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‘ - THE OMAHA DAILY W H l*"[‘H YnAR A COLO: L'“‘"‘L SALE OF DR S. P. MORSK & " 5y FROM MANUFACTURER TO CONSUMER DIRECT WITHOUT ANY INTERMEDIATE PROFIT AQUARTER MILLION DOLLARSWORTH OF DESIRABLE MERCHANDISE From all the Leading Markets of the World to be offered by us over our retail Counters at the ¥ ~ The most important event in the annals of the Dry Goods trade of the Western Country. % ALL OUR PAST EFFCRTS SINK INTG INSIGNIFICANGE AS COMPARED WITH THIS GIGANTIC ENTERPRISE. BLACK SILKS, As the greatest bargains ever offered in any line of Silks with- in the past twenty-five (28) years and as one of the great eaders of our sale we shall open and sell one dress pattern to a customer as long as they last. We wish to distinctly state that the usual retail value of these goods as stated below are not in the least exaggerated or enlarged for the purpose of mis- leading the public. 13 pieces fine quality Lyons Blacn Silks, 19 inches wide at SUMMER SILKS, 25 pieces summer Silks \mrtll from 75 cts to $i a \.ml com- prising pencil stripes, colored checks, Louisenne checks, Glace stripes, colored ground stripes all oftered at 65 cts. a yard. SPECIAL Remember these are not the thin tissue paper Silks usually sold as leaders, but are all fine gro grain Silks and cannot be BLACK GOJDS. 25 picces 40 inch black draped Alma to be sold at 45 cts a yard, cost 62} cts; usual price 75 ets. 50 pieces 46 inch English black cashmere at 37} cts, that 60 cts to import. 40 picces 42 inch “Bon jour” French black shmere during this sale at 50 cts. a yard worth 7 cts. 20 pic fine “Albatross™ cloth, will be sold at 374 cts, previous retail price 60 cts. 18 pieces 46inch finest quality ssof 32 inch all wool, Lot 1. Ladies spun silk hose all good colors, \\'illl be sold during this sale at §1 25, regular 2 50 quality. Lot 2, Our spring importation of fine quality pure silk Hose all desirable colors, regular $4 50 quality, will be sold at 2 90. Lot 3. Our entire importation of very finestembroidered pure silk hose, regular 5 00 quality, to be sold at % 00. Lot 4. Our entire importation of fancy openwork, Derby PRINTDEPARTM'NT 1200 yards very newest and vles Furniture Cretonne at extra fine wide Cambrics, cost 134 ets, will be sold at 84 cts, usual price 15, CINCHAMS. 200 pieces extra fine dress styles Scote h Ginghomsat 15 cts ll\dl(l cost 274 ets to import. SATINES. 'MEN'S 1-2 HOSE. Monday at 9 a. m., we will offer a line af abont 125 dozen ‘s Balbriggan Half Hose, at X TS, 75 dozen finest Cotton Half Hose, with fancy silk stripes, will be sold at 374¢ per pair. Never retailed before under 75c. The balance of our fancy Silk Half Hose, in all the good shades, will be <|u~4‘<l out at $1.00 per pair. Never sold under $2.50. 20 dozen pnrest and best heavy Embroidered Silk Half Hose, worth §5.00 a pair, will be sold 1 kY RESER T e ribbed and drop sketch em- As one of the many noticeable at $2.95. These are the best silk Ps?flc:il‘!:?er before refailed at d”l‘l“'“t"*l ab any price. l"lll‘.l ¥ ;')(”(l\hn f ].lll”\:.":{;lll,:l':h‘(l::; broidered silk hose, usuel |uu n bargains of this sale we will offer hose imported :”,.]' ,.]]I,,i:.‘. new 6 pieces very fine 21 inch Lyons Black Silks at $1, never before retailed at less than $1.25. 18 pieces Guinet's extra fine quality Lyons Black ks 22 inch wide to be sold at $1.25, never before sold less than $1.75 14 pieces Alexander Girauds Lyons Black Silks "L inch wide VELVETS. Our entire stock of Black Vel . vets will be sold at 75cts. $1 50 and $2.25 worth double the price. Our entire stock of regular at 90 cts, 22 pieces very finest quality 46 inch all wool Biack French Gren- adines or Lace Bunting, all new goods, 90 cts a yard, usual retail price 81.25 {OTTON DEPARTMENT. Our stock in this department 5 00 to 7 00, will be sold 3 85. CHILDREN'S HGSE. Lot 1, Ten fanc styles childven's amless Cotton Hose all cts, have never sold 60 pieces best American Satines at 15 cts a yard, LACE CURTAINS. 