Evening Star Newspaper, February 24, 1935, Page 52

THE SUNDAY STAR, WASHINGTON, D. ©. FEBRUARY 24, 1935—PART FOUR. % IWLW NIGHT POWER IREDUCED BY COURT Wired Radio Considered As Latest Innovation Exclusive Programs Would Be Sent Without Interference and Sets Would Be Furnished by Electric Companies. By the Radio Editor. VEN though television remains|cause of economic conditions or be- E the hhue'fin. issue in all cir- | cause it doesn't feel that wire enter- cles in which radio is dis- cussed, another entertainment off-shoot in the radio realm, apparently far more latent in its pos- sibilities, is being heralded as ready to break through its shell. The pro- Jected service is wired radio, a method of transmitting sound along power or telephone lines entering the home, and also declared to be capable of carrying pictures too, or “wired tele- vision.” Already, it is learned, an experi- | mental wired radio service has been | set up in Cleveland. Upon the out- come of the experiments will depend the future of this service, in so far as the North American Co.s giant public utility holding organization is concerned. Wired Radio, Inc, is a subsidiary of that company, and has been experimenting in this field vir- tually since “space radio” got under way more than a decade ago. It is understood that a definite decision| will be made this year as to whether | wired radio will be introduced. Sets Would Be Rented. Plans considered in the past :y :x}:e North American Co. involve e : transmission of & choice of three ofg‘;"nt'imb: “:’;g;fig' ::‘;r 22{;";"‘;:“:5 four programs over power lines into| .y ™ol " hot alwa ! Ghisved! by homes. That would mean that resi-| o0 y8: 0 y dents of every home equipped with | SnEIDE loud or hanging onto the | “ ' electricity from local plants would m(c(r’cp (?:;0:‘ m;;:‘“:t:‘.% i e be potential listeners. A set would| ..o rg Dut them across in your be rented to listeners at a nominal| o X Teo 'of about $1.50 per month, with | OWD WaY. Mske people look forward the fee to be included in the electric| ™ o) "'The Jistener can't see you and light bill. | therefore you must approach perfec- Many years ago Maj. Gen. George | tion through the hearing sense only. C. Squier, former chief of the Army| Once a faulty note is sung, it's gone— Signal Corps, discovered that a cer- | forever. tain band of radio frequencies adhere to power and to telephone lines, with- out absorbing interference. Through experimentation, hehdi.sc?;e;edt also that music and speech coul e trans- mitted along them into homes and :’;wv‘:““f e?t":igzbl?v;\lj‘:p?l?tcegl‘lnn fed into loudspeakers. He patented | 8 3. Tecelyng : Olset for planes, which can tune the tils fBrocess and asdlgned the D% | weather-beacon band as well as the broadcast band. Developed by Bell half dozen years ago. Since Lhen.‘_ North erican Co, and its sub- Telephone Laboratories, the set meas- % - sidiaries have been experimemmgvures aboubiTa¢ tnclics fohchiwayiand weighs 11 pounds. with the system and it is now held i e to have attained technical feasibility. | ; TBE 8¥iator who ! gifiyhiiaeflr;cghse North American Co., with eyes to| P p * kX X SIDE the radio studios the season of the “do” and “don't” instruc- tions is never ending. Instruction sheets are handed out not only to staff announcers and artists but to visiting speakers and performers. For the hosts of new singers who are con- stantly besieging its doors, one of the leading stations in the Middle West has just issued a new guide for radio vocalists which should be of value to any amateur contemplating a radio debut. It reads: (a) Be yourself, don’t imitate. (b) You're not singing to a studio audience. (c) Know your song and know what you can do with it. (d) Don't try to fill the studio. Give the microphone a chance. When you reach a loud passage retreat and when you sing a softer passage approach the microphone. This, however, is & general rule and does not apply in every case. (e) A microphone will not cover up faults. Enunciate properly, but * ko X “Y ISTEN as you ride” may become the practice of the sportsman aviator, as well as the motorist, ' tainment transmission comes within its sphere of activity. . Radio Brings Fame to Popular | Virginia Clarke (left), who has the title role in “The Romance of Helen Trent,” a Columbia attraction. She is a graduate of the University of Ala- bama, where she was voted the prettiest girl in her class. In the center is tons. Connie Gates, contralto, who is heard with Kel Murray's Orchestra on the |Suuday. February 24 (Copyright, 1935) AM.