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Foanded ty Aaron Arnold in 1827. Now on Fifth Avenue at goth Street THE EVENING WORLD, WEDNESDAY, NOVEMBER 22, 1922. FIFTH AVENUE AT FORTIETH STREET ——— — Ssinold, Constable & Co. cAnnouncement of a ‘Reorganization to Broaden the Service of the Store Wwe Aaron Arnold on a sunny April morn- ing, ninety-five years ago, stood on the side-walk at Canal and Orchard streets, and looked at his new store, his first store, on the front of which was painted— “THE NEW PALACE OF TRADE” his thoughts must have been similar to the thoughts ot the new executives in charge of of the great business founded by him and his son-in-law, James M. Constable. May our works be relatively as great! x x x QUALITY was the corner-stone of the Arnold Constable business. And it received, from the beginning, - the favor and patronage of the quality of old New York. It was welcomed as a part of the social organization of the day. And it has remained so, through all the changes of ninety-five years. The old store at Canal and Orchard, was on the fringe of the better residential section of the New York of 1827. Brooks Bros. and Lord & Taylor were further down- town, on Catharine St., near the river. Tne ise Shop in anal Constable grew with it. First to Canal and Mercer. Then to Broadway and Nineteenth St., where in 1877, the: celebrated their business jubilee. And finally, in 1915, to Fifth Avenue at 40th Street, formerly the site of the F, W. Vanderbilt home. Here they saw a great light. A constant stream of good people, seeking good service, passing the doors. And the house which had won and held its pre-eminence against the competition of A, T. Stewart and all other businesses of the nineteenth century, began to realize that now conservatism was limiting its sphere of service. This was a new century. New York, a greater, more cosmopolitan city. Old social lines had disappeared in the broadening work and growth and outlook of the years. That which had been their pride in the past was a bar to their progress in the present. They saw that service to old friends could be better rendered by linking it up with a larger service to the new. And the soul of this great business came to realize the truth, that— To broaden the service to the public meansé better service to the individual Hence the reorganization, * x = Mr. Stephen J. Leonard approached the work of reor- ganization with the determination to preserve the best traditions of the business. He sought advice from the been trained in Wanamaker's and one man who had been trained in A/tmans. These four men, with Mr. Leonard, and two others who have been associated with the Arnold Constable business for many years, are the new Arnold Constable. Their individualities will be merged in the greater in- dividuality of the business as a whole. Their sole objective will be to apply more widely the good service of this old New York house. The corner-stone remains—QUALITY, And broadened service means greater VALUES, x x & The last three weeks have been devoted to an exami- nation of stocks. Sone house-cleaning must be done. It will be begun tomorrow, Thursday. Prices have been materially reduced. And some very advantageous offers from the wholesale field have been accepted. The oppor- tunities to be availed of will be such as may be had only on occasions like this. We invite old friends and new. There will be some- thing for all—in Fashions, Silks, Linens, Small Acces- sories, Rugs, Upholsteries and Bed Coverings. And some very good things for Men, too, in the Haberdashery Shop. Only the briefest statement of the specially priced goods is possible within the space of this announcement. Store building fireproof in® fullest sense. Ceilings unusually high. Good ventilation. ® Women's Dresses 8 j@, miscellaneous eln Street where Aaron Arnold began business in 1827. Cleaning House, beginning Tomorrow, offers many Extraordinary Opportunities Dresses—Women s | and Misses’, $35 —arerage wholesale price zes 140 44. Chiffon vel- » flat crepes. Poiret twills, Georgette crepes. embroidered and headed, Metal laces, Can- -s, Tricotines, crepe High evening shades. Good etr'ct cclors. A very attract ive group. $25 Sizes 36 to 42 re $30.50 to $135 roo Pi tricotin chine, Canton crepe 1 Misses’ Dresses, $25 —s«wyrr $42.30 10 $05 nd tricotir black, brown and n Misses’ Suits, $25 —awere $39.50 to $110 Wool velours, Tricotine, Poiret twill. In navy blue. blac medium shade of brown. 