Evening Star Newspaper, August 7, 1937, Page 24

C—4 REAL ESTATE. NEWSPAPER ADS HAILED IN LOANS Official of Los Angeles Bank Asserts Study Shows Good Results. The bulk of the financial institu- tion's advertising appropriation should be spent on newspaper linage if the best results are to be obtained in mak- ing insured mortgage loans, according | to Allan Herrick, advertising manager | of the Security-First National Bank of Los Angeles. When the service angles of insured mortgage-lending operations | are on a satisfactory basis, a program | of regular and consistent advertising | #hould begin, according to Mr. Herrick, | who declares that “loan copy brings direct returns.” | Writing on the subject of “Enlarg- | ing Insured Mortgage Volume,” in the | official organ of the Federal Housing | Administration. Mr. Herrick says, re- | garding response newspaper ad- | vertising ‘ “Charts we keep of advertising space nsed and applications for insured | mortgage loans received show a high | degree of correlation. In general when | we advertise for loans, we get them. | When we stop advertising the applica- | tions stop also. Bulk to Newspapers. “As to choice of mediums, we have found newspapers good. The bulk of | the advertising appropriation we have to THE EVENING STAR, WASHINGTON, Lowell Street Home Sold New home at 4522 Lowell street, recently purchased by Mr. and Mrs. Roy B. Lanham from the W.C. & A. ment (‘n owners and builders. N. Miller Develop- Star Staff Photo. spent on Title IT promotion has gone | Booklets tie in well | with the display space and have an additional advantage in that they lead customers into your place of business. “We think well of and actively seek | eo-operation with contractors, build- g material dealers and realtors. We belong to the Contractors’ Association and many of our loan officers attend the meetings. We combine all the Federal Housing Administration lit- erature, forms and regulations in a handy portfolio for dealers called a “Dealer'’s Guide to Title 11" It is a handy reference work and has been in steady demand | “We have found that with respect %o loan business there js great value | tn getting started in a district early. If you can obtain the first few loans | in a new subdivision, others will fol- ‘ low. In one of our branch communi- | ties where we were late in getting! started we had serious difficulty in| attaining real volume. Lines of con- tact had already been establiched by | other lending institutions. This 1s| something for those late in rntering | she Title IT field to think abour. It} may be hard to break in now. But it | will be no easier a year from now. | Can Meet Competition. | *“Although there are numerous tvpes of real estate loans being offered to- day, it is our experience that the P. H A insured 20-year loan can| meet competition in any territory in | which its advantages are properly rre- | sented. If you can reach the appli- | eant in time and present the com- | plete picture, you can usually get the loan. | “But to offset these selling points of other loan plans there are num- erous and important advantages ex- clusive with the insured-loan pisn. We do not know any other iype of | Joan which offers 50 low a monthly | payment. Housewives who operate on the budget plan are quick to sense she importance of this fact. It takes )exceptionally good arguments on be- half of other loan plans to overcome the advantage which the low monthly payments give the F. H. A. plan.” F. H. A. FORMULATES REQUIREMENT CODES WUniformity of Construotion Prac-| tices Fostered by U. 8. and Industry. | Establishment by the Federal Hous- fng Administration of minimum con- struction requirements for areas served by 27 of its insuring offices in 30 States is another step forward in the general endeavor of private in- dustry and local and Federal agen- eles 10 bring greater uniformity to the Jocal construction practices of she country. The manufacture of building ma- terials and their application in gen- ersl is Nation-wide in character. Differing climatic conditions some- times dictate necessary variations in these practices. Local custom, how- ever, often dictates needless differ- ences in the type and size of materials used, even in neighboring cities. Differences in local building prac- tices are interpreted graphically in the building codes of various cities. Further standardization or uniformity of building codes is the aim of the various groups, particularly the Bu- reau of Standards of the Depart- ment of Commerce and the American | Btandards Association, which have worked on the problem for many years, according to Howard P. Vermilya, director of the Federal Housing Administration’s technical @tvision. 