Evening Star Newspaper, May 7, 1931, Page 3

On the first floor, conven- iently accessible, a— luggage room Also small separate rooms, $3.50, $4 and $5 per month. SBeruritp Storage 1140 FIFTEENTH ST A SAFE DEPOSITORY FOR40 YEARS CAASPINWALL . PRESIDENT FLOWERS| Wherever Mother may be, North, South, East or West. Flowers for her. They please her best. 'NICHOLS | 9%2LHStNE. H Phone Lin. 9549 [ We guarantee all Flowers to For Rent Apartments La Reine 5425 Conn. Ave. 3 Kit., Bath, 1,3 l.u--i Diseite, Baih Garage, Ete. Prices, $47.50, $65, $92.50 HEDGES & LANDVOIGT 318 Tower Bldg., Cor. 14th & K Roast Beef F&5Y GULDENS = Delivery ser item of cost pointed out, Mr. Kelly say- ‘ Mustard . ing SPECIAL NOTICES. NOTICE THAT JONN A. GIRVIN HAS THIS flt business et »Gnfi NOT BE debis gener tnan ir.” AR L i, nor o X o Bios T n"-’u n:‘ £ FOR AN . PRIGK, Palladeioin. B mfim 7. ¥. L. HUDSON, WANT OR PART LOAD AT thm lle' nn ‘Richmond, Boston, rmmu and olats:, rpecial Tates HeLivE 1317 A L ! uc-l moving also. * By 3erve ‘motice. ot T -n regponsible anlv for bills contracted sonailz. an o L ot be Tesponsibie “jor iy OUR AWNINGS AND SHADES ADD GOM fort and distinction to your home at l!l-ll cost; terms if fl.llr‘fl' qlutnuon free. WAL- J. PROCTER_CO. 1456. TR FRoCcTH 1 q-bu Dther than those contracted by ‘my. ELMER C. ABELL, 4583 Conduit rd. n.w. RENT, B SHIDOR PARTIES. bariquets, weddingy and meetines, 10c up per day esch: new c rolling_c! SNETED 5T A8 ot st._n.w._ Meiropolitan 1844, DON'T, PERMIT FURNITURE E7MOTH! "1t s Mounproor them Jor 7ou “Heht in your swn heme by the Konate process, which carries INSURED protection for 3 years. Now is the time. ~Reduced STATES STORAGE CO_ ro. TED 418 10th_8t. Ang sl poinis South and Wesi. 'VAN" LINES. also hy SIEEL LT wmn .nnfi» 1313 You 8 NW P 00 SCRAPED AND 'I flll'n FLOORS scmiwed A % NABH $10OR C5° 1018 20in o LLIED VAN LINE Nadion:Wige Lon Lo LA RN LOADS xlgw m Awm Regular weekiy servics foi pa May 12 £t ‘loads, 1o | apd from Washington. Baitimore. Philadel- | ohi New STATES sTORAGE CO. INC 10th Bt N.W. Met. 1843 UGS CLzAhln Known for our ".n'r‘hr" "aa Tow prices. LUWIN CO.. 1725 3th St N.W. __ 1° —of any nature promptly and capably 100K« SHe D3 Draction) Toatern Gal vt HB e Roofing 1848, Company PRINTING— 3_nm finu; 5""'““' oliay pr i __Phone National 0850. <, .".‘fi'%? .....I"’..,. eikient ent_and blems * to ng plant netive. re- for_sn_ Eeumate rienee. Whes BUDGET !Anfl!fl! it desired. ‘. Flde 3 1411 V Bt.NW. " Dee. 2700—Evenings, Clev. 0619, p ‘ | crease of profits. £ 0FC.TALKLAUIS NEWSPAPER ALS President Kelly of National Retail Dry Goods Body Speaker. ewspaper advertising was described "flu\flll doubt, the mofl eflscme meem'n for the retail stor . K!“y president of the National Mull Goods Anochum in an address plenary session of the International chmber of Commerce. Mr. Kelly, who is sident also of the Fair, a Chicago tfljlrfinent store, | came before the gathering of business men of twoscore countries as the spokesman of more than 3,700 depart- | ment, specialty and dry stores | of the United States whll:h do an an- | business - of approximately- four- -half-billion dollars, and which employ upward of a half-million peo- ple. Next in order to neswpaper advertis- | ing in results Mr. Kelly placed direct mail advertising. Radio came third, then followed street car and billboard | advertising and window and interior stm'r displays. “Almost every progressive store con- ducts at regular intervals speclal sell—‘ ing events,” Mr. Kelly sald. ‘“These special selling events afford us an ex- cellent opportunity to observe the pull- ing power of our advertising media. There are instances on record where stores have spent $40,000 for one day’s advertising, and as a result have sold as high as $1,000,000 worth of mer- chandise in one day.” Aid in Hard Times. Kelly said that department stores “are generally large, consistent users of advertising, not only in normal times, but during periods of business depres- sion. By advertising unusual values at price appeal when there has been a hesitancy of consumer purchasing, mer- chants have been able to stimulate business, with the result that 1ndumy has likewise shared the benefits.” Mr. Kelly painted a general picture of the retail trade in this country, de- tailing its various phases of operation, and outlining some of its problems. All retail sales