53 only. Women's Coats Fur-Trimmed, $79.50 —average less than today’s wholesale price 100, blouse, wrappy and straight line models. Some corded sleeves). Many shawl ccllars. In the favored soft pile fabrics —veldvne. cashmere bolivia. metalist, duvetyne. gerona fashona_ delphine. marvella. panvelaine. ete. Furs—beaver, squirrel, flying squirrel, wolf, platinum, cara- cul, fox, kit fox. Women’s Furs Mink Coat, $1,000 $1,000 grade Hudson Seal Coats, $295 $385 10 $475 grades Dved muskrat plain, skunk or op; um trimmed, 36 and 40 in, long. Only six Bay Seal Coats, $50 —f92.50 grade Dyed coney. n. long. 12, Muskrat Coats, $95 $145 grade 40 in. long. 20 of these, Bay Seal Coats, $65 —-$05 grade Dyed coney. 40 in. long. 33. | Marmot Coats, $65 —$05 grade 65 of these, Women's Sweaters Fur Neckpieces 20 at $2 group) of silk riginally priced fibre silk, « 0 to $50, at $3.95 hair and y 1 solid ec 75 100 at $5 1 and -on models of 1 fine do-| were $3.50 to pl aa a few at $15 Tuxec lip-on models that were § $39.5 32 Scarfs at $14.50 $40 grade mole, skunk, dyed foxes nutria 16 Scarts at $35 R45 to $7; Dyed fox, beaver, skunk, 8 Scaris at $50 $55 grade grades lynx, beaver, skunk, 7 Scarfs at $100 $150 10 $250 grades Mink, skunk, ermine stol » mole stole, of each, As the city grew, Arnold best informed. Misses’ Coats, *35 | —were $45 to $198 79 soft pile fabrics, in several shades of red and brown, navy blue, and Sorrento or Hawaiian blue. Sizes 14 to 20 years. Silk Blouses, $10 56. were $12 to $25 Suit shades; crepe-de-chine, fancy silks, Georgette crepe. 54, were $12 10 $27.50 White and light tinted Georg- ette crepe, crepe-de-chine, satin and radium, Women's Gloves At $1.25 (half price) 300 prs. capeskin gloves, onc- clasp. brown, gray, tan, with Paris point or contrasting em- broidery of silk. And 60 prs. white kidskin, black embroid- ery and border. At $1.95 ($2.50 grade) . white lambskin glace rs, 8-button length iwimas gifts). 120 prs. 1 750 Pp kin, tan or yellow. $3 grade) lanbskin gauntlets, brown, with o ing. D: 4 capeskin gloves, strap wrist. At $1.45 ($2.50 grade) F 1 Women's Neck wear | 95c, 91.50 to $2.95 —less than half price. | 3,000 pieces— hand-made lace: | hand-embroigered novelties in| guimpes, berthas, collars and| | collar and cuff sets. | | 5,000 } soiled ribbons, | : odd wi Silks Brocaded poplin, $3.25 yd. —$4 grade 200 yards, very good weight and designs. Navy blue ef fects. Charmeuse, $2.45 yd. —$3 grade Heavy quality, yet souple. Will notroughup. Blacks, browns, navy blue. 2,000 yds. Foulards, 95c yd. —$1.75 to $4 grades Printed Georgette Crepe, 5c yd. —$1.75 grade 2,200 yds. Half a dozen designs | in good colorings. Crepe-de-Chine, $1.65 yd. —$1.95 to $2.35 grades | 800 yds, White, flesh, lavender, and other dainty lingerie shades. Dress Goods 54-in. Jersey Cloth, $1.55 yd. 1,500 yds., $1.95 grade A very popular quality, in tar, English Corduroy, $1.50 yd. ‘ a ite mixture; attractive 200 yds., $2.50 grade ide clocking, | Best quality. Cadet blue, navy blue, midnight blue, Af-| df seconds of $3 rican brown, petunia and wal-| nut. $1.95 to $4 grades 4.000 yds., in 1% to seyd.