Evening Star Newspaper, July 15, 1932, Page 13

THE EVENING STAR, WASHINGTON, D. C., FRIDAY, JULY une Sales Biggest in WERWRN History . Why ? Why does Auburn show this greatsalesincrease in contrast to the decrease of others? No Wonder the Public is Buying- 2876 CARS HEAD OF MAY Be(allse Auburri’s new mer- chandising program offers fine car values at unheard-of low prices. Straight Eights at prices that com- pare with the smallest and cheapest Fours and Sixes. Think of it! -When You Can Get Delivered-Fully Equipped- 100 HORSE POWER No More to Pay COMPARE VALUES WITH THE HIGHEST PRICED Talk About Bargains! Fine, roomy, comfortable cars with the most modern improvements: Lycoming Engine; Twist-proof X-type Frame; L.G.S. Free Wheeling with Silent-Constant Mesh Transmission; Bijur Automatic Chassis Lubrica- tion; Improved 4-Wheel Brakes; Four 2-way Hydraulic Shock Absorbers; Extra Wide Seats and Doors; Front of body, all steel. Sedans, Broughams, Phaeton Sedans, Coupes, Cabriolets, Speedsters. Many new colors to choose from. EVERY car is a brand NEW 1932 current model. Your used car good as cash. Down payments as low as $199. ; DON’'T BE Fooled by Used Car Allowances Whether you buy an Auburn car or not, we will explain something that will make you money. For example: A prospect asked us: “What wili you ALLOW me for my old car?” NEW Prices Delivered Here On All Models $1103: Speedster $1103; 7-Pass. Sedan $1134. Coupe $1121; Speedster $1428. 12-160 Custom NO MORE TO BE ADDED - Brougham $1172; Sedan 51224 Cabriolet $1244; Phaeton $1295; Speedster $1295. (6 wire wheels): LOW = $797 The buyer actually pays $97 LESS CASH for the Auburn—and gets a much BETTER automobile. The foregoing example shows you how Auburn’s new program saves you money on cars BELOW Auburn’s quality and price class. (You see, he is like many others. He has been led to BELIEVE that the allowance on his used car is the im- portant thing. If you have the same wrong impression we want to show you WHY it is wrong.) He said: “Your car delivers for $899 and you tell me I can have it for my car and $699 cash. Why, you are‘only allowing me $200 on my used car, while So-and-so is allowing me $300.” Now, as a BUSINESS proposition (and that is the only way to buy a car), study the figures below and see for yourself HOW MUCH BETTER Auburr’s proposi- tion is: AUBURN Straight EIGHT Standard 5-Pass. Sedan. 127 in. Wheelbase—100 H. P. $899 delivered price. 200 Auburn’s allowance on used car. $699 Cash, buyer pays. COMPETITOR “SIX” Standard Sedan 11674 in. wheelbase $1096 delivered price. 300 dealer’s -allowance on used car. $796 Cash, buyer pays. Coupe 12- 160 Custom: Coupe 127 inch WH EELBASE COMPARE PRICES WITH THE LOWEST PRICED CARS Following is an example of how much money Auburn saves you on cars comparable to Auburn’s VALUE and PERFORMANCE. AUBURN Straight Fight Standard 5-Pass. Sedan. 127 in. wheelbase, 100 H. P. $899 delivered price. 200 Auburn’s allowance on used car. $699 Cash, buyer pays. COMPETITOR Straight Eight Standard 5-Pass. Sedan. 126 in. wheelbase $1835 delivered price, 360 dealer’s allowance ,on used car, $1475 Cash, buyer pays. The buyer of an Auburn pays $776 LESS CASH and again gets a BETTER product. Don’t be confused by CAMOUFLAGE and BUNK: Only ONE thing counts. Why pay MORE cash and get LESS car, than Auburn offers? 8-100: Coupe $797; Brougham $848; Sedan $899; Cabriolet $919; Phacton $971; Speedster $971; 7-Pass. Sedan $1001. 8-100 Custom: Coupe $929; Brougham $980; Sedan $1031; Cabriolet $1052; Phaeton 8-100 Custom (6 wire wheels) : Coupe $990; Brougham $1041; Sedan $1092; Cabriolet $1113; Phaeton $1164; Speedster $1164; 7Puss Sedan $1195. $1253; Broughnm $1304; Sedan $1356; Cabriolet $1376; Phaeton $1428; $1314; Brougham $1365; Sedan 51417 Cabriolet $1437; Phne(on $1489; Speedster $1489. These prices include full equipment. 12-160: WARRINGTON MOTOR CAR COMPANY 2035 17th Street N.W. E. B. FRAZIER MOTOR COMPANY, 518 10th St. N.E. Established 1912 DEALERS POtomac 0701 R. J. McREYNOLDS MOTOR COMPANY, 1209 Wisconsin Ave.