| WRC 950k | WMAL 630k | WISV 1,460k :00 IMelogy Hour | Tone_Pictures ' Moments of Melody. The Funnies |on a Bus | w |The Balladeers |Harp Solos | Peerless Trio. . This_and That . | At Aunt Susan’s Kay n,eedu Old Church Songs |The Funnies and Tal Eastern Standard Time. WOL 1,310k 1AM, 8:00 8:15 8:30 B 9:00 9:30 9:45 Radio Pulpit Southernaires Church of the Alr Pete and Louise 10:00 9:15 | ented Artists f i three-hour “Let's Dance” program on N. B. C. Adele Harrison (right), celebrated N. B. C. emotional actress, who stars on the Radio Guild produc- Her interpretations run the gamut from comedy to tragedy. TELEVISION EFFECT ON MOVIES SEEN New Invention Expected to Cut Into Business of Picture Houses. BY MARTIN CODEL. Sponsors of Radio Pro- grams Take Criticism Seriously. BY PETER DIXON. OTHERS and fathers, know- ing 1 am more or less mixed up in radio, often corner me and pour out their protests about radio programs. More particularly do they express resent- ment about the programs for the kiddies. All of which was interesting until it occurred to me to ask sev- eral of them if they'd ever taken the trouble to write a letter about it. None of them had. “What would one or two letters of protest mean?” one woman said. “All the advertisers care about is sales.” Now I wish I'd said, “Says you, lady!” Believe me when I say an intel- ligent letter of protest is taken seri- ously by the advertiser. 8o seriously that some firms employ representa- tives to make personal calls on people who register objections to radio pro- ' grams. The typical fan letter which says in effect, “Your program is won- derful. Please send me whatever you have to give away,” doesn't get more than & passing glance. But let an indignant letter, written by a person of apparent intelligence, arrive in the office of :. sponsor and it is taken mighty seriously. As many as a dozen letters of pro- test on any one program will mean that some one is going to catch un- mitigated Hades. And if as many 8s & thousand listeners ever get mad enough to sit down aand tell the sponsor about it, it's & safe bet that | something will be done about the program and it'll be done toute de | suite. (He knows French, too.) | My personal feeling is that any per- | son who ventures to criticize a radio program without taking the time, the trouble and a 3-cent stamp to make | that criticism to the one person who | I Goliath of Radio Loses Bit- ter Fight Over F. C. C. Ruling. The world's most powerful broade casting station, WLW, Cincinnati, has been reduced to the status of just another blg station by mandate of the courts. Instead of searing through the ether with a half a mile lon watts during evening hours, the station now uses only 50,000 watts— its regularly licensed power. In the daytime, however, it still rates as the Goliath of radio, transmitting with energy of 500,000 watts. WLW was forced to curtail its night power on February 18, when the Court of Appeals of the District of Columbia dissolved a temporary injunction it had issued previously. In so doing it sustained the ruling of the Federal Communications Com- mission of last December ordering WLW to cut down its high power as of February 1, because of com- plaints of undue interference filed with the State Department -by Can- ada. Station CFRB, Toronto, oper- ating on a neighboring channel, claimed that it was being blanketed by the tremendous power during eve- | ning hours, when radio reception is | at its best. Evening Power Ordered Cut. It was on this ground that the F. C. C. gave notice to WLW that it would have to cut