Evening Star Newspaper, May 1, 1931, Page 5

ELECTION CLOSES " AD MEN'S SESSION Two New York Men Named L’ With Philadelphian for %2 Executive Places. s A new slate of officers, with the ex- ception of the president and chairman of the board, was elected by the Ameri- can Association of Advertising Agen- cles today before the close of its four- teenth annual eonvention, being held in the Mayflower Hotel. President John Benson, elected last year, has two more. years to serve, and C. D. Newell, chairman of the board, holds office another year. Consequently the new national officers of the associa- tion, elected today, were M. L. Wilson of the Blackman Co. New York, vice president; H. K. Kynett of Aiken-Ky- nett Co., Philadelphia, secretary, and E. De Witt Hill of McCann-Erickson Co., New York, treasurer. Representatives elected to the regional council were A. W. Hobler of Erwin- Wasey Co., New York; Howard Bugbee of Walter B. Snow_& Staff, Boston; Charles E. Eyles, of Richard Foley Co., Philadelphia; R. Northrup of Batten, Borten, Durstine & Osborn, Inc., Chi- cago, and R. Massengale of Harvey- Massengale Co., Atlanta, Ga. Screen Ads Defended. An early executive session was de- voted in part to the place of motion pictures in the advertising field. While the use of motion pictures as advertising media is growing, it is still in the pioneering stage, was the con- clusion reported to the convention by R. L. Strobridge, vice chairman of the association’s Committee on Screen Ad- vertising. “It is easy to get pictures made, but adeguate distribution is neither simple nor certain,” Mr. Stro- bridge said in pointing to the chief dif- ficulty that confronts usrs of this mode of advertising. Although he emphasized the highly experimental character of the medium at present, he believes there is giound Jor much improvement if properly handled. Condemns Opposition. “gponsored films, designed for show- ing to the general public, should be sufficiently entertaining to deserve a place on the programs of first-run theaters,” Mr. Strobridge suggested. Most of the “loose talk” in opposition to screen advertising, he said emanates from competitive interests in the mo- tion picture business itself, but few complaints have come from the public. Mr. Strobridge cited four types of ad- vertising motion pictures—entertain- ment films, industrial films, educational pictures and direct advertising films of Which the so-called “trailer” is an ex- le. .n:ll")he morning sessfon, to which the public was barred, was devoted almost entirely to discussion of internal agency problems. Other speakers included E. Dewitt Hill, _association _treasurer; Henry T. Ewald, chairman of the Com- mittee on Outdoor Advertising: F. R. Gamble, executive secretary, and Presi- dent John Benton. At a luncheon conference on business papers at noon, the advertising execu- tives viewed an exhibition of adver- tising motion _pictures. While C. D. Newell, chairman of| the board, holds office another year.| other officers were to be elected before final adjournment this afternoon. It was said there was no opposition to the nomination slate. Surprise visitors at the annual dinner last night were “Amcs 'n’ Andy,” in person, Freeman Gosden and Charles | J. Correll, who had come as guests of M. H. Aylesworth, president of the National Broadcasting Co. Amos was still worried cver the health of his lady friend, Ruby Taylor, so he called her up on long distance from Washington, much to tbe hilar- jous entertainment of the 500 diners. Of course, Andy had to get Amos’ wires crossed during the conversation and when he returns to New York he will probably have some tall explaining to do before he gets back into the gocd graces of Ruby. C. D. Newell, chafrman of the board of the association, who presided at the business sessions of the ccnvention, was toastmaster at the banquet and the speakers were Frank Crowninshield, editor of Vanity Fair, and Clarence Budington Kelland, author. Mr. Crowninshield. who spoke on | “American Taste—What Is It?” gocd naturedly criticized American art in| general, but paid a tribute to the gen- | eral improvement in the art of maga-| zines compared with those of 30 years 8go. Criticizes Lincoln Memorial. | As an example of the “Government in art,” he called attention to the Lin-| coln Memorial in Washington: “Failing in many ways to fqllow Greek tradition,” he said, “the Liicoln Me- morial opens at the side instead of in front. More than this the figure 15 ex- posed instead of being within an inner inclosure and the taste of the visitor is offended by having the bottom of the statue’s shoes at the level of the worshipper’s eyes.” | Mr. Kelland discussed “What _the American Public Likes to Read,” all o which he summed up in the general category of fiction. In its fiction, he sald, “the