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3 «= without reserve for 76 ets. 'l W H 'h \ /m\lx Gommenclng‘ vV lth Monda,y Mornlng, QUARTER MiLL From S. P. MORS all the Leading Market WiLL INAUCURATE DOLLAR of the & (0, THE SECOND WEEK OF THEIR COLOSSAL SALE GF A S WORTH OF 5 116 May 2lst. DESIRABLE MERCHAND Worid to be offered by us over our retail Counters at the J deh e, JIEEIR O~ INT . T:e most important event in the annals of the Dry Coods trade of the Western Country. ALL Odit ot ANNOURGEMERT (3] . nouncement made by us ’ ek ago, created, as wesup- posed it would, and intended it | should, a profound sensation in bu\mo» and social ¢ zing the unusual e ffort that we had put forth to bring within the reach of the people of Nebras- ka the best values that they had ever known, we anticipated a corresponding return, for never before in their e; there been so much put into the two weeks to and in preparation for this sale, We never had any doubt the re- sult. We knew it would be a GREAT SUGCESS and would be the largest and most important sale of dry goods that we had ever attempted and ca ried through. But we are free to confess that our most sanguine expectations have heen literally | dwarfedinto insignificance by the stupenduous results and almost | ineredible figure which our b ness for the past week has real-| ized. We venture to assert that | se west of the great cities | :r the most favor: mnstances, sold the | wds at retail that at our establish- cir i were pnrcha ment last wee For the second week, begin- ning Monday, we propose to con- tinue the excitement, and we of- fer for your per a list of bar- gains in all departments, which | no house in this country can| match or approach. A great | many lots \\Lu h we offered last | week have been sold, but we drawn from uve | OUR RESERVE RT0CFH other lots, equally cheap and de- sirable, to fill their places, We shall present in every department | an unbroken line of great in- ducements and attrac We | shall open on Monday several lots of goods that are re ally remgrka- able bargains, and these goods will be oftered v ry cheap. BLACK CRENADINES | We will offer our entire lot of \uprll quality all Silks brocaded | FAST | ed not to spot, LFFORTS SINK a8 kY] i% BT INEIGNIFICAN FROM MA..;UF:’».GTUS!;R TO CORSUMER DIRECT WITHOUT ANY INTERMEDIATE PROFIT. BLACK SI:KS, As the greatest bargains ever offered in any line of Silks wit!- in the past twenty-five (23) years and a3 one of the great leaders of our sale we shall open and sell one dress pattern toa customer as long as they last, We wish to distinetly state that the usual retal value of these goods as stated below are not in the least exaggera‘ed or enlarged for the purpose of mis- leading the public. 15 pieces wk Sitks, cts., never fine 19 before quality Lyons inches wide at retailed at 11 [less thau $1.00. 6 pieces very fine 21 inch Lyous Black Silks at 1, never before retailed at less than $1.25. 18 pieces Guinet's extra fine quality Lyons Black Silks 22 inch wide to be sold at $1.25, never before sold less than $1.75 14 pieces Alexander Girands Lyons Black Silks ‘.’l duch wide lat $1.50 regular $2 25 quaility. 8§ pieces Alexander Girauds | Cashmere Princess Black Silks 24 inch wide $1,75, magnificent ode and would be cheap at a0, . 10 picces Bellon’s 22 inch Cashmere Black Silk, Armure Mourning Silks, double faced mourning Rhadames, all at considered a d be 75, 5 pieces Tappissier Freres 25 inch grease proof Silks, warrant- break or grow and Guinet’s Cashmere | 6 Silks, extra fine qualit would be very cheap at| shiney Kicl $2.25 £3.50. 