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NEW, BRITAIN DAILY ‘HERALD THURSDAY, FEBRUARY 10, 1916. P_\I @ 1916 Buick has abo BUICKS Go UPTH e U LT ut 1t an air of refinement pos- "sessed by no other car at 1ts price. Its appearance is one of style and beauty such as is generally had only in high priced cars, while Buick Power due to valve- in-head motor and light weight has been proven too often to allow of any doubts. » WAR MAKES OF CARS HIGHER | Chalmers to Increase in Prige— Materials More Costly “Raw materials have advanced in price to new high levels in the past [e\‘ months, and the end is not .yet in sight,” savs Hugh Chalmers. “We have found it impossible to manufac- ture a car conforming to our stand- ards of quality at anywhere near Rather than sacrifice quality or cheapen our proguct in any way we have decided to advance the price of the Chalmers Six-40 touring $100, March 1. “I predict a general upward sion of motor car prices all alorg the line before many months. There is no other way out for the automo- bile manufacturer. “The European war has been re- onsible in a great degree for th z increase in the costs of raw n r#ls. The tremendous demand for fieel. copper, tin, lead, aluminum, eheet metals and other materials for use in the manufacture of war muni- ions has made prices high and de- veries uncertain “Vanadium steel, 1.85 a pound only a year ago, has mper to $8.50 a pound. Aluminum ®ias nearly tripled in price, going from 19 #Hent; pound to cents a pound. Other sensational iner ses are: Steel bars, from $1.10 a hundred to a hundred; high speed steel, from $1.05 pound fo $3.35; leather, from 20 cents a foot to 33 cents a foot; cop- per, from 14 cents a pound to 24 cents a pound #ddeéd to this is the difficulty securing machine tools and automat machinery of the latest type. Factor- jes turning out shrapnel and other P munitions of war have practically corralled the output of the machinery the former production costs. car effecti which sold in revi- | HESE HILLS ON WHAT WILL YOUR CAR DO P GHE S 0 O Its great mileage per gallon of gasoline means economy, a great saving in fuel over other type of motors. 1916 Buicks range in price from $985 for a two- passenger roadster, to $1,485 for a big luxurious, easy. riding, seven-passen- ger car. JOMINATES THE MEDIUM PRICE FIELD Dealer, 18 Main St. Tel. 1980- ~— — ———— xS = AKES PRIGES |‘NORTHGLIFFE PRESS' 15 NOW UNDER FIRE | answers, Lord's Newspapers a Handy Ex- cuse for Resigning Statesmen | (Correspondence of the Asso. Press.) Northch- Associat- 24.—Lord liffe was seen today the ed |Press correspondént at his office on Printing House Square, and asked about the “Northcliffe press” which has been talked about so much lately. Hardly a day passes in Parliament that some noble lord or commoner— and often several of them at the same time—does not rise to state that his opposition to the compulsory mili- tary service bill was not so much against the bill itself but because ¢ “Northcliffe press” had dragoo government into adopt measure. When John Shx signed from the Asquith min announced that the r are £ “Northcliffe press” on the government had a good deal to do with his action. So that it has come to be accepted of late that if there is a cabinet cri or a parliamentary division, or prospect of a general clection, an element will declare that the “Northcliffe press’ has brought it about. On the other hand the “North- cliffe press” has its own party in both { houses. It was 5:30 in the afternoon when T.ord Northcliffe was seen at his office. This is the busy hour at the London Times when the editorials and leaders begin to take form for the presses which begin to throb towards mid- nizht. e was not sitting at a desk in the conventional pose of a man of ffaire, but was spread out in a great rnsy chair with a big bunch of proofs i his hands, a departmental editor bending over him, and another editor waiting to take his turn. Inquires About Submarine. ‘Is the submarine article ready tomorrow he asked the editor. “Yes Chief, all read was London, Jan. by Sir the quite for the msXers. “Steel mills are making no promise of delivery within the six months pe jodgand parts manufacturers are ac- lcordingly held up in their production. Almost every concern. in the metal industry is turning down orders, hav- Ing Aaccumnulated a guantity sufficient to keep them at top speed for months to come. “The situation can result in only one thing—higher prices on cars with- in the next sixty days. If we find that materials continue to climb af- ter;the $100 increase in price on our carg has taken effect we will un- dowWhtedly be compelled to raise the price again. answer. “And this article.” he ing through the proofs, made that change?” “Yes - Chief. ' he change.” “But it is not clear,” persisted Lord Northeliffe. “It should be made per- fectly clear that it was the govern- ment, ves the Foreign Office, that said this thing. Here let me fix it. And taking his pencil he wrote in on the edge of the proof “as stated by the Foreign Office.” Chief Surveys Reports. The the other editor took his turn, with leaders, reports from Germany aid, glanc- has Nichols has made the and Washington, the oniki and many othe received the quick survey of the Chief Here was the owner and proprietor of the London Times, The Daily Mail, the Sunday Despatch, the seas Mail, the T.ondon Evening the Manchester Mail and countless other periodicals—com- prising the so-called Northcliffe press,”” the greatest assemblage newspaper ownership ever seen in England. headed by the “Thunderer,” known