200 pairs Scofch Lace Cur- tains will be sold at £2,4( never before sold less than b Eeru Nothingham worth 25. colors, inclnding black and fancy stripes, MUSLIN UNDEAW'R. Monday morning we will muke 13 prices in this de lepartment A S s s ) i A I S, (‘E:-":"“i” R TRt Drawers, 25¢, 40¢, The, §1.00. : $2.500 colored Silk Velvets a was bought at the present low ORI PLeaR Btvies of child- CUATLS Rl 8 Chemise, 45¢, ¢, Tde, $1,25. at $1.50 regular %2 25 quaility. S i . A : £ pre Lot 2. Fifteen styles of child 01 lsutitbrica 8,00 & 5 7 colors, Myrtle, Mfirine, ‘e the lowest known for years, ) ACIAG LA GUR AL , usual price ¢ . ht Gowns, 25 C)\s‘hnlly:tl."t:,e‘[';i\yl]?}t‘:“llé;l'u‘li“‘S:lilllil: 'i;"“;”“‘ Ol \',I)\_) Wine, Pl price the lowest known for ye re nflfnm) Cotton Hose at 35 85 pairs hestqualiby cronm em- | wil %l 00, $1.25, shmere e ack Silk 24 inch wide $1,75, magnificent oods and would be cheap at 2.50. 10 pieces Bellon's 22 inch bargam at $2.75. b pieces Tappissier Freres 25 inch grease proof Silks, warrant- ed not to spot, break or grow shiney, and Guinet's Cashmere Riche Silks, extra fine quality at $2.25 would be very cheap at i)iecm 24 inca Black Satin Rhadames and Mervillenx at $1.25 worth and sold at $2 a Seal, &e,, to be closed out durmg this sale at $1.95 per yard. Our wholesale stock of Black and Colored Velveteens about 40 pieces worth 75 cts. to $1.25 a Colored Dress Goods. 1720 yards Brocaded and Ar- mure Dress Goods, all new spring shades in 11, 13, 15 yard lengths at 74 ets l)(ll\l worth 20. 2100 yards silk and wool mix- tures, spring colorings, an ex- 36-Inch BLEACHE D COTTONS 50 cases Maple Leaf, Fearless, Hercules, Cabot, bleached, 6} cts never sold under 8 cts. 2b cases family, half bleached sutta, Wanregan, New York mills, & at 114 cts worth 124 cts at wholesale 36-Iich BROWN ‘COTTONS, 40 bales Fearless fine l]u\e Brown Cotton at 5 cts a yerd. 25 bales Lake George and Windsor Brown Muslin at 3 20 bales Bennington, Se land, Prescott, R., &e., yard wide at 61 cts, worth 9 cts. cts, not a pair in this lot ever sold less than 50 cts, and from that up to 78 cts. Lot 3. A large infants 3-4 sortment of lisle and cotton thread Hnw. comprising all the desirable styles and the largest assortment ‘shown in Omaha, is being offered at corresponding reductions, LINENS, TOWELS, . We cantion hotel and restau- rant keepers, and all prudent housewives to purchase in this bossed Nottingham Curtains at $7 50 cost 9 50, sold before at $11. 100 pairs real Swiss Curtains Cartains and Nottingham Cur- tain nets at about one half pres- ent marked prices. Nottingham Nets at 20¢, 25e, 85¢, 50¢, worth double the price. WHITE C00DS DEP'T 500 picces checked and striped Nuinsook 8 ets per yard; regular retail price 124 cts, 400 pieces fine checked Nain- $l 50, $1.75, §2.00. T'hese prices will he about one- half actual retail value. LISLE THREAD UNDERW'R. h a very gre u*,‘nn at $6 00 a 20 dozen Ladies’ Lis'e Thread Cashmere Black Silk, Armure yard, to be closed out during this Langdon, &, at 9 cts, never sold "0,:«: VL, A (\3,,4 500 A pair, worth $12. Vests at 7Be, previous price Mourning 3ilks, double faced anle:at 874 cts, 50 ct1. and 65 cts under 12} cts. port, will be sold at 25 cts. Our entire'stock of fine Swiss $1.25. * mourning Rgadlx)unes a}ll 18(7 a yard ek dc s 10 cases Pride af West, Wam- Omr stockwof Misses' lisle $1.90, wnul e considered a 3 80 dozen Ladies’ Fine English Lisle Vests at $1.50, were bought to sell for $3.00. 10 dozen Ladies’ Silk Vests will be sold at $4.15 cach., Cheap at $6.00. Timely Suggestiins yard. ""I,l"“' cloth, to be closed during 20 hales very best Standard l(li';'i:;'”l(lillnllllvl'Illj:l‘lAll’l‘ll:)I“Iq"-“l.fi:"].|:|ll|“‘:::: "‘"'l‘r 12 ‘[\ regular 17 ets RULES OF THE SALE. 20 pieces rich 24 inch Black this sile at 10 cts a yard. The brown, heavy and fine ton at Hoi :l"_'““.w R sy [ A ;“”:-”{0 e axtrneAna As the rush for these goods Silks Damasse Brocades 60 cts. a import duty alone on this lot was 7} never sold under 9 cts a yard, it fit, 00 picces i yard worth $1.25. 