25 pieces 24 inch Black Satin | Rhadames and Morvilleux aty 25 worth and sold at $2 a yard. 20 pieces rich 24 inch Black Silks Damasse Brocades 60 cts.a yard worth $1.25, 10 preces ex Black Brovac never before ¢ $1.50 4 yard 3 1Il~f||n| | fine 21 inch P9 ctsoayurd | doav Loss tuan Black S and Striped Satin Grenadines at | X 1es wide at 93 cts, \\m[[\ half the cost of importation. | & 4 pieces 28 inch heavy ln.ul\ Sat : t $1.20 t p " @ W | atins a 20 worth $2.2» a 3 > these being an extra width GOLORED SILKS ) great bargain Our entire wholesale and 24 in b rich Black tail stock of regu .;‘-, ol ored Dress Silks & all desivable , will be mhl‘ 35 pieces beautiful color Satin Lthadames to be sold ab cts, costs to manufacturer 85 cts always retailed at $1 a yard. As a most desirable and un equalled | n we shall offer| our etire stock, about lll‘u\‘ of American colored Silks in a| magnificent line of shades, our | own assortment ratailed hitherto | at §1 50a yard, to be closed dur-| ing this sale at $1174 It will| be impossible to duplicate these goods at anyihing like this price SUMMER SILKS, eces summer Silks worth | 5ctsto $1 a yard, com- pencil — stripe 1 Louisenne checks, ed ground stripes wred at 03 cts. a yard, SPECIAL | ber these are not the b paper Silks usually aders, but are all fine rain Silks and cannot be ited at any |u e P Murse & (o, | Bonet's, 1| Guinet’ ilnnl $2 to $4 a yarl and Colo Brocade D. unasse ul $1 25, worth fully 2 to 2 50 a yard. We have abcut 2200 yads of m, _Hu-.uul s and Black Silk Bro- 1s of from 6 to 20 cwill sell at §1 per yard worth from §3 ou cades, in lex ! ards that ViLVETS. im Iy, Havy, Ounr entre stock of Black Vel ets will be sold at 73cts, #1 60 i wort v doub'e the price, e stock of recular wed Sitk Velvets all Myrtle. Mfirine, Olive, Navy, Wine, Plum to be closed out during X1.95 per yard stock of Black | Velveteans about 40 th 76 «ts. to %125 a ut during this HO L. and 6 ets leP ..-S"I“IE 8TOCK, good ¢ Sronze, Seal, & this s Ou 100% mo lots and p‘)“ packages in order in addition to the innumerable bargaius alveady mentioned will be bronght for- v -|.|~l«' us [lp lots already adverti ar HH S P Murse & [}0.1 Golored Dres: Goods. BLACK GODDS. 1720 yards Brocaded and Ar- | wure D ess Goods, all new spring | Alia th be sold at 45 shades in 11, 13, 13 card lengths cost 62§ cls, usual price 75 ots, 25 piecces 40inch black draped yard, | at 74 cts a 3':|t‘l, worth 20. | 50 picces 46 inch English 2100 yards silk and wool mix- | blick cishmere at 874 cts. that tures, spring colorings, an ¢ 66 cts to import. cellent cloth, to be closed duri this sale at 10 ets a yard. The import duty alone on this lot was more than the price we ask for these goods, 1200k vernch andEnglish faney Dress Goods inall the new spring shades offered_at 22§ cts, worch from 35 1o 43 cts | 1275 yurds doub'e width, new color English Cashmereat 19 cts regular prics 35 cis, 1000 yards a1l wool Black and Colored French Nuu's Veiling during this saie will be sold at | 18} cts. cost 25 ets. to import. 40 pieces 42 inch “Bon jour” French T s, fine “Albaross™ cloth, sold 74 cts, prace 60 cts, sile dd efs a yard, would be cheay at 90 cts, 22 piec | gouds, 9€ il a yard, usual reta 1300 yards double width Lu- | price 1 pin's Bl and Colored French| 5 Nun's V 1g 424 cts.a yard OTTON DEPARTl ENT Our stock in this depaitment was I it at the present low price the lowest known for years. would-be very cheap at 60 cts, 950 strictly all wool illumin- ated French 1 40 inches wide to be sold at 37} ml 1 under 80 efs. ‘ 50 cases 1700 yrds 44 inch black and | i ”, sreules, C white, biue und white, bronze, | neyer soldunderS et unl[lv and other desirable \hl‘p- B case ard cheeks, to be sold ab 50 cts. a , Le uwulnn _',ml were bought to sell at 90 | a0, l‘ ots, 2300 yards very fine, all wool, | ,“(l." French Cheviot Beiges at 60 cts, cost 95 cts. to import. 