as the “Englishman’s hible” and the traditional exponent of Brit- ish policy,—occupying himself not alone with the management and larger policies of this organization, but with the editorial details and even with the text and phraseology of leading articles. His two advisors, Geoffrey Robinson of the Times and Thomas Marlow of the Daily Mail, have full authority. freely or frequent- ly exercised to censor their chief's work. \ Quick in Estimatc. Lord Northeliffe his estimate of men and thing: reference was made to Lord has been much in the public eye of late, he said: “Yes, he is a good advertiser.” Then when reference was ade to Lord Y, who is supposed 0 be direct- ing a very large branch of the govern- ment, he said “Why, he is finished.” “Finished, how so, he's a lepartment.” “Not at all. Blank is running the deparument; Lloyd-George is looking after ammunitions, and Lord X is fin- shed: ves found out. He is a past ! event.” situation at all of which is quick in When wha very divecting Compulsory Military Bill. now turned to the com- tary service bill which the has just put through | parliament, many asserting it was { really the work of the ‘‘Northcliffe | pre: “Why if was as plain z the embodiment of the Northeliffe pr “Here is a row of houses,” he went on, pointing to a row of | imaginary houses on the paper pad before him. “Now in this first house Jives a young married man who wants | to serve his country, feeling that his country's peril is his own. So he <ives up his job, and enlists. Right' rext door, in that house, lives another voung fellow who is his mother’s darling and who doesn’t want hira to expose himself to danger. So he does not enlist, but stays at home—yes, and gets the other fellow’s job. -ow those very rows of houses are in every street in every city, town and village in the country. That is an ac:ual concrete example of the situation which confronted us. And so . in- vented the phrase ‘Single men first’, and that carried it, It has been a long struggle; we've been at it many months: it went slowly at first gathered foree as it went along, and pulsory m said London | of | { influence, | ing the country in its need. | General G men first’ ended, ves tically univer 1, nd ‘s gle carried it through, and it ended—we will have our army, an army equal to our needs, with he country behind it, and we're just be- ginning the war.” Lord Speaks Calmly. Northeliffe without demonstration, but with pos Lord speaks cal 7 tiveness and with ideas which crowd cach other to find expression. “Your American C: war gave us some lessons on how an army had to be raised in a great emergency,” he went on. “What did Lincoln do when he needed men? He called for m; ued a proclamation calling ther to the service of the federal government | and putting it up to the governors to furnish them—first, 100,000 men, then 250,000 men, and so on. And they had to bé furnished: the men h.d to enlist or find substitutes; there were drafts and riots, as there always are when slackers are made to do their duty to their country. And you got your army; not a volunteer arm:- ex cept in nominal sense, but an army calculated in number in advance. ade- quate to the country’s need. Anl we will be doing just what Grant did— fighting it out on that line if it takes all summer—piling on more men, hammering at a given objective. and massing overwhelming numbers until they yield to the sheer weight of nam- Grant’'s tactics, and 1 be ours now that we have an army and are ready to begin.” Another “We will have much like that in America,” continued Lord Northeliffe, * it will same here and ance and Ger: many, all through Europe where great. b another exper nd be the in F armies ave being organ u re- member after the Americs “ivil that the soldie: life proud of war me back to civil rvice for the countiy in the field. These returned soldiers were scattered all over the country, in every city and town; form- ing a v: aggregate of sentiment and with just pride in ihe achievement of having shared in serv- out of this sentiment came the Grand Army of the Republic, which took a hand in civil and political affa all bonnd together in a common impulse ramifv- ing ail over the country. And as a result had soldier presidents for twent) car General Grant. rfield, General Hayes, Cien- eral Harrison, and soldier candidates | for president, Hancock, McClellan <nd the rest. ‘And that will We our experi.._ce, here and in France, when this vast body of soldiers come back to civil life. They will be the great contrclli factor of our civil and public lif, all of them proud of their servic® ana nspired with a common sentiment. It will be even a greater influcnce than that of the returned soldiers in civ life in the United States, for we :re sending six men to the front for every 2 HARTFORD AUTO SHOW FEBRUARY 12-19. sl one man you sent, there have been yes six. Already three million men sent forward, and with those in process of enlistment and to be brought forward it will be six mil- lions. And they are the young and middle-aged men, the men of the fu- ture, those who will come back into our civil life and be the controlling influence of public opinion. Tho will be the men who shape our poli cies for us for the future and will unmake our ministries and govern- ments, just as they did in America fter the Civil war “You remember what Oliver Wen- dell Holmes said about the slacker, the man who failed to respond to his country’s need for military service, in his poem on the ‘Sweet Little Man’: “‘Now, then, three cheers for the Stay-at-Home Ranger: Blow the great fish-horn and beat the big pan: First in the field that is furthest from danger, { Pake your white-feather plume, little man’!"” Here was an Englishman drawing { analogies from American history, and familiar enough with an American poet to quote verses which would not be familiar to a good many Americans, Will It to Finish, “And peace?” was the query put to Lord Northeliffe. “Peace! Refore are really ready for war!”, he exploded, with an emphasis of disgust. “Why anyone who would attempt to talk peace on the streets of London or in any public place would be mobbed. A Quaker tried to make a peace speech the [ other day and was silenced by an an- gry crowd. No sir, the word peace has disappeared from the Fnglish vocab- ula conviction in the very hearts of people, who do not want peace will not listen to any talk of peace til this war is fought to a won, honorably won, and the score with Germany seltled for all time. It is the same in France, a deep-tooted feeling of the plain French people— not the politicians and public men—— that the very existence of their race depends on the winning of this war, This* overwhelming feeling is well recognized over her, and it needs no official envoys from the United Stat to gather it, for it is perfectly appar- ent for anyone to see.” War Very Long. “Then the war will be long?” suggested. “Yes, very long,” was the reply. “Those who talk of ending the war in a few weeks or months, do not real- ize the stupendous character of this conflict, and the vital issues of na- tional and racial existence back of it. Really it is not a war at all, in the ordinary sense that we speak of wars. 1t is one of those vast upheavals of the human race, like the great racial migrations the Moslem invasion of Ru- rope which lasted eight hundred yea in Spain and is still alive in the near veet we the and un- East. No, this is no ordinary w; which can be brought to an end sud- And that is a_deep underlyin | niore than | proof. denly by ong campaign or one great victory or any series of decisive events in any one field.; The issues of. na- tional and racial existence are far tog. great for any such sudden ending. It will go on, I believe, for a long time, a very long timeé. 1In the ed it may be narrowed down to a war between Eng- land and Germany-—the supreme issuc which must be fought to a finish. In- stead of ending soon or suddenly, the war is more likely to go on and on, and then gradually abate by slow pro- cesses, here and there, as localities pass through their ordeal and emerze with a wish to take a breathing spell. But for the time being it is nor only a war of Burope, but a world war. Yiou can see its effect in the most distant parts of the World. The assassinations in China the other day were but a se- quel to this conflict. Even the blood- shed in Mexico is i na way related to this war.” Supreme Issue of Struggle. “You referred to the supreme issue between Eungland and Germany,” suggested. “Yes was “Ger- would one id Lord Northeliffe, many did not think England come into this war. That instance where she was not she was not prepared for shown by the fact that she commerce destrovers at sea a dozen wasn't it?—and no me preventing her own complete com- merclal paralysis by the British fleet She had counted on a continental war, without England, and England's entry was her greatest surprise, completely destroying her projects, and ca'ling for this collossal expenditure of men and supplies. But being in, England and Germany know there is something a continental land great that and that racial mastery at stake— the Teuton, which was efficient; us. It is had few less than s of war at issue, is there a the Saxon or as civi- finish and |y a¢i0n will go forward in the future, and which backward, Both of them cannot go forward together as in the past. The issue is too great for that and must be finally determined Now an editor came in with Lord Northcliffe looked at it, , a long searching look from the head- l line to the end. Then he said “Yes,” | and the editor disappeared. ! its Upholds Northcliffe Press. “And the Northeliffe press iti ’ was suggested. ves!,’ said the embodiment of orthcliffe pres: “Its crities; like Othello, they would be nothing if they were not critical. The press in England is performing a useful ser- vice, just as it is in America It is the exponent of public opinion That is the service it performed in the military service campaign—to drive home that the overwhelming force of public opinion was against the stay-at-home man, and for na- tional unity in fulfilling every obliga- tion required by the war. There are a few men still alive who are .deaf. to the voice of public opinion; who and think England is ruled by a small aristocracy of private opinion But Buglanis a great demecracy in which public. opinjon is supreme, and the press, ih-adyocating, the Military Ser- viee bill. merely recorded the of " public ' opinion against individual private judgment. You remember what Pope nvy will merit its»shade pursue, but, like a shadow, proves the substance true. That to fit the ease of the critics- envy proves the Sub- stance ma said: “‘F as seems their true.” ITALIAN SENTRIES ON LOOKOUT FOR FLIERS { DN LOOKOUT FOR K Vel On the summits of the mountainous Ttalian-Austrian frontier, looking toward Austria, stand Italian Soldiers like the oné in the picture, watching for Austrian aeroplanes. It 2 cold work, and there is ever present the danger of freezing to death in the solitudes. The at right of the picture is for naling. is wei lone the sig- pole used