Omaha Daily Bee Newspaper, April 18, 1915, Page 11

OMAHA THE SUNDAY BEE: APRIL 18, 1915, | Im “ i oy il | P B/ | o e e —~NAS _C N BEAUTY N AN AUTOMOBLE) «ohty Tread” Equipped Maxwell Car e v dvte v 00 A&, AImAT EBOTS o T ik it I il ll!‘ rmmi) A “ ] i i be | U - )d C%I Gf‘;lll(\ ()n R.J. Fire ne, sales mannger prove the decided advantag of using P v prospera imbatl 5 ) menting on the work during this only standard nrits bullt by eld-estab. James G. Heaslet, Who Plans and | Used to Get the News for the “MOVies” Future wheat endy 1 S b N ence, stated that last year the Firestows | lished quantity prodicers Builds the Studebaker Cars, I - b s, and 1 understn ot som The Automobile Row ompany ncreased Its output 18 per cent | “WWe arc now ready in every sense of A o a = : thing 1ike 100,000.000 bughels of July wheat and added 60 per cent more dealers. and |[the word, not onle fn the matter o Tells of His Work. | should be harvested With the futuro N 5 credits this remarkable Increase not only |quantity deliveries to dealers, but with - | price tp like that, the farmer will get hoo: 4 v ol " (o the quality of the product, but also to |the Hght kind of constructive advertising BEAUTY ALWAYS SIMPLICITY | the money and not the epeculator. That e ey o BpopS, the service that goes with its product and follow-up Ierature, with no hest n 1 n autoe row, having taken v will mean A better businesa year surely tancy about our Intention to supply thou When one thinks of the work done by the designer of an autemobile, the im agination usually presents the picture of a man at work upon the new motor of * mathem (e s g : sands of these ¢ bl it 5 : e company st 4 Pumam et | Kogping in Close [and summer gemand e} s) "¢ » Mr Ahiman operated a . . . ‘ helleve hat 1t would have taken one Omaha Takes tothe Ll sSha it | Toych with SIEUALION hea e e st S New Ford CO\IDO]Ot operated the taxi stand in front of’the i same results but for our adherence to the giviag tre f a new ndardized units, bullt by quantity pro Tt il s Merchant hotel, where he bult up | Tn n recent intorview Lew Traynor of |(HAIAFGIEY nite DAL By uancty Bro- » n What it ok laree acquaintance. Mr. Ahlman sells [ the Traynor Auto company says T § i . y salkfdel Judging from the number of the new | (ne used cars which George Relm takes |Colo Motor company has been keeping in 8 facilities St dali sid: Jimen 4 Ford models seen upon the Omaha in trade for new Cadillacs, These cars very close touch with the buying ten- t Heaskt, Btudebaker designer. stree they are meeting unusual favor are wm\ph."‘lvl) }r||HH‘l( m‘m mwl|h‘ ns |:<~vml dency of the American motor car mar- NEW ADVERTISING MAN "ABgusbiined & -the wobdertal vaodelk] Omaha auto buyers. It was the |as new. That there ia a large demand for [ket and because of its policy to never that wero on the market when T first be- | |cars were first ght out that they |during the lust sixtoen days Mr. ANlman [that had not first been thoroughly| - cume - interested in dealy g { would particularly appeal to a large class | has sold nine autos [worked out and proven, they had our| Coincident with the announcement of teen vears ago seem to u nothing v dependability |ongincers working on the eight-cylinder | th® production of three new models of its product and the campaign of publicty notor for months, not knowing how soe motor for manths, not knowing how 800N | .y, "yt be uitsed to bring them to it would be necessary to announce an (eht. but knowing thet it was ultimately | (e attention of the pubite, the Rags! MC]] GO]HCS to CIOSO elght, but knowing that it was ul Y| Motor Car company of Detroft has ap Cming and would come fast When the | L0y o new advertising manager. Rob- more than toys. In that ume t tive, clumasy snorting ‘one-lung developed into the ne that hums a e we ot Gathering of Tire that the Ford o . carrying | odels F vight time arrived. ert H. Crooker, a man of wide exper! meort The big gathering of Fires It was, thereforo, fortunate that We | ance tn newspaper and advertising work i Zani, men from coast to o closed were prepared when it was found that|j.. been chosen for the position and o the tour 8hirle Saturday afte! an -eylind S 0! ] o the tour- | g p e fan, | SAtUrday after a the an elght-cylinder cur would be nmgmry\.,k,,. up his mew duties Aoefl 1. f E i , - - i Harry' Fe 8, 3. Howe |nothing but service w for the 1915 spring delivery it we were to | i #iX as typical of the cars of this The Universal Film Company uses a J‘\Jol\hy Tread’’ equipped Max- |W. 6. B M. Peter This making a science « its | matntain our reputation for DrogTession | Apavtments, flats, houses and cottages ;;‘u n ll e il oSl nat u:]) ;wwvm n well car to obtain moving pictures for its ‘‘Animated Weekly’’ service. RS e P A8 a new thought in the develor i bl |and for meeting the popular demand. can be rentedquickly and cheaply by & was onl a few years ago that no tour- . H 2 2 B - 1 PSSR, i ey C » g ke J i | 4 g It was only & few years agoithat 1o tour- | It is & difficult matter to take moving pictures from an automobile e business, and others following The