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—“DRSTICREM Most guccesspul. s OPERATION OF THEM ALL Pep, Gan You Get POWERS--- Funniest Artist on Earth HE IS ONE “There are cheaper papers than” the Evening Journal for those aha prefer cheapness to merit. : "But there is and will be no: pener ‘3 “as good as the Evening Journal for. those who prefer merit to - cheapness. , With' the aise increase in cost of materials and machinery, with the increased pay for labor and the in- creased profits for dealers---which increase these valuable elements of the community not only demand — but deserve---a publication is con- fronted with the necessity of either 1 SAW You AND Your. HUSBAND on THE}: SPEED WAY LASTEVENING’ You MUSTENTOY me Your CAR ; COME JINKS LETS _HAVE A SMOKE OF THE INIMITABLE FEATURES OF THIS PAPER FOR PROGRESSIVE AND PROSPEROUS. PEOPLE raising its ‘retea or reducing its quality. . The Evening Journal, therefore, with the purpose of maintaining its superiority over all other New York papers in excellence of news and features, raises its circulation - rate the minimum amount. ish