Evening Star Newspaper, August 9, 1925, Page 30

HOLDS ADVERTISER PAYS RADID COST Writer Gets Program of 27 Features by Firms of All Kinds. BUTMAN. y at my organ—no, I :r—1 was weary and ill at gers wandered idly —I mean dials. 1 t I was getting, or ming then; but I 2 static which I Apologies to or. on is recorded in the belief that it new light on the BY CARL H. over ti do not_know wh what I some in overture town Cord Or as good and the were rich. The first ¢ the Peerless Laun- ing “Hanging Out effectively. _ This the Gem Safety S 1 enter- tainers we I he Next the P. Gypsl hed up a round tor troop held a Carnation Milk ure, entitled ut on_ by “andy Kids r of the spoke on the Roy losed the first part THE LONG RANGE RADIO ENTERTAINMENT SUNDAY, AUGUST 9, 1925 SUNDAY! STAR, WASHINGTO. { |THREE “A” STATIONS LICENSED LAST WEEK Programs of Distant Stations Scheduled for Eastern Ktandard Time 8 TO 9 AM. Statlons. 8:00—New York: Children's program: comic stories: music......WJZ 9:20—Philadelphta, 9 TO 10 AM, Arch Street M. E. Church services :30—Schenectady: Albany M. E, CI 9:40—New York: Chimes from Grace Chus 9:456—Philadelphia: Trinity Chureh services Pitisburgh: Church services ... 10 TO 11 AM. 10:00—New York: St. Thomas' Episcopal Church services. 10 113 2:00—Loulsville: 5:45—Boston New York: Third Church of Christ, Scientist, services oston: The Cathedral Church of Paul services :30—Detroit: Central M. E. Church 11 AM. TO 12 NOO! 5 Episcopal Cathedral services Uncle Walt reads the funmies to childr from Balaban & Katz Chicago Theater. Chicago: Second Presbylerian Church services. . :80—Minueapolis: Plymouth Congregational Church services. 12 NOON TO 1 PO Christ Church Cathedral services, Hot Springe: Central Methodiat’ Chiureh servic Chicago: Vocal and instrumental program: organ New York: Lexington Theater organ: recital 1 TO 2 P.M. 99 —Chicazo: Sunghine hour: shutin program 30—New York: Radio forum from Washington Atlantic City: Seaside Hotel Trio: sermon 40—Chicaso: Radio Rangers, boys' program. 2 TO 3 P.M. “Sunday Hymn Sing" . Palmer Orchestra: vocal ‘s Concert; choir: vocal 00—Detroit: Chicago 00—New York v Theafer program Parkman bandstand concert .. Chicago: Artist recital: Chic: 0—Chicago: Missionary hour: talks ... - 3 TO 4 P.M. :00—Chicago: Shepherd times: radio vouths . New York: Federation of Chur Chicago: Concert proi Cincinnati: Ser hiladelphia m am, “vocal and instrumental. chime concert services fron and_instruniental “sojos 30—Detroit: Municipal Band concert from Bell Cleveland: Franciscl String Trio ........ 4 TO 5 PM. umental program. . Chi Sermon: pioi New York: Roseland D: r 30—Kansas City: Base ball scores every half hot 5 TO 6 P.M. 00—Kangas City: om Newman, Theater Pittsburgh 10—Minneapolis Program Base ball ‘cores House of H Park Street Con, tional Church services 6 TO 7 PM. ol lesson; quart o Musical ‘Coliege concert. Royal and Pantages St. " James” Episcopal’ WHN WDAF WDAF KDKA L WCCO W S I Transfer of lfuny to High-Powered Class Lessens Differences Between Groups. Moters. Miles. ‘Three new class “A" broadcasting stations were licensed during the past week by the Department of Commerce and one plant was transferred from class “A" to class “B.” The new class “B" broadcaster is WMBB of Chicago, which will op- erate as before on 500 watts, 250 meters and 1,200 kilocycles. The ad- ditlon of WMBB makes a total of 105 statfons in class “B." In fact, with the transfer of at least one class “A” station to the ranks of high-power broadcasters nearly every week, some of the dis- tinction between the two groups is passing. Until the past few months all class “A" stations operated on a wave length of less than 280 meters and the “B"” broadcasters were all above that mark. Since the class “B'" wave lengths have been exhausted the department has had to grant class “B” licenses to many sfations to which it could not assign a wave length. And even the power distinction has been lessened somewhat since the de- partment has been allowing class “A" statfons to use 500 watts, which is the same as most class stations em- ploy. z The three new class “A" stations licensed are WGBU, Fulford-by-the Sea, Fla., 500 watts, 278 meters and 1,080 kilocycles; KFWU, Pineville, Fla., 100 watts, 238 meters and 1,260 kllocycles, and KFWYV, Portland, Oreg., 5 watts, 212.6 meters and 1,410 kilocycles. DETROIT RAEIO STATION WIR TO OPEN AUG. 15 Inaugurates New System Designed to Eliminate Interference in SeEes =5 menscces i E3%5a Z2 253 ER58 Cobo came 2385 aa28 wown o D. C, 'AUGUST 9, 1925—PART 1 RADIO’S BEST OFFERINGS TONIGHT. Musical program by Maj. Edward Bowes and the “Capi- tol Gang,” direct from Capitol Theater, New York Cit{, WCAP, WEAF, WEEIL WJAR, WCTS, WWJ and WCAE, 6:20 to 8:15 o'clock. Creston = Trio, WJZ and WGY, 7:05 to 8 o'clock. Concert by Conrad’s Society Orchestra, WNAC, 7 o'clock. Program from Mark Strand Theater, WNYC, 8 o'clock. Goldman Band concert, WCAP, WEAF, WEEI, WJARg ‘WCTS and WW]J, 8:15 to o'clock, Mal- Dance program by Ra: Or- lin’s Whittington Par] chestra, 11 o'clock. STEAMSHIPS. Announcer Terrible. the a non-conductor ams. and Harry spoke and ng of the second half, and a concert by Paste Troop. The Atwater Kent om, care of in the ope: teeth, skin ed by d with each other for a few but there was considerable Cooks’ Tours took the yning. Packard Eight iners brought to bear successfully. " was the subject of k by the Calumet Baking Then came the Piggly « in ster act. k & Co. explained that if fans would them thi intermisston ved he was put- exceptional on_whom. awful, but I think art of the the an Wivs s i 30—Chicazo acle Band " and ¢ program, Chicago: Organ recital His T0 8 00—Atlantic City: Chelsea Baptist (hurch Pittsburgh: Municipal Symphony. Orch Chicago ental art Cleveland: Stiliman Concert Boston; Conrad’s Society New York: New_York Insula- Vocal and insti Base ball ekt Yoseit exdinlt's . WIP and WMAF. 1 children B o the It was New York: International and m Davenport: Base ball scores 8TO 9 8:00—New York; Brooklyn Mark Strand Th Chicago: Varied musical and instrumental solos New York: Vocal and Trio, instrumental .. tlantic' City: Seaside ‘Hi New York Chicago: Raiph Williams and his chesira: others: vocal and Detroit: Symphony Orchestra . Atlantic City New Shork: Lakewood ¥arm Inn Springfield: an recita 8:16—New York: G WWJ . 8:30—Minneapoliy New York program: d: ace was Sears, mail the ®T0 1 WLS Little Brown Church’in "Vale. W] 245 54 Ivania 'Orchestra. Orchestra. & B3 services. restra ists. . . estriv: 1SS0 L E e relised tiom’ WEA on “Trio, WGY and; d_and Comfort's Symphony strumental solos P eater program. ... .. ance orchestra: ‘vocal el Trio ‘and ‘solofst Asbury Park Dance Orchestra Rainbo " Gardens™ O instrumental solos. . Hotel Ambassador Concert ~ Orchéstr nsemble, W stra Y an dman Band concerf.” WEEL ‘r;*nml' 'B’.g(iu Church” I.erv}é-- 3 ocal and_instrumental proxram Des Molnes: Bankers Life Trio. I:x!‘;’umenlu. 