Evening Star Newspaper, December 1, 1932, Page 40

the lime for Wa ™ 2o foss 7232 zpé/mozdé 196'(/ E/S and snvites the bl 1 VN d OU and everybody else are interested Yin making business better .. . right now! We introduced a new Plymouth Six two wecks ago with remarkable success. Our Plymouth factory is running full force. We have put 2 lot of men to work, not only in our factory but in hundreds of other factories which supply us materials. We do not believe in waiting around ourselves, nor in asking anyone to wait around for us. The way to get things started is to stert...and if you want to start something that will keep on going, especially in these times, it has to be good. It can’t be just ordinary. Chat was the idea back of the new Plymouth Six. Last year’s Plymouth was a good car ... a remarkably good car. We might have offered it again this year by add- ing an inch or two of wheelbase, a few new gadgets and changing the radiator a trifle. However, that did not secem to be the best thing to do right now. We wanted an outstanding value in the low-priced field. An automobile we could sincerely sponsor as America’s next Number One Car. It had to be so good people would want it . . . so low-priced they could afford it. A completely new car . . . overwhelming in its appeal in style, performance, price and every- thing else people demand. To do this required a lot of money for engineering and testing. Then to produce these newly designed cars at the lowest cost required new equipment. Altogether, we spent more than $9,000,000 on this part of our Plymouth Six program. In addition, we have already bought $42,000,000 worth of materials sequired to make this new Plymouth Six ... and don’t forget that is going to help business. We are buying stecl and glass and leath- er, wool and cotton, lumber and rubber ...and a thousand and one things that go to make an automobile...which means that other men are being employed in other plants and mines and farms. Men who are earning wages to be spent for food and clothing and shelter. . .and auto- mobiles as well. Everyone buys when he can afford to. And when he buys, he makes work for THURSDAY, ets All go Ahead_ ting is 1 st DECEMBE] someone else. That makes another custom- er for someone. And so it goes. It rolls up pretty fast. When everyone gets to work- ing and buying, good times will be here. The new Plymouth Six is now on your salesroom floor. It is priced at $60 less than last year. It is already on the streets and people are talking about it everywhere. One point I want to make with our dealers is this: Do not criticize your com- petitors’ products. There is no profit in that. It won’t put 2 man to work or sell a single automobile. Don’t worry about what your competitors do. Conversation won't equip an automobile with Floating Power, a Steel Body or Hydraulic Brakes. Sell the quality in our cars, The public l evev. be bas spem | bis lifetime building | fine cars ., . . Waltet P. Chrysler, pionees Automobile Manus Jacturer. is fair-minded and appreciative. People are buying Plymouth because it is presented honestly, fearlessly . . . by straightforward methods that are as sincere as the car itself. Don'’t let yourself lose sight of our goal. We want to make Plymouth America’s next Number One Car on its merits. We built value first, because we want people to buy now . ..a Plymouth if we can convince them . . . some other car if we can’t, So let the buyer be the judge. Never try to hold up a sale. Shoot square with your- self, your customer, your competitor. Ask the publicto “Look at All Three” and... “May the Best Car Win.”