The evening world. Newspaper, May 4, 1920, Page 15

‘ Wide and Wide- Eyed Astonishment Followed the announcement yesterday in New York and Philadelphia that The John Wanamaker Stores now offer for-a limited time their entire Retail Stocks at 20% _ off, or one-fifth below their present low prices A very definite word to the patrons of this Store and the public in general ‘THis Store, true to its foundations, stood throughout the War, as at all other : times, first for its tustomers. During the past four years our net profits have averaged. less than five per cent. on the sales—less than five cents on ’ the dollar. As a matter of fact, retail mer- chandising in the way we do it has actually been somewhat less profitable during war- time than in normal times. No one knows better than a merchant that the raising of prices is always a hin- drance to the increase of business. No store- keeper expects that the faising of prices will bring him more’ customers. We felt it was our duty from the begin- ning to stand against a rise in prices, and we made the strongest endeavor we were capa- ble of to keep them down from the start, as will be very well remembered by the thou- sands of people who came in and found us ‘selling ihe last lots of our foreign goods, bought beiore the War, at no raise in prices, and who knew that we never put up our prices on any of our merchandise until com- pelled to do.so by the higher costs of new lots that came in. Through all the years we have studied to hold a worthy position as merchants, and by a long continuance of relations with the best manufacturers of goods and being ‘the largest purchasers from many of them, we have secured in many instances large advan- tages, getting all the discounts possible for cash and thus putting ourselves in the most strategic position to be of assistance to our customers. Now comes a time when we want to take another step. It will be at a sacrifice to us. . We can do no less than make another effort to bring down prices, with the hope of in- fluencing manufacturers to reduce the cost of manufacturing. And what we are doing is also with the hore that our best friends, the great army of workers, will see that the only way the country can get lower prices, and at the same time sustain the high wages that labor is entitled to, is, instead’ of demanding fewer hours, to stand by the machinery for greater aaanaiae ape Bay 4, 1920 in an effort to create a breakwater against the higher wave of costs said by: the Federal Reserve Board to be still rising The news was tco big to grasp at once. It filtered only slowly | into the public mird. “You don’t mean it,” people exclaimed; “not 20 per cent. cf EVERYTHING; it can’t Le true.” Yes, 20 per cent. off everythirg, with the exception of a few articles taken in with price restricticns which we cannot shonorably change. Yes, everythirg frcm a rarer of pins to an $£5,CC0 necklece of Oriental pearls; from dresses to diencnds; ficm the Lcwn-Stairs Store to the Restaurent; everythirg on all the 16 block-lcng ‘selling flcors of Loth Luildings; everything that we scell—dry-gccds, wear- ing eprarel, house old articles, linens—everythirg’ (with the ex- _ ception noted above) is offered for a limited tine at 20 per cent. Lelow its present marked price — even though that price has already been reduced. Even 20 per cent. off the already reduced White Sale ard other special fale prices In fact we have not changed a single price as it was marked on the merchandise Saturday when the store closed. The only change is that now for a limited time every custcrer is allowed to deduct at time of purchase 20 per cent. from these already low prices. If the price is $5 you pay $4 If the price is $10 you pay $8 If the price is $50 you pay $40 What Do YOU Need? And so on in proportion. People who had not read the newspapers were amazed —and delighted—to find what we are doing. The newspapers themselves asked for the news by telephone, that they might carry it far and wide to their readers. One Editor said it was the biggest thing yet done to bring down prices. ‘ Trade papers wired the news all over the- country. And manufacturers began offering us goods under the market—we had stores of offers before noon. Please keep in mind this: our prices are not changed, ‘but 20 per cent. is ‘taken off our prices at time of purchase. Because of the extraordinary character of the movement we make these rules: 1. Nothing sold to dealers. 