0 newspapers N ew Paint Produced “Lumidium” is & new colored paint produced in Japan both in powder and liquid f6rms. It comes in three grades ~—self-luminous, photo-luminous and fluorescent. The Department of Com- meroce states the manufacturer claims the product can be sold at two-thirds less than similar products made in Germany. Petworth Corner 60 Hamiiton St. N.W. Cormer New Hampshire Ave. ond Homilton St. Sultable for Doctor or Dentist A four-bed-room home, built on & valuable corner lot. Eight rooms in all, with two baths, recreation room with wood floor, Sanitas finished walls through- out, and gas heat. There are two complete baths. The house s built on the center entrance hall plan. Oonvenient to shop- ping centers, schools and trans- portation. OPEN DAILY [BEnZEL District 3100 1 BY LAWRENCE CROLIUS. T HARDLY seems logical that Sum- oil burner in your home, but every vear more and more people are mer is the best time to install an | ] be able to do the job in a leisurely sort of way which will help a great deal toward your getting the best possible sort of a system. Instead of having to dash about to numerous houses mak- retting a jump on the heating season. | ing repairs, surveys and all these de- | When you stop to think of it, the whole ! tails at once thing seems like a very good idea, and is essentially the same as Christmas shopping early worth-while, but plan In the fir: hard to carry out, the heating man can | concentrate on your problem with great “doing your | care and take all the time he wants *or any other | Then again you will find that the companies selling heating equipment, oil burners and kindred devices will place if you have your oil | make you a most attractive proposition v dealer examine your heating|in the matter of convenient financing. plant now. and make recommendations | | for the installation of a burner, he will gether with any other equipment which If you have a burner put in now, to- The Forest Section OF Chevy Chase, Md. $15.950 ON CORNER LOT Between the Two Country Clubs FOUR BED ROOMS TWO BATHS CENTER-HALL PLAN WHITE BRICK 6514 Maple Ave. To Reach: Drive out Conn. Ave. fo Brodiey Lane, turn left three squnres {o Maple Ave., ond turn right to the home ! ROLLINGWOOD [J Both Homes Open to 8 P.M. Daily SHANNON. & LUCHS Chevy Chase, Md. $15,500 Beautiful Wooded Lot FOUR BED ROOMS TWO BATHS CENTER-HALL PLAN RECREATION ROOM 612 Leland Street To Reach: Drive out Beach Drive in Rock Creek Park to Leland St. and turn lejt or qut Conn. Ave. to Woodbine St furn rioht and follow our arrow to property. NA. 2345 IDEAL NEW HOMES Government SAMPLE HOME, 227 INGRAHAM ST. N.W. 5 is a model house, bt o vears come as a sound s0 appealing to appreciated. not investment, the conservative home buyer, must be seen %o home one con appreciate thru the It's design ond construction, See These Homes at Once Visit With Us Tomorrow From 10 A.M. Unell 9 P.M. Wm. H. Saunders Co., Inc. 1519 K St. N.W. District 1015 Choicest Section o Rarely $16,950 Terms Arranged 916 15th Street. baths, large attic, maid’s roomn and bath in basement. brick garage, lovely grounds and permanently select environment! Oriental russ by M J. Wesley Buchanan, Inc. Resltor Chevy Chase, Maryland e _eve 18 W. Virgilia Street Just & few doors west of Connecticut Avenue, before you reach the Columbia Country Club, is this truly charming oenter-hall brick Colonial home. AIR-CONDITIONED, with separate room control. Of quality construction throughout, with seven rooms and two ‘Two-car do_ we 1o affer o home u:' e :’%1‘.."