very fact that we have been able | Bee “For Rent automobile was an enigma to the man| traveling at high speed. ' ’ wio owned one and he hi chauffeur The camera operatorin the car wears a belt-like device invented by | to run it. Put finally by the educ n of “Jack”® Cohn of the ‘‘Animated Weekly.”” This device ehables the the owner and simplification of t the chauffour was dispensed wit majority of cascs. When th his family began to drive t for the front sgeat to be as the tchneau, and the operator to take pictures while the Maxwell car travels at high speed. It was considered important that the automobile be equipped with tires which would give protection against skidding, and fewest delays caused ! by punctures or blow-outs. For this reason it is equipped with United States ‘“Nobby Tread'* “Oneg of the greatest factors in beauty | js simpiieity. It took up some time to| evolve a body that had beautiful sim- pllicity df. line. In the presgnt stream line body of the Studebaker it 'ooks as If we have gone as far as possible in this | simplicity. The Studebaker ls one of th / . r direction. There is no hardware visible; | p) :mu. in doing away with the mag- DSIEINIT 2N (6 SRS e i f il B nothing seems extraneous., the flowing | neto, resulting in simplicity. The number | B¢ be HFF NORD UL W ESUdRUSRe et | SR s lines are unbroken from radiator to tafl |of timing gears has been reduced to a| NS aiso been attained i i u ] lamp. “The Windehield i« an Integral part | minimum, another victory for simplicity. y Al of the car. The crown fee > lines | And every time something Is ellminated Gole Factory Man | i i y/ danf 4 AL of beauty that repeat the cu of the |that good engineering practice has found Wlh M | ) Visits in Omaha wheels. Since beauty comes from length | ry the car gains in efficiency ) as the logical answer to th . | Tires on all four wheels. find it in the| debaker six is ant cater power and wlification is always the licity and beauty the Stude- ( moderat. initi | Studebaker four | for those wh flexibilit aim of iined in operating efficiency instance, accessibility makes for of line, putting the gasoline tank in the e car owner In gatis cowl of the ear has Increased the length | “We manufacture a high-cla the machine just that much, @id incl-|sell at a moderate price. Sovcia) Puctory Repesvmstaiive SENYAN | dentally accentuated its beauty [for a great many buyers a year, and|of the Cole company of Indianapolls was ! Beauty in Simplicity. | thereforde, must reduce our product tu|in Omaha last week in conference with | ““Phis idea of beauty through simplicity |its simplest terms. We meet the demand |1 J. Traynor, agent for the Cole Eight | is carried into the overating parts of the of the great mass of people. Those who|in Nebraska. Mr. Kimball declares that | Studebaker. Only beauty of machinery |want the high quality that guarantees|busincss 1s picking up in leaps and comes _from officlency. Therefore in long life and economic operation at a|bounds and believes that 1915 will be a I}Tm‘momw i ; : .. : iy i i ; } i i . : i i ° ° » You Will Prefer This Six Because— o o e s o e S ma—— T 7. ' It comfortably seats seven adults. The wheel base is unusually long—125 inches. The upholstery, of the best hair and bright [ French finish, long grain hand-buffed leather, is so ‘ soft, comfortable, deep and durable. } The 45 horse power en bloc motor is so A Quality C ar smooth, noiseless and economical. The high tension magneto ignition is so . . . L | ndable. At a Dividend-Sharing Price | dependapls ; 1 The electric buttons are so convenient. The Thom.as B..Jeffc‘ry Company 18 sharmg The tires are so large—35 x 4%-inches all its prosperity this Spring with the American motoring around with non-skids on the rear. public—offering the Jetfery Light Four at the lowest price : ever asked for a car of real quality—$1150. 2 In fact, you will wonder why people con- 3 ) . 4 / 3 tinue to pay $2000 to $2500 for Sixes when this one Thisis the car thatintroduced the European type of light-weight, costs but $1475! high-speed, high-efficiency motor into this country. | ! { It is a large, roomy, comfortable, easy-riding automobile— Our dealer has a new Six for you. superior in its appointments—built to satisfy the most discriminat- A S 4 [ nl\I;lg judges of motor car values. Owners of the Jeffery Light Four ) See him at once. Delivery can be made im- | who have driven higher priced cars say itSiS the equal in appearance mediately. and performance of other cars selling at $2000 or more. aosiy The Jeffery Light Four is now on display at our salesrooms. Overland.omaha Company’ D“tnbu'er‘ Come in and see it—or phone for a demonstration—TODAY, Telonh D A '764;. R. JAMISON, President S04 B ey one ylas 2643, 2043.45 Farnam Street. Jeffery Light Jeffery Chesterfield Jeffery Chesterfield elephone Douglas Four $1150 Four $1275 Six $1650 “Made in U. 8. A." ! Jeffery Six48—$2400 Jeffery Quad Truck—$2750 | The Willys-Overland Company, Toledo, Ohio Other models $795 to $1600. All prices f. 0. b. Toledo. Jeffery Omaha Company 2056-58 Farnam Street, - - Omaha, Nebraska