2, Nothing sold C. 0. D. 3. Nothing returnable. bes 4. Nothing on approval.’ Run your eye over the lists below this announcement, showing the huge variety of merchandise sold in Wanemeker’s, end you will ‘ soon see for yourself what there is here for YOU—tke “you” applying. , to every family and self-supporting individual ‘within buying distance of New York and Philadelphia, Find it in this list of the stocks we carry, and ‘pay 20 per cent. less This aly be ketical catalcg of the mercherdise ecld ky the Weremeker Stores is published because it is cifficult to visualize and realize what the word EVERY1HING means, Gloves for women, men and Mourning Salon { Shoes for women, men and Music Rolls children A ii Coats ard Wraps Glassware ntiques—furniture Ccin de Faris Fashions and glass Commercial Stationery children Aprons for women and Corduroys and Velveteens Golf Accessories children Corsets Art Goods Curtains Artists’ Supplies Art Needlework Athletic Goods Aquarium Supplies Au Quatrieme- Novelties Automobile Clothing for Men and Women Awnings Bany Carriages Pags, Women's Hand Bags, Traveling Barkets Bathing Suits for Women, Men and Boys Pathroom Fixtures Redding Fed Springs irds, Third Cage Elankets and a cocfariation Poats Bocks Boys’ Clothing Brass Eedstezds Eric-a-Erac and Statuary Euckles for Shoes, Burlington Arcade, Merchan- dise for Men. Buttons ’ C omercs and Kedaks Camee Candy Candies and Favors Canes Carpets ‘ Carriage Robes Children’s Chairs China and Crockery Clocks Clothing Clothing fer men, women, children, Loys and girls Cut Flowers Cutlery for table, inchem, pockets Decorating (Interior) Desk Fittings Dog Furnishings Dolls. and Accessories Draperies Dress Goods Dress Trimmirgs Dresses and Wraps Evectricat Goods Fmbroideries English Sports Wear for Women Export Office Fans Filing Cabinets Flags and Eanners Flannels and Flannelettes Flowers and Feathers French Dressmaking Frivolity Shop Novelties Furnishings for men and boys. Furniture for parlor, library, hall, bedroom, dining- room, porch, garden and ‘office; chairs, couches, upholstered chairs and rockers, Games Garden Implements Girls’ Dresses, Coats and Apparel Hair Dressing and Man- icu Hair fern : Handkerchiefs Hardware Hats for men, youths and joys Hosiery for men, women and children House Dresses Hicuse Furnishings Tce Cream Infants’ Wear J apanese Goods and Bric- a-Brac Jewelry and Silverware K imonos Kodaks and Supplies Lace Curtains Laces lamps and Shades Tanzuage Fhonographs Leaher Goods and Girdles Linens Linings Linoleums Maias’ Apparel Manicuring and Hairdressing Mattings Mattresses pats Men's Furnishi: Mi , Coin'de Paris Misses’ Dresses Wraps Motor Clothing Supplies Musical Instruments birapars sheets and pillow Muslin Underwest for women and children | Neckwear for women Neckwear for men and boys Negligee and Tea Gowns Notions Ottice Furniture Oilcloth for floor and table Optical Goods Orient in Silver Oriental Art Goods Oriental Rugs P. atterns—-Ladies’ Home Journal Perfumery Petticoats Phonographs ard Supplies Photograph Frames Pianos and Player Pianos Pictures and Frames Plants and Seeds Pocketbooks Post Cards Restaurant Ribbons Riding Habits Rubber Goods Rugs Saton de Beaute School Stationery Sereens—folding; porch and Japanese; fire, window and door Sectional Bookcases Sewing Machines Shawls Silks and Gating Silverware and Jewelry Smokers’ Articles Smoking Jackets Soda Foun Stationery, commercial Steamer Chairs Steamer Rugs Suits for pe yroe and misses, s men ai Sweaters for women, children and men Swings and Hammocks Talking Machines Tapestries—antique and modern in Tents peste Camping Goods Toilet Goods nae bree Games avel Bags Trunks . Unubretas for men and omen Underwear and Hosiery for mam women and ‘chil- Uniforms Upholstery Gocds WV eitings Velvetecns Velvets Waists for women and girls White Goods Window Shades Wrappers and Sacques | Zephyrs and Knitting Yarns ; i