New Britain Herald Newspaper, February 10, 1916, Page 18

HOTOR GAR OF TODAY A WBNBER Twice as Good as Machme Three ! Years Ago and at Half Cost (By Walter E. Flander: and General Mana; of ‘the Maxwell Motor Co., Inc.) The motor car of today—the light &conomical four-cylinder motor ¢ such as four out of five buyers select —is practically twice as good and costs about half as much as the c: Wwhich, three years ago, was a reason- itisfactory article, s a statement easily suscep- tible of proof. Nor need we go further than these three short, lively years to get all the proof we need Three vears ago the Contest Board of the .American Automobile associa- tion sanctioned what prowed to be the most remarkable achievement on its records up to that time. It was an officially observed Tun in which a ca covered, without a motor stop. a total of 12,404.9 miles. Title Changes Hands. Motordom marveled. So stupen- dous was the achievement that, for three vears, this car remained the en- ! durance champion—remaining so in gpite of the faet that its parent fac- 1, in the meantin¥e, passed out of “existenc 1916 Maxwell touring s the crown—wears it non-stop mileage of | nearly twice as great as ithe old champion Again | otorists stand amazed at the most recent feat of sutomobile endurance. Details of Record Feats. How great an advancement is the ear of the present over the of | three vears ago ig easiest appreciated by a comparison of the details of their rccord feats. The old ampion weighed 2,600 pounds, traveled 12,404.9 miles, aver- eged 400 miles each day, covered thirteen miles to the gallon of gaso- line and could be duplicated in the open market for $1,500. I's run was ended by the motor's failure to per- form further without repair. The new champion weighed 1,950 pounds, ran 22,022.3 miles, averaged §00 miles a day, covered twenty-two Iniles to the gallon and cost $655. It 'was purposely stopped in perfect running order and in the final twenty- four hours covered its greatest da idistance—more than 560 miles. Triumph of “Fours,” The feats of both cars are beyond question. Both were rigidly exam- B President' | mpion of 1912 has been | NEW, BRITAIN DAILY HERALD, THURSDAY, FEBRUARY 10, 1916 their records under the most caref! scrutiny by A. A. A. technical ex- | rerts. Both were fully equipped cars he motors which held the title vere both of four cylinders, avoiding cemplication and retaining wns\h URfySeegl; dmong cara) that ik definite son for the | vnmrmnn of the modern tyr 3 1is a reason based not on d on manufactu During the: ars there has been no revolution in ering but manufacturir i has ' made some wonderful st Quantities Far Great Cars are built in tgreater than three ye but the g g. cars of Khh type powerful r output Sesrondinaly it i good qualities which owner: Maxwell “Fhe Wor The man who st iwell as the “Wonde known pretty thorou s talking about ful proposition for the mnf ! is not lacking in any pariicu plenty of power, good material rerfect workmanship. I the agent, at 430 Main strect Britain, told a Herald “that he had tried out this i thoroughly, given it the m | and unreasonable test, and found the it is not lacking in any respect. I | way' these cars are selling aund use made of them by thousands satisfied customers, is a better rec mend for the car than he could ftcll = prospective buyer if he talked with | him for a whole day. a won- | It | | BROOKLYN TO HAVE BIG AUTG SHOW | All the Space in Big Armory Taken | for Pleasure and Business. 1 | Cars. | New York, Feb. 10—sSeveral auto- mobile dealers in Brooklyn are now | realizing the value of preparedness as far as exhibiting at the fifth Brook- Iyn automobile show is concerned, for they are now loudly clamoring for space in some nook or cranny of the Twenty-third. Regiment armory 1n which to display a car or two. But | all of the space has been sold for the | show, which opens on March § and | continues until the 15th, and the | committee is at a loss to know where r it the overflow, even though the | i e lobby and vestibule has been | Practically all of Brooklyn's auto- niobile trade will be represented, buat “| there are a number of requests for space from dealers in Manhattan and | the committee believes that if the mory were nearly twice its size, ¢ the space would be filled. The Grand Central Palace automo- | inj ired and passed as stock. Both made | bile show drew so many people to the | form all functions. {side by side and, as the armory has {the Granad Centra] Palace, there’will . be plenty of elbow room for everld MAKES FORTUNE BY 1,000 Tnvestment Eleven Years | —{ comes out of Lansings, where Rco | knows the Downey house, one of the | state. | “Billy” Grove. Billy is now manager | new enterprise, and he invested the 1 §10,000,000 at the same time voting hibition ~ that the huilding was crowded in such a way as not to per- mit of a general or thorough inspec- tion of the exhibits. The Brooklyn how will be welcomed by many who desire to see the cars again shown more floor space than either the Mad- ison Square Garden or any floor of visitor. Then, too, all the cars wil} be shown on one floor. BUYING REQ STOCK, Ago How Amounts to $19,000 Here's an Aladdin’s lamp story that > made. | y man who travels Michigan iost famous hostelries in the Cnlu'ci Genial “Billy” Grove. Any one who has ever staved at the Downey = house knows genial of the Downey house and Charles P. Downey has long since come to leave everything to Billy. But in 1904, | vhen the Reo Motor Car Co., was| incorporated, Billy held the position of clerk. Billy was one of the many Lansing rcople ,who had implicit faith in the men who were then starting in the (tc him) large sum of $1,000 in Reo stock. Now Worth $19,050. The other day, when