| tengths. Tweed, serges, Poiret | twill, tricotine, velours, plaid skirtings, | Wash Dress Fabrics 6,000 yds. at 19¢ yd. | —25¢ to 55¢ grades | Ripplette, figured crepes, ging-| Ratine, Scotch ging i ench ¢ addition, many lots of merchandise, in quantities too small to advertise, at very much reduced prices Lave their quota of these. White Dress Goods 12,000 yds. — our entire stock of cottons—has been divided into two groups and re-priced 19c and 29c yd. —35¢. to $1 grades Women's Stockings At $1.25 ($1.95 grade) 2,000 prs. ingraim thread silk, cotton tops and soles, full fash- ioned; black. African brown, pearl gray, neutral, nude, polo. At $1.25 ($1.75 grade) 720 prs. glove silk, cotton tops, pointed slipper heels; black, sable, almond, polo, At $1.95 ($3 grade) 720 prs. pure thread silk, Af- rican brown, a darker brown, navy blue, suede gray, nude, biscuit, black. At »5 ($3.50 grade) 30 . imported silk ano Ww lain weave, light weight. good heather - mixtures. At $1.05 ($3.50 grade) 264 prs. ribbed wool, Aut . in the fash- pearl gray, dark brown, tur Bhi: i quoise blue, gray, henna,} ‘ ie) ISEGNg? | myrtle, cadet blue, radio, navy! 4) $1.05 (2,05 grade | blue and black. ; 2 95 grade) | | vrs of imported wool and 432 fibre silk mixed, light: weight van, mode, gray, black grades Find the reason for 2,000 prs. French kidskin, 2-| ™ 1 aia clasp, white, black, tans,| Short lengths of black and} classing them as seconds, if you browns, grays, be with} ecicred dress goods, $1.25| ¢ rain silk. Pure dye, | Pari nt or contrasting em-| yd, 90 prs. black: balance broider | irable colors—good as- | sortment. Hand-Made Lingerie Fro ) France and the Philip- pine 110 Nightgowns, $2.95 to $10 $3.50 to $14.50 118 Chemises, $1.95 2.95 vere $ y na 8. ra ii a 8 lia , 95 Ribbons, 25¢ yd. | jets oth plato crops, ng] 42 Puts, Drawers, $2.95 | —O5¢ grade | lish sateen, tissue ginghams, were $4.50 Moire © in, wide pee Good colors and de-| PJomestic Underwear | shades. ae a ieedee t a at petticoat Investigated thoroughly every individual suggested. And finally decided upon three men who had Size Grade 2 x2 yds. $12.75 2 x2 yde, 15.75 2 x2 yds, 18.50 a x2 yds. 9.75 2 x2 yds. 8.50 2 x2 yds. 12.75 2 x2 yds. 2 x2 yds. 2 x2% yds. 2 hee 2 yds. 2 yds. } 2 yds. 2 yds. 2 yds. 2 yds. 214x234 yds. 2%4x2% yds 35.00 242 y 33.50 47.50 3 47450 2'4x3_—oyds. 45.00 | 284x3h4 yds. 35.00 | ds. 135.00 No returns. Draperies average less than half Nets, some imported, 95c yd. Domestic nets, 55c¢ yd. Cotton drapery, 48c yd. Mercerized drapery, 95c yd. | Colored drapery, $1.50 yd. | Cotton tapestry, $1.85 yd. Silk tapestry, $1.95 yd. Silk damask, $4.95 yd. Cretonnes —average less than half 3,000 yds., 32 in.—25c yd. 2,250 yds., 32 in.—49c yd. 1,800 yds., 36 in.—75c yd.| 450 yds., 50 in.—$1.50 yd.| Linen Tablecloths average Half Prite 165, of fine standard qual- ity, slightly soiled. In| some instances there is only one cloth at the} quoted price. 12X38 yds. 40.00 , 20.0% Odd Linen Napkins 108 dozes Size Grade Sale Nearly all of the 39 sections of the store And, of course, the earlier shoppers will have te advantage. ee No sales C. O. D, Oriental Rugs Small Sizes 125 Mosouls, $35 to $45 These prices are a third below current market prices. Aver- age size 3.4x6.4 i too Beloochistans, $16 to $28 $20 to $45 erades Average size 2.6x5 ft. too Iran and Hamadan Rugs $85 each $115 to $125 grades Average size 4.3x6.4 ft. Wide variety of colorings and designs, 24 Chinese Rugs, 22 to $85 In four sizes ranging from 2x4 ft. to 4x7 ft Very desirable values. Room Sizes 20 Chinese Rugs, Extra heavy lustrous pile. Rich shades of blue, tan and gold. 6x g ft. siz 8x10 ft oxt2 ft size 50 Muskabads at $145 A very low price. Average size gxt2 ft. Small all-over designs in blues and reds. Velours Portieres so prs. double faced $14.75 pre 20.75 gs prs., double faced, $18.75 pr. —$27.50 grade Wilton Rugs —at less than half Finest quality, $59.50 ea. —$110 to $137.50 grades 42, from England. ox12 ft. size, in all-over and Oriental ef- fects. Worsted Wiltons, $42.50 ea. —$85 grades 37. from England. ox12 ft. sizes in all-over effects, Worsted Wiltons, $39.50 ea. $77.50 grades 28, size 9x10}4 ft. all-over ef- fects, At the same price—$39-5so— there are 36 English Axminster rugs of $77.50 to $90 grades. Oriental effects. 6.9x9 ft. Worsted Wiltons— 10 of $72.50 grade—$35 45 of £58.50 grade—$29 2 of $49.50 grade—$23 Men's Neckties, 85c $1 to $1.05 grades 00, knitted grenadines and a ine selection of fancy silks, in- cluding Charvet weaves in plain colors. 1,200 four-in-hands, kuitted and woven, soc cach, Arnold Consiable iore buil ing on Fifth Avenue at Fortieth Sree