1900 yards, very fine, .1H wool illuminated s mere delaine B twilled Foull retail price $ ide af West, Wauregan, New at wholesale |36-Inch BROWN ‘COTTANS, | 40 bales Fearless fine (]ll\l l“umn Cotton at § ets a yerd. 25 bales Lake George and Windsor Brown Muslin at § cts. 20 ]1 |l< s Bennington, Se: R., &e., \\-nrllx 9 cts, pirces very finest new les very best Standard all wool néw spring pin | brown, heavy and fine Cottos soewith pin head ithaninated | 74 never sold under 9 cfs a y: xrh cts. previous | 25. 44 inch Gilbert's | styles flanne! sui 1<'~‘ wil retal price $1 00 | spring stripe 89 ctsw yard cost $1 80 | WIDE BROWA GOTI'("“ G usilal ratall “price | EIRREETASA S8 N e 15 picces superh quality cash- | 20 cts. never sold under 274 cts. mere foule pin head checks, in | B¢ Mohawk Valley 10-4 il spring col wrings ab 774 and Lockwood 9-4 hoth at 28 ets black Cashmere during this sale at 50 cts. a yard worth 20 piccesof 32 inch all wool will be previous retail 18 picces 46inch finest quality black Nuns Neiling, dnring this es very finest quality 46 (inch all wool biack French Gren- adines or Lace Bunting, all new cts,never | 36-Inch RLEACHED GOTTONS Maple Leaf, Fearless, | abot, bleached, 6} cts Wani- York | mills, &e at lll cts worth 124 cts Is- vard wide cts, ustal etadl price, 34110, 1*‘1‘4 value ever offered in Brown 1D peces est quality 32 inch Cotton, [l wool dersey cloth in straw- Witic BLEACHED CHTTONS N LR yard, usual price 1.2, SILK LOSE pot L Ladies spun silk hose all | good colors, will be wl«l lurlng this sale at $1 25, regular 2 50 quality. b cases Mohawk valley 9-4 | bleached, 25 cts. worth 30 cts. & cases New York and Wam {sutta linen finish, duck woven 10-#£ sheeting at 30 cts, the best | made and worth 50 et our cotton + cheaper than cottons have been for ko) cts Lot 2. Our spring importation ”lf. Risk itientyetive of fine quality prre silk Hose AL all desirable colors, regular| §4 50 quality, will le sold at DIE Hoo 270, @ = Lot 3. Our eutire importation | Lot l. Ladies plain and luuy cotton hose in variety duced to 25 cts a pair. Lot 2. Twenty les splendid quulx(\ Ladies solid color and fancy striped hose at 35 cts, some of these cost as high as 9.50 a_dozen to import. Lot 3 Comprises line of very linestem rlnuln sred pure | «m\ hose, regulur & 00 quality, | to be sold at 3 00. Lot 4. Our entire importation of funcy openwork, Derby | ribbed and drop sketeh e broidere AI sillke hose, usuel pric 5 00 to 7 00, will be sold at| all re- a 3 85. Ladies’ French lisle hose fancy ribbed in black, wine, seal, | 2 olive: &0, - " : EMBCIDE 200 pieces Cambric Iin b 124 ot JES, 1 “.l.n\ cts, would be cheap at 25 (They were tailed at 1 00, but by special | arrangement with the manufact- | {urer who did not deliver until too late for us, | them at 65 ets a pair. Lot 4. An e them 300 pivces fine muslin ct wide and narrow Embroideries at 30 | v yard, \\ul‘l\ 50 to 60 cts, PARASOL DEPARTMENT | As line of ink, blue car- w, &e,, u retail 25, during this sale rant French lisle in | It P 75 cts 1al an unequal bargain, we will | sell 200 Paragon frame, 20-inch, | tire spring importation of striped | ible=faced twilled silk um-!and openwork lisle hose, all |v..'H‘I< at ,,\'3'.'