American public likes a little bit of four flush.” Following the banquet a program of entertainment was provided through the courtesy of the National Broad- casting Co. George Jessel acted as master of ceremonies. Advertisers were called upon yester- day afternoon to speed the return of prosperity with regularized employment. As one of the principal speakers at the afternoon session, Lawrence G. Meads, representing the Blackman Co., New York, told the advertising executives | that “the responsibility of industry to guarantee labor an opportunity to work | uly the responsibility of the adver- agents.” Demand is a consumer state of mind, and no single factor influences the con- sumer state of mind as positively as the work of the advertising agent,” he de- clared. “One of the lessons which the na- tional advertiser must learn during this period is that as his profit increases, due to falling raw material and other costs, he must divide the profit with the consumer by scaling down his price. THE Arrange Military Field Mass OFFICERS OF CATHOLIC STUDENTS' MISSION CRUSADE. EVE t the annual military field mass in Catholic University Stadiu May 14. Left to right: Joseph F. X. Colliflower, vics president; Marie Herbert, treasurer. OFFXCERS ‘of the Catholic Students’ Mission Crusade, which is arranging aff Photo. president; Evangeline Rice, secretary, and Philip M. Hann: —Sta ROSS PACKS FOR POLAR TRIP: | SURE NAUTILUS WILL SUCCEED Submarine =~ Veteran Con- vinced Under-Ice Expedi- tion Is Feasible. Second Mate Carries Life Insurance, but Considers It Incidental. Y “Feasible.” The word kept punctuating his sen- tences—feasible. “Quite feasible,” sald Harry W. Ross, “take an old submarine man's word fer it ! Ross spoke today as he packed to go His bed, dresser, the chairs of his room at 1003 Twenty-third street were littered with the gear of a man | who will voyage far. | “Sure I'm coming back,” Ross went | on, “why not? Everything's planned, | isn't 1t? A good boat, good officers, good | men. Why won't we come back? It's| feasible, I tell yo But Ross was thorough about his | packing. He was strapping everything Belongings of scant into his luggzge. ng sail for the North | ROSS. Star Staff Photo. HARRY W. the first time he ever embarked for the top of it. During the war he served as a lieu- tenant, second grade, on submarines and mine sweepers in the North Sea. Later he obtained an appointment in the use to a man setti Pole. | marine division of the Weather Bureau, | and was transferred to Washington five | months ago. e | 'Now'he was on “indefinite” furlough, In less than 24 hours he was to report | bound on the grand adventure. Not aboard the Nautilus, where she lay in | that it appeared so to Ross. the Hudson off Yonkers, N. Y. | " As the holder of a chief mate's license Ross was to take up his duties as | in the merchant marine, he was a prac- second mate, before the submarine be- | tical man. Will Ship On Nautilus. Also he was in a hurry, uncer orders. gins submersion tests in the rivig- tests which may foretell the fate of the men who will attempt to reach the Pole “I voluntzered,” said Ross, “because I think the expedition will succeed. About 10,000 men have put in applications to under ice -this Summer. go along, so others think so, too. It was an old experience to Ross— “Well, good-by. I'll see you this packing to go away. Since he was 17| Fall. What? Is my life insured? Yes, he had followed the sea. Several times | but that’s incidental. The thing's fea- he had circled the globe, but this was ' sible, I tell you.” FIRE FIGHTERS READY |FIRES IN LUMBER FIRM TO SNUFF OIL TORCH| OFFICE UNDER INGUIRY T Police today are investigating two Blazing Texas Well Killed Eight|STAl fires of incendiary otign Wiich rcke ou e main office of the Men Tuesday in Ex- Shryock Lumber Co., 600 South Capitol plosion, street, last night. Chester A. Jones, general manager of the concern, told police he discov- ered evidence of the fires when he ar- rived at work this morning. The man- ager said that one of the fires orig- inated on top of a desk and that the other conflagration started in a corner of his office. Both fires burned out | before doing serious damage. Mr. Jones pointed out that had the the flame. flames gained headway more than §75.- An air) " . 