Evening Star Newspaper, March 9, 1933, Page 23

THE EVENING STAR, 'WASHINGTON, D. C, THURSDAY, MARCH 9, 1933. P | - Charge It!. ® ; : « « « Your charge account is available as . f; usual right now . . . applications for NEW & ACCOUNTS received on the Main Floor. e e e e Don’t Miss Them! $5 Gage HATS Never before in Washington at this astonishingly low price! You know their fine qual- ity—their smart, clean-cut . S lines! At $2.49, they’re an - ; / out-and-out sensation! % Tailored or flower-trim- ¢ med types—the season’s Call District 9400 for telephone orders Made to sell for 59¢ Made to sell for $6.50 and boldly. Nor need we shrink from honestly fa}cing conditions in our Boys’ Pepperell M Torihowend : country‘ today. Th}s great n’:;mon will em'iure as 1t has endured . . : this SHIRTS & ] A CKET nation asks for action, and action now.” From the inaugural address of President Franklin D. Roosevelt. BLQE.SES SUITS (ACTION) & : ' Y HIS s pre-eminently the time to speak the truth, the whole truth, frankly 3 4C : $ 3.69 I N these very hours when we are beset with conditions which are largely beyond our control, life, business must go on. We need clothes for ourselves and our chil- S o B e lam Onls 42! Mew's wear woolen. fan- dren. We need things for our homes. W e need all those essentials of living that are Seams double-stitched for strength. colors—stripes and fancies. nels, small checks—the same types G i e s e so necessary if we are to bring an about-face and once more put America on the road of greatness and glory which is rightfully hers. . (ACTION) . PER H ERE, we believe, is the action the nation asks for. The Hecht Co. is facing the facts. Tomorrow ? Q L we begin our 37th Anniversary Sale, with a barrage of bargains and super-values that will |Broibcion | | EXAICEN explode old-fogey ideas of hoarding. We have invested thousands of dollars in cash money to i e bring to you merchandise of worth and desirability, at prices that should incite a real orgy of ) : buying. We could very well have retreated into our shell and held on tight to await a better outcome. But business and commerce must go on. Therefore we shot our all into this great sale. (ACTION) T HE Hecht Co. is facing the facts. We know that thousands of Washingtonians, in anticipation of this Anniversary, were planning to buy. We realize that, now that many have abandoned the idea because of a temporary shortage of cash. To Washington in general, and these people in particular, we say, “The facilities of a Charge Account are open to you during The Hecht Co.’s great 37th Anniversary Sale.” : (ACTION) W E had mutual confidence in you in the past. Now, more than ever, we want to re-affirm that confidence. Come down here tomorrow! Buy anything you need from a rattle for the baby to a living room suite for your home. ..just say “Charge It.” If you have no account, we will open one for you. (ACTION) . s Y buying now you keep commerce open. You enable us to keep our people, trucks, ma- Women’s & MlSSES $25 &- $29’75 cBhineryyworking. You enable us and every other business establishment to revive industry. This is not merely a selfish program on our part.... it is PROGRESS! And if we and you and you Sample Sprlng C Oa tS and you are to support the President in his efforts to set the country straight there must be a pro- The makers of our finer coats offered us—for this unusual gressive and not a backward movement. Atiniversary—their most successful original samples! The 1 cream of the Spring styles—cape coats, Ascot-tie coats, (ACTIOA’) fur-collared coats. Finely tailored—in wanted shades like * . e i, G i & BUSINESS must goon! Life mustgoon! The Hecht Co.’s 37th Anniversary Sale begins tomor- izes for misses, women, little women, larger women. (Gont Dept—Tnia Poor> row morning at 9:15. : ‘Hundreds of Unadvertised Specials Throughouti the Store