0 P Broadcasting. < Another superpower station will make its bow to the public Saturday evening, August 15, when WJR, the new station at Detroit and Pontlac, Mich., comes on the air for the first time. The new station will divide time with DCX, Detroit, and wiil op- erate on the same wave length, 517 meters. It will be equipped to use 5,000 watts power. WJR is following the latest princi- ple in radio station construction and location. The station itself will be located in Pontlac, 30 miles from De- troit, and will be connected with the city by means of telephone wires. All the regular programs will be broadcast from Detroit. Technically WJR’s location will be in Pontiac, but for all practical pur- poses it will be in Detroit. This new system is sponsored by the Depart- ment of Commerce and will probably be followed generally in future sta. tion construction, ves the station y's talent for entertainment and yet is far enough away to escape many of the power and high tension noises of the big city. Also it is less apt to interfere VACATION TRIPS BY WATER NORFOLK OCEAN VIEW VIRGINIA BEACH — NEW YORK BOSTON New England Resorts MODERN PALACE STEAMERS “District of Columbia” “Northland”” Daily 6:30 P.M. Information and Literature at CITY TICKET OFFICE Woodward Bullding. 731 15th St. N.W. NORFOLK & WASHINGTON STEAMBOAT CO. | [/} Your Steamship Problem Solved A Bring us your problem re- garding passage to Europe. In our vast organization of 106 ships of every type your ‘exact requirements will be met, whether for a luxuri. ous ‘suite on the world's largest steamer Majestic or ‘economical passage in the %~ New, Tourist 3rd Cabin, WHITE STAR LINE TRANSPORT Washington Office, 1208 F. St., N.W. R. M. Hicks, Manager Magpie Sacred in Norway. The magple is, or was, held to be sacred in Norway, and whoever lifted a hand against it promptly brought down a curse not only upon himself, but on his family, reiatives, intimate friends, live stock and household P ANl S R i STEAMSHIPS. 8.S.STUTTGART, August 22 Other sailings to Bremen direct by the Superb One-class-cabin Ships S. S. Sierra Ventana....Aug. 25 S. S. Bremen (via Cobh)..Sept. 1 Maintaining today, as in the past 68 years, the World's Standard of Cuisine and Service. Apply 32 Broadway, New York, or Your Local S. S. Agent NORTH GERMAN LLOYD LARGEST AND FASTEST SHIPS TO Round Trip ‘335 VIAHAVANA 8 PANAMA CANAL From home town (on main line points)and bhack in either direction. Includes First Class accommodations, meals and berth on steamer, and railroad ‘ticket across Continentover choice of routes with suthorized stop-overs. Correspondingly lower rates in 2nd, Inter- mediate and 3rd Cabins. Round Trip by Water, 1st Class, $425 Rates effective to Oct. 3lst. PaNAMA PACIFIC LINE International Mercantile Marine Company R. M, Hicks, 1208 F Street N.W.. Wash- ington, D. C.. or any suthorized ateamship ‘or_railroad agent. STEAMSHIPS STEAMSHIPS. ROUND TRIFR 375.21 from 7 Philadelphia 3 delightful days on modern ex- press steamers with Lloyd's high- e Fating. Al outelde stateroo; o] Running hiotand cold water: Pri bath and shower extra, meals and eervice. Auto NEXT SAILINGS: ‘'rom Balt.. Pler 5. Pratt Street : “August 13, 24. Sept: 3 Phila.. r 30. So. Wh From FRUA- Py it Yol 2675 Write for folder ALPIMORE. VoA S.S.Co. 1008 15th St. W. Franklin 139 The famous*‘Santa”steamera offer finest service to Peru ad Chile via Panama Canal. Outside rooms, first cabin only. Unexcelled cuisine and service. Fortnightly sailings from New York. Special rate "Round Bouth America Tours. §.6. Santa Teresa.. Santa Ana Ranta Elisa Santa Luisa. GRACE LINE 10 Hanover 8q.,N.Y.C. FLORIDA BY SEA Now is an ideal time for a vacation voyage down the coast to Jacksonville. ar un the coast to Boston Summer round trip Baltimore to. dac sonville, Florida (in- uding * stopoyer _in St mobeosts o to Boston "(ncinding gioparer In Noriclicl: .86 meal r included: outside rooms extra. = Four steamers a week {rom Ealtimore. sonvill Send for Booklet! Popular all-expenss tours, eight days and longer, ~ $58.10 and 1B, Send fof particu- ars. Also dirsct esrvics Philadelphia (o Miam} S 8 B ; Philad $81.34. The route to Miami. BSteamers sail from Pier 8, E. Pratt St., Baltimore, Tuesdays and Fridays MERCHANTS & MINERS TRANSPORTATION CO. 1338 H St. N.W., Washington, D. C. BOSTON BY SEA: Telephone Main 4612 South America scenic wonderland, where the climate is always delightful— Go there via Pan America Line. Finest Ships—Fastest Time —Less than 12 days from New York to Rio de Janeiro. Sailings alternate Saturdays from New York, for Rio de Janeiro, San- tos, Montevideo and Buenos Aires. S.5.Pan America S5.5. Western World 8.8. Southern Cross §.S. American Legion. 21,000 displacement tons For full details see your local sourist or ticket agent, or write PAN AMERI MUNSON STEAMSHIP LINE Keyser Bldg., Baltimore. i with reception from other stations when located away from the center of population. —_— The new Irish Free State tax on wearing apparel includes vestments worn by priests at mass and wigs Torn Ry e TdealSummerVacations 3 8-DayTours$#90: STEAMSHIPS. Including ALL EXPENSES for Steamer, Hotel and Side Trips 9,12 and 13 Day Tours at Proportlonately Higher Rates Bermuda is Cool in Summer—Average Summer Temperature 77° Sailings Twice Weekly Throughout Summer Season Via Palatial, Twin-Screw Steamers __“FORT VICTORIA” & “FORT ST.GEORGE” —M— St. George Hatal, Bermada's Finest Sunmer Hotel—Unlaue $ 9:00—New York: Celinda Bates. soprano .. ipringfleld. Vitall Podolsky. violinist: 117 ew York: Godfrey Ludlow, violinist: ‘WGY and avenport: Norwegian Lutheran Church service Dallas: City Temple services - z 2 Jafierson City: Union Churen services "7 on. TIL: Mixed quartet and celestial bl instrumental solos: reading S g Chicago: WGN Singers: Drake Concert Ensemble .. 9:16—New York: Polla's Orchestra Chicago: Request program ... .. 9:45—New York: Janssen's Hofbrau Orchest 10 TO 11 P.M. other artists ts The General Cord Orchestra staged a short concert and “Goldy and Dusty,” the famous Gold Dust Twins, cleaned up the program for the evening. Some fans may doubt the reception of this unusual galaxy of talent in a single evening and question the author's veracity, believing that, like the organist in the above abused poem, he slept at the keys, or dials. But such is not the case; this pro- gram isn't a dream; it is an actual camposite program of acts and fea- s from 27 important stations in different parts of the country. It is a -cross-section of the type of enter- tatnment furnished by some 40 na- advertisers to the fans gratis, of these acts are good and of them have stood the test ne. The Advertisers Pay. The composite program practically answers for all time one of our out- dio quiries—"“Who is to )r broadcasting?” The answer in d of the writer is these national advertisers. Be they butch- ers, bakers or candlestick makers, 80" long as they own stations or reiit space on the air there will prob- ably be plenty of good radio enter- foment. 1t the big advertisers k to indirect radio advertising and al ining features, which, ing publicity through An alltheyearround travel Seld of quaint charm and enduring interest— Go there via American Oriental Mail Line—fastest time becween the United States and The Far East. Sailingsevery twelve days from Seattle via Victoria, B. C., to Yokohama, Kobe, Shanghai, Hong Kong, and Manila. S.S. President Jefferson S.S. President Grant S.S. President Madison S.S. President Jackson S.S. President McKinley 21,000 tons displacement For full information see your local tourist or ticket agency, or write vocal o o 25 BESRER 2 S3Be a3 3 10:00—Atlantio City: Organ recital Minneapolis: Weather - concert ot AMantic City: Btran 10:15—Hot_Springs: ‘Base ball result: Davis Ensemble _............ 