at the National Automoblle Chamber of Commerce of- fices in New York. With space al- lotted, plans for the annual headline events in the automotive world will 5o _forward with renewed energy. The New York show will run from January § to 15, while the Chicago ex- hibitlon will cover the week of Janu- ary 29 to February 5 An exhaustive arr Iatest advancements In motor o manufacture, recent models of pas- senger cars, trucks and taxicabs will be shown. along with accessory and repair equipment, xo that every de- partment of the automotive industry will have its activity represented and delineated. ! 45 Passenger Mak | Porty-five makes of passenger auto- | mobiles. 19 kinds of trucks and sev- xicahs will ; of the vi be on the show “or the first time the clude an exhibit of 1ir shop equip- ment. Here the car owner will be able to see varfous modern devices which have been developed to handle | i | shows will in- | repair jobs more efficiently and at lower cost. It is expected that this <ection will have 1 interest | for the motoring publi | the view of how the rep: | work on their cars is i dled. Many novelties troduced, but the kept under lock and key b untfl shortly before the ope | Trucks Draw Interest Accessory exhibi include some of th, additional features fo a's car well ag the stundard lines of lnown products Considerable interest denced this year in the s.” The exhil being evi- ibition of | tion will fea- | e of motor | ‘n visiting the | <hows will have an opportunity to get facts mot alon the enzimecrins features of th reial vehicles lmit also on the diffegent types of sery- ice and operating costs of these un in industry. List of Exhibitors. Space was drawn for the following makes of automobiles and trucks: Passenger cars— Auburn, Bulck, Cadiliac, Chandler, Chevrolet, Chrys: ler, Davis, Diana, Dodge Bros., Due- senberg, du Pont, Elcar, Essex, Flint, Franklin, Gardner, Hudson, Hupp, Tewett, Jordan, Kissel, Lincoin, Loco: mobile, McFarlan, Marmon, Moon. Nash, Oakland, Oldsmobile, Overland, Vackard, Paige, Peerless, Picric Ar row, Pontiac, Reo, Rickenbacker, Star, Stearns, Studebaker, Stutz, Velie, | visions and, THE SUNDAY STAR, WASHINGTON, D. C. OCTOBER {EXPLOITATION MEN GLEAN HARVEST FROM HURRICANE ‘Deluge of Publicity Outpours as Favorite Automobiles Are Credited With Feats of Endurance in Storm-Swept Florida. BY W. J. VOSS. Question: What saved the most lives in the Florida hurricane? Answer; The Whiffle Eight, which of three cars in Mr. Blah's garage in West Palm Beach, was the only one to dart swiftly frown the danger zone | at the first touch of the starter pedal. ‘This, slightly rephrased for obvious reasons, is the latest offering in the way of publicity from an automoblle concern, which, like others, has per- haps at times been over-enthusiastic about its products, but always has stayed within the license that is grant- ed alike to poets and exploitation men. The assertion thut a particular make of automobile was instrumental in saving a goodly number of lives when the winds lashed the coast of Florida must come as a distinct sur- prise to followers of automotive prog- ress who have been led to believe that only ultra-speed and such items as solid silver vanity boxes were indica- tlon of super-performance and com- pleteness of equipment. Announcement of the unusual per formance of the car we have so con. siderately named the Whiffie Eight does. however, overlook several fea tures. There was no beautiful blonde trom Hollywood photographed later at the wheel, nor was there an inter- view granted an eager interviewer by the owner starting something like this: Sample of Publicity. “I would not part with my Whiffle Eight for $10,000 in real money,” said Mr. Jinx yesterday, when he called at the showrooms of the Horseless Age Bervice (ompany. The Whifle Eight’ exploitation writer, however, is not the only offend- er. Almost in the same malil, auto- mobile editors were harassed by a further announcement from the pub. licity department of the Speedster corporation (also a nom de plume, so to_speak). The Speedster's writer had larger while speaking of the havoc wrought in the storm-torn coun- try, which but a moment before w the rich man's paradise, he informs his anxious readers that while waving palm trees uand other varieties of Flor idian flora were razed by the storm, | for some strange reason ull the Speed- ster escaped untouched. But that is not the end of the story. It could not be with such a prolific raconteur, who some day may be writing subtitles for scenarios instead of exploiting automobiles. Not only did the Speedster cars escape un- scathed, but they contributed a chap- ter to a yet unwritten epic of motor- dom. One owner, whose statemenit is put between the quotation marks always kept at hand for such pur- poses, is made to say that while he saw destruction “wreaked on every hand,” with bulldings “smashing all about us.” his Speedster roadster “stood unharmed where the garage had been.” cars in the land of sunshine Just why a car of any other make could not have stood on the garage floor while a playful storm lifted the gargge from around it is not made quite clear in this story, but perhaps we are not as keen as we used to be. Wind Is Given Edge. - The wind, however, i3 deliberatel: given an edge on t speed of the car referred to. This is quite gener- ous on the part of the exploitation man, for he steps right out and asserts that the wind had reached a velocity of more than 140 miles an hour and he does not even hint that Fred Wag: ner, automobile racing's famous’ start er, was even In the neighborhood with a stop watch. The gist of these stories seems to be, one gathers from reading them, that the cars passed through the | Florida storm quite creditably, and