.', each, worth | goods that sold for %1 5O to §9.00. In ordering includ 2 00 will be marked down to 85 ]1 r h\pv«w All have natt .,.4 05 cts, wandle we can sell | 500 picces ehecked and striped Nainsook 8 cts per yard; retail price 124 ct 400 pieces fine cl sook 12} ets, regular goods, 750 picces extra fine checked 17 Nainsook, handsome styles, all this season’s goods, at” 15 cts. 3 ailed for 20 ct, ‘...)l)‘pnn s extra fine qua lll(\ checked insook at 17 cts. never retailed less than 25 cts, Nainsook in two num)n rs 25 cts, regular retail prices 334 and 374 cts. 100 picces striped insook 124 cts, regular retail price cts. 125 pieces striped Nainsook, 50 picces fine white Victoria| { Lawns 17 cts; o bargain | ots. at 25 close wholesale price 20 ets, 175 pieces fine | superior quality, 20 cts, regular family, half bleached | pefail price 30 cts. , at 9 cts, never sold fire grade, 25 cts, rurlllur retail price 374 cts. 200 ]m'u s spotted and figy mus ]n|~ 124 cts, regular red retail |n||~li|1»~. regular pfice 40 ¢ 175 pieces spotted and figured muslin 35 cts, a bargain at 50 cts, 450 pieces corded Pique at 5 lowest ) cts, retail cts, price ever retailed hitherto 8 cts. 1000 pieces lace check and est retail price ever quoted 12 cts. CHILDTEN'S HOSE. Lot 1, Ten styles children’s amless Cotton Hose all 25 cts, have never sold 0 cfs. ifteen styles of chil ren's fancy Cotton Hose at cts, not a pair_in this lot eve sold less than 80 cts, and from that up to 75 cts. Lot 3. A large assortment of infants -4 lisle and cotton Hose that cost 50 cts to im- port, will be sold at 25 cts, under Lot 2. assortment shown in Omaha, is being offered at corresponding reductions LACE CURTAINS. 200 pairs Scoteh Lace tains will be never before sold less than $3 50, 125 pairs Kern Nothingham 1 Curtains will be sold at 0, usual price 8 00, d pairs best quality cream em- bossed Nottingham Curtains at $7 50 cost 9 50, =old before at lln— intended to be re-| 1 | 100 pairs real Swiss Curtaing a very great hargain at $6 00 a pair, worth $12. Our entire stock of fine Swiss | Curtains and Nottingham Cur- [ tainnets “at about one half pre ent marked |‘|.r 36¢, 50c, worth (Two lots comprising our en- CHILDREN 3 STRAW HATS, 17| | Our’ stock of Misses” lisle thread Hose, comprising all the | desirable styles and the largest old at $2.40 a pair | \WHITE C00DS DEPT| | | ade, 17 ets, former retail | | price 25 cts | | 200 pieces white Victoria Lawns very fine weave, at 12} ots, 17 cts. India Linens, | spotted and figured J tow 1| worl stripe white Pigues 10 cts, Im\~ Turk We will open Monday morning (ll)m children's and hoys' S wd Derby Straw | Hats at a uuiform price of 25 ct ench Hats are worth ||um 50 cts to $1.00, S P Morse & Co, S P. Morse & (o, S, P, Murse & (o, |- | " sual price ol 25 picces India Linens 17 cts | 1o gy bt e | 64 and 66 inches wide 1 64 and 66 inches wide ed during KID GLOVES. Foster's Real Kid, 8 ook, .85 5 % 1.20 . i TN 150 dozen Courvoisier first qual- | ity eight button Kid Gloves, with e mln.m[v'u d backs, will be mlyl at S1.75 a pair, \ll new shades and usual price $2:75. Bear in mind that Conrvoisier is the highest cost glove produced ahd will not again be sold at this price, which is less than cost of 200 pieces very fine checked | transportation. LINENS, TOWELS, . We eaution hotel and restau- rant keep and all prudent housewives to purchase in this department in much larger quan- tities than usual as we do not an- ticipate these [vllwv\\\lwl be n made for years 250 dozen unbleaced twilled {and plain bleached huck Towels, a dozen, will be offerad during this sale ab 76 cts o dozen 375 dozen various styles of ||m Ik and damask Towels not one 200 picces, India Linens, super- | of them worth less than §2 50 a dozen, will be sold at §1 50 a dozen. 