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DEFENDS INSTALLMENT PLAN E. R, Benson Says it is Really the Great Opportunity for Man of Moderate Means. ANSWERS, ALL THE CRITICS| 1 By B. R, Renson of Hastings & Heygen. 1 It has only besn in the lst decade that the installment business has hecome & great factor in the transaction of busi- | nems, and as early as 1%5_we saw’the neceasity of giving the wage earpers an | opportunity Mo purchase real ostate on the instaltment plan. ' Our first experiment was with a ten- | aoTe tract at Twenty-fifth and Fort streeth. We sold these lots rapldly for 85 down and $10 per month. Meeting | with wonderful guccess, we soon there- | after piitchased another ten-acte tract at Twenly-fourth and Fort streets, placing | . Ahis on the market on the same terms, The one great factor at that time was | to Interest people with money to finance | tivese different additions, because it was qifite a burden to pay considerable cash for propérty and walit for it to returp at $ and $10 per month. There was no question of the success of the scheme ‘We founid hundreds of people willing to purchase property on the Instaliment plan _a we have continued on this Dasis, untll we have sold out many adal tonA on terms as low as § down and & pér month. We were, In fact, ploneers Jn the installment business and were It 10t for Ue fact that this plan has prac- tically bHecome universal in the selling of vacaiit property and even houses, it| . wauld Be hinpossible for thousands of the | prasent Mome owners to have aeqiired | thelr present hoidings. Acennminting Cash. ho A working on & small sslary ap- pirehtly seldom accumulates sutficient a8k to 1akke a substantial payment on a pldce of property. It is not, however, & hard mdtler for him to spare § or $10 per month, when he has really made up Mis Hind that he desires fo purchase a to of bul plded of property; and while it has not beent perhapy the most satistéctory way for tis 8o obtain a profit on the lapd we have slibdivided, 'we. can say that the of japses has been very amall, when & man makes bis iInitial ;| on a lot, or o howe, he hu W up Wiy mind te acquire a safe- ®uard hig money .and to becomb .4 K v and he, therefore, pays on the y denying himselt many of | ni h - y eventually, fi - plece, of propes As a It i true 4tat in many nuunu- have been Lable o take a Frofit on their investment, Many who our- first”additions have sold In our later subdivisions, od profit, and In this manner linued buying and selling acquired iderable money. mintes Dusiness, tions of the city, but as (h' city grows ’T'Ifl" OMAHA M'Vlh\\' BEE: APRIL 18, 1915, WE"::S.W Shotwell \ (luym' One on Euy Payment Plan ‘ is Sure Road to Ultimate | ktilflcfion iRENTIFG nmos RECEXPTS ONLY / By M. A, SCOTT. \ No one will dispute the fact that we all | have tg live somewhere, eitherin a home | 'nr Jur own or oue owried by the other [ fellow, We all have to part with a cer- |tatn sum of money cach month either to |pay reht or te be applied on & Mome. {of elther renting or buying some kind of | sition ‘that we =hould inform oursélVes lag to which is thé proper plan to fol- How I8 it with the Jow? Ist us see {man who paye rent? Can he’convert | hia” aceumuiation of rent receipts fnto |anything of value, and gs bis recelpts | represent the only returns en his fryvest® ments, we are forced t6 the corclusion |that there is abssiutely nothing to qom- |mend the proposition to any man, How abaut the individual who has allied his {interests with the house-owning class? \A little ready cash will make tQe start | ordinarily, then monthly payments of | about the size required if the ‘property were being rented, wil] take care of thé balande. In the course of a. few Vears the property is paid for and the nwmg has something of far more worth han | the mere value of the property itself to E. R. BENSON, be proud ofiche will have demonstrated takes no account of the extra cost of and ‘takes on the iittle improvements Keeping up the appearance of frame| which are adled from year to year, val- ues of realty become established and pro- gressive. This s strikingly shown by the progress made by Dundee property. uses. ‘“These {llustrations have no geference land values. In Omaha, appteciation land usually offsets depreciation of fidings. This Is not true of all sec- Prices thére are slowly advancing. reason for this lies In the fact that peo- ple are at last beginning to realize \h‘l his ability us a business man to have been | successtyl in that which he sought to as- they can obtain attractive locations there | | complish. ~ which are reasonably restricted and 1o | The man who buys a bome on the pay- tarthér, away from the court house than | ment,plan is going to asquire the saving | are Pinkney or Manderson streets on | habit if he does not already possess it, thé north, notwithstanding 'the obligation he has ‘In such a district appreciation more | assumed requires very Httle additional ex- than offsets depreciation. In another | penditure of money than on the rental section,. where nb restrictions exist. payisg basis. One Oufothu ad oodny conulu particulars of our Cur- tnln Snlc Monday. Look for it and heed the marvelous- n!uu that it offers you. Monday a Sale of Sample Sprmg Coats Opens Wide the Doors of One of New York’s leading co-t makm sold us his entire sample line of fine coats at a dis- count of 40 per cent. /in the lot and we have marked each one sepa~- rltdy offering them just 'as we bought them. ~ ¥ amcham‘l'x ! gg.oo octc Moudall, 312.50 ‘ 826’.08 C‘octs Monday. $16.75 333.50 Coats Mohday $19. 