The San Francisco Call. Newspaper, September 11, 1904, Page 48

48 HALE'S. I The F Progress is made by turning one day’s experiences into the success of the next. h store reach a higher state of betterness. Let this style show prove by its superiority over last year’s tremendous suc- cess the progress made during the past year; how much better and stronger we are now ’than we were then. When our style leaders visited the fashion centers this year they had an added year’s experience, and they ap- 2 the Window Front We've given entirely over to Millinery g—representative. the f the sights you'll be glad | to see to-day. The Most Complete Millinery Showing of Fall To-morrow women will see the Hale millinery store in a stronger light than they See what the power and prestige of this six-store buying has have ever seen it before. dex to the book of styles 1 the second floor to- alnlm Féshm;})n THE SAN FRANCISCO CALL, SUND HALE'S. s In C AY, SEPTEMBER 11, 1904 I HALE'S. onclave at Invite San Francisco Women to the Most Authoritative Style Display of the Season This Week. The Millinery, the Cloaks, the Suits Are at their best now. A most complete, comprehensive and varied showing. Each year has seen this Hale limit. plied it. They went early—they stayed till styles were settled, assured. They worked the six-store power How resultfully you will see to-morrow in the hundreds of new hats and suits. The s perfect workmanship, the individuality to each one, the great range of style and price. It’s the aim of the Hale store not to satisfy one, but to satisfy all. We are better prepared to do it this year than ever before. / 7 done for them in the matter of quantity and style and variety and price. Here are the walking hats—nobby creations meant for ever enough for dress. ) y-day wear, yet swell There are the trimmed beauties. . Hats From New York, Hats We Have Made afid 52 Beautiful Creations From Paris We believe the largest number of Paris hats ever shown in the city in one store at Magnificent ideas, contributed by such noted milliners as Mme. Germaine, one time. Mme. Lore, Miugin Maurice, Camille Rogers and others. Thousands of trimmed hats from New York, thousands of hats we have made in our own room vie with eack other. It’s hard to tell which are the prettiest. characteristic beauty of its own. $£10.00. Plain dress tailored effects—hundreds of them. how many there are and how inexpensive. There is no secret to “the why” of the prices. T T — Style Notes—Millinery American hats are more practical b The French, per- e more elaborate than the French. hapes are varied) brim sallors, The Ma vleated ribbon, dainty lace. most _popular. ver. ornpaments and owl heads. deep burnt orange. with dashes of burnt < comb green. ck and white, Style tendency still the time of Louss and Napoleon. To Introduce You to the New Goods, These Bargains In Black Goods Unusual values to us. They are more unusual to you. 85¢ Granite Cloth at 500—It's all wool, 44 inches wide; splendid fall suitings. $1.00 Ewamine at 75c yard—44 inches wide. Bone Cheviot, inches ide; - sturdy, makes ug splendidly. $1.00—50 durable; Nickel Watch 75c It’s a Good Timekeeper. A watch men will like for every day use. We bought #h immense lot of them. They are lower priced to-morrow than you would. usually Y. ‘This Hale jeweiry store is making itself feit in new places. If you want a better watch, see Man’s Watch at $6.75: It’s gold filled, open face or hunting case, medium =ized watch. It's a waich some jewelry stores would charge you $12 for; 7 jewels. It's & good standard movement. See it to-morrow. $6.75. Woman’s Watch, g19.50: Elgin or Waltham movement. We don’t peed to say more. solid gold case, beautifully en- wved. It's a watch retafled by jewelry stores at $25.00. It's a rare bargain even for Hale buying bring $19.50. to Turkish Towels 16¢c Double Thread, Size 22x48. Unbleached, heavy, absorbent towel; has lots of “rub.” If you need towels you will appreciate what unusual values these are at 16c. If you don’t need them 1t’s a good time to lay in a future supply. Order anything in this ad. by mail if you live out of town. Send us your name so we can send you our new fall catalog. flales