5 10:30—Davenpo: almer Littie ‘Symphony: * weather cago: ‘Back Home hour ... . o Dallas: The MacDowell Sisters, Hawaiian "miusic. . 11 P.M. TO 12 MIDNIGHT. 11:00—Portland: First Church of Christ. Scientist. services Hot Springs: Ray Mullins and his Whittington P estra. amcy 10m 1 S5%3 Sm Location, Unexcelled Culsine and Servize—Magnificent tiled swimming pool and surf bathing. Surprisingly Low Rates. An Innovation—Bermuda Summer GOLF Hotel guests will new enjoy GOLF privileges on magnificent Mid-Oceas Club 18-Hole Course. S (& For Illustrated Booklet Write DS of the latest stations to join the growing throng of commercial broad- casters is KGW of the Portland Ore- gonian, which plans to rent its sta- tion to firms desiring publicity after September 1. Programs will include educational talks broadcast with music during the day up to 8 pm.; the second division covers emergency announcements of lost persons and property; the third is a series of 10- minute talks of educational or in- formative matters alternating with 10 minutes of concert music; and the final period is a courtesy concert hook-ups of two or more statlons. So far the scheme seems practi- cally the only method of supplying the fans with satisfactory entertain- ment without cost to them, but it is dependent to a considerable extent as to the class of entertainment pro- vided and the amount of publicity injected into the period. 2 of The fans themselves will serve as| horias e Better Way™ to South a check on the success of the enter- 0] prise, registering kicks if it becomes unsatisfactory. 21.000 tons displacement built to give you every comfort and luxury known to ocean travel—and 10 make your voyage to South Amer- ica a pleasant and enjoyable ex; ence. All outside rooms. That | aim of the Lamport & Holt Line in FURNESS BERMUDA LINE 34 Whiteball St., N.Y. Or Any Local Tourist Agent 101 Bourse Bldg., Philadelphia, Pa. DE JANEIRO wMONTEVIDES, BUENOR Armes Stopovers horthbound at Santos Frinidad and Barbados Voltalre Sept. 6 gan, are of general in- they will probably hold their diences and incidentally increase les and popularity. Let them ct too much publicity or any sales fans will detune their nd the “Great Amen” o 11 be sounded both for the advertis nd the stations. The 1ce as well as the chord will be under the name of an advertiser but rendered by talent provided by the contractor in the interest of good will During an hour’s program the KGW announcer will give the firm's name only six times, on three occasions mentioning the business and address. In the East it is the custom to sell periods of from 10 minutes to an hour, the concern renting the station pay 88 on the E 1 CUNNINGHAM ] ErECroR-AmoUFIER [3 TYPE C 301A PATENTED TYPES C-301A°C-299 C#300 €11+ C12 IN THE ORANGE AND BLUE CARTON on the West coast as well | paying the performers or entertain- lastern half the country space on the air. One CUNNINGHAM giamam it quality is directly ing for the time, also supplying and ers. The rates vary for different stations and increase materially for Since 1915— Standard for all Sets Do You Know —that radio tone- dependent upon radio tube-quality? —that youmight just as well try to get resonant, clear- ringing tone from a cracked bell as from aradio set equipped ‘with inferior tubes? —that there‘is a Cunning- ham Radio Tube designed for service in your receiver? il Home Office: 182 Second Street . SAN FRANCISCO CHICAGO NEW YORK Local Radio Entertainment Sunday, August 9, 1925, NAA—Naval Radio Station, Radi U3E5 Metermy 0w Vo 10:05 a.m. and 10:05 p.m.—Weather reports, WCAP—Chesapeake & Potomac Tele- phone Co. (468.5 Meters). 11 am.—Service from First Congre- gational Church. Frederick A. Wallis, former Commissioner’ of Immigration at Ellis Island, N. Y., will preach on the subject, “The Church and Our Immigration Problem.” 