while they are not mentioned in the dispatches as having outstripped the Red Cross in aiding the suffering, one would take it that the men who penned these bits of information foi automobile section readers felt that they might as weil solve the problemy of what conferred the greatest benefit in the hurricane along with such other questions as who won the war, how long bobbed hair will remain in vogue and whether coffee is more harmful than tea to the nerves of the tired business man.” While on the subject of enthusiastic boosters of products offered to hope- ful purchasers, it .remains for the chronicler of the performances of : new and much-heralded small car to capitalize life's little melodramas tc support the claims to superiority made by the makers of the new ma- chine. Second only to such famous plaints as “Fireman save my child” is the heart-interest of this booster yarn. In fact, one is likely to have his tears equal the gasoline yleld of this par- ticular car when pondering over the | anecdote. The story goes thus: Because a Ourisman Chevrolet Sales Co. Announces Mr. B. C. Lynch is now in charge of our service department. Bumpers Protect India Cars From Stray Buffalo ‘What strange reactions bumpers create. Cuban car owners like them because city streets in Cuba are nar- row. London owners do not like them because London streets are Narrow. In India, however, they are greatly appreciated for a reason that never would occur to an American. They serve to protect the car from stray cattle, buffalo and sheep which often are encountered on country roads. proud owner of this new car was able to drive his machine 65 theoretical miles an hour to take a child to where medical treatment could be given. life was saved and another home saved from the darksome shadow of death etc., etc. Whether 65 miles an-hour in this car s a speed that does things, boost- erly speaking, is different from 65 miles an hour in the other motors that can travel as fast or faster re- mains to be explained. But it seems that the 66 miles in question con- stitutes the luckiest stretch both of roadway and selling arguments. No mention, of course, is made of cars of these makes that dashed over cliffs or fractured lamp posts. If the accidental virtues or & car should be credited to it why should not its sins likewise be entered against it? Per- haps that wouldn't be good exploita- tion material. The saddest feature of these stories that come as arguments for investing good money in the cars they are de- signed to sell is that all three cars have their mechanical virtues. Ali three have built up a reputation based elther on long-standing business oper ations or popularity of product o both. One in particular has no need to use any argument but the sub- stantial worth of the car. All three have their positive qualitiez tha would satisfy motorists who are seek ing the particular types of car their models include. Why they should have to go so far afleld is dificult to understand. But wonders will never cease, nor will the stories of the exploitation men, it seems. Besides endurance tests over every hilly incline except the Washington Monument, and long runs in every gear to say nothing ot neutral, there remain few conquests for the super-car. But one might a: well be hopeful. 1926—PART 3. 10, Select America acclaims the NEW STEARNS-KNIGHT HE presentation of the new Stearns-Knight in nine body types a A few weeks ago has been followed by a public acceptance surpass- ing anything in the history of The F. B. Stearns Co. in its 27 years of motor car manufacture. i It stands, in its distinguished class, the exclusive exponent of the Knight sleeve-valve motor, which it pioneered 15 years ago—the one type of automobile power plant which improves with use— which requires no cleaning of carbon—no grinding of valves. Today, the important mechanical advantages of the Stearns-Knight are supplemented by new developments in modernized chassis com- struction, and by important advancements in body design which add still further to its position as America’s Most Luxurious Motor Car. Prices $3250 10 $3750 £ o, b Jactory, tax exira. Your ingpecion is insized. GEORGE C. RICE Distributor DEALERS Write The F. B. 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The person who suggests the most appropriate slogan will be given—absolutely free—$10,000 in cash. And the two who the next best phrases will each be given one of these wonderful cars. Mechanically this new Jewettis more power- ful, more easily handled, more quickly accelerated and decelerated, more rugged and The Second Most Beautiful Car in America long-lived. And with staunch mechanical dependableness— this car offers bodies of luxurious charm and a wealth of refine- ments truly amazing. Beautiful mohair upholstery, over nested springs. Solid walnutsteer- ing wheel. Cleverly inlaid walnut- finish panels. Corner lights. Comfortable arm rests. Silk toggle Twin smoking sets. Beauti- ly clustered instruments, indirectly lighted. Plate glass. Luxury —everywhere! Comein—soon—to seeandadmire and todrive this charming new car. Come in and name it for us. We will give you an official ballot (or mail you one on request) and explain the rules. name it for us and you may Win 10,000 7 cash/ THAT AMOUNT WILL BE GIVEN ABSOLUTELY FREE - ALSO TWO OF THESE BEAUTIFUL CARS - ASK US FOR DETAILS WHOLESALE AND RETAIL DISTRIBUTORS WASHINGTON.VIRGINIA MOTORS, Inc. 1522 14th St., Cor. of Church St. Potomac 772 Open Every Evening Until 9:30 Motor Sales and Service Co. Frazier Motor Company Alexandria Motor Co. Caylor-Spaulding Motor Co. Rickett’s Garage 33 New York Ave. N.E. 518 10th St. N.E. 117 N. Fairfax St., Alexandria, Va. Clarendon, Va. Rockville, Md. Logan’s Garage 1812 E Street N.W.