10 pieces extra fine 21 inch Black Brocades at 76 cts. a yard never before offered at less than $1.50 & yard. 5 pieces lustrous Black Satins 20 inehes wide at 95 cts, worth $1.50. 4 pieces 28 inch heavy Black Satins at §1.20 worth $2.25 a more than the price we ask for these goods. 12001 rench andEnglish fancy Dress Goods in all the new spring she offered_at 224 cts. worth from 35 to 45 cts. 1275 yards double width, new color English Cashmere at 19 cts regular prics 35 cts. 1000 yards all wool Black and WIDE BROWN COTTON, b cases Pembroke 9-4 Brown 20 cts. never sold under 274 ets. 5 cases Mohawk Valle and Lockwood 9-4 hoth at 23 cts best value ever offered in Brown Cotton. WIDE BLEACHED COTTONS made for years. 250 dozen unbleaced twilled and plain bleached huck Towels, usual price §1 50 o dozen, will be offered during this sale at 75 ctsa dozen, 375 dozen various styles of huck and damask Towels not one of them worth less than $2 50 a dozen, will be sold at §1 50 a Nainsook, handsome sty this, season’s goods, at 15 cts. same as always retailed for 20 ct, 380 picces exbra fine quality checked Nainsook at |7 cts. never refailed less than 25 cts, 200 picces very fine checked Nainsook in two numbers 25 cts, regular retail prices 334 and 374 cts. will be entirely without prece- dent, we would consider it a pe sonal favor if all who can muke it convenient to do so, will come between 8 and 10 o'clock a, nm., so to divide, as far as possible, the business through the day. This suggestion is of the utmost im- portance. Please heed it, all who can. ck a R s R T Y 5 W 4 i b We have engaged a large extra ) ; & Ooloe Rl N iy e b cuses Mohawk valley 9-4 dozen, : 100 picces striped Nainsook ) 07 gag ¢ ?1;1:!‘ il:re) eg:):}‘lt]«;m,;l‘l”:“\ltl.l width «l::l'lilll:;]11518::i|l'l \?ii]l“hc \\:,1’31“:.'1 bleached, 25 cts, worth 30 cts. 175 dozen fine bleached dam- 12} cts, regular retail price 17 of s enand have made 25 pieces 24 in h rich Black Brocade Damas ~\- at $1 25, worth fully $2 to $2 rd. We have uhout DU yards of Bonet's, Ponson, Giraud's and Guinet’s rich Black Silk Bro- cades, in lengths of from 6 to 20 yards that we will sell at $1 75 18§ cts. cost 25 ets. to import. 1300 yards double width Lu- pin's Black and Colored French Nun's Veiling 42} cts. a yard would be very cheap at GO cts, 950 atxntl) .AH wool illumin- ated French 40 inches wide to be wI:l .n " 374 cts, never b cases New York and Wam- sutta linen finish, duck woven 10-4 sheeting at 30 cts, the hest made and worth 50 cts, On an_average our cotton goods are cheaper than cottons have been for the past twenty-five ask and knotted fringe huck towels, will be sold at 20 cts each worth 37} ets. DAMASK, 40 picces loom dice Damask 56 and 58 inches, 20 cts per yard, regular price 374 cts. icees Barnsley eream Dam- cts. 125 picces striped Nainsook, 17 cts, former retail sces white Vietoria Lawns very fine weave, at 124 cts, a bargain at 17 cts, 150 pieces fine white Victoria provision human fore- thought can suggest, but ask, in advance, public indulgence for any annoyances that may arise. Ve have institutod and carried through successtully a great many lurge and important sales, but have ne ver attempted nll\'hm” TS, ” P p at 25 of gigantic proportio S and $2 per yard worth from %3 sold_under 50 cts, Yeab F inches wide, in plain or Lawns 17 cts, o bargain ut 25 \\'In« il 1~I|: ml';lll"\\':tlllniumlnl::‘l; ) Seve il Y 1700 yards 44 inch black and : X Turkey-red border 873 cts per chaato i : 4 benefits to the public, { . Fow—— whito, blus and. white, LfiDIEb HOSE yard, regular retail price 50 and 126 picces India Linens 17 cts The following are a few |u|.