Market Street, Near Sixth. from the rown Gainsborough to the rne turbans and Napoleon Then there are the new enve- nd the lerge flare shapes, the with broad in the trimmed hats terials are soft beaver cloth, fine fur, accor- deon are shaded beads, jet itiful Paradise feathers are Ostrich ed into the lyre shape, and are greater favorites er. Shaded velvet fo- velvet used a great 11 on both suits and hats.) re are the mew horn-shaped The Colors are brown, shaded from id to = Pearl orange. ned with terra cotta; the and electric blue. Bronze ‘White combined and, of course, the swell goes back to Buy materials for six stores; buy the right ones first so there will be no waste .at the end: get the very best milliners, who work toward an end and don’t waste time. Give your customers the benefit of every advantage your buying and knowledge have brought. These are the secrets, if you would call them such, why we have been sell- ing more millinery this fall than any other fall heretofore. And the season only begins to- morrow. Then untrimmed hats and trimmings, mo- hair felt shapes bound with velvet at 95c; French sailors, with the new rolling brim, at $1.15; French fur felts in 20 different-shapes at $1.50, you usually pay $2.50 for. 12 different shapes in hand-made hats, in b'ack, brown, green, red and castor at $1.75 to $3.95. You are welcome, whether you want a frame, a pompon or a swell dress hat,or whether you are just looking. We want you to see the new things. See some of them in the windows to-day. Every one is filled with individuality and $2.25 to $25.00. Ready-to-wear hats from. $1.00 to You will be surprised to see Style Notes—Suits There are suits with loose tourist effect. The new Parsifal Suit, named from the opera, a style that goes back to the time of Louls XVI. It's individualized by the dainty vest, but see it in the picture. ‘The materials are cheviots, broadcloths and mostly fancy mixtures. The colors are black, blue, gray, brown is the favorite. Most of the skirts are elaborate, with In very pleats or tucks and instep length. few suits we find the trailing skirt. The sleeves vary. There is the ordinary coat sleeves, ltke you see on men's coats. And the big leg o' mutton sleeve, full at the top. Favorites in our grandmothers' time and coming back again. e 8 the blouse effect. Suits with the jacket effect. Suits with 27 or 32 in. coats, fitted or in the before. most. There is a story to that name. turer whose goods will prove all they claim to were proved. (Now we are glad to bring them all wool. manufacturer the highest position among American garment makers. years ago he came to us and wanted us to take his agency for his goods. were impressed with his earnestness and he 'said: “lI will be one mauufac- HaTe’s to its very splendid styles, the The Suits and Millinery pictured in this ad. are reproduced from the new fall styles in swits and hats we are showing in the store. —) % the Window Front Has beeen won by the beautiful styles in Cloaks and Suits If we could show them to you here—even the few in the win- dow—we believe no one would fail to see the hundreds more on the second floor to-morrow. Fall Suits and Coats Were Never as Strong as Now Hundreds of new styles have come in in the last week. The very quantity brings a variety women haven’t had a chance to choose from The styles are many and varied, but repre- sentatives of them all are here. It’s the broad, big varietv you will have to choose from. The lower prices you will pay, no matter what style you want, that will please you It’s broad merchandising in a six-store Suits are from $10.00 to $75.00. The best news that we have to print is that We Have the Exclusive Agency for the Exclusive “Wooltex” Garments A story of quality that has won for the Three We be.” We waited till they to the wemen and children of San Francisco for the first time.) They’re garments that are guaranteed They’re garments that have been made by the most careful, painstaking tailors, some of the highest salaried mzn in the country; garmants that fit and stay fit and have a style all their own. near the price. but sizes from 6 to 14 years. tex in the magazines. quainted with it from now on. 4760 Pieces Art Linens Samples We’ll Sell at Half and Less ; They’re all this season’s samples from all the traveling men of one of the biggest firms in the country, including ends of stock when lines got down so low that they didn’t dare take more or-| Th ders from samples. . If we had not spoken for them months ago we wouldn’t have been able to get them. Big Eastern firms wanted them. Pieces at 3¢ That Are Worth 10c Pieces at $3.00 That Are Worth $9.00 Bibs, center pieces, scarfs, fine Battenberg hemstitched linen. 