Evening Star Newspaper, July 30, 1933, Page 37

THE SUNDAY STAR. WASHINGTON, D. C, JULY 30, 1933 PART THREE. Tomorrow...Opening Day.'..Pr.iVC'es' have risen...Values cannot be duplicated! .Furs have risen an average of 30%, Woolens 25%—since last yearl Buy Now—and SAVE—in our Annual Summer Sale of Winter Coats To buy one’s Winter. coat in Jelleff’s Summer Sale has ALWAYS meant appreciable savings—but to buy in THIS Summer’s great sale will be more to your advantage than ever before! Even since we made our purchases for this event, prices have greatly advanced. One manufacturer writes his wholesale price has inereased $5-~another wires of an advance of $10—a third says, “on your next order, you'll have ta pay $:5 more!” Friday morning, four letters in our mail announced an increase of $20 en the wholesale cost of coats in this sale. What will it be in October, when regular Winter coat buying REALLY starts? Frankly, WE DON'T KNOW—nobody knows—but it’s logical to assume that, with shorter hours and higher wages in the fur industry, the woolen industry, and the silk industry (the latter affects the price of linings, you know), prices will be much higher! In our Pre-View, so many coats were reserved by customers who appreciate this condition, that already our buyers are going 'round with long faces, saying “I DO wish I'd bought more coats!” And we wish they'd bought more, too. Indeed, we'd double our orders now, if we could do so at the old prices. But, while the original purchases last, you may have them at prices based on what we paid for them! ) ® But, when we say we have bought “too few coats,” please do not misunderstand. There are hun- dreds to choose from—DMisses'—\Women's—Juniors’—all the important Winter styles—all the more fashionable furs. But hundreds of women are going to want coats at the savings we're offering— and we'd like to have coats for hundreds more! You have nothing to lose—and much to gain—by buying now. And won't \OL be glad in October, 3143.65° if you buy now—AT JELLEFF'S—fashions you know to be correct—furs you may be assured are choice—selected with experience—with care! ® Prices range from what we consider to be the very lowest priced dependable coat ($39.00) up to the finest coats there are for sale. Every one can be suited if they come early enough. We hope : that all our regular patrons will profit by this event! ' Later Probably Later Probably $ a . $49 to $59 $62 to $79 i W 5 MINE omen’s E T o < hi e Misses trimmed PERSIAN Great collars of BADGER—that lovely, nearly pure white quality, Great collars and cuffs of RKOLINSKY—BADGER—the fur that " (e ot $ize. with its strongly contrasted grey-black hairs—FITCH—most flat- practically refuses to wear out—coats with collars of FITCH, and 314365 ably 3148 tering of youthiul furs—rich collars of real KOLINSKY—dyed such lavish sleeve treatments that half the sleeves seem made BLACK FOX (fox is the fashionable fur this year) and of fur (and real Paradise or Russian Fitc at this price is some- 3 A <oy 4 - sifinng ; thing to gasp over )—beautiful BEA RSIAN, in fine whol . +Every one is worth more right NOW-—every one will skins! not the pieced affairs usual in coats so little priced--natural cost more later—how much, we're not prepared to say—but it SQUIRREL, in the lovely, soit grev shade so fiattering and jash- will be plenty! All goats are beautifully finished, full silk lined, ionable. The more discriminating, the more you'll approve these and tailored with the perfection Jellef’s label implies! wonderful coats. Later Probably| |Later Probably $ $110t0$125 L = : MINK—so lavishly applied that the coat seems MINK—In Javish Tuxury on collar and sleeve | | },1f made of fur! Exquisite collars of SILVER ancy, at $79)! FOX. Wi 5 , with great_swirls of SILVER FOX upon S VLR BORthel ont s inding L togable i their’ slecves. A\wonderiul model with shawl and just ask someone who knows how collar and swirls of BLUE FOX*. Big standing eased in cost since April! collars of PERSIAN LAMB that may be worn 3 EAVER, BAD- in two or three different ways, and fascinating GER, in fascinating collar, ~'ee\t and shoulder sleeve and shoulder treatments of the same fur. treatments—PERSIAN LAMB, in black or grey, BEAVER—KOLINSKY—in effects so charming so flattering in its slenderizing effect in women’s that they deserve to be seen, rather that de- sizes, so vouthiul for misses and juniors. When scribed—so individual that they'll be snapped up thev're gone—no more at this psice. in no time. *Dyed White Fox. s *Dyed White Fox. P.—I;:(:ll,‘l $ A Fine Selection .of $139 to HIGHER PRICED COATS $145 ‘True aristocrats, these—lavishly trimmed with the choicest of the more fashionable furs. MINK— at SILVER FOX—PERSIAN LAMB—KOLINSKY— BEAVER. The more luxurious the coat—the greater the savings—and the more joy In its possession. And these coats will be the most dlmcu]l to dupli- cate—and will show the greatest increase in cost. iy Enormous collars—wrapping one in furred warmth Iess than our regular prlce. and luxury—richly furred sleeves—and styles with “Paris” written all over them! adly 3125 Little ably 8125 Little, Women's adly 895 FURS There are almost as many qualities of fur as there are furs themselves. And some furs ar~ fashionable and some are not. You may be sure—only the choice qualities of the more fashionable furs trim the coats offered in this sale. Since April the average rise in their cost has been 30%—indeed, that estiamte is most conservative—and they are still increas- ing. You will be sure of a finer grade of fur, as well as a lower price, if you choose your coat—at JELLEFFS— OW! FASHIONS The enormous, picturesque collars — the widened shoulders, that slim the silhouette so beautifully. The furred sleeves that so per- fectly carry out the ensemble—or if unfurred, so elaborately tucked, so full above the elbows, that the effect is almost the same. The cling- ing outline, emphasized by the new fabrics— and the general air of gracious femininity upon which this season’s mode insists. sxemems sace DETAILS ? latey, srobably All silk linings; hand- finishing; warm inter- linings; meticulous tai- Joring. Everything that for years has made the Jelleff label a synonym for quality and value. FABRICS Chosen with the same care and knowledge as our furs! Wools—especially the fine grades used in these coats—have risen at least 257 —and the end isn't even in sight! Forstman's fine new fabrics—nubbed, ribbed, mixed; boucles, flat, smooth; his new suedes, rain and wrinkle proof. Lorella, a beautiful, irosty fabric. Black and the lovely new shades— Night Brown, Jenny Wren Brown, Pineland Green, Olivette Green; Mouskin Grey, Oxford, Boy Blue and Corsair Blue, divine with grey Persian or Kit Fox. SIZES Not only sizes for evervbodv—but styles de- signed to flatter lhc size for v\hlch they are made. Our misses’ and juniors’ models arc vouthful—but smart as smart can be. Our models for little women are created to give an illusion of height and slenderness—those for women and large women emphasize tlendemets above all. Misses’ sizes, 14 to 20; juniors’, 11 to 17; wom 36 to 4-6 little women’s, 35% to 41};; large women’s, 42!% to 50%. TERMS trimmea " coat - Tater “Drovasiy s Coats may be charged or will be held upon deposit -—a boon to mothers who Storage without chnm until November first. COAT SHOPS, THIRD FLOOR And there are equally |mpor'|'ani' savings in our ANNUAL SALE OF FURS Now in Progress! Jelleofls 1916-1220 F STREET & ‘ably $125