00 of Silk Suits at $35.00 mk‘?".a.’." innovations. soft [ sl ™R8 v o Crepe de Chine Cor- set Covers for |$1.00 Made of a good weight all- silk crepe de chine, with pretty lace trimmings. Flesh and white. fst(are Good Fort muels and Harry Coums Models Sprmg Blouses, Tlfey were made to sell up to 845;Mondau s Prices: 5 The entirc sample lines of ' these two justly famed designers’ were sec with being the most 'clever 2 close rival in Harry Collins, Tieir acomphshments are wonderful. : flud-m.de Lingerie L!ouses. Chifron Blouses. Imported Lace Blouses. Organdie Blousey. Handhdud Linen Bblua. Imported Batiste llouau colorings, such as the néw bl and p\m“ y, battleship i~ ......___A.... sat 85, ahovm in the popular street and { modela. thc pr y ' effects, the wide flared pleated T rwfl- el oth& T‘he prices 310 “ ISpeczal Features Lingerie Dgp’t () E Monday's program contains ulu of unusual interest. lxnpornnt con- tnined in our other ad today is well worthy attention. Brandeisgtoras D ———— e USRS ——— Wonderful Oppdrtumty For 95 Women There are just 95 coats dloltheldateodmodeh thela!,amlmymum ive in m style. #. There Arg Conn for ' Almost Every Purpose: __& ~=-Street Coats. «Dress Coa Coats. | ——-Evening Coats. —JWCM Every Stylish Material | |’ Used in Coats Included: . =-Wool Poplins. . --Taffetas. ek ¥ C"ss..*:..;.'%':‘.::,f“"sf'"'" pos, Y o - s == €r -Slmmm”. Bzt Mu?opuq: in the group "/ V4 :====x’=i====== 336? 00 Coats Monday, $22.50 $39.00 Coats Monday, $25.00 . $45.00 Coats Monday, $29.00 _ $49.00 Coats Monday, $32.50 —— e . New Summer Frocks at $15, $19 and $25 The ' daintiness of the new. summer frocks makes them the most fascinating we have had for several seasons, The pretty set;:elr “:l““' hv;fl ":etfsém& laces :: white and colors, are - and 2] a r_ the com summer i $25.00 festivities. Choice for $18. ' New Showing Girls’ Confirmation Dresses the girls’ con- The dainty sweetness of these pretfy frocks for resstyh;ummer wear will be highly appreciated firmation ai by the pare are of ; ets that are very popular; organdies and lavns, ace-and e broidery wlth prefiy ribbon trimmings. The pnces are fl 00, $6.98, § szz 50 ; $12.50 and wp WFigured Messaline 'Kimonos at $3.98 This lot was made to retall at from $6.00 to $7.50 each. They are made of heavy figured silk messalines, some with straight line; others Empire backs. They are piped and trifamed with gontrasting colored satins onday, $13.85 new silk. poplin and taffeta t imported models, and ‘how - $6.98, ;s.ss. 10, n‘ y shirred’ efc., madc irdle silk : SpechOMy 81.” Vhoflnrcldcoofulotofllfin pretty, dainty garments that are 80 popular at present. They are mnd- of sheer lingerie cloths French-American ‘This popular line of night gowns needs no Introduction to R T 8. ....... et | B 1 une Put Us in Possession of 150 Excluswe Jules $985 and $1375 ured and at a notable price concession, Jules Samuels is credited Parisiagn blouse designer, and he ‘has In m Sale There Cnpe Blouses. are not all Included are models ulapted from fo gests the advis- portations-—-very lovely indeed. All are early as pouiblp. uvcymtwcotfiqdmiunndm ’Poox BUSINESS 10 RENT HOME ! | Bince we are all forced to the necesalty property, s It not a good business propo- | fi====_ Better Health You really cannot expect any im- 'provement in-your general health until iyou have first; — — — — — corrected that bad stomach, stirred j _ up the lazy liver, opened up the clogged boweld, For this partienlar | work you need a reliable tonic and stomach medicine, which suggests ° . HOSTETTER’S - STOMACH BITTERS It has been found especially valu- able in: cases of Poor Appetite, Sick Headache, Belching, Bloating, Indiges- tion, Constlpatlon Biliousness -and Malaria. Try a bottle today.” It will provide the help that Nature needs for the betterment of your heaith. before asking you for - Diamond Squeeg;e Tire preference. This tire’s record in 1914 was so '} cledn—so thoroughly satisfying to 99 out of every 100 users that it stands out as the bright.spot in the- hazeof | tire argument, ’Andbm.rmtmnd the above men- tioned figures are not ours, but repre- | sent the testimory of hundreds of tire deabrscoverhgtheuleofwersooooo DumondSqmegeeTtudiu | What is more, this yolume of); undeniable tire evidence will be placed . in every pro user’s hands. freefortha A Automabile !'«\v. Diamond 3% Put on - | f\'\["’ SPOONS _--ntlln SPOON m. Pty -* Wi Btamps-or Momey rder, m\ to Im‘ludt (KIUP()N and 15e fur k‘:hd s writh ada for rettunm II-"IKO £ flfl‘d hfi mmunnw 100 onec speen Wit wednin 1 ic SLEW mmu ‘How to Get a Job The next best and wisest thing for a work-hunter to do—aftéer and- while ad- vertising in the “Situations Wanted” co). | umn of The Bee<is to study the HELP | WANTED advertisements and to answer { - all that look at all likely. : ‘The job you probably ought | apt to be advertll’::d an; da)¢r t\g’}t‘xac:’licl: ‘ ot not, you find and answer that special o advertisement, may’ ch h course of your life. " SRS, B whols Miike one of ‘these ads worth more to is to anybody else. YOU CAN DO IT. Prien Telephone Tyler 1000 THE OMAHA BEE Evarybody Reads Bes Want Ada.