Evening Star Newspaper, September 20, 1936, Page 60

THE SUNDAY STAR, WASHINGTON, D. C., SEPTEMBER 20, 1936—PART FOUR. Over 1,600 sg. ft. . . ... devoted to the displa of the leadmg radios on the market. Eac in its own separate section . .. making selection easy and giving you plenty of room to browze around and make a thoroigh comparison of them all. Take your ¢wn sweet time . . hear them all. Choose the one you like best. Trained radio salesmen will help you in your selection. New 1937 Model Long Distance Radio 9.75‘ Plus small carrying charge, if purchased om the Budget Plan. Every new trick-of-the-trade is embodied in it, Every recent outstanding radio improvement is there to bring you a real per- formance. Come in and let us play it for you, and point out one by one its many many new features. You'll be delighted! (Main Fioor, The Hecht Co.) Big Black Dial It is simple to tune with the Big Black Dial, Tell-Tale Con- trols and the Sq Circle. LIBERAL ALLOWANCE FOR YOUR OLD SET 1937 Model MAGIC VOICE RADIO Plvu small carring charge, if purchased on the Buaget Plan. Built by the world famous Radio Corporation of America . . . originators of many of the greatest con- tributions to radio progress, bringing you the famous Magic Brain . . . then the Magic Eye ... and now the Magic Voice. The radio that startles you with the perfection of its tone! (Main Floor, The Hecht Oo.) MAGIC EYE When the Magic Eye “winks” the signal you're tuned to a - s, MAGIC BRAIN LIBERAL ALLOWANCE "~ FOR YOUR OLD SET MAGIC VOICE Tonu reproduced so faith- + {fully that yo! tha “studio audience”. Lo THE Aw Coole u become part of ‘ New 1937 Model Complete With Aerial 105 Plus small corrying charge, if purchased on the Budget Plas. The world is truly your stage with the magnificent new Philco that is the most recent “brain child” of Philco radio engineers. Dialing made easier . . . performance at its peak! The last word in radio reception. *Philco High-Efficiency Aerial insures greater local and foreign reception. Value $5 and included in the purchase price. Main Floor—The Hecht Co. Spread-Band Dial Overseas stations are actually named on the dial, mak- ing them easy to find! sul IpA J \‘» § §Mfl°1 LIBERAL ALLOWANCE FOR YOUR OLD SET New . 1937 Model “TELEDIAL TWELVE" IS “Plus small carrying charge, if purchased on the Budget Plan. Little short of a miracle at this price! And, you’re get- ting the new 1937 Grunow with violin shaped cabinet, Aladdin Color-Flash Dial, Tone-Tested Resonator and other last-minute radio achievements ... plus the Teledial, the biggest news in radio today. Come in and try it yourself. (Main Floor, The Hecht Co.) Teledial! The New Tuning Sensation! ~ LIBERAL ALLOWANCE FOR YOUR OLD SET HECHT CO. . NAtional 5100 Val