4 p.m.—Outdoor service held at the Peace Cross, Washington Cathedral. Rev. Willlam F. Pierce, president Kenyon College, will deliver the ser- mon. §:20 to 8:15 p.m.—Musical program by “The Gang,” from the Capitol The- ater, New York City. 8:15 to 9:15 p.m.—Goldman Band concert, Edwin Franko Goldman, con- ductor, from Hall of Fame, New York University campus, New York City. Miscellaneous program, soloist: Waino Kauppl, cornetist. Early Program Tomorrow. 6:45 to 7:45 a.m.—Morning “setting- up" exercises by the Metropolitan Life Insurance Co., direct from the Metro- politan Tower, 1 Madison avenue, New York City. WRC—Radio Corporation of America (468.5 Meters). Silent. Early Program Tomorrow. 9 to 10 a.m.—Woman's hour, broad- cast jointly with station WJZ from New York. 12 noon—Organ recital from the First Congregational Church. 1 p.m.—Sidney Seldenman’s Shore- ham Hotel Orchastra, broadcast from the Shoreham Hotel. - Plan Welcome for Cantor. ‘When Eddle Cantor steps from the S. B. Rotterdam to the New York docks Friday, he will be greeted with the microphone of Station WHN, and a delegation of the chorines from the Follles and “Louls XIV,” as well as ‘Will Rogers, Leon Errol and a number of other stage celebrities. Mary Eaton, star in “Kid Boots,” will fly over the ship as she arrives in quar- tine, and drop mesages of greeting from Flo Zlegteld. The microphone on the Hoboken pler will record the events for the radio audience, BOSTON WOOL PRICES, BOSTON, August 8 (Special).—The wool market showed decided dullness today, but there was less talk of con- cessions in prices. Fine staple ter. ritory was quoted at 1.30 to 1.35 clean basis, with half-bloods at 1.15 to 1.20. Ohio and Pennsylvania fleeces are held slightly above 55 cents in the Tours round South Ameriea ar- ranged via East Coast, returnin West Coast, or vice versa, $585 an up. Apply B, M. Hicks, D. P. A., 1208 P PTgt. R Or your tocal dgent. LAMPORT: &Hotr “The Better Way~ 1LINE did ocean liners, six days at sea, four days in a gay and fas- cinating foreign capital. Each day crammed full of interest, relaxation and enjoyment. All Expenses Included Brilliant night life. Havana is cooled by constant trade winds and ocean cur- rents. Evenings uniformly comfortable, Also 17-Day Tours $200 including accommodations at hotel Round Trip Fare to Maxico City $185 Poe tull intormation addrers New York & Cuba Mafl Steamship Compazry Foot of Wall Stroet, New Yrak WARD LINE o One Management-Ship and Shore BY WORLD'S GF CANADIAN PACIFIC Thanksgiving at home. when winter comes, P r%inmpar.e -Deduce ‘What thi 83 steamships. is means to }iou Over 20,000 miles railroad..13 hotels. . Qver graph. Sram checks. 125,000 miles tele- Express. Resident agents all Traveler’s over the world. Sth year of cruises... Regular daily service ¥ way around EXPERIENCE Rail connections... Hotel con- nections...Fleets of ships on INFLUENCE globe...Special cruise staff... Daily business in all parts 2 of the world. Which makes it possible to give passengers the maximum under pleasant- est auspices. Atlantic and Pacific Oceans. Same as Trans-Canada Lim- SERVICE ited, Chateau Frontenac, Banff, Lake Louise, Van- couver and Victoria. EMPRESS OF SCOTLAND,25000 TONS FROM NEW YORK, DEC. 3rd You leave December 3— Christmas in the Hol{ Land, New n Year’s Eve in_Cairo, dia in cool, gay January, Japan _in plum-blossom time. Back to New York with spring, April 10....20 countries, 27 rts Each visited at its best season. Hel ful literature from 5your local agent. C. E. Phelps, 905 15th St. N.W., Wash- ington, D. C.” Personal service, if de- sir Pacific