New Britain Herald Newspaper, September 28, 1928, Page 8

' Celebrating a y f with a FASHIOL k event that will j apparel event ew An outstanding successful year. Jordan’s has accomplished in . B g one year what generally takes a new store several years to do. au , ac ° Jordan’s tremendous merchandising facilities is the dominating factor in securing the outstanding fashion successes in apparel at prices that are close, just a fraction above the cost of manufacture. The result ] . is that we can and do offer apparel styles ahead of all other stores = v ’ : and at prices that are almost equal to those that other stores them- ( \ l selves have to pay. " New Britain women were quick to realize the advantages of buy- —L 4 d | ing at Jordan’s. The immediate and repeated response of the fashion V . D 2 an | and value-wise women has made this store the success that it is. S A ‘\ Thank you, New Britain. ...and to show our appreciation for your support, we have planned this Anniversary event as a celebration. Here is merchandise for Fall and Winter at cost, slightly above cost and in many instances below cost. is is a celebration, Come an / ’ /‘:/ b 5.5 i /7 . " Lo asedapindi e ’ /RO \ e | ~ ---the fashion' dictates of the hour at B e— , % N e : dreamed of low “prices. This is you Smart - - - New ALY ' R | opportunity to buy a new coat and sev e (Vs A\NY - N ; eral dresses at big savings, right at th Mllllnery A\t N B height of the season --- If you waited : / the whole season, prices could not b any lower. COATS o 1 Unequalled Value Regular $32 $22 5 ‘ ] \ K Li " Our entire coat section contributes in making this one of the Al Silk Lined greatest Coat events ever held in New Britain. Models that will thrill velvet every fashion loving woman with their gorgeous furs, their superb tailoring. They are fashioned of the outstanding 1928 fabric suc- Coats cesses. COLORS are greens, maroons, tans, shagback, red, new blue, Here's a choice of really fine g el $12.50 navys and blacks and many others. FURS are Mmchurilnh wolf, Felts at a price far below what = . caracul, krimmer, kit fox, French beavers, marmink and others. any shopper might expect ! High Grade Soleil Fels | | , SPORT COATS At Unusual Many new versions. Off the face effects. Pokes— with the smartest trims imaginable and in a variety of New Fall Colors. At This Price You Get Styles and : V ‘ , gt s B Quality That Sell Much Higher / Hals Of A Large Soleil Velour Selection of Worn by the smart dressed women. Irregular long side effects, Feh . 1 i - J i eith tucks and snappy finishes. s 51 opies of / ! expensive models . ... $4. 75 Ha!s / i . : i at ) Hats of $298 \ R f We are offering very special and 3 values in chic sport coats. Warm LndS Velvel i quality fabrics, smartly tailored and Beautiful styles, trimmed with $325 trimmed with lovely furs. These lovely rhinestone pins and tricky coats will be bought up quickly. ts. Exceptional Vevaesi ... $49%] Ve . Sizes 14 to 20, 36 to 54 \ 2