Evening Star Newspaper, March 7, 1926, Page 24

. of carefree, comfortable and economical travel. THE SUNDAY STAR, WASHINGTON, D. ¢, MARCH 7. 1926—PART 1. t/ V< D B\ / People who want new cars‘for old form the larg- est proportion of buyers of new cars today. Generally the reason J why they want to tradeis that they want something better than they have. Filling stations, few and far between, are all servicing a Reo asks for many, many miles The number of relatively new used cars adver- tised in the daily press is, therefore, very large. In searching for something better, people trade for a car of a different make. That is why used car lists usually mention cars of many makes. But the number of used Reos adver- tised is small. Those offered are generally old—four, six and even ten years old. In addition, they are almost invariably offered by a Reo dealer. There are several causes for thesc conditions, and every one shows how the extraordinarily long life of the Reo penalizes the volume of sales to Reo owners—and increases them tremendously to the Reo owners’ friends and acquaintances. Why So Few Used Reos The number of used Reos traded in each year is decidedly small as compared with the number in use. ¢ Every Reo owner feels for an unusually long time g ife of mits Sales that “something new” wouldn’t give him some- thing better. l The famous Reo sturdiness and endurance lessen both depreciation and repair costs so much that he is delighted with what he has. He himself, therefore, buys fewer cars than the owners of makes that do not last and last and last as the Reo does. His friends, however, soon begin to buy Reos because be tells them about his. Only From Reo Dealers Many who hear about the Reo long life and trou- ble-free performance, feel thataused Reo would meet TheCorshot Conglt Your EveTemerdert their needs quite as well as Was it that new Reo whose beauty will soon be as much talked about as its me- chanical excellence—and the excellence of all Reos? Sooner or later such buyers come to us. They find that other dealers don’t have any used Reos. The proverb “Once a Reo owner— always a Reo owner” holds. And it means that when a used Reo is finally turned in, it is exchanged for a new Reo. \ =7 || W \ N\ ” Split-Second Braking, Split-Second Steering PLUS Standard Control and \ ndard Shift on the New and Seeten G;:-'prowdku. Reo New! Standard Control and Standard Gear Shift Plus Split-Second Braking and Split-Second Steering The New and Improved Reo provides standard gear shift, and the simple brak- ing control system that is standard on other fine cars PLUS Split-Second brake application that means real driving com- fort, rapid progress, and safety in today’s traffic. - ‘It is also the only car which has Split- Second Steering—a control so simple and sturdy in design that a Reo seldom, if ever, needs to have its steering assembly adjusted . . . control so powerful and quick that it makes driving and parking easier than you have ever known them to be, either on high pressure or on balloon tires. Have you seen it? Come in and see this New and Im- proved Reo Sedan. Its wider, deeper fenders accentuate the lengthened lines of the deep cowl, long hood and graceful body. It also has many minor refinements and improvements enhancing beauty, comfort and dependability—and the same long-life, far outlasting its honest speed- ometer, so characteristic of every Reo. It offers an exceptionally wide range of.colorselection —Gulfstream Blue,and Cuban Gray Simplex finish, two-tone Hydro Blue and Radio Blue, and a number of others. Come in and see it. Lansing, Michigan REO MOTOR CAR COMPANY v ’ ’ ' "> Reo Makes Tax Reduction Effective Immediately THE TREW MOTOR CO., Inc. JOSEPH B. TREW, President 1509-1511 14th Street N.W. Main 4173, 4174, 4175 Open Evenings and Sundays REO SIX NEW AND IMPROVED SEDAN %1565 at Lansing plus tax