Evening Star Newspaper, February 28, 1926, Page 28

THE SUNDAY STAR, WASHINGTON, D. O, FEBRUARY 28 1926—PART 1. / ! ») \ AN \ \ N N = " Fr eed From Burdens Can Build a /@ar So Free From Cares ~ | at Such a Price | “How can Reo do this at the price?” is a question we are ~~asked every day. In- variably it is asked by people who are mak- ing comparisons of the famous Reo chassis with the chassis of much more expensive cars. Vacation means freedom from the daily round and, with a Reo, freedom from wexatious repairs onithe road or in camp. You, too, unless you are familiar with Reo con- struction, will be amazed to see how many features of the Reo chassis are the same as those found on very costly automobiles. Good management is the answer. Reo dollars have been freed from so many common burdens, that Reo has been able to build so much of each of those dollars into its cars that Reo prices never indicate the full measure of Reo values. Here Are the Burdens Reo Dollars Do Not Bear No part of any Reo dollars must go to pay over- head charges for interest on bonds or preferred stock % of work flowing through Reo plants all year long. This is due to the famous Speed Wagon and Busses, the building of which frees Reo from the let downs that those who build only passenger cars experience frequently. This steady production together with resident management and company stability have cut down labor turnover so that it is now the lowest in the entire automobile industry. This saves Reo dollars from the heavy wastes of hiring, firing, and training g large numbers of men. } @ Because of Reo’s ability to pay cash at all times, Reo buys material and equip- ment at bottom prices and : saves every penny of dis- “That’s @ Reo —the new and im; itto e Reo concentrates on manufacturing one passenger car chassis—and manufactures it—: on ’ building 90% closed mod- els—and builds them. The toll that parts makers’ New! Standard Control and Standard Gear Shift Plus Split-Second Braking and Split-Second Steering The New and Improved Reo provides standard gear shift, and the simple brak- ing control system that is standard on other fine cars PLUS Split-Second brake application that means real driving com- fort, rapid progress, and safety in today’s traffic. It is also the only car which has Split- Second Steering—a control so simple and sturdy in design that a Reo seldom, if ever, needs to have its steering assembly adjusted . . . quick that it makes driving and park- ing easier than you have ever known them to be, either on high pressure or on balloon tires. ; control so powerful and Have you seen it? Come in and see this New and Im- proved Reo Sedan. Its wider, deeper fenders accentuate the lengthened lines of the deep cowl, long hood and graceful body. It also has many minor refinements and improvements enhancing beauty, comfort and dependability—and thesame long-life, far outlasting its honest speed- ometer, so characteristic of every Reo. profits might exact was long ago eliminated from Reo prices. to increase manufacturing costs. There is, instead, an overhead income from interest paid the com- pany on its cash surplus. No part of a Reo dollar must go to pay refinanc- ing charges. Reo owners have never been penalized with such costs. It offers an exceptionally wide range of color selection—Gulfstream Blue, and Cuban Gray Simplex finish, two-tone Hydro Blue and Radio Blue, and a number of others. The New and Improved Reo Sedan at $1565 mir- rors the resulting achieve- N \//\ Reo has no peaks and valleys in production to ments of unburdened gucsams Braking, lfi:i;“:,a‘f'\ burden its dollars. Instead, there is a steady stream dollars. St SRR REO MOTOR CAR COMPANY § v v v THE TREW MOTOR CO., Inc. JOSEPH B. TREW, Pres. 1509-1511 14th Street N.W. Main 4173, 4174, 4175 Open Evenings and Sundays ! Come in and see it. Lansing, Michigan NEW AND IMPROVED SEDAN $1565 at Lansing plus tax