New Britain Herald Newspaper, September 28, 1928, Page 15

NEW BRITAIN DAILY HERALD, FRIDAY, SEPTEMBER 28, 1928 ARCHING ON/ Just as the new Porter store of 1839 marked a big step forward in the city’s business development —so now in this new day of the 20th century an- other new. Porter store again marks a significant event in our city’s furniture history. sy [GHTY-NINE years of uninterrupt- A cd success reaches its crowning achievement in this eventful re- opening. Five splendid divisions in the five magnificent new floors. A veritable tleasme house of fine furniture displayed in a setting of subtle simplicity. Five tremendous floors — rebuilt, remodel- ed, refurmshed and re- stocked — with hundreds and hundreds of unusual pieces of furniture and rugs at prices that com- pare more than favorably with any in the coun- try. Prices that are less than elsewhere. Prices characteristic of this es- tablishment. ‘An amazing display that sets a new high standard in quality—in quantity— in variety—in price. The “Modern” furniture we sold back in 1839 has lived to grace the home .as a genuine antique. The customary reference to furniture that will last a lifetime, is an actual believable fact in the homes and families whose names upon the records of Porter transactions can be traced through generations—still com- ing regularly to furnish new homes. After the first glow of possession—the wear- ability—the day in, day out quality of your fur- niture—meets the important test of becoming part of the home. Were you to choose only for style, individuality of design, you would be wise to furnish your home with Porter merchandise. With style and individu- ality of design comes an assurance of rugged de- pendability that has earn- ed for Porter the reputa- tion of Connecticut’s Best Furniture Store. An es- tablishment that has lived long enough to see the promise of the future an actual fact. Tomorrow’s eventful re- opening is the climax of 89 years of furniture his- tory. A mark of accom- plishment seldom equaled, never excelled, in the glorious history of B. C. Porter Sons, one of l\iew England’s most distinguished furniture stores. ‘Ghe triumphant achicvement of 89 brilliant years of leadership in furniture C.PORTER SO Connecticut’s Best Furniture Store NEW BRITAIN