Evening Star Newspaper, February 13, 1931, Page 12

THE EVENING STAR, WASHINGTON, D. C, FRIDAY, FEBRUARY 13, 1931. Announcing for 1931 e Here is a close-up of the distinguish- ing mark of the new standard Goodyear All-Weatber "Tread Tive % expressive of the new mote in tire . § design is his Goodyear develop- ment, that Goodyear leadership in this respect is sure to be widely copied, as reflecting the outstanding char- acteristic of the 1931 tive mode thing rubber” HERE, moderns, is the latest and by far the most efficient expression of the tire-build- ing art to date. It packs within its sleek and stout black circle the grand- est combination of style and value your good money ever It is the new standard Good- year All-Weather balloon, the improved 1931 edition of zhe most popular tire in the world, Goodyear has too much at stake to offer it to you_as something special unless it could make good generously on every advantage claimed. Come look at this great tire; let your own eyes tell 24% longer tread-wear than even the famous Goodyear it succeeds. Literally, it is the finest-look- ing, greatest-performing money’s worth of you how ruggedly handsome,howmod- ern and clean-lined and smart it reallyis. On the test cars, over sand, gravel, concrete and brick roads, 7t averaged The NEW SIX IMPORTANT FEATURES mon;rthe many that distinguish the new and improved standard Goodyear All-Weather Tread Tire: 1 Its center non-skid pastern is 10% decper 2 Its shoulder non-skid pattern is 50% deeper 3 Riding ribs and outey non-skid blocks have outside bracing as on truck tires 4 Outer non-skid blocks areband- somely prismed into sidewalls S Cross sections are equal to Heavy Duty measurements « 6 Styled to 1931 motor car design tire that ever went upon the highways under the Good- year name. The best news is left until last: it costs you.not a cent extra to buy! THE GOODYEAR TIRE & RUBBER COMPANY, INC., Akron, Ohio ‘i s