down its eve- ning power, or else attempt a diffi- cult technical experiment of so curb- ing its signals in the direction of Toronto with 500,000 watts as to simulate & 50,000-watt station. WLW engineers felt it was practically im= possible to accomplish this engineer= ing expedient and elected to go to the courts. On January 30, at the eleventh hour, the court gave WLW a temporary injunction, largely on the ground that an investment of some $500,000 in the station woud be destroyed, and that there woud be a loss of service to millions f lis= teners who have been tuning WLW since it began operating with the superpower last Spring. On February 11, after listening to further arguments, the court extends ed this injunction until February 18 10:15 at which time it heard additional arguments. It was following this last | hearing that the court decided to dis- solve the stay order, without divulging Morton Bellin, tenor Concert Gems. |Charlotte Bloom. Lonesome Pine Singer ‘wenlher reports and beacon signals | |Air Sweethearts supply ©f music readily available it| oD, The set. of necessity, had to be Rhythm Makers News-Vagaries |Labor News Review American Youth b : |Jewish Program keep his or her mouth shut. Radio has become a national in- ILL television, when it comes, | ruin the motion picture in- | 30 do something about it. ought to i dustry because people will & - small and light of weight. Now, : uses only three tubes, the private tion has procured thousands of Euro- vi " pean copyrights and now is in the fiyer may flip a switch as he cruises along and tune in his favorite broad- publishing business. During this time, economic conditions became ;‘:v:ef;&gr?;?s'Se'{:;l’e{h‘;::m“e"‘zy such that the introduction of wired | earphones. B radio was delayed. : —_— Program plans have included trans- mission of purely cuttural music on| INDIVIDUAL SIGNALS one of the three or four bands, popu- lar music on a secand, speech on 8 | gtationg Known by Characteristic Identification. third and possibly a diversity of commercially-sponsored programs on On the short waves even more than in the regular broadcast bands, radio & fourth. Thus it is felt the program tastes of all listeners would be satis- stations are using characteristic iden- | tification signals. For examples, fied. A simple toggle switch would shift reception from one circuit to XEBT, Mexico City, has become known as the “siren, cuckoo and another. The plan, in its ultimate degree, also im:luder:l linking of cen- tral transmitting stations in key cities s by telephone wire, similar to the | STOW’ station because of its peculiar interval signals. WTI1AA, Lisbon, Portugal, also broadcasts a cuckoo six times before network method in “space radio” for interchange and relay of programs. each call announcement. The laugh Without Interference. The quality of wired radio trans- mission is said to be far superior to that of the space medium, since there are no natural interferences, like static, fading, cross-talk and hetero- dyning. The reproduction of music | transmitted by wire has many ad-| vantages in fidelity over present-day space radio, being capable of repro- ducing a frequency range embracing the bass and treble notes alike. Coupled with the wired radio sys- tem is an indicating measure which would give the exact numerical count of the number of sets tuned to the | particular circuits. Thus, it is held, an accurate appraisal of the size of the wired radio audience could be pro- cured. Moreover, the technical ar- rangement is such that the power company can tell when a “bootleg” receiver other than that rented to the of the kookaburra bird, indigenous to causing that station to become known as the “laughing jackass” station be- ;suse of its similarity to & donkey's ray. —_— LITTLE CONGRESS ON AIR N. B. C. Will Broadcast Proceed- ings of Regular Session. Proceedings of a regular session of the “Little Congress” will be heard over an N. B. C. network from 10:30 to 11 p.m. Tuesday. The “Little Congress” is composed of the secretaries of Congressmen, and meets weekly