in this country, he sald, amount to $55.000,000,000 or more annually. Of this, he sald, department stores, including general merchandise stores, do approximately 16 per cent. Chain stores get 18 per cent of the business; mall order houses doing a mail-catalog business, 3.6; company store, operated by 1ndustrial concerns for their employes, 3: house-to-house canvassing, 2.3; consumers co-operative stores, four-tenths of 1 per cent and independent store, not included in any of these classifications, 56.7. Under this latter classification, the speaker ampli- fied, would be grouped the great number of specialty stores dealing in one or more related lines of goods. In this connection, Mr, Kelly said that surveys since 1920 show thl'. depnrtm:nt stores are confronted teadily rising expenses, and eq\ully nudy de- ‘This, of course, does not apply to all, he said, but allefl it | “the common experience of our crat.” | in Customers are Pleased. “This increasing cost of doing business in ‘department stores,” he continued, | “has been due in a large degree to the wmln ess of retailers to meet the demands for service, made by thelr customers. ‘Today, the modern nd " West 1071 H May 18 | Anting pital Press| n | aid of W Wl store is expected to carry of items of merchandise to supply '.he necessities and luxuries which our mode of living requires.” apeeh 1 services and conveniences of- fered by the stores which serve to in- crease thelr rating expenlu, u Kelly said, include personal bureaus, style and fashion lnlom-uon interior eednun( service, emergency hospitals, and in some cases post of- uflmh o“‘flcu for the payment of tax bills; travel in- g:mnuon bureaus and theater ticket | bureaus. ‘These services now actually are fac- tors of competition, -the speaker em- | service was another large | mnunmmwwaocenuw each purchase to a consumer, lnd thet for bulk merchandize even Anm.hfl serious problem which the retallers sre attempting to cope with is that ol Teturned goods. Starting out as a privilege. he said, “it has surrounded itself with abuses of a decade ago.” Esti- mating that customers’ returns in de- mt stores amount to a half bil- dollars a year, Kelly told his audit- ors that “this adds millions of dollars annually to the Ccost of opernlnl‘ § | His assoclation, he said, now is con- | ducting a campaign to wipe out the evil, and is seeking the aid nt, newspapers, women’s magazines, wom- | en’s clubs and other consumer organiza- tions to educate the buying public as to the waste and expense involved. Fight l.r U. 8. Valuations. In the field of tion, Mr. Kelly | 3aid that, realizing t| :fihfi;’e l;e many | goods produ n factories abroad, merchants have always fought ' substitution for foreign valuation of | imports. He aiso told of the 15-year struggle it tion which would make | it hecessary for the retailer to sell na- | deliver ¥ | umllly advertised and trade mlrked\ goodn at the manufacturers’ prices. Price fixing only increases cost to Qhe consumer, he declared. In conclusion, Mr. Kelly pledged the | his association toward main- tenance of friendly relations between JOOM | the mmmnu of this and other coun- | tries, and “in promoting the develop- | ment c( world-wide econoniic progress.” | WIFE SUES POLICEMAN Mrs. Virginia H. Hite Asks Limit- ed Divorce on Assault Grounds. Mrs. Virginia H. Hite has filed suit in the District Supreme Court for a limited divorce from Traffic Policeman : | John O. Hite. They were married at Richmond, Va., in 1928 and have one child. She charges that her husband | has beaten and assaulted her and she was twice obliged to leave him. She | ~.May 11 | Asks that he be required to pay $100 May 15 ( per month for the support of her and THE EVENING STAR, WASHI Good-Will -Flyer and thence to Washington. JAPANESE BIRDMAN ON ’WAY TO U. 8. which he started from Tokio on & good-will flight to the United States. S ———— EIJI YOSHIHARA, Japan's premier fiyer, and the all-metal seaplane in His route is around the bleak rim of the North Pacific t> San Prancisco.