175 dozen fine bleached dam- ask and knotted fringe huck els, will be sold at 20 cts each th 374 cts. DAMASK, 40 picces loom dice Damask 56 and B8 inclies, 20 cts per yard, regular price 374 bets. nsley eream Dam- ask .y\ inches wide, in plain or r-red horder 374 cts per lar retail price 50 and bl yard, 1 Barnsley cream Dumask 58 inches plain or Tur- key-red border 42 cts per yard; { former retail price 624 cts, 44 picces Barnshy loom Dam- ask, red net bovder 50 cts per yard, retailed during March sale at 62 cts; always before that at 75 cts per yard 32 picces white Scotch Damask | per yard. 32 picces white Scoteh Damask 64 inches wide at 62} cts per yd. white Seoteh Damask at 75 cts B6 pieces per yard, 29 pieces 58 and 60 inch Tur- L-‘_\rwl Damask at 874, regular | retail price 5O cts. German Turkey-red wide at 75 cts tail price $1. 50 pieces very best quality bleached German Satin Damask, full 72 inches wide will be offe this sale for $1 25, per yard; regular would cost 1 75 to import, would 2 00, SATINES. s one a great b in at of the many noticeable of th e we will offer hest rican Satines worth 25 s sl at H0 wine C, P, I |«u4h | Corsets at $1. 35, worth $2.01 S, P, Morse and | [}u. at 624 cts E AS OCOMPARCD WITH THIS GIGANTIC ENTERPRISE, MEN'S 1-2 HOSE. Monday at 9 a. m., we will offer a line af abont 125 dozen { Men's Balbriggan Half Hose, at F1.15 for six pairs. 75 dozen finest Cotton Half | Hose, with fancy silk stripes, will ‘ be sold at 874¢ per p: air, Never retailed hefore under 75 | The balance of our l.un\ Silk | Half Hose, in all the good \Ihllll‘ will be closed out at 1.00 per pair. Never sold under £2.60. 20 dozen porvest and best heavy Embroidered Silk Half Hose, I %500 2’ pair, will be sold K 1 &, These are the best silk hose imported and all nice new colors, el lack and fancy stripes. MUSLIN UNDE=W'R. | . Monday morning we will make ‘ in this de lepartment < , 40c, Toe, §1 00. h0e, 77)«', $1 Night Gowr $1.00, $1.25, | $1.50, $1.75, $2.00. These prices will be about one~ | half actual vetail value. | Ll':iLE THREAD UNDERW'R. 20 dozen Ladies’ Lis'e Thread Vv osts ab 7be, previous price $1.26. 80 dozen Ladies' Fine English Lisle Vests at $1.50, were bought to sell for .00, 10 dozen Ladies’ Silk Vests will besold at $4.15 each. Cheap at $6.00. Timely Sugoestions AND RULES OF THE SALE. As the rush for these g will be entirely without pr dent, we would consider it a per- sonal favor if all who can make it convenient to do s0, will come between 8 and 10 o'clock a, m., soto divide, as far as possible, the business through the day. This suggestion is of the utmost - portance. Please heed it, all who can, We have ¢ force of sale every Chemise, ngaged a large extra nenand have made provision human fore- thought can suggest, but ask, in for lvance, public nulul gence. annoyances that m We have instituted and carr through s mu“tnll\«ww many large and important but have never atte mpted nntlnng of gigantic proportions, or one which is fraught with so many benefits toithe public. The following are a few rules which we found necessary to adopt during tho sale, and we think it best to mention them as thev are directly contrary to our usnal custom, Remember, however, will only hold during the \nh- and are only |-Inpt din the in- terests of the public to facilitate it that they careful in making your purchases as 1o exchanges will be allowed, Second—No allowance will be made on any kind of goods. No Samples will be cut over the counter, we should, of course, be most happy to when requested, goods our patrous a distance ought to have some ent in Omaha to make a selection or rely on us to do so. our s np]un r department will be tried toits utmost capa- city, and althongh we shall make every effort to deliver on time, we would pectfully request that customers will take small parcels wl\"\. nd them by mail but at to secure ,S ) Mese & [}0.