in Washington to dis- cuss matters of current national and international interest. Australia, is used by VK3ME, Sydney, | —-20_| consumer is plugged into the wired radio circuit. The American Telephone & Tele- graph Co. also is understood to have & somewhat similar wired radio sys- tem set up experimentally, with tele- phone circuits used for communica- tion into the home, rather than power lines. It apparently has kept its| service locked within the confines of its laboratories, however, perhaps be- Tahiti Wants Radios. ‘Tahiti, romantic isle of the South Seas, is in the market for more Amer- ican radios, according to Vice Consul E. B. Rand. He says that radio plays an important role in Tahati’s contact | with the outside world, since there are | no newspapers published in the is- land and only one mail boat a month. FOREIGN SHORT-WAVE STATIONS cITy. Barranquilla . Berlin STATION. MEGACYCLES. HJ1ABB 6.45 ....DJA 2.57 15.20 6.02 11.76 9.54 HOURS. 6 to 10 p.m. 8 to 11:30 am, 5:15 t0 9:15 p.m. 3:45 to 7:15 am. Noon to 4: 5:30 to 10:30 p. Noon to 4:30 pam. 8 to 11:30 am, 5:15 to 9:30 p.m. 1:30 to 3 pm. to 11 p.m. irregu- 10.33 1035 6.11 6.15 15.22 7.80 6.66 :30 pm. a.m. Sunday. to 6:15 p.m. Sat. Guayaquil ... to 8:00 pm. . 9:15 to 11:15 8.01 11.73 Havana Huizen Thurs,, Fri; 8 10:30 a.m. Saturday and Sunday. g.gg Noon, to 6 pm. 6.05 9.51 9.58 11.75 11.86 15.13 Jeloy Lisbon . London ....ceeee....GSA London ...eeeeee....GSB .GSC .GSD London London . London .eseecesess..GSE London . Madrid . Melbourn ot ] -] 2 = ove o Z o » B o H o &g Moscow .. .m. Sunday. MosCow .. Paris Paris Paris . . (Pointoise) Rabat ..... ....CNR Riobamba .......PRADO Rio de Janeiro......PRF5 Rome ..............]2RO Rome . Sydney ..........VK2ME TS = =8 Pen » wpT = 8 5-] ] §el +eeese.. (Pointoise) poow3 3 §8888 OF s ™ o "‘p: 58 |NTE”A Program. Reflections. ‘Tabernacle Chotr |The Listening Post String Quartet. Musical Interlude “Your English” AFTERNOON Jack and Loretta. Maj. Bowes' Family 5 | P.M. PROGRAMS. Jane Reddington. Family Almanac. Dr. Stephen Wise 12:00 | Merry-Go-Round 12:15 |“What Home Means” 13:32 Chicago Round Table “Gigantic Pictures” Tabernacle Choir Midday Serenade |Romany Trail {Music Hall of the Air Dr. Stephen Wise American Ensemble 1:00 Dale 1:15 - 1:30 Surprise Party 1:45 . I 2:00 |Immortal Dramas 21y = 2:30 |Mario Chamlee 5 C s Radio Club |Spires of Melody }Dr. Dantel A Poling i Carnegie “Little” Jack Little |Anthony Frome {Bob Becker | 'Radio Theater iMusm Hall Church of the Alr |Terrence O'Shea Musical Sparklets \Church of the Air Joe Brown’s Kiddies ~| 0 |Sally of the Talkies |Radio Theater 3:15 | | . 3:30 46 “Philharmonic | | | “Sunday Vespers |Radio Voices e e | Melody Moments |Pent House Serenade. [ e :00 |Rhythm thm Symphony The Triolians Y. Philharmonic Morton Downey Father Coughlin Joe Brown's Kiddies " 1:00 1:1 145 2:00 2:15 2:30 245 3:00 315 3 0 5 m: and Drums Open House Travelogue Dog Drama EVENIN Evening_ Album Sports Parade |“Grand Hotel” Crumit and Sanderson PROGRAMS. [Amateur Show : l0 ;Nnuonu Catholic Hour %::19 |stmons Concert Bana 7:00 Music—Sports Review 7:15 Three Maids 7:30 Pireside Recitals 7:45 Wendall Hall 8:00 Opera Guild 8:15 | - 55 8:30 Arch McDonald Alexander Woollcott ‘The Jesters. | Joe Penner The Headliners Symphony Concert |Eddie Cantor © T |John Paine. 2 Club Romance |Alma Stanley. The Watch Tower Ho-Toms Trio. “Smilin’ Ed” McConnell “Old Tolerable” Julie Wintz's Orch. TLawrence Troth Silken Strings (Walter Winchell Sherlock Holmes Sherlock Holmes Shirley Howard American Fireside Sunday Evening Hour Musicale Wayne King's Orch. [Beauty That Endures Bar Association 10:00 10:15 10:30 110:45 Musi‘cll R:‘ev\u “One Man's Family” Serenade Jack Little's Orch. Leon Belasco's Orch. w W [News Buiietins Jesse Crawford Emil Coleman’s Orch. 11:00 |Henry King’s Orch. 11:15 = o 11:30 ,Chel:fll”l‘k!'l Orchestra 11:45 | Cuban Boys. Betancourt's Orch. 