| —A. P. Photo. American Cereal Replaces Porridge On British Table Lord Duke Tells Interna- tional Chamber of Change in Decade or Two. , By the Associated Press. Porridge, the national cereal dish in Great Britain for generations, is being | supplanted by an American brand of | oats. Lord Luke of Pavenham, member of the British delegation, broke this news to the International Chamber of Com- merce t n“in explaining how Ameri- can adve: “supplied a wait- M 'llll what they seem to have needed American breakfast foods, he said, have within a comparative few years, “almost superseded the simple stereo- typed !n.l.uh breakfast of a decade or| two ago.” “In the case of porridge, which had | been regarded as our national cereal dish, borrowed perhaps from Scotland, | the largest sales now are of a porridge oats of an American brand,” ‘he added. TARIFF REDUCTION COUNCIL ORGANIZED| World Chamber of Commerce Noti- | fied by Group of Economists, | Editors and Lawyers. By the Associsted Press. NEW YORK, lny 1.—A lrouph:‘fx economists, editors notified the lnumntm-l ’sh:;nb.r | Commerce, now meeting ashing- | ton, of the !maon of & nnn-polmul Amer} known as ican Councll for “Tarift Reduction | ‘press uj Om(rm “the solute need of ummpt action at m. ngmnnhu session in the reduction of | tariff of 1930, the ill-effects of | which have been immediately evident | both within our borders and in inter- nlt!anl relations.” | “'Scandals connected with tariff mak- ing have for the first iime in many years awakened public interest in the tariff,” adds the letter of notification. ‘The Prof. David 8. Muzzey, . F. W. Ta Gordon Battle, Wu- ll!;‘g‘.AM R. R. Bowker, Norman H. rs are: HOLLYWOOD, Calif.—Uncle Andy Mellon don’t blather at these luncheon club fiestas very oft- was sentinas a pinch bitter to bat for say that things were worse in than now, if we can get much nour- ishment out of that, let's do it. Course Mr. Mellon feels mighty bad over his bocks not balancing for the first time in years, we are just nine hundred million in the red, so you can’t blame him very much for not feeling any too pert, think of how ycu'd feel if you counted up at night appears for the wife. Mother’'s B FLO A b and plants, d TULIPS, IRIS, spend as much or as little a Blachistone Flowers are always the child, Attorney Austin F. Canfield | PLEASE HEIESTEOFRAL% ing profusion of the choicest bl Shi hick B Hhs e O T ROSES, CARNATIONS, SWEET PEAS, One of the recommendations for Flowers is that you may you elect. and found Was million 'hmm nine hundred ay SNAP DRAGONS, &. reasonable. By Wire if desired. . National 4805 1407 H Street 3 Doors West of 14th St. CHEVY CHASE FIRE TAX RATE FIXING DELAYED By a Btaff Correspondent of The Btar. CHEVY CHASE, Md., May 7.—PFixing of the fire tax rate for Chevy Chase, which was to have been done last night, was postponed by the Chevy Chase Pire Board pending a report of the bqurdl Building Committee. ‘The board discussed the matter but within the next two or three weeks. It was said that the amount of money needed for construction of the pro- new fire house and other im. provements must be learned before the tax rate is set. 1t also was pointed out that the board cannot legally fix the tax until the Montgomery County Commissioners certify to it the taxable basis of the community. This has not yet been done. PIERCE-ARROW offers a dlktl-l-llhed example of today’s greater values o o inereased power (1253 horsepower) and FREE WHEELING . . with all the Iuxury and beauty and distinetion that belong to Ameriea’s finest motor car. Delivered at your door Iorszsss LEE D. BUTLER, Inc. ‘ Show Room, 1727 Conn. Ave.—Service Dept., 1909 M St. N.W A NEW WING-TIP Styled by French, |British and- German Dele- | D. C., THURSDAY, WAR DEBTS FIGURE |5 INC. OF C. PLANS2 gates Said to Be Planning Resolution for Body. (Continued From First Page) economic fact remains—there is cer- tainly no area in Europe or, for that | distrl matter, in any part of the oecupied world that is fraught with mch tialities as to commercial expa 18 to be found in that land.” Falter sald it was “obvious that the world-wide agricultural crisis may be solved only by international agreement based on a world-wide scale.” Nations Watch One Another. Russell said no country would at- tempt to limit its acreage unless the same restrictions were applied by others. The recent international conference at | Rome, he added, “ran into trouble in this cular” when the Russians re- fu to restrict their wheat. "l'h! obvious way to get fld of & sur- | plus,” he continued, “would be to.re- | duee production, but restriction of acre- | age is easy to resolve about and difficult, | it nfilbnpouil ble, to enforce by mern- menta Russell criticized Federal farm l‘!lle( As temporary, artificial stimulation that only postpones inevitable readjustments | and & permanent cure. | What the farm world wants is a “mmwrlum on nature’s operations for ® year,” he said. “Hmitless poe- especlally He warned of Russia’s ‘ sibilities for expansion,” ly utilizing the very knowledge to enuue her agricultural bilities,” he said. “With feverish anxiety she is literally ing millions into lheu:;rlnxlvn of university research gfi scientists are combing the earth for new crops and new methods.” Farm Tariffs Similar Abroad. As for farm tariffs, Russell said America had acted no differently from other countries, Germany having raised Rer duty on wheat more than 230 per cent in the last 16 months, so that m- day it is $1.62 & bushel, or nearly twice the world-market price. He also re- called that the French duty had been increased by 400 per cent in less than four years. | 'Jnfler the guise of relief to agricul- ture, higher and hlxh!r tariff walls have been. built,” he said. “These tariff barriers * * * have caused numerous re- prisals on the part of other countries, -‘m&gmwl?.m exchange increas- mfid Luke of Pavenham, British financier, and D. F. Kelly, president of CHILDREN: Enier Our Drawing Contest 0 o sy, 108 7 BN, A five-passenger sedan with longer wheelbase (137" Other Pierce-Arrew modelsnpto 10,000 Shriner & Urner One of the smartest bits of fine shoe- making we have ever seen. Cut from spe- cially selected brown or black calfskins, delicately foxed. PRICED AT Other Fromch, Shriner & Urner Shoes, $10 and $12.50 Exclusive Washington Agency SALTZ BROTHERS 1341 F-St. N.W. mmmmm’ wnen s 3 ‘Wage earners dole receiyers—are hlvl.nl conside every cent before they spend it.” " To be wfeet. he added, mmmm gnm.mmer at m: mmmmmm to the cost of manufacture. 3 ldtdmm Lantini on mnm.u-. Ferruccio Lantini, ident National cmlemuonm iaton o "leonmnie science, which has already studled and continues to study the mechanism of industrial, and agricul tural production,” he said, “should now thoroughly examine that 6f comme: reial enf a view to determining [ ] THE typewriter with Chn-geable Type Washington Sclu Offic 24 COLORADO IUILDING National 3242 Baltimore Sales Offices: 7 ST. PAUL STREET Plaze 6272 tion costs on the same li hubeendmmtm-pmducmme m‘,“ More than” 35,000 tons of peat moss | were exported into this country in the last_year. Don't forget the address W. STOKES SAMMONS Change to Tontine This Summer In planning changes in your home—don't fail Pont TONTINE all windows. Ypull find to include the item Window Shades” for “New du Estimates them in the most up-to-date homes and ‘apart- ments—because WASHABLE and sunproof. they are beautiful, serviceable, We maintain a modern laundry du Pont TONT! soiled Win- for washin dow :Shades—one shade or I = ON MOTHER'S DAY —Thousands uf Mothers win Enjo - Mother's Day Sunday a thousand. These Wonderful Home Made Candies are mlde fihe way MO'}IET HLOI tl\em. Alwlyl {‘lel}l —always delicious. 60 B Mother’s Day Book Boxes with Twn ’1-“ Pounds of Fannie May Candy Candy Shipped Al Over the U. S. FANNIE MAY SHOPS 1010 E St. NW.—I354 F St. N.W. 1406 N. Y. Ave.—1704 Pa. Ave. NW. 3305 14th St. N.W. (Tivoli Theater) Bailey’s on Your Own Terms It’s here and yours for only $1.00 down RADIO Model 26P with " Pentode: Tube . EASY TERMS, TOO! A wonderful B-tube screen-grid set with super- uloehvlty It includes a dynamic upukcr. The model is most attractively finished in -shiny American walnut, Come in and hear these wonderfal sots perform. | sk Aok dekksedok to a college professor it’s entomology —to a nature loverit’s just interesting. Natures Children * Starting MAY 11th by Lillian Cox Athey A series of daily Nature Skits writ. ten in the interest- ing vein that we all like . . . instructive with a touch of the - “human interest” ...and especially appealing to BOY . . SCOUTS 624 Pa. Ave. S.E. . 1234 14th St. NW. 2250 Sherman Ave. N.W. 3228 Ga. Ave. NW. on Your Own T, -GIRL SCOUTS CAMPERS HIKERS and every one who loves the great outdoors will love— CHILDREN You will want to have every one of these ine stallments to keep—for " future reference — for yours and others’ enjoys ment. We suggest you CLIP THEM and paste them in a scrap book. Each article is cleverly illustrated to add to the attractive- ness. of your finished Nsture Story Book. The Star NN 0 .08 X