{.":5::‘ i o > sopboially with avery oom miort s price. . oukien' Bl .. your heating system needs to bring it up to date, you don't have to start payments until September. After that the installation can be payed for over a period of time up to three years, with & small carrying charge to help keep the finance company in business. If you have been putting off the pur- chase of an oil burner in hopes that there will be improvements made be- fore you invest your hard-earned dol- lars, you will find that the late model burners are pretty nearly perfect. The various parts of the different burners have been subject to tests and resulting changes in design over a period of years now, and you can be quite sure that you are getting a well-engineered product in the majority of the stand- ard makes. A number of improvements are also being offered on a number of burners which will add to the operating effi- ciency of your plant. One new fea- | ture which even the layman can see will benefit his oil bill and pocket- book is the device which automatically closes off the opening through which air is sucked by the burner—after the burner is shut off. In the past, when & burner shut off, the boiler tended to pull cold air through this opening, which resulted in a chilling effect This chill, which was imparted to the interior of the heater, had to be offset by another blast of heat from the burner long before it should have been necessary for the equipment to start again. Now it is shut off by an ingenious shutter somewhat like a camera diaphragm and all the heat is trapped inside where it will do the most good. * %o x liAVE you been bothered with a greal number of loosely hanging windows in your home which not only D. , SATURDAY, AUGUST 7, 1937 think of the increase in the value of the old homestead which will result from such a change. There is a new wooden casement window available which is really the last word in that sort of home mod- ernizing material. It comes complete with ali the necessary hardware for quick and easy hanging and has a W d &% '\ number of features which should be of interest to any one who has had to sled along with old, delapidated windows to bother him The corner supports are so designed | that the window hangs about 5 inch out from the frame, making it pos- sible to clean them without risking your neck outside. They will also enable you to obtain draftless venti- Rising Costs Forecast by Next —— lation and wili scoop up many a stray breeze which otherwise might have gone by unnoticed. It also has a simple little sash adjuster which makes it an extremely easy job for you to have your windows just the way you wang them at all times. “BUILD NOW” SAVING Summer. Canny homeseekers will get $10,000 worth of home for $8,500 by building this Summer instead of next, accord- ing to E. L. Sylvester, director of the Kelvin home activities of Kelvinator division, Nash-Kelvinator Corp. Ris- i ing building costs, Sylvester states, | may make next year’s construction | from 15 to 20 per cent more expensive | than construction this year 1 Building costs customarily change in the Fall and Spring, with the| major fall or rise occurring during the latter period when trade unions do their year's bargaining. With both material and labor charges rising, | Sylvester states, there is small likeli- | hood that costs will become stable be- | fore the Fall of 1938, when they are | expected to level off at 1938's prices. REAL ESTATE. Casement Windows for Sinks. Architects have found it practical to specify casement windows when a win- dow is located over a sink. This type is much easier to operate from such a provides more ventilation, Remodeling of Kitchens. Large include powder room the actual kitchen unit distance, and a 100 per cent opening | more compact may help in the kitchens may a dining alcove and at the pant same Changes of sale of a home be remodeled t may be mada BUY ONE OF THESE HOMES AND SAVE A YEAR'S SALARY OUTSTANDING NEW BRICK are annoying in an audible way, but | also permit large quantities of val- uable heat to escape during those Winter months which we are con- tinually reminding you of? | Why not take care of them in a | drastic manner and bring your home | right up to date? The expense of changing those windows in favor of the modern casement type of fenestra- tion may seem like a lot now, but| 1201 KALMIA RD. N.W. New Brick Corner Center Hall Colonial Smithy-Built 6 Rooms 2 Baths and Lavatory Recreation Room—Tile Floor Attic Oil Heat Lorge Lot Other Homes from $12,950. ELECTRIC KITCHEN HEALTH HOME | Open Daily Until 9 p.m. H. G. SMITHY CO. NA. 5904 811 15th St. NW. 2O 44 4 Other homes this priced wp to $9,950 detached in popular group Some semi- Built by W. $9,250 3907 W St. N.W. (GLOVER PARK) The home modern new today's market. most on Six large rooms, 2 baths, den on first Hoor, with electric refrigeration, recre- ation room, gas heat, rock wool insulation, built-in garage. ultramodern kitchen Drive out Wisconsin Avenue to Calvert Street, turn to 39th and south to W Street. . Irvin and Son Phillips & Canby, Inc. Na. 4600 1012 15th St. N.W. Modern Brick and Stone Home in Mt. Pleasant and the Price Now Reduced to *8,450 1820 Irving St. N.W. 8 Roome, Overlooking Rock Creek Park Here 1s without a doubt the great- et value ever offered in all this close-in eonvenient seetion. Eight well planned rooms, built-in bath with shower, extra lavatory to big bedreom, beautiful bordered oak floors, modern new equipment throughout. and the entire property 50 perfectly done over you would take it to be brand mew. Situated on high elevation overlooking the Dark, extremely handy o conveni- enees, and the price fust reduced to this low figure for a quick sale. Bee 1t at onee. Open te Inspection 'Til 9 P.M. R. M. Hooker Tower Building MEtrop. 2663 UNUSUAL MEtro 1143 @ 3 Bedrooms, 2 Baths ° Kmm; Oak Recreation Room loor Lavatory—Basement o First Lavatory with Shower ® 2 Fireplaces ® Large Shady Lots REYNOLDS AIR-CONDITIONING Furnished by HILDA N. Tile, Planting So dding McCeney's Nursery Silver Spring 66-M Fiasterine sad Stuceoing Victor M. Brown Shepherd 3215-W |Silver Spring-15-R 322 East-W o 0 ot ud 50 4% WY < est Highway NEW EXHIBIT HOME—FURNISHED Amazing Reductions in Both Prices and Terms Chase today! h Colonial homes in the Club. QUALITY roofs, furred walls, lovely rooms, FORMER EXHIBIT HOME SOLD BEFORE NOON LAST SUNDAY—FIRST TIME ADVERTISED AT NEW LOW PRICE! ONLY ¢ ARE LEFT! Unquestionably the out Charming new center-hall brick West J- \Vcslov Buchanan, Inec. standing value in Chevy better section of Chevy Chase, Maryland—Near the Columbia Country CONSTRUCTION rock wool insulation—six two fine tiled baths, automatic heat, built-in garage, landscaped grounds. They are selling fast at these low prices and terms— VISIT EXHIBIT HOMES NOW! with slate 11,500 $950 CASH $74.50 MONTH ¢ light beyond D. C. Line. n left from Connecticut Ave. or ht irom Wisconsin Ave. on Kast- Highway. first tra, HOME IN THE -Just Completed—A TRULY BEAUTIFUL WOODED SECTION OF CHEVY CHASE, MD. OAK RIDGE AVENUE TO REACH: Out Conn. Ave. to Bradley Lane; left to Maple Ave.; right two blocks tv Eim —left on Elm one-half block to Oak Ridge Ave. and homes. —_—— OPEN DAILY One of a group of 3 dis- tinctive new homes—su- perior in construction, yet moderate in price. Built-in Garage Weather Copper Pipes, Tubes and Downspouts Floored Attic Screened, Caulked, Insulated and Stripped Slate Roof MILLER Copper Gutters and Downspouts by The Stove Shop Atlantic 4430 Plumbing and Heating S. E. LIVEZEY |W.R. Winslow Co. National 8610 Paper— (washable) Capital Wallpaper Co. Nationel 8370 Benjamin Moore's Paints HARRY LUSTINE 819 11th St. NA. 2844 1T Lishting Fixtures | Hartshorn Diana Beacon Efectric | American Shndn Shoj Lincoln 0879 Sandatl PUmbInE| pree work Noland Company Harry Fowler Na. 0050 3127 I7th STREET NORTH 4 BEAUTIFUL ALL-BRICK HOMES pertly LYON VILLAGE, VA. L] Priced from $10,500 T0 $10,950 two-car on Drive over Key Bridge and oul Lee Hig ieft on 1oth St to Horvard St. (top o St ond ngnt to homes, LYON, LYON VILLAGE, VA. a cheerfu fireplace installed. matic air o throughout beautifu INC. Developers of Lyon Park and Lyon Village WALNUT 8410 A Rare Opportunity to Purchase a New Detached Brick Home Several Thousand Dollars Less Than Homes in This Location Usually Sell For. 3714 APPLETON ST. N.W.—$9,500 Six rooms (3 bedrooms) , floored attic, large rear porch, full basement with gas heat and lav atory —insulated and weather-stripped—slate roof and oak floors throughout. Drive out Connecticut night half block (o Apsieton 1015 F 10 G SrREETs We also invite your lmpccti(m of 452 A 3-bedroom and 2-bath home. Open Daily and Sunday Built bv HENRIE E JOH‘\ Ave to Aiber 0 Reno Road. WOODWARD & LOTHROP Proxe Dlsmicr 5300