'The Nut Club. Catholic Radio Hour e |Ray O'Hara’s Orch. Sports Oddities N__ Y. Civic Symphony | Amegica.n Opry House 'The Family Circle Ray O'Hara’s Orch. Sherry Magee's Orch. 0 :18 0 5 oo .gao'uq P.M. 6:00 6:15 6:30 6:45 7:00 7:15 7:30 7:45 8 0 1 30 4 :00 :15 :30 45 10:00 10:15 10:30 10:45 11:00 11:16 11:30 11:45 12:00 |Abe Lyman’s Orch. 12:15 % * Sign off Cab Calloway's Orch. | Sign Off Gus Arnheim's Orch. Frank Dailey’s Orch. Don .Pedrg‘l Orchestra 0 |Sign OF lSgnof EARLY PROGRAMS TOMORROW. Elder Michaux Barnyard Philosopher ‘The Getter Upper Alr-O-Nuts |Gp and at ‘Em |Sun Dial gt Joun P - |The Grenadiers - Pollock and Lawnhurst Phil Cook's Note Book Don Hall Trio Checrio Sun Dial “ |Morning Devotlons Wull‘.‘lm Meeder Landt Trio and White News Bulletins (Breakfast Club Josephine Gibson Sun Dial Jean Abbey. Blues Cure, Morning Mail Bag Betty Lane Norman Neilson Caroline Baker |Johnny Mazvin. Clara, Lu ‘n’ Em Air Sweethearts Joe White U. 8. Nl\:.y Band [News—Serenade Bill and Ginger - Larry Walker Radio Interview Land o' Dreams N. E. A. Program. Connie Gates. Radio Oracle. Pt Voice of Experience 'The Gumps Afternoon Rhythms Dick Messner's Orch. AFTERNOON PROGRAMS. Farm and Home Hour {‘chk Messner’s Orch. v G !Slaughter's Ensemble. Allan Leafer’s Orch. Mitchell Schuster’s Orch. The French Princess Helen Trent Romances Bchogl of _L\le Air Viennese Sextet Varietles ‘The Honeymooners Tony Wons Melody Mixers | Varieties |Story of Mary Marlin : Honeyboy and Sassafras 12:30 |Merry-Go-Round 12:45_|Merry Madcaps |Cistening Post |Bennett Sisters Farm and Home Hour “ Jules Landes’ Ensemble. BRI Lo Vic and Sade “Your ‘Hostess” America’s Little House (Waller's Rhythm Club Chicago Varieties 4:00 4:15 4:30 Alice Hutchins Drake 4:45 Songfellows 5:00 Sundown Revue 5:15 Tom Mix 5:30_|Aunt Sue and Poll Woman's Radio Review |E String Ensemble e _Sterney's. Orch. "|Evening Star Flashes Evening Rhythms Skippy Jack Armstrong Lady MAJOR FEATURES AND PROGRAM NOTES. Jascha Heifsts, the violinist, will chestra, at 3 pm. over WJSV. The be heard in @ presentation of the |concert is the secand on the specla] Brahms “Violin Concerto,” with Ar- | SR o2 g‘:"sem?.!ymphfiw turo Toscanini directing the NeW |in D Major” also are on the program. gaudevilly ’ on attraction, at 2:30. prano, who has The Scintillators Family Almanac Pete and Louise Two-Piano Team String Ensemble Lonesome Pine Eddie Pryor’s Orchestra | 12:( ‘Musical Program Gotham Dan ce Orchestra “12:00 12:15 12:30 sgnog ! ——,—— _olx;;,-.-. oS oows | 12:15 12:30 | 12:45 P.M. me :00 John Slaughter's = for & number of years, will be featured the Music Hall program, WJSV Lucy Monroe, s0- taken part in & num- ber of operettas, also will contribute i program of yours was on particylar aueniog? stay at home for their vis- ual as well as aural enter- | talnment? Since the British have promised to | inaugurate a television service on an everyday scale in London later this year, planning also to build other sta- tions throughout England in the near | tuture, a British view of how televi- 5| sion may affect the movies is cur- | rently apropos. Here in the United States the movie magnates have been | inclined to scoff at television—but | American movie men have never been | noted for their farsightedness, as their belated adoption of the long-perfected talkies proved. 0 | Television will undoubtedly affect the cinema, concludes Dallas Bower, Titing in Wireless World of London, | but not in the way usually foreseen. It probably will never really “queer the pitch” of the motion picture ex- hibitors, he believes, because “even with a picture of high definition it is | doubtful whether as an entertainment such a service could compare with | the modern cinema.” | Expensive Presentation. | 'The best that has been promised by | the television experts so far has been images on rather expensive receiving apparatus with dimensions of about 12 by 9 inches. It is proposed to charge $250 for a small and $400 for a large receiving set in England when the London station gets under way. Few experts will admit that the pic- tures will be as clear as home movies. at least not at the present stage of the television art known in this coun- Since the advertiser