Evening Star Newspaper, April 26, 1940, Page 35

THE EVENING STAR, WASHINGTON, D. C, FRIDAY, APRIL 26, 1940. g HECHT o, F STREET AT 7th - NATIONAL S100 f s PAGES 21 ‘and 22 : == ' 1,Give_ vou am exelting glimpse behind the seenes in the maklng of Nationally Famous o CROSS SHOES With the same camera that accompanied him to two continents on special assignments for LIFE Magazine, Wallace Kirkland, famed photographer, visited the Red Cross Shoe plant recently and recorded the dramatic story be- hind the making of Red Cross Shoes . . . a cross section of which is shown in April 29th LIFE! He recorded many of the 560 opera- tions required in the making of certain styles of Red Cross Shoes . . . from the designing of the shoes to the final inspection! Come in to see the finished products! They're here now .. in their {rosty whiteness . .. or white with tan or navy trimmings. £ R R v é i } % Hhmsiondey EXCLUSIVE WITH THE HECHT CO. bl {MAIN FLOOR) TSN 80 AT T TRIO OF FAVORITES IN ‘ - All - Ameriean ‘Casuals © () “Exerciser No. 27 . . White bucko with brown or navy trim . 6.50 : H {2) "Romance” . . New straw color ® The Buckle Beret - mesh with tan calf ______ 6.50 ® The up-or<down Brim (3) "Cupid” . . All white suede, open toe pump . ® The Roller Brim : & : e e ‘Miss Executive white Red Cross ghillie . 6.50 Pert . . . saucy ... youthful . . . flattering! Casual - {5) “Rosette” . . All white kid oxford felts that young . . . and even older Americans . . . with stitching con;ider indispensables i 13 c;nsual wardrobes! Berlf( (6) “Showl” . . All white bucko cob- with back strap . . . grand for traveli . . it packs ie with perforations ... easily! The up-or-down brim tm?l& the Breton W He 1) ity 550 model are trimmed with grosgrain ribbon! Wide “color range . . . including WHITE, black, navy, high shades and luscious pflstels (Millinery Department, Third Fldor) A1 MO AT NEW LOW PRICES ON FOBMERLY $l | VAN RAAL'I‘E “Plfl ‘ e ———— TIME LOOKING FOR PARKING SPACE! DRIVE INTO OUR PARKING BUILDING RIGHT AT THE REAR OF THE STORE!