54-inch hemstitched lunch cloths that would sell splendidly at $4..50 from regular stock, we’ll sell at $2.00. $5.00 scarfs at $2.50. $1.75 scarfs and squares now $1.00. Some stamped, some already worked, others plain hemstitched. Beautiful linens. Of course they are mussed, some soiled a little bit— most samples are. But it's the largest and best line of art linens, we believe, that was ever shown in San Francisco. If we could put some gf l;hem here no woman would fail to share them at half or less than alt. So many of them we fill the bargain table in front of the ele- vator with them to-morrow morning, as well as their own counter. There are so few of a pattern we advise early buying. New Laces and Trimmings Fashion’s Chosen Fancies for Fall. They are all here, a beautiful collection. One every woman: will want to see: before she buys her trimming for her new fall dress. Novel effects, many. As well try to paint a beautiful’ picture with printer’s ink as to:describe accurately these Beautiful Point Venise allovers in net top effects, in white, cream and ecru, at $1.00 to $3.50, yd. We would like to be.able to tell you of them so that you could see them here as we have seen them in the store, but you can see them to-morrow. ' Trimmings are in greater fa- vor this fall than ever. Every suit has a touch og‘ are profusely ornamented. Atk foint Ventse ek met Ton Point Veniss Trimmings, $3.75 yd.—In bands, tennos'-.'.flm.x ers. In separable medallions, white, cream, ecru and Double-Bdged Bands at $6.00—In rich Point Venise designs, flowers. Balde Naize 400 to $1.00 A splendid new trimming. e e T hon e . yar them. Many suits 3 Lace Bargains Thousands of yards pretty wash- able and trimming laces at aver- age half price. You will want some of them. You will want to see all th:’new laces while sharing them. at Liaces Worth So—Nor- mu‘:‘d.y,'%l..lnclm: and Poln’t%dra Paris laces, 1% to 3 in. wide; in- sertions to match, 1 to 2 in. wide. Persian silk i bands and in festoons. $4.00 and $5.00 yd. Bilk Avppliques, N floral designs, black, cream and ings 3 Persian colo! See them to-morrow. We know 1 filovn trimmings, - separable you will want to see them first, b i i Men’s Night Shirts 58c That Are Good 75¢ Values. Of heavy twilled or plain muslin. Some of them'are embroidered with fancy silk; some have mili- tary, others turn.down _collars. ey are 54 inches long and very large in the body: All sizes 15 to 19. All at 38¢c. Some of the most unusual, most welcome news we have been able to gl;.l.::- m the men’s goods lt;;e. & Night = Shirts, c—AS good as you will pay $1.00 for many places; 54 in. long, neat pat- terns in pink, blue.and tan stripes; fooldg quality flannelette; sizes 15 0 19, Jelly Glasses 2c Covered or Uncovered. Find them on the third floor. Phone for them if you want. The uncovered ones are large star- bottom tumblers, perfectly clear glass. The covered ones have tin tops that fit perfectly. 20 eac! Mason’s Fruit Jars—Pts., 43¢ doz.; ats., B8c doz.; half gallon, 69¢ doz. Boyd Covers, 25¢ doz.; porcelain lined. Pure Linen Napkins AGood Time to Buy and Save. . The samples used by a large importer to display. -Some are slightly soiled. That’s the reason you will pay from 25 to 50 per cent less to-morrow. Prices - are from $1.25 to $3.48 dozen. New Ribbons: Bargains Double Ribbon Interests To- i Morrow. For they're the ribbons will want this fall; ribbons will be most glad to pay prices for. The prices are less than worth. New Roman Ribbon. No. 5,1 in, at 30c yd. No. 9, 1% in, at 45¢ yd. No. 60, 4 in., at 59¢ yd. combinations for hats, you you full The newest belts or for any use. Remem] $2.95 for a $4.00 Rug Size 36x72. All Wool Smyrna. A manufacturer’s sample line. It's as dainty a floor covering as you will usually pay $4.00 for. Pretty floral and Oriental designs, with a heavy knotted wool fringe on each end that won't ravel. Rugs that will wear and look well. Maybe you have a bit of floor space you have been fig- uring on covering. Cover it now and save at the same time. $2.95 instead of $4.00. Second floor. Curtains, $1.50—Eight patterns to choogle from. t’l;i;ast‘;s n—}?