does not foot | the radio bill in England, where set licenses support radio, which is a gov- ernment monopoly, Mr. Bower poses this question: Would the public pay an extra license and purchase a fairly expensive instrument in order to see films in the home which, could they be seen in a big, modern cinema, would be technically better and viewable in greater comfort? Convinced, as are many American experts, that television’s chief broad- cast material will come from films, which are easier to handle in the way of light and shade contral, etc., Mr. Bower foresees the British Broad- | casting Corporation in the role of a film producer. Films production will | increase rather than diminish, he believes. He answers his own ques- tion thus: “The answer seems to be in the affirmative, providing the license fee |is not excessive and télevisors can | be bought inexpensively, the latter, of course, being inevitable on the es- tablishment of any sort of real serv- ice. Such a scheme with the B. B. C. as intermediary would mean sub- sidization of the British film industry without. any of ' the rigid control usually associated with government- financed activities; it is possible it might be the thin edge of the wedge m!npenunz the much-abused quota act. Assured of Output. “British production would be as- sured of a certain output of films each year as contractors to the B. B. C, while also being free to produce as they wish in the ordinary way. The exhibitors would not suffer by what he might think to be direct State competition with his livelthood because the entertainment he has to offer would be of a different qual- ity in the way that listening to broad- cast variety is different from going to a music hall itself. “The exhibitor might argue that eventually, 8o near may home tele- vision come to normal cinema con- ditions, and in consequence so vast the revenue for expenditure on elab- orate productions, the cinema hall would be in danger of extermination. That may be possible, but by that time the cinema of the future will have arrived with three-dimensional actuality. And besides, people will still want to ‘go out.”” This optimistic view may or may not be shared here {n America and time and the proof of television's acceptability——and it must yet be proved—alone will tell the real story. Although they are not saying much about it, the motion picture producers have already had some cause to com= plain about the incroachment of radio | ND speaking of scripts, Hi Brown,l stitution. Certainly the 30,000,000 or 40,000,000 listeners should have a say in what is offered in the way of pro- grams. There is nothing to stop them from having a say in programs un- less they are too lazy to write and address a letter. If this right of expression of opin- fon were really used, there might be some changes on the air. Or perhaps there wouldn’t be any changes. Per- haps radio listeners are as lacking in taste and discrimination as some of our programs would indicate—per- haps they are, but I for one do not believe it. | And one more thought—if you don’t | like a program, or think any program is a bad influence, don't just" dial it out. Write a letter to the sponsor— the man who pays the bill for the program—and tell him. Also you might mention that because you don't like his program you intend to ignore his product. And again believe me, that'll get more results than all the speeches, resolutions and laws pro- posed or submitted by the educational and reform groups. So . .. how about {t? Isn't there a program that you think ought to be off the air? Very well, go after it. There are enough of you to do some very necessary exterminating of | verminous programs. 2% % DVERTISERS tell you that nega- tive advertising is no good and that the worst thing you can do |is to mention the opposition. I'm willing to agree for when Ben Bernie recently said, “If we arent good.