-\. | n myrtle and other desirable shep- 56 cts per yard, close wholosale prico 20 cte, which we found necess: wy to BLAGK hRENAD'NEs ard checks, to be sold at 5O cts. a Lot 1. Ladies plain and Lun Y 100 picees Barnsley eréam 175 pigces fine tadin Slinens, We will offer our entire lot of superb quahty all Silks brocaded yard, were bought to sell at 90 clsy cotton h-m in v duced to 25 <1~ Illlll il re- Dumask 38 inches plain or Tur- key-red border 42 ety per yard; superior quality, 20 cts, regular retail price 30 cts. adopt during tho sale, and we lhml\ xt |u st to me nlmn Hn- ' as and Striped Satin Grenadines ab pia e S TR s R r 44 pie e fine gra cts, regular retail Remember, however, that they half the cost of importation. cost 95 ets. to import. fancy striped hose at 35 cts, ved et border 50 ets per price 3 1900 COLORED SILKS, Our entire wholesale .nul re- ds, very fine, all wool illuminated shepird checks, cash- mere delaine Beiges, and French twilled Foulles, 623 cts. previous spring st flanne! suitings 67}« some of these cost as high as { I|HNII|HIH1p rt, mprises a line of rench lisle hose fancy (They were intended to be re- ctailed during March sale cts; always Iuhm that at yard. 75 cts 32 picces white Seoteh Damask 200 picces spotted and figured musling, 12} cts price 25 cts 150 pieces spobted and figured , regular retail 17 H pieces spotted and figured will only hold during the sule, and are only adopted in the in- terests of the public to facilitate business, 32 pieces white Scoteh Damask ¢ By First—Be careful in making 4 B r1etail price $1,25. n black, wir < " e g T muslins, 25 cts, regular retail - L g Al nflrvgul;l o o b ck. e, seal, ::.»'r‘l\l.\,{\ihh inches wide at 62} cts price 40 cts, vour purch ws no exchanges will be allow sl retal price $1 00 tailed at 81 00, but by special 64 inches wide at 62} cts per yd muslin 83 cts, a bargain ab 50 ,,,mhf“',',',,m\,\l,“'|”“’|“ PRSI \'-‘j ] far ¢ ots, | toSL25, arrangement with the manufact- 36 white Seoteh Damask Ola ) 5 Samples will bo cut over the A 3 pieces beautiful colored 26 pieces very finest new H not deliver them YLl AliaR A s al MK Al 450 giscan corded Pique at 5 A ity A GH QLR S & Frish l.hmlunu 3o B aald goasaRletal - Teny, SR s b L : b4 an \I; nches wide at 79 « cts, lowest price ever retailed counter, we should, .)»t course, be ; ets, costs to mannfactur checks, with pin head illuminated them at 63 e R o0 o 58 d B0 on hitherto 8 cts, Wosi vagpy o saud them by wag always retailed at 31 a yard, siripe, 50 cts. a yard cest $1 50 Lot 4 T o SIATHROR B I 4 cllke 1000 piece when requested, but to secure ¥ As a most desirable” and un- to import, usual retail price Prendh lalo s ] M";” ) | ‘.'I"il;‘ : at 374, regulax stripe white Pique : ¢ sour patrous at a distance equalled bargain we shall offer S175. s Leiedn, pinkblug onrs o A \ est retail price ever quoted 123 onih g have some resident in our entire k, about 25 pieces 15 R T LT e u "lm ~.‘|‘w Dl Bl }l“ll“‘\‘lill‘l I‘.u;u;\m; of Omaha t -Inul\» aselection or rely of Awmerican colored Silksina { mere fou pin head checks, in "B cts s . UL “1_'_ "“‘ v \* al 7o cts P nn\u to do so magnificent line of shades,our | all new spring colorings at 774 ('I'wo lots comprising our e Bl Sdu L l}“ HESR s 8 our shipping department own assortment rotwled hitherto | cts, usual ret nxice, 81 10, g l”lllHHIlHun g in en- “-n ) |»vI ; BV ,\\ '\l])‘““ n" E s will be tried toits utmost capa- at $1 504 yand, to be closed dur- I W i &t auality!82 inch g AEATROEIAR. Of leahe ulnn an Satin unask, city, and although we shall make ing this ale at $1174. It will | 4 ! ) i full 72 inches wide be impossible to duplicate these goods at anyihing like this price. all wool y clath in_straw- berry, navy, wine, .\A ) yard, usual price $1,25. 0 ctsa S P Morse & Cp. | S, P, Morsy & O s that sold for 2 00 will be marked down to 85 and 99 cts. S, P Morse & Gm will be offer- ed during this sale for §1 23, would cost 175 to import, would be a great bargain at 2 00, 8 P Morse & t}fl; 125 dozen Ball's Corsets at $1.00, warth $1.25. 50 dozen genuine C. P, French Consets at $1.85, worth $2.00, every effort to deliver on time, we wonld respectfully reguest that customers will take sma] themsebves, parcels S, P. Morse & Co, S, P Muse & 0,