Evening Star Newspaper, October 10, 1926, Page 61

The Newest Scarf Is Plaid! SL‘RAH silk in attractive plaid finish with seli- fringe develops the very chic dblong scarf that is so attractive and worn under the new sports coat, 2.95. ~ e THE SUNDAY STAR, WASHINGTON, D. C. OCTOBER 10, 1926 PART 2. Even the Gardenia Becomes Velvet! ITH velvet dominating the new mode, it is quite to be expected that the velvet flowers shall come into prominence. A red gardenia is the A FASHION INSTITUTION Para Washington Newlorh Months of Planning---and Now ROMNEY Coat Week Presenting the loveliest of the new season’s coats. A tribute to the fastidious taste of fashionable. Washington A credit to the discriminating style judgment of Jelleff’s. The very smart Brocdtail cloth, combines weth Kit foxr. e this luxurious. Rom- ney Homan's Coat, 98.50. MART Washington women have already learned that the style story for the coat mode is not written until the ROMNEY coats make their formal debut. This, of course, ex- plains why ROMNEY COAT WEEK is so im- portant. Stvle experts, representing nine lead- - ing specialty stores.in as many cities, began months ago to study the coat situation—from the style angle—from the fabric angle—and from the angle of achieving the greatest possi- ble valwe. They studied the collection of the leading Paris Couturiers, they observed the progress of each new style theme from the mo- ment that it made its initial appearance. They followed every important phase of the mode— . stood by while many, many style trends passed through the experimental stage, flashed on the horizon with short success and then suddenly disappeared. And then by the rule of the sur- vival of the fittest. they selected the ROMNEY coats for Winter, 1926-27. OATS that achieve the highest degree of chic; coats that display in every line and every de- tail, the highest expression of fastidiousness and dis- tinction ; coats for évery occasion and for every wom- an or miss: a truly remarkable presentation—a fas- tidious choice of the loveliest vibrant colors that mean smartness this season—plenty of the aristocratic black —selected fur trims—rich wool-velvet, suede-finish and. broadcloth fabrics and sumptuous metal brocades and velvets in the evening group. ND because nine leading specialty shops have com- bined their fashion knowledge and buying power in the Romney project-—- Romney Coats 98.50 Are Always Romney dress coats interpreting— —hemline fur tuxedo collars —Vionnet's new flal-back blousee. —the important \"-shape panel back. —the new up-standing Queen Anne collar. —black broadcloth with black fox or platinum lynx trim. —the smart V-tucked yoke. ~the new side panel treatment. —the vogue for natural squirrel and beaver trim. 'Romney travel coats cater to— —the vogue for badger collars ~the importance of natural Lizarda cloth —the effectiveness of large shawl collars of badger. Romney evening wraps feature— —brocade metal cloth. —-gorgeous color combination. —metal cloth lining. ’ —Ilarge shaw! collar and cuffs of ringtail opossum. —sumptuous chiffon velvets. Women’s Coat Salon—Misses’ Coat Salon— Third Floor Even as lovely are the New Romney Frocks A FASCINATING new group of smart things has arrived for the cecond week of the ROMNEY Autumn Debut. Frocks for every smart occasion and for every smart woman and mies.: Frocks for the luncheon party; frocks for the tea; frocks for the dinner and the dance; all in the superb expression that is the standard for ROMNEY frocks. A master artist’s conception of discrimination, charm, poise, savoir faire and well hred smartness is the story that every ROMNEY frock tells, and because the com- bined buying power of nine leading specialty, shops are pooled in the ROMNEY selections. ROMNEY Frocks 49,50 Women’s Frocks-—Second Floor Are Always Misses’ Frocks—Third Floor ROMNEY FASHION TEA—Monday after-" noon, October 11, at 4 o'clock, presenting the smartest new Paris modes interpreted in the manner of George Romney, whose immortal conception of feminine beauty has heen accepted as a standard by the Paris Haute Coutures In the Colonial Shop—Third Floor smartest boutonniere of the moment. 1.00. Imported metal lace with a rose pattern develops this charming nezt woman's din- ner gown. cwith welvet and metal girdle, 65.00. Paris asserts the smartness of Gold and Glitter For the Formal Evening Gown L LL that glitters may not be gold, but if it glitters or if it is gold it is smart. So decrees the Paris oracles of fashion which brings into prominence lovely metallic laces and metal brocades: bugle beaded chiffon; gold and silver sequins; iridescent paillettes and strass. For Madame, Jelleff’s now pre- sents a complete collection of these glorious new Fall frocks, reproducing the smartest themes of the Paris formal mode in the sumptuous new mediums that serve best for the expression of the elegance that is “gold and glhitter.” Metal and rose lace over chiffon—an Autumn fantasy. Black velvet and crystal beaded georg- ette—rcqal; statuesque, stunning. Bugle