| they'll tune in Bing"—and I was re- minded that I did want to hear Mr. Crosby so I promptly switched from Bernie to C. B. S. and Crosby . . . Sad thought. There is no place in radio for the eloquent pantomine of Elizabeth Bergner’s body . . . Rather think Jack Pearl as “Peter Pfeiffer” will become more famous and will be better loved than he was as Baron Munchausen. And Billy K. Wells should share the applause, for it is Wells who writes the sketches . . . Cheers. N. B. C. is giving writers air | | 1108 K N.W. its reason. Apparently the F. C. C. argumnt which had the most telling effect was that international compli= cations might result if WLW contin- ued to operate with superpower at night and mar the reception by Cae nadians of their own stations. Appeal Still Pending. Still pending before the court is the appeal of WLW from the F. C. C. decision ordering it to reduce its pow= er. While it now will be forced to operate with the lower power indefi~ nitely, the station still has an outside chance of overturning the decision on the merits. Several months—possibly a year—may pass before this decision is forthcoming. There is still the possibility that WLW will attempt to install the di- rectional antenna and experiment on the objective of reducing its signal in the direction of Toronto so it will not excessively blanket CFRB. Seve eral weeks would be required for the installation and testing. Should it work successfully, then it is presumed that the F. C. C. will sanction WLW's renewed operation with 500,000 watts so that the signal emitted in every dirdction except that toward Toronto will be of that intensity. To come pensate for the reduced evening powe er, WLW immediately reduced its evening advertising rates to the level quoted prior to the 500,000-watt op- eration. RENOVIZE . .. your home This Has een Ovr Business for 86 Years A. ’ EBERLY’S Dignity_your home snone 25 Y Get 50 Cents Each on Old Pots and Pans See page 109, Woman's Home Com- panion, March, and page 91 Feb. 16 issue of The Saturday Evening Post. credits these days. A better day has dawned—at least for the writers. | k% | FTER thinking it over I've decided | the Duncan sisters, who were on Rudy. Vallee's program two weeks ago, ought to be back again. Their Adam and Eve song was very swell | and I'd like to hear more like it . . .| Wish Columbia would let George Hall | talk on the air—as well as conduct | a very good orchestra. For Hall grew | up on Broadway during the glamorous | days of Rectors, Bustanobys and Dia- | mond Jim Brady and his anecdotes are worth hearing . . . I like the de- scription of a certain young lady of | Jack Denny. She said, “He looks like a little boy who is up to some-; thing.” This, despite the fact that Denny is really a sophisticate . . . Elsie Mae Gordon’s clever satire on radio auditions in “Sunday Nights at Nine” at the Barbizon-Plaza is very clever and worth seeing . . . And Billy Milton, who sings in the same show, ought to be clever on the air . . . George Frame Brown| of “Real Folks” fame has a five-a- week series starting soon . . . Faith Baldwin, the writer, heard on a re- cent Sunday morning broadcast has a radio style that is pleasing and effective. She seems to be as much at home at the microphone as Alex- lax:lder ‘Woollcott—and almost as amus- g. * K X X who does “Peggy’s Doctor,” holds & record for something or other. The other day he finished the first draft of his script on the train, re- ' vised it on the subway and wrote thel closing lines in a taxicab. It was @ nice, quiet, domestic comedy! . . . Patti Pickens and Robert Simmons romancing Ray Heatherton off to Hollywood after screen tests by R-K-O. Hell still broadcast from the coast . . . Virginia Rea is Holly- wood-bound too . . . Harry Reser has held s commercial for eight consecu- tive years . . . Frank Parker has to; on the new Sunday ' night oil program over C. B. 8. in eight minutes—he finishes at N. B. C. \mmmumg . STATION WISV Listen !n 10:05 A.M. Monday | GEORGETOWN GENERAL MOTORS SYMPHONY CONCERT ADLEY ScuNABEL 8t09 meMAL 630K.C. L?sten o The Garden Hour Every Sunday! Hear the great lyric tenor ni CHAMLEE 2:30P.M.on WRC You'll also enjoy THE MASTER GARDENER IN A SERIES OF TALKS ON YOUR GARDENING PROBLEMS