000 worth of lumber may have been de- o o onne MOLOr was ot UD 10 fan | siroyed. The office also had been path for M. M. Kinley and Harry | ransacked, but nothing was_missing Kinley, Tulsa, Okla., nitroglycerine ex- | this morning, police said. Intrance perts, when the time came to drop ex- | was gained through a rear window. plosives at the mouth cf the well. | el — J. M. Clevenger, foreman, headed a AUTO SERVICE GROUP the “hot eAd” of the job retired to the | FORMS ORGANIZATION cool of the pine trees nearby to count - T noses. These checks were made to keep Sunday, when it came in unexpectedly | yest Mo s ished wer . . £ MShosing 40 an effort 10 bring | The group wil include representatives o SN D CITY NEWS IN BRIEF. George E. Keneipp was elected chair- AT man of the body, which will function - asa scction of the Merchants and Manu- ing Class, Willard Hotal, i |lines as other representative organized d R SOl 0D i | roups of the association, having for its Reception and dance, Kappa Kappa |8im the betterment of business pro- Card party, benefit Gen. Nelson A.| Miles Auxiliary Drum and Bugle Corps, | Pythian Temple, 8:30 p.m. | Landscape Contractors Nurserymen By the Associated Press. GLADEWATER, Tex., May 1.—Work- men, blistered by a burning cil well which fatally injured eight men in an explosion Tuesday, had nearly com- pleted today preparations to blow out york, At iptervals the men who worked | The well has been running wild since | facturers’ Association, was organized | zations, both wholesale and retail. Dinner dance, Friday Evening Danc- | ¢fforts will be directed along the same 9 p.m. HYATTSVILLE tractors clearing away debris and iron- exhaustion. {with the Merthants and Manu- cut. n and automobile supplies organi- flower Hotel, 9 p.m. | the mutual interest of its members. Its in_common _causes. Dance, Delta Sigma, Mayflower Hotel, | =——————— | 132, O. E. S, Twenty-ninth and O streets, today and tomorrow. | “It is purely speculative, but had in- dustry in general pasced these profits along in the form of reduced prices, in- dustry might have expended the de- mand or, at least, offset the very great shrinkage in demand which caused the present surpius in production.” Urges Co-operation. John Benson, president of the as- sociation, in h! opening remarks, pointed out that $375,000,000 of buying power was represented at the meeting, and that this strength should work unitedly, fairly and dispassionately for the solutior of advertising problems. William G. Chandler, general man- Dance, Spanish Club, George Wash- | ington_ University, Hamilton Hotel, 10 | p.m. | | Dance, Alpha Chapter, Beta Gamma Phi, Hamilton Hotel, 10 p.m. | crew of 50 men with mule teams and any one from falling because of heat | A BeW trade group, to be amliated it under control when the fire broke L bile: secvioe. and repairousl Dance, Knights of Columbus, May- | facturers’ Association and will work in Gamma Sorority, Willard Hotel, 9 p.m. | cedure when possible, and co-operative Ru(r;mnge sale, Loyalty Chapter, No. Evergreens, 28 OAKWOOD RD. Meecting, Young Division, National | Phone Hyatts. 464 Capital Republican Club, 1331 G street, | 8:30 p.m. e e N i b e i i o A0 0000000000000000000000000300000000000000000000000 Open Tomorrow till 10 p.m. : ager of the Scripps-Howard newspapers | warned that “the publisher who cuts rates, it his card is not out of line, is headed for the graveyard already crowd- ed with the new made graves of news- paper failures. Others who spoke at the afternoon born, Inc, New York; G. Lynn Sum- ner, president of the G. Lynn Sumner ., Inc. of New York, and Frank Braucher, vice president of the Cro- well Publishing Co. Duke of Connaught 81. LONDON, May 1 (#)—The Duke of Connaught, King George’s uncle, is 81 years old today. He was governor gen- eral of Canada from 1911 to 1916. Re- cently he went to the south of France. at15th& HN.E. Do Your Repair Work Over the Week End 1/ ‘ : 3—Branches—3 MAIN OFFICE-I15™6 H Sts. N.E. DOWNTOWN-6™&C Sts. S.W. BRIGHTWOOD-5925Ga. Ave.N.W. | Open Tonight and All Next Week, 7:30 to 10 p.m. at 15th & HSts. N.E. 7 VING STAR, WASHINGTON, 020 PRIDAY, MAY 7 193 SALE OF HAGKERS PERNITS CHARCED Alleged “Racket” Discovered | Operating in Police Department. Headquarters detectives today began an investigation of a new ‘“racket” al- leged to have been perpetrated right under their ncses in the police head- quarters building at 462 Louisiana avenue. A colored employe of the District government, working in the buildin has been suspended, pending a checl up on his activities, which are said | to have gone far beyond the scope of | { those outlined at the time of his em- | ployment. i According to infcrmation given the | detectives the employe showed entirely | too much interest in aiding prospec- tive taxi drivers to get a permit to en- | gage in the hacking business. | Private Mark Missing } ‘The “racket” was uncovere” Ly Hack | Inspector Mason, when he suspicious ¢f an application for a hacker's license, filed in his office, which did -not bear the little and | mysterious mark he places on the ap- | plication blanks at the time of is- suance. A preliminary investigation | cast suspicion on the colored employe | and he was immediately suspended. Mason, since taking over the duties of hack inspector, has adopted th> practice of marking each of the