Evening Star Newspaper, October 7, 1936, Page 7

. .THE EVENING STAR, WASHINGTON, D. C, WEDNESDAY, OCTOBER 7, 1936. INpiA ann DYTHER (B o BY oisTRIBUTE flfl 5 pHILALPA y/ BQL. e g e ot e ) './ A Great Housekeeper You Should Know LET US PRESENT you {o the modern Alice-in-Wonderland . . . any housekeeper—you, in fact—as she would look confronted by just a part of the food she buys and prepares for her family during «a single year. What a lot of food] What «a little womanl What o big job! You'd think she needed an office and a dozen secretaries. How can she test it all, compare it, get expert opinions, check prices and, finally, store it? Fortunately, she doesn't need to. Hundreds and thousands of women have dis- covered a great housekeeper whose cupboards they use-as their own . .. whose expert, economical selections assure them of BETTER QUALITY at LOWER PRICES than they could ever secure individually. They've recognized that we keep house up to' their own standard—and after their own hearts. Perhaps you've never thought of American Stores in just this light. Here are ' some new facts about your housekeeping —and ours—that will interest you: SELECTED EGGS If you shop for an average family, you buy 81 dozen eggs a year. Put them all in one basket and you couldn’t possibly check the quality of every egg. But we do. ' Not all from one farm—but the best from all farms, to start with. . &nd then each egg is inspected by an expert candler and must pass not one—but two or three standards before we are satis- fied that it is perfect in quality, size and appearance for your market basket. No other way of buying eggs assures you of standard perfection in every one of your Bl.dozens. FRESH BUTTER 71 pounds of butter, at least, go into your annual shopping basket. Coming from one local dairy, that butter might vary with the seasons. But Louella Butter is fresh from the best dairy sections of the country. Through us, you hire expert butter men who almost know every cow by name—who watch for you the standards under which every pound is made —who check every churning. More experts test it upon arrival— discard whole shipments for tiny flaws of flavor that you might be unable to detect, so that only the most perfect quality (as thousands of patrons already know) finally reaches your table. COFFEE How will you choose the 47!/, pounds of coffee you buy each year? Thousands and thousands of little beans, look- ing alike but tasting, oh—so different. Will you take five years off and study the coffee market? No—for you've hired, through us, experis who've spent. their lives in the coffee centers; other experts who know how to take our fine blends and roast them to a tum by our new “heat-flo” process which gives greater enjoyment and improved flavor. Asco and other American Store coffees are unpacked and ground as you desire before your ey'és. As fresh as the day they were roasted. And because they were prepared by your own housekeeper store, they cost you less than far inferior ones. BREAD 547 loaves a year at the very least. Aren't you glad you don't have to make them all in your kitchen? And aren't you glad, too, that they’re made in kitchens as clean as your own, and not in commercial bakeries! The American Store housekeeper never has any failures or inferior batches of bread. She has scientist helpers who test and mix to safeguard against that. The finest flour . ... milk, eggs and all, . . go into American & 23 Store Baked Goods. Try them—and agree again they're better and cheaper than you could do it DELICATESSEN ...Immaculate Kitchens and Canneries, watched over by the American Store housekeeper, would really thrill you—10 tons of fish-cake batter every week—but handled just like your own, made with peeled potatoes, because that's better. Salad potatoes, cooked in their jackets, as you do at home, for the firmer grain. No spices fine enough . .. s0 we buy and grind our own and yours. Only quality mustard used for the mayonnaise . . . Spanish oranges in our marmalade. Our own Sewing Rooms, Laundry, Pantry, just like an enormous home. That's why QUALITY is better and prices more attractive in your American Stores. ; - SOMETHING ABOUT US This business was founded by two neighborhood grocers in order to serve the public with finer foods at lower prices. The idea is so soynd that it has grown to its present proportions but it has never lost its original character. You know our representatives — and we know them. Ours is a friendly, family orgamization. Any meat, produce, cooked food or staple bought in American Stores is the finest at its price. And the man who serves you is our interested, neighborly representative. American Stores