the Reo stock- lders met and decided to increase ¢ capitalization of the company to | a 100 per cent stock dividend. Billy 2 ¢at down and figured up how much hig thousand dollar investment had developed in the eleven years since the inception of Reo. He found that { it now amounted to $19.050. In order to understand this tre- mendous increase one must remem- ber that the Reo Motor Car Co., was originally incorporated for only $500,000 then increased to $1,000,000, later t~ $4,000,000 and now to $10,- 000,000, SECTIONAL VIEW CHASSIS, One of the exhibits at the big na- tional motor well a novel plan of vivesection, ontire overation of a Maxwell s has been made clear without g the ability of the car to per- 723 resull of ®3 years successiif experrence in Briifels g motarcars Proven by Performance THE ‘Haynes “Light Six”’ has been driven from one to sixty miles per hour on high without shifting gears. —has traveled 166 miles on low gear in 11 hours and 7 minutes, without a stop of the motor, averaging 15 miles per hour. —and during this trip the water temperature was never raised above 130 degrees. %nwencasGreatest"hghtSIx —has developed 41.6 horsepower at the rear wheels. ~—has made 30 miles per hour in 7% sec- onds from a standing start. —has gone over the top of Heberton Hill, Pittsburgh, which ends with a 19% grade, at 30 miles per hour with a full load of five —has averaged 18 to 22 miles per gallon of gasoline. —has averaged 7500 miles to a set of tires. —has traveled 400 miles to a quart of cil, —has made 54,513 miles with a wear on the crank shaft bearings of only five .ten- Here’s a Suggestion -and an Alternative IF YOU HAVE EXPERIENCED—as so many others tell us they have— ditnculty in getting close engugh to the Reo chassis and cars at the Automobile Show, t2 inspect the various details as closely as you would like; or to get the attention from our attendants that you require, and that we would like to give you; WE WOULD SUGGEST one of two plans: FIRST: THE SHOW OPEN S AT TEN o’clock in the morning. Most people do not seem to know that. They seem to think it is entirely an afternoon and evening af- fair. THE MORNING IS THE IDEAL TIME to visit the show if you would examine and compare the various makes of cars, their details of construction, finish, etc., at your leisure, and receive the undivided attention of at least one aitendant at the Reo booth. BESIDES, IT IS THE MOST INTERESTING period of -the day. Youll see more, hear more, learn more than at any other time in the day because more interesting things happen. THAT IS WHEN THE KNOWING ONES COME—dealers from out of town, and others who are not satisfied with a merely superficial scrutiny or the information they can get from the various “demonstrators” who must, in the very 'nature of things, talk to crowds rather than individuals. , IF YOU HAVE NEVER BEEN PRESENT at the morning session of an automobile show, it will be a revelation to you. You’ll feel as one who gets a peep behind the scenes at a play. : THE GREAT ACTORS about whom you have only heard, or nerhaps seen at a dis- tance, come and go and mingle with the rest. AT THE MORNING SESSION of the Automobile Show you will see the men who" have made this great industry, going about from booth to booth, exchanging friendly greetings, comparing notes and getting ideas. IT IS A LIBERAL EDUCATION to watch these men and to listen to their conversa- tion as they stop at the various booths and examine various new modess. OBSERVE THEM AS THEY PAUSE at the Reo booth; note the length of their stay and the complimentary things they say of Reo design and construction and finish. WITH PENCIL AND PAD in hand you’ll see them pause and note down some admir- able detail—of clutch or control or circulation system, starter or some other feature that the Reo engineers have simplified or dene just a little better. AS AN ALTERNATIVE—in case you really can’t afford { 0 devote a morning to the show, and still want to study the fine points of Reo cars free from the jostling crowds of curiosity seekers.— WE INVITE YOU TO CALL at our salesrooms—see address below—where we can give you the best attention and the fullest information to enable you to decide that important matter, the purchase of an automobile. WHICHEVER YOU DO, we must remind you again, if you would have your Reo when you’ll want it your order should be in our hands at the earliest possible mo- ment. BUT ABOVE ALL we urge you to take advantage of the opportunity to compare the new Reo models with all the other cars in the Automobile Show, and to examine into detail just as minutely as you can. THE DEEPER YOU GO IN.TO IT the more you’ll be impressed with the matchless values represented by the New Reo the Fifth, the “Imomnamble Four,” at $875, and the beautiful New Seven-passenger Reo Slx at $1,250. THEN DON’T DELAY—order now and we can give you a definite delivery date. Those who wait will surely be disappointed. TODAY won’t be a minute too soon. REOS SHOWN AT SPACES 28, 29, 40, HARTFORD A UTO SHOW. Which Opens Saturday Even 'ng February 12. passengers and from a standing start. thousandths of an inch. Any Haynes ‘‘Light Six" car will give the same performance, because it is built—not assembled—in the Haynes factory, where one standard of quality prevails. E. C. DENISON acent ON’S GARAGE, 4306 MAIN ST. $1250 F.0.B. Factory, Lansing, Mich Two Models—Three Body Stylel Model 34—America’s Greatest *‘Light Six'’ —S5-passenger- Touring Car, 121" wheelbase, weight 2950 Ibs. Madel 34 —The Prettiest Road All Prices f. 0. b. A Demonstration is Convincing GEO H GABB Distributor, 435 Main THE HAYNES AUTOMOBILE COMPANY, KOKOMO, INDIANA Model 34, Pive Passenger Touring Car, Price $1385, f. o. b. Kokomo, Ind. = = fillfllluummnum