—." tl:ln you usual et at $1.50. ere is more qualu; aExd style in every pattern. See for small windows or for toilet sets. them on the second floor and see what | 81-3ec. it means to have a Six;Store DOWer | pirnred Silkoline, 734c yd.—2000 yds. of working for you. it. It's in sage ;;eer‘n wt:‘l:‘e. !plnlkl and Lace Curtain: .50—Three and a half| light blue grounds, for nty house yds. long u::i fie usual width; 12 pat- draping, pretty wttem&h ll‘em‘_xl.lr 10c terns, in . white, Arablan or ecru,{ and 12}c qualities bought - pectal woven with specially prepared thread. | way. To-morrow at 7330 yd. ‘We know them to be good. They are | Pigured Burlap, 124c ‘r—lll a big pretty patterns for the parlor, dining- surprise; 36 in. wide. It's because it's room or library. an odd line of patterns. Swiss, 81-3c—Just 2 cases of it; Scotch lappet swiss, 36 in: wide, dainty raised stripe patterns. The very thing Every Day Adds to the Beauty of The New Fall Flannels Take the tennis flannel at 8 1-3¢, 10c and 12%c. These prices haven’t been able to do as much before. Pretty pink and blue, striped and checked patterns, to make comfortable and serviceable children’s dresses, night gowns and shirts: And Scotch flannels at 30c, 40c and soc yard are prettier than any we have had before. There is a big, full line of them to choose from, patterns to suit everybody’s taste. Scotch flannel at soc and novelty waistings at 75¢c, 8sc and gsc vie with the summer stuffs in their beauty. But their warm weight and their firm quality will appeal to women most as much as their patterns. 2 Then there are gew patterns in flannelette waistings, fifm-ad, striped, dot- ted and Persian effects. At 1oc a yard, beautiful cr?e finich. And at 12%c yard a little heavier quality. So pretty and effective you can hardly tell them from the French flannels at 6oc and 75¢c yard. But the news that will probably interest women most to-mor- row is that of Silk Nearly a Thousand Yards German Velour Flannel at 15¢ Yard Regular 20c quality. All red ds with black dots and figures. manufacturer ng a r.hmuand! mnmore to. We took the ovcrstock. it to-morrow at ISc The They’re garm »nts such as we haven’t been able to offer before. garments such as no other store in San Francisco can offer now at anywhere We give them first publicity to-morrow. Suits, Coats, Children’s Coats and Skirts Some of them are in a window to-day. The children’s coats are from $5.00 to $20.00; ficently made, magnificently tailored, of splendid material, either short or long, plain, or in The suits, skirts and jackets will be a revelation to women. Perhaps Now is the first chance to see how much it means. red flannels than he intended ° They’re _magni- mixtures; u have read of Woal You will get better ac~ Black Silk Off: That Means Splendid Economy. That will interest women who thinking of a new skirt for m fall suit, or a new waist, or of using black silk for any purpose. This Hale silk store is broadening it’s acquaintance agam this week. Black Taffeta, 35¢ yard: Unbleached, Size 72x90. Size 81xg0 at 49¢ sizes, and sizes must be full at just as the sheets must be best, oY s ce; in a long while at 46c. sy bleached; large size. When we say they are “Pequot,” you know how much it means to be able to buy them at 88c. of splendid sheeting, the center to make them strong_where the most wear comes. @00, $1X30 at oo 30236 at ToaT? *F Al 3 3 750, 1 45x3 Ty, Soft Soiab - They e made Srem Q:“mwymmwmm af Sheeting, 233c yd.—Splendid, heavy, fine spun fabric, bleached, 3 yda. wide. i glad to know that We Make Skirts Free Again This Week m‘llrln!n:;e“mhrm ;u:"!::::&r-y skirt and we'll make you a plain skirt free of any additional cost. information at the dress goods depart- - g Market Street, Near Sixth.