beaded white chiffon—an almost dizine inspiration. ” Wa@e( cress green—daz:zling with crystals —sophisticated, altogether charming. Rose and orchid chiffon with a glint of metal lace—slim, subtle, effective. Anat 690 Women’s Gown Salon—Second Floor GOLD STRIPE Quality-Service Campaign To let more and more people know of the satisfaction that may be theirs through the wearing of SO E beg the privilege of explaining to you w the reason why these wonderful stock- ings give such wonderful service—why custom- ers tend back to us from the four corners of the earth for Gold Stripe when leaving Wash- ington. All the beauty g of silk 100% pure All the satisfaction of garter-run protection 32 different shades for street and evening Never out of your size in any color These famoas silk stockings are sold in Washington exclusively at Jelleff’s. Make it a point this week to ask about them!— Street floor. New Style 808, Medium Weight 'Silk to the Gold Stripe, 1% Regular Weight Style No. Price Per Pair 100—Silk with cotton tops and feet.... 30—Outsize of Number 100 ... .. . 150—-Silk with cotton feet... Outsize of Number 130 2010—Double Gold Stripe—all - c \ 300—Silk 25% heavier than Number 100.. Gotham Sheer Stockings 304—Silk with cotton tops and feet 389—Chiffon silk_with cotton fee 50—Outsize of Number 504 . 516—Silk with cotton feet . 536—Silk with cotton feet -Paris clocks 610—Double Gold Stripe—all silk....... Gotham Men’s Sox 600—With the garter run protection—cotton feet, silk tops. Whenever _you want Silk Stocking Satisfaction, just remember JellefP’'s—and Gold Stripe! ag Exposition —at Washing- ton’s Store for Bags. ° Luggage Moved —to Fourth f A FASHION INSTITUT Floor during 10N Jare Wasrkingtan Newlork % this event. A Six-Day Exposition of Beauty Proving That the Most Useful Accessory to the Feminine Costume May Be Beau- tiful, Smart, Distinc- tive and Utterly Fascinating ROBABLY the most stupendous exposition of handbags ever presented opens at Jelleff's Monday, bribging to fashionable Wash- . ; R ington women bags from almost cvery clime . R and port in the world. An intriguing presenta- tion. Oriental bags from Morocco: richly hued bags from sunny Italy: adoringly impudent bags from Paris: rich, aristocratic bags from London: American bags, of course; @ovely, charming, distinctive things that defy all com- petition. Almost a bag “League of Nations.” An event, which from a standpoint of education and interest alone should not be missed. A whole season’s preparation has preceded this event. Here are just a few of the many achievements! 850 -Metal brocade pouch bag. Imported velvet pouches. Em- broidered moire, velvet and antelope folders. Calf and reptilian bags. 10.90—Moire bag with colorful Beauvais embroidery. Reptilian calf bag with smooth calf mnserts Hudson sea! ba with leather inlays. Black antelope folders combined wit gold kid. 1250—Water snake finger purses in double treat- ment. Chanel's new bag of antelope in all colors 1880--The foursome bag “of many catches” in gorgeous lizard grain calf. 25.00—Black antelope purse with Beauvais embroidery. Jacquard silk pouch® with jeweled frame, also imported damask. 35.00—Jean Patou's new bag. Effleure pig and alligator grain and calf. Im- ported jacquard silk or satin pouch bags. . White Stone brilliant bags with engraved frames, 2.95 to 18.50. Petit point bags, 13.75 to 25.00. Genuine Aubusson bags, 22.75 to 100.00. Imported beaded bags of great beauty at exceptional prices because we buy them direct and save the import- er's profit. 7.50 to 2950 Greatly Enlarged Selling and Exhibit Space, Street Floor— Special exhibits on all floors! Our Entire Main Floor Millinery Department will be devoted to a special event—Monday 700 New Trimmed Hats O.oo The smartest modes of the season! g Replicas of stunning French models! Originals designed by the best American milliners! JSTINCTIVE individual models for every occasion, for every type woman and miss and to complement every smart costume available in this remarkable value-giving event Monday. FEvery hat in this group specially selected to conform with the smartest style dictates of the season and the Jelleff standard of superior quality. Many, man styles from which to make your seléction, for the mode is very versatile this season. and-no good feature has been omitted in this group. The very desirable black satin hat will be there in esp ingenious treatments. Some with metal elaboration. There are velvets, rich, luxurious, gorgeously draped or combined with metal effects. There are velours, lustrous, excellent quality, tailored. trig, insouciant, boasting new high- crown treatments. new dents, new drapes, new trims. There are metal effects, lovely for the formal afternoon frock or the rich fur coat. There are berets, there are high crowns, cut brims. In fact, anything that you have connected in your mind with the very last word in chic. z: All Misses’ Sizes and Large Head Sizes, 22-24 Inches! Millinery Shop—Street Floor—Monday