New Britain Herald Newspaper, September 28, 1928, Page 9

of SUCCESS {§ 2 T @Jordan’s. and Value-giving 3 | utshine any other 2 held in this city Tomorrow is the day, promptly at nine m the morning is the time, Jordan's is the versary celebration is the event. It s a fashion and value giving event that will set the whole town talking. This event will contmue for just one week. Come early and void the rush in the afternoon. New, Desirable Fall Merchandise at Almost WHOLESALE COST! A Sale of Super Rayon Sale of Smartest Sport Swters Slips, Chemises, Bloomers, Panties and Step-ins $ 8 8 . Intimate things fbr madam’s wardrobe of super quality rayon and | a host of most desired colors and de- lightful new trimmings. Our values are most remarkable and our selec- ; tion most attractive. High grade wool Sports Sweaters and Jackets in all the new patterns and colors of the day. New neck- lines, smart cufi; and clever trimmings in contrastin.g colors. Our Regular $3.98 Sellers CHIFFON HOSIERY : 4 4 N ;‘j /',‘,,' The Careful, Thrifty Shopper Wi}l Delight in These E Fu“-FaShiOnCd i m;SS[-S > 4@ FullFashionedSilk Hose | (A | ¢ Pure Thread X Pointed Heel Silk. ‘\\ All New " - ' y . 4 an 3 P i $ 4091 200 Dresses Y " Al}?vllgfie:it, c é ;5“ ‘ $ 1 25 One to a Customer 74 : gi‘;‘;i : M Pl i 815 to 10 Over 15 new fall colors to select . : S & \\/ i trom. pair full fashioncd, Perfect quality, mind you, and at this price, too! With the pop- . palsnten poln{ed heel clear and per- ular narrow 4-inch lisle garter top. .. .and lisle soles for greater serv- ; "\ wect {n quality. Nationally adver- | i M -l tised brand, selling all over the ! 1 ice. Cleat, even weave. ...the new and popular colors. country for $1.95. ROBES and FANCY . The New Sunburst Skirts One to a Customer £ “/ A NEGLIGEES Dress Sllps .98 98 of Crepe de Chine 33___ $ / ! All these new fall wool-flannel shirts made ! A\ 4 2 s 95 5 | especially to our specifications of the prettiest A 7 [ $ plaids and plain solid colors to match any sweater .88 or blouse. 4 ; fIrsx ' Imagine ! All-Around The Negligees Undet your new fall frock PLEATED SK]RTS Iy \ 3 % ¢ > . Y i tching slip, | g ) are fashioned of | YU wn!l e o With & f t 0 ; )W:M;‘.l“flg;;::a brocaded silk and and this group is presented to AL S Lom eveniane ) ] " i : ¢ fill that need. Smartly tailor- skirts you can have an en- is great offeris | v & . trimmed with ‘i z ire fall wardrobe! With ng ‘ b N black satin Tuxe. | ©0 fullcut, of firm, lustrous | $ 98 s e B 1 % i A L crepe .de chine with a deep that are stitched to the do oolkr; Your shadowproof hem. Sizes 34 to | Hibs, SON DRGSR choice of various 44, in a complete range of new | styles at this at- shadings, including browns and tractive price. blues. [ JORDAN'S DOWNSTAIRS STORE I LT AR : L ZER Children’s Coats and Dresses %\'\\ r}f" /l KM '\ Ay A ( : i Warm Jersey, Velvet | Cleverly Trimmed and Silk : DRESSES CQMA $391 . 'S 'l14 An abundant use of fine furs is pre- The Frocks are smart dressy affai - &’ speaikl. Broup of AHoRlE and developed of finest silk and (‘Iolh = fabrics. Delighttully trimmed and a st el L L style display that Is unrivalled for its and smarc Pl and Winter color es. Navy, black, new ew n and Madeline blue. Sizes 16 ‘\ — @3 e 2 lees 2t 6 7tol4 Sizes 7 to 14 - GIRLS" SCHOOL FROCKS om R ew Fall novelty ginghams, figured prints, rayons and cottons, eg vll|n colored broadcloths. Correctly styled with newest trlm ' 98 mingy. Many samples and copies of high-grade dresses. c A 1 to 14 years in lot.