appli- cation blanks for a hacker’s licen: with a strange symbol, which indicated to him that the person who submitted it had passed an examination on_his knowledgz of the geography of the Dis- trict and the various poinst of interest. No app'icant was given a blank until he passed an oral test on such ques- tions, because Mason believed a good taxi driver should, above &ll, know his own city. If the applicant failed to pass the examination, he was adviced | to study Washington' and return for another test. Sale of Blanks Alleged. Now it seems there were certain ap- | plicants who just couldn't carry in their | minds the location of such points of | interest as the Lincoln Memorial, the | National Cathedral, the White House, the New Naticnal Museum and other | public buildings. { fell down on every test, and this is said to have given the suspended man an idea. By reporting_for work earlier than the prescribed hour every morning the employe got access to Mason's applica- tion blanks and is alleged to have been selling them to the applicants who had failed in the test for $6 a piece. The colored man, however, overlooked /one important detail—the distinctive mark of Hack Inspector Mason. Just how far the employe’s operations have extended detectives have not yet learned. At any rate, Inspector Mason is making a careful examination of his sppllcinqn blanks to determine whether any lacking his pecullar mark escaped his attention in the past. BARRICADED IN HOUSE, WOMAN REFUSES WRIT Holds Three Officers at Bay All Day Until Attorney Says “Quit.” Barricading herself in her home at | 485 H street southwest, Mrs. Caro M. Goddard stood off three deputy mar- shals all day yesterday and for an hour this morning until her attcrney advised her to accept service of a writ of replevin, Turning & dog loose on the first floor of the house this mcrning, Mrs. 1 Goddard also refused to admit her hus- band or police. She accepted service after Attorneys James B. Flynn and Robert I. Miller advised her to do so. | The writ of replevin was secured by | | Harold Yates to recover furniture left |in the house after he had signed a |lease with the husband. | | { became POLICEMAN IS OUT Commissioners Uphold Action Dis- missing McDaniel. The District Commissioners today up- held the sentence of the Police Trial Board dismissing Pvt. H. C. McDanicl of the fifth precinct from the force fol- lowing his conviction in a justice of the peace court in Marlboro, Md., of carrying a_concealed weapon. McDaniel made no appeal from the sentence of the trial board. Wa: You can now enjoy “Amos ’'n’ Andy” or your other favorite radio programs while driving your car! F Government Employe Honore RETIRES AFTER 26 YEARS. 1d bookbinder of the Government Printing Office, being presented with a traveling bag and a volume of ‘memoirs upon retirement today by Raymond Fierst in bchalf cf fellow workers. Reiss ded a reception by the Brotherhood of Bookbinders and presente fc membership for 39 years' active service. Relss was born in Indiana A i S e RENO 42-DAY DIVORCE GRIND TO BEGIN AS 300 SUITS WAIT New Law Gives State Jump of Several Days on Idaho and More Than Month on Arkansas. REDERICK REISS, 69-year-ol ‘da. Monday and Tuesday, each judge, it is By the Assoclated Press. expected, will hear 40 or 50 complaints per d RENO, Nev., May 1.—Geared to grind | out one uncontested divorce every 10| minutes, if necessary to keep pace, Reno's divorce mill will begin operating | on the grist of 42-day decrees today or | ay. Rivalry Ten Years Ago. This is not the first time Idaho and Nevada have been rivals for divorce patronage. A decade ago the two States $0MOrTow, competed with a Six-month law, re- re than 300 suits are awaiting | Spectively. e then had a colony A e o ncertainty dud | that averaged a population of about 300 to the phrasing of the new law which | diyorce seekers. 154 residential period in |, To ofiset Nevada's open-gambling at- | tractions, Idaho attorneys in quest of prospective clients are stressing Boises | y of these will not be filed until Saturday. The final clause of the | Prospective clients ate stressing FolEg) PRINTIG OFFCE WORKERS RETI Albert E. Lang and Frederick Reiss Are Feted by Employes. _ Two Government Printing Office workers were feted by their co-workers | yesterday as they retired. Both plan | automobile trips, now that they have been set free. | ‘They are Albert E. Lang, 31 Adams | street, of the electrotype department, and Frederick Reiss of the branch bindery of the G. P. O. at the Library of Congress. | Friends of Albert E. Lang presented | him with a traveling bag and bill fold, | well filled with bills. | Lang Served 30 Years. Mr. Lang, who came to the Govern- ment Printing Office in 1901, from St. Louis, Mo., has served in the finishing department, electrotype branch, for 30 years. He was retired at the age of 65. The presentation of the retirement gifts were accompanied by short ad- dresses by officials of the G. P. O. and others who attended. The presentation worker of Mr. Lang. F. C. Roberts, a made a short address, in which, he spoke of Mr. Lang as a “friend, worker and staunch union man.” A reception was held at the branch bindery for Mr. Reiss at 12:30 o'clock yesterday afternoon, at which he was presented with a traveling bag and bound volume of original memoirs in behalf of his fellow workmen. Martin Speelman, foreman of binding at the G. P. O,, spoke highly of Mr. Reiss and his work. Life Membership Is Gift. Mr. Reiss, who is 69 years old, retires after 26 years and 9 months of service in the Government Printing Office. He was born in Indiana and moved to St. was made by John E. McLean, a co-| Louis, where he served his apprentice- | *% A—S of Bookbinders for 39 years, and an- other presentation W ‘was a life membership ce! te in the brotherhood, presented by Felix J. Bel- air, president of Local No. 4. Michael M. Burke, sectetary of Local g:" "ese' eetatio (&:mwi;: 2 pr N n of was m by Raymond West, plan to make their home in Cali- ornh.p KNUTSON_RECOVERING Minnesota Legislator i Naval Hos- pital With Influenza. Representative Harold Knutson of Minnesota was recovering in the Naval Hospital today from an attack of in- fluenza. His physicians have ordered him to take a complete rest, explaining they had found a trace of congestion in his left lung. HOOVER OPENS BUILDING Lights World's Tallest Structure From White House. By the Associated Press. President Hoover went to the tele- graph room of the White House today and pressed a button which turned on the lights in the lobby of the Empire State Building in New York. Mr. Hoover took part in the ceremony opening the world’s tallest bullding at the request of Alfred E. Smith, his op- ponent in the 1928 cam) 5 Former Gov. Smith is an executive |of the organization which built the building. | THOUSANDS FLEE FLGOD Nanchang Advices Say Kian River Toll Is Considerable. KIUKIANG, China, May 1 (P).—Ad- vices from Nanchang today said thou- sands of persons residing along the Kian River fled to the highlands to escape floods which wiped out their homes. The high water followed torrential rains in central Kiangsi Province. The loss of life was reborted considerable, but no figures were given. Parts ship. He was a member of the Brotherhood Well Yo Nanchang, the provincial capital, were submerged. Folks: u can dress in style end at And, of course, they | s m and after May 1” and most of the attorneys, to be safe, are | interpreting the statut> to mean it be- | comes effective May 2. Days Ahead of Idaho. In any evmt, the high speeding of | matrimonial separations tekes a jump {of several days on Idaho, where th2 | new three-month law does not become | | effective until May 5 and a head start of more than a month on Arkansas, where the unhappily wed can_discard | their mates on and after June 10 | following 90 days of residence. In | Arkansas, non-residents must live in the Commonweal | fore_being eligib'e for a decree. | After the first rush is over, Reno's two judges plan to hold only one cal- endar day a week, upon which the 1th 60 days before filing | |a petition and 30 additional days be- | | pointing out, also, if it is of any in- | terest to feminine decree seekers, that the census disclosed there are 25,000 more male residents of the State above | the age of 21 than women. Golf Pr:s Have é;ose Call. LONDON, May 1 () —Horton Smith and Joe Kirkwood, American golf pro- fessionals, narrowly escaped injury to- | day when @ taxi in which they were | riding was in collision with a truck. | Neither_was hurt. Just Think of It— The Star delivered to your door every evening and Sunday morning at 1%c per day and 5¢ =/ | Sunday. Can you afford to be without this service at this cost? Telephone National 5000 and de- livery will start at once. uncontested suits will be shoved through | on the 10-minute schedule and reserve | the other five court days for contested | divorces and other cases. Until the | lnpening rush is cared for, on each' A. KAHN INC. 935 F ST. lowest cash prices if you use the famous Kaufman Budget Account. Here's How!!!— ol shington’s Largest Transitone Stal PHILCO-TRANSI Learn the thrill that comes from driving a car equipped with a PHILCO Transitone! This powerful 7-tube RADIO, made for automobiles, can be installed in only a few hours time. % Come to George’s complete Transitone Service Station and discover what our centinuous service, Day or Night, really means! Philco Factory-trained employes assure you satisfaction. The